David Reuben Jerome Heise was a social psychologist who originated the idea that affectual processes control interpersonal behavior. He contributed to both quantitative and qualitative methodology in sociology. He retired from undergraduate teaching in 2002, but continued research and graduate student consulting as Rudy Professor of Sociology Emeritus at Indiana University. He was most well known for his work on affect control theory. .. more

David Reuben Jerome Heise was a social psychologist who originated the idea that affectual processes control interpersonal behavior. He contributed to both quantitative and qualitative methodology in sociology. He retired from undergraduate teaching in 2002, but continued research and graduate student consulting as Rudy Professor of Sociology Emeritus at Indiana University. He was most well known for his work on affect control theory.