Ana Oliveira
@anaoliveira0519.bsky.social
Brussels-based Comms Leader and wordsmith ✍️💬 | Head of Communications and resident nerd at @zerowasteeurope.eu 🌍 | Convinced European 🇪🇺 | Views are my own.
Yup, that’s me. You might be wondering how I ended up in this situation. I guess you’ll have to watch the video and read my full “Meet the Team” interview on the link ⬇️ 🤪
#commslife
#commslife
For comms, the needs of the audience must be no. 1️⃣ – and no matter who you’re trying to communicate to, they’re people first.
ZWE's Head of Comms, @anaoliveira0519.bsky.social, sums it up: people connect with people, and a story always sticks with you more than any number could.
zurl.co/DtDUo
ZWE's Head of Comms, @anaoliveira0519.bsky.social, sums it up: people connect with people, and a story always sticks with you more than any number could.
zurl.co/DtDUo
March 10, 2026 at 6:36 AM
Yup, that’s me. You might be wondering how I ended up in this situation. I guess you’ll have to watch the video and read my full “Meet the Team” interview on the link ⬇️ 🤪
#commslife
#commslife
If you follow me here, chances are you also follow @zerowasteeurope.eu.
If so, could you spare a few minutes to fill in our 2026 Audience Survey?
Your views really matter to improve our work and communications.
Follow the link on ZWE’s post 💚 Thank you so much already!
If so, could you spare a few minutes to fill in our 2026 Audience Survey?
Your views really matter to improve our work and communications.
Follow the link on ZWE’s post 💚 Thank you so much already!
Tell us what you think of us and what you want to see more of in our 2026 ZWE survey.
What are we doing well?
What can we do better?
The survey is only as long as your own engagement with ZWE :)
Fill it in using the QR code on the visual or lnkd.in/euFcV-km
Thank you. ❤️
What are we doing well?
What can we do better?
The survey is only as long as your own engagement with ZWE :)
Fill it in using the QR code on the visual or lnkd.in/euFcV-km
Thank you. ❤️
February 11, 2026 at 7:28 AM
If you follow me here, chances are you also follow @zerowasteeurope.eu.
If so, could you spare a few minutes to fill in our 2026 Audience Survey?
Your views really matter to improve our work and communications.
Follow the link on ZWE’s post 💚 Thank you so much already!
If so, could you spare a few minutes to fill in our 2026 Audience Survey?
Your views really matter to improve our work and communications.
Follow the link on ZWE’s post 💚 Thank you so much already!
There’s nerve and then there’s trying to cut the queue at Action on a Saturday.
January 24, 2026 at 2:58 PM
There’s nerve and then there’s trying to cut the queue at Action on a Saturday.
It says a lot about the state of your country when you end up apologising to the photo of one candidate and telling the photo of another “Do NOT fuck this up” while putting a cross on the ballot.
January 17, 2026 at 3:14 PM
It says a lot about the state of your country when you end up apologising to the photo of one candidate and telling the photo of another “Do NOT fuck this up” while putting a cross on the ballot.
Woke up at the crack of dawn to go to my 8am ballet class only to find out that class has been cancelled for today.
I guess the four flights of stairs up and down will count as exercise.
I guess the four flights of stairs up and down will count as exercise.
January 13, 2026 at 7:01 AM
Woke up at the crack of dawn to go to my 8am ballet class only to find out that class has been cancelled for today.
I guess the four flights of stairs up and down will count as exercise.
I guess the four flights of stairs up and down will count as exercise.
Reading about my former university teacher having walked every single street in Brussels was not on my Sunday bingo card!
(But also: @brusselstimes.com let’s please retire the word “expat”. We are all immigrants, period. Nothing to be ashamed of ❤️)
(But also: @brusselstimes.com let’s please retire the word “expat”. We are all immigrants, period. Nothing to be ashamed of ❤️)
'I like to read the city': Meet the expat walking every street in Brussels
Expat Manuel Schmitz has walked every street in Brussels, meticulously marking his path with a red pen on a paper map.
www.brusselstimes.com
January 11, 2026 at 8:19 AM
Reading about my former university teacher having walked every single street in Brussels was not on my Sunday bingo card!
(But also: @brusselstimes.com let’s please retire the word “expat”. We are all immigrants, period. Nothing to be ashamed of ❤️)
(But also: @brusselstimes.com let’s please retire the word “expat”. We are all immigrants, period. Nothing to be ashamed of ❤️)
Right, let’s revive this account. I may or may not have forgotten my password for the past 8 months 😅
January 4, 2026 at 8:21 AM
Right, let’s revive this account. I may or may not have forgotten my password for the past 8 months 😅
Wondering what it’s like to belong to a movement like the one powered by @zerowasteeurope.eu?
The answer may very well be in our latest video 😜
The answer may very well be in our latest video 😜
🌍 Why join a network?
Hear the answers of our members & allies from Bulgaria to Catalonia.
🎥 Watch the full video: zurl.co/aXZbE
Celebrating 25 years with @gaiazerowaste.bsky.social, the global zero waste & environmental justice movement! #GAIA25 🎉
📍Next stop: Montenegro for our annual gathering!
Hear the answers of our members & allies from Bulgaria to Catalonia.
🎥 Watch the full video: zurl.co/aXZbE
Celebrating 25 years with @gaiazerowaste.bsky.social, the global zero waste & environmental justice movement! #GAIA25 🎉
📍Next stop: Montenegro for our annual gathering!
May 7, 2025 at 11:06 AM
Wondering what it’s like to belong to a movement like the one powered by @zerowasteeurope.eu?
The answer may very well be in our latest video 😜
The answer may very well be in our latest video 😜
This baby is finally out 💚
(Proud editor post)
(Proud editor post)
📖 The 2024 Zero Waste Europe Annual Report is out!
2024 was a year of political pushback, global disruptions, and mounting pressure on our environment.
Yet we showed that, when people unite around a vision of sufficiency, resilience, and wellbeing, real change happens. 💚
Read the Annual Report 👇
2024 was a year of political pushback, global disruptions, and mounting pressure on our environment.
Yet we showed that, when people unite around a vision of sufficiency, resilience, and wellbeing, real change happens. 💚
Read the Annual Report 👇
Zero Waste Europe - Annual Report 2024
Our 2024 Annual Report celebrates the power of community-led change and the many ways in which cities, communities, and campaigners across Europe are making zero waste solutions a reality.
zerowasteeurope.eu
April 3, 2025 at 4:44 PM
This baby is finally out 💚
(Proud editor post)
(Proud editor post)
About last week’s adventure in Barcelona 😎
In 2025, we've aligned the co-organisation of the Zero Waste Festival in Barcelona (together with @rezerocat.bsky.social) with the UN International Day of Zero Waste.
Many Festival sessions reflected this Day's 2025 focus on textiles and fashion 👚🧶
📰 Read our blog post for all the highlights!
Many Festival sessions reflected this Day's 2025 focus on textiles and fashion 👚🧶
📰 Read our blog post for all the highlights!
Weaving change: the 2025 Zero Waste Festival and the ZWE network’s contributions to the UN International Day of Zero Waste
In 2025, we aligned the co-organisation of the Zero Waste Festival in Barcelona with the observance of the UN International Day of Zero Waste (which this year focused on textiles and fashion). Read ou...
zerowasteeurope.eu
March 31, 2025 at 3:40 PM
About last week’s adventure in Barcelona 😎
Did you know we have enough clothes right now to dress the next 6 generations?
Let’s do more with what we already have, instead of chasing the next fad.
First step: be more mindful of what we produce (and then consume). Is it really needed? If not, then why are we creating it in the first place? 🤔
Let’s do more with what we already have, instead of chasing the next fad.
First step: be more mindful of what we produce (and then consume). Is it really needed? If not, then why are we creating it in the first place? 🤔
🌍 In 2 weeks it's International Day of Zero Waste, focusing on #textilewaste, a fast-growing crisis fueled by fast fashion.
The problem?
🔹 Overproduction of low-quality clothes
🔹 <1% recycled
🔹 Harm of communities in the Global South
The solution? Mindful resource use! 👉 zurl.co/w2aWa
@unep.org
The problem?
🔹 Overproduction of low-quality clothes
🔹 <1% recycled
🔹 Harm of communities in the Global South
The solution? Mindful resource use! 👉 zurl.co/w2aWa
@unep.org
March 17, 2025 at 5:42 PM
Did you know we have enough clothes right now to dress the next 6 generations?
Let’s do more with what we already have, instead of chasing the next fad.
First step: be more mindful of what we produce (and then consume). Is it really needed? If not, then why are we creating it in the first place? 🤔
Let’s do more with what we already have, instead of chasing the next fad.
First step: be more mindful of what we produce (and then consume). Is it really needed? If not, then why are we creating it in the first place? 🤔
Halfway through #Yellowjackets S3 and I really have to give kudos to Sophie Nélisse. I cannot watch teen Shauna anymore without feeling an uncontrollable urge to either slap her or throw her in jail without possibility of parole.
March 9, 2025 at 11:06 AM
Halfway through #Yellowjackets S3 and I really have to give kudos to Sophie Nélisse. I cannot watch teen Shauna anymore without feeling an uncontrollable urge to either slap her or throw her in jail without possibility of parole.
The fight goes on.
International Women’s Rights Day 2025
International Women’s Rights Day 2025
March 8, 2025 at 8:46 PM
The fight goes on.
International Women’s Rights Day 2025
International Women’s Rights Day 2025
Reposted by Ana Oliveira
Join the Global Deposit and Return Platform launch on 13 March 2025 at 14h00 CET.
The Platform will connect experts, legislators, stakeholders, and resources worldwide to implement recycling and reuse DRS Systems for beverage packaging with a just transition.
Registration: zurl.co/E3izl
The Platform will connect experts, legislators, stakeholders, and resources worldwide to implement recycling and reuse DRS Systems for beverage packaging with a just transition.
Registration: zurl.co/E3izl
February 24, 2025 at 10:55 AM
Join the Global Deposit and Return Platform launch on 13 March 2025 at 14h00 CET.
The Platform will connect experts, legislators, stakeholders, and resources worldwide to implement recycling and reuse DRS Systems for beverage packaging with a just transition.
Registration: zurl.co/E3izl
The Platform will connect experts, legislators, stakeholders, and resources worldwide to implement recycling and reuse DRS Systems for beverage packaging with a just transition.
Registration: zurl.co/E3izl
Having to come to the EU neighbourhood in the middle of a national strike is like pulling teeth out with no anaesthesia.
February 13, 2025 at 5:09 PM
Having to come to the EU neighbourhood in the middle of a national strike is like pulling teeth out with no anaesthesia.
Reposted by Ana Oliveira
📢 Breaking: The #LIFEBIOBEST project has just released a new guidance for the EU to unlock the full potential of bio-waste management in Europe!
[Full video available via the thread] 📺👀
1/3
[Full video available via the thread] 📺👀
1/3
February 6, 2025 at 9:52 AM
📢 Breaking: The #LIFEBIOBEST project has just released a new guidance for the EU to unlock the full potential of bio-waste management in Europe!
[Full video available via the thread] 📺👀
1/3
[Full video available via the thread] 📺👀
1/3
Introduce yourself in four movies
January 31, 2025 at 4:18 PM
Introduce yourself in four movies
Reposted by Ana Oliveira
What does 1T of second-hand clothes look like? 👗⛰️
This morning, social enterprises unloaded a small mountain of second-hand textiles in front of the EP to call for action to protect the #reuse market from being destroyed by fast fashion.
Put #SecondhandFirst – read the open letter 👇
zurl.co/WPj5c
This morning, social enterprises unloaded a small mountain of second-hand textiles in front of the EP to call for action to protect the #reuse market from being destroyed by fast fashion.
Put #SecondhandFirst – read the open letter 👇
zurl.co/WPj5c
January 30, 2025 at 1:47 PM
What does 1T of second-hand clothes look like? 👗⛰️
This morning, social enterprises unloaded a small mountain of second-hand textiles in front of the EP to call for action to protect the #reuse market from being destroyed by fast fashion.
Put #SecondhandFirst – read the open letter 👇
zurl.co/WPj5c
This morning, social enterprises unloaded a small mountain of second-hand textiles in front of the EP to call for action to protect the #reuse market from being destroyed by fast fashion.
Put #SecondhandFirst – read the open letter 👇
zurl.co/WPj5c
About yesterday ♥️
In awe* of our design sprint yesterday with @awestudio.bsky.social!
We had a full day together with tons of creative thinking, strategising, and alignment of goals for a very special future project 🤩
How might we get there? You'll have to stay tuned to find out...
*yes, we did make that pun 🙈
We had a full day together with tons of creative thinking, strategising, and alignment of goals for a very special future project 🤩
How might we get there? You'll have to stay tuned to find out...
*yes, we did make that pun 🙈
January 29, 2025 at 11:07 AM
About yesterday ♥️
So proud of this video baby. I strongly recommend you check out the full version 😘
“I had 2 options: bow my head or fight. And I've chosen to fight”✊
Imagine a Europe where every community takes charge of its environment.
European citizens are partnering w/ scientists & using biomonitoring to discover the harmful effects of waste incineration. Full video: www.thetruetoxictoll.eu
Imagine a Europe where every community takes charge of its environment.
European citizens are partnering w/ scientists & using biomonitoring to discover the harmful effects of waste incineration. Full video: www.thetruetoxictoll.eu
January 21, 2025 at 5:52 PM
So proud of this video baby. I strongly recommend you check out the full version 😘
With more and more people leaving Twitter for Bluesky (yay!), this is your friendly “welcome tip”of the day: Likes do not do anything for engagement here.
If you really want to show support or appreciation for someone’s content, Share it 🔁
You’re welcome 😘
If you really want to show support or appreciation for someone’s content, Share it 🔁
You’re welcome 😘
January 17, 2025 at 9:40 AM
With more and more people leaving Twitter for Bluesky (yay!), this is your friendly “welcome tip”of the day: Likes do not do anything for engagement here.
If you really want to show support or appreciation for someone’s content, Share it 🔁
You’re welcome 😘
If you really want to show support or appreciation for someone’s content, Share it 🔁
You’re welcome 😘
Your eyeliner cap falling down the sink drain = tell me it’s Thursday without telling me it’s Thursday
January 16, 2025 at 7:12 AM
Your eyeliner cap falling down the sink drain = tell me it’s Thursday without telling me it’s Thursday
Wise words from @esradt.bsky.social to start our working year!
"Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing." - Arundhati Roy's
In 2025, ZWE and our work priorities will continue to share the stories of resilience, regeneration, and radical hope.
Read @esradt.bsky.social's blog: zurl.co/nvg7c
In 2025, ZWE and our work priorities will continue to share the stories of resilience, regeneration, and radical hope.
Read @esradt.bsky.social's blog: zurl.co/nvg7c
January 14, 2025 at 4:16 PM
Wise words from @esradt.bsky.social to start our working year!
Based on a real crime that happened in my hometown back in 2006. Very emotionally difficult to read if you already know how everything ended, and even if you don’t.
Only available in PT and DE, as far as I know.
TW for transphobia, violence, and drug use, among many others.
#Booksky📚
Only available in PT and DE, as far as I know.
TW for transphobia, violence, and drug use, among many others.
#Booksky📚
January 11, 2025 at 5:52 PM
Based on a real crime that happened in my hometown back in 2006. Very emotionally difficult to read if you already know how everything ended, and even if you don’t.
Only available in PT and DE, as far as I know.
TW for transphobia, violence, and drug use, among many others.
#Booksky📚
Only available in PT and DE, as far as I know.
TW for transphobia, violence, and drug use, among many others.
#Booksky📚
Reposted by Ana Oliveira
Did you know it takes centuries for the average plastic to break down?
Plastic later turns into persistent microplastics that harm our systems.
We must make reuse the new normal across the globe.
ZWE is joining @zerowasteasia.bsky.social for the International Zero Waste Month. Join us too!
Plastic later turns into persistent microplastics that harm our systems.
We must make reuse the new normal across the globe.
ZWE is joining @zerowasteasia.bsky.social for the International Zero Waste Month. Join us too!
January 7, 2025 at 3:35 PM
Did you know it takes centuries for the average plastic to break down?
Plastic later turns into persistent microplastics that harm our systems.
We must make reuse the new normal across the globe.
ZWE is joining @zerowasteasia.bsky.social for the International Zero Waste Month. Join us too!
Plastic later turns into persistent microplastics that harm our systems.
We must make reuse the new normal across the globe.
ZWE is joining @zerowasteasia.bsky.social for the International Zero Waste Month. Join us too!