Donna Hoffman is the Louis Rosenfeld Distinguished Scholar and Professor of Marketing at the School of Business at The George Washington University. She is the co–founder of eLab, an online laboratory for consumer behavior research and the Co–Director of the Center for the Connected Consumer. .. more

Donna Hoffman is the Louis Rosenfeld Distinguished Scholar and Professor of Marketing at the School of Business at The George Washington University. She is the co–founder of eLab, an online laboratory for consumer behavior research and the Co–Director of the Center for the Connected Consumer.