Brian Solis
@briansolis.bsky.social
Head of Global Innovation at ServiceNow | 9x Best-Selling Author | Futurist | Keynote Speaker
Blackstone’s president compared the AI boom to the technological transformation between 1870 and 1900. He highlighted his annualized spending with Anthropic increased from $25 million to $525 million in 1 year.
My latest in Forbes www.forbes.com/sites/brians...
My latest in Forbes www.forbes.com/sites/brians...
October 6, 2026 at 10:07 AM
Blackstone’s president compared the AI boom to the technological transformation between 1870 and 1900. He highlighted his annualized spending with Anthropic increased from $25 million to $525 million in 1 year.
My latest in Forbes www.forbes.com/sites/brians...
My latest in Forbes www.forbes.com/sites/brians...
We are becoming better at using AI before we are becoming better at being different because of AI.
My latest newsletter that explores my time on stage at HFS Research conference in NY.
Please share your thoughts, and subscribe!
👉 briansolis.substack.com/p/ai-is-movi...
My latest newsletter that explores my time on stage at HFS Research conference in NY.
Please share your thoughts, and subscribe!
👉 briansolis.substack.com/p/ai-is-movi...
October 4, 2026 at 4:47 PM
We are becoming better at using AI before we are becoming better at being different because of AI.
My latest newsletter that explores my time on stage at HFS Research conference in NY.
Please share your thoughts, and subscribe!
👉 briansolis.substack.com/p/ai-is-movi...
My latest newsletter that explores my time on stage at HFS Research conference in NY.
Please share your thoughts, and subscribe!
👉 briansolis.substack.com/p/ai-is-movi...
Don’t sound like “AI” 🤖
Use AI to be human 🫶
Use AI to be human 🫶
October 3, 2026 at 5:28 PM
Don’t sound like “AI” 🤖
Use AI to be human 🫶
Use AI to be human 🫶
Here’s a thought...we’re making the biggest AI bet in history, but we haven’t thought to reinvent work with AI yet. 🤔
💭 briansolis.substack.com/p/the-real-a...
💭 briansolis.substack.com/p/the-real-a...
September 27, 2026 at 4:39 PM
Here’s a thought...we’re making the biggest AI bet in history, but we haven’t thought to reinvent work with AI yet. 🤔
💭 briansolis.substack.com/p/the-real-a...
💭 briansolis.substack.com/p/the-real-a...
If AI is changing everyone’s job, why aren’t we talking more about how the role of CEOs needs to change too? 🤔
Walmart CEO Doug McMillon and Coca-Cola’s James Quincey said they could start the company’s next major AI transformation, but they couldn’t finish it.
Infinite ∞ 🙏
www.infinitecompany.ai
Walmart CEO Doug McMillon and Coca-Cola’s James Quincey said they could start the company’s next major AI transformation, but they couldn’t finish it.
Infinite ∞ 🙏
www.infinitecompany.ai
September 21, 2026 at 5:34 PM
If AI is changing everyone’s job, why aren’t we talking more about how the role of CEOs needs to change too? 🤔
Walmart CEO Doug McMillon and Coca-Cola’s James Quincey said they could start the company’s next major AI transformation, but they couldn’t finish it.
Infinite ∞ 🙏
www.infinitecompany.ai
Walmart CEO Doug McMillon and Coca-Cola’s James Quincey said they could start the company’s next major AI transformation, but they couldn’t finish it.
Infinite ∞ 🙏
www.infinitecompany.ai
"In a world of machines, humanity is the killer app."
A statement of art @Gapingvoid Culture Design Group & I created in 2014 for an ebook that explored, in a creative, fun, (& witty) way, the importance of "people" and "relationships" in the digital era. The same is true, more so, in an era of AI.
A statement of art @Gapingvoid Culture Design Group & I created in 2014 for an ebook that explored, in a creative, fun, (& witty) way, the importance of "people" and "relationships" in the digital era. The same is true, more so, in an era of AI.
September 21, 2026 at 12:59 AM
"In a world of machines, humanity is the killer app."
A statement of art @Gapingvoid Culture Design Group & I created in 2014 for an ebook that explored, in a creative, fun, (& witty) way, the importance of "people" and "relationships" in the digital era. The same is true, more so, in an era of AI.
A statement of art @Gapingvoid Culture Design Group & I created in 2014 for an ebook that explored, in a creative, fun, (& witty) way, the importance of "people" and "relationships" in the digital era. The same is true, more so, in an era of AI.
I’m honored to be included in The Wharton Blueprint for AI Agent Adoption. The report frames AI agent adoption around three questions every employee, manager, and executive is already asking:
Can it do the job?
Can I trust it?
Am I still in control?
👉 briansolis.substack.com/p/ai-agents-...
Can it do the job?
Can I trust it?
Am I still in control?
👉 briansolis.substack.com/p/ai-agents-...
September 20, 2026 at 4:41 PM
I’m honored to be included in The Wharton Blueprint for AI Agent Adoption. The report frames AI agent adoption around three questions every employee, manager, and executive is already asking:
Can it do the job?
Can I trust it?
Am I still in control?
👉 briansolis.substack.com/p/ai-agents-...
Can it do the job?
Can I trust it?
Am I still in control?
👉 briansolis.substack.com/p/ai-agents-...
Before you replace people with AI, learn about what happened at Ford and Klarna.
👀 youtube.com/shorts/c7MIF...
👀 youtube.com/shorts/c7MIF...
September 17, 2026 at 10:52 PM
Before you replace people with AI, learn about what happened at Ford and Klarna.
👀 youtube.com/shorts/c7MIF...
👀 youtube.com/shorts/c7MIF...
Some thoughts on AI killing us in 10 years...
www.linkedin.com/pulse/people...
www.linkedin.com/pulse/people...
September 14, 2026 at 8:16 PM
Some thoughts on AI killing us in 10 years...
www.linkedin.com/pulse/people...
www.linkedin.com/pulse/people...
Organizations that use AI only to scale yesterday's work at a lower price point aren't future-proofing anything, they're merely optimizing a model that innovative competitors are already leaving behind.
The real opportunity is bigger.💡
www.servicenow.com/workflow/inn...
The real opportunity is bigger.💡
www.servicenow.com/workflow/inn...
September 9, 2026 at 3:42 PM
Organizations that use AI only to scale yesterday's work at a lower price point aren't future-proofing anything, they're merely optimizing a model that innovative competitors are already leaving behind.
The real opportunity is bigger.💡
www.servicenow.com/workflow/inn...
The real opportunity is bigger.💡
www.servicenow.com/workflow/inn...
60% of consumers say AI in a brand's messaging is a turnoff.
Brands have spent the past year funding AI strategy, but consumers can’t point to a single company they think is getting it right.
wpvip.com/resources/re...
Brands have spent the past year funding AI strategy, but consumers can’t point to a single company they think is getting it right.
wpvip.com/resources/re...
September 7, 2026 at 5:56 PM
60% of consumers say AI in a brand's messaging is a turnoff.
Brands have spent the past year funding AI strategy, but consumers can’t point to a single company they think is getting it right.
wpvip.com/resources/re...
Brands have spent the past year funding AI strategy, but consumers can’t point to a single company they think is getting it right.
wpvip.com/resources/re...
1) Al is moving faster than your organization. Enterprise systems remain siloed, slow, and stuck in legacy mindsets.
2) End-to-end workflow transformation drives real value. Leaders must redesign work.
3) Self-disruption is now a survival strategy.
👉 medium.com/@briansolis/...
2) End-to-end workflow transformation drives real value. Leaders must redesign work.
3) Self-disruption is now a survival strategy.
👉 medium.com/@briansolis/...
September 6, 2026 at 8:06 PM
1) Al is moving faster than your organization. Enterprise systems remain siloed, slow, and stuck in legacy mindsets.
2) End-to-end workflow transformation drives real value. Leaders must redesign work.
3) Self-disruption is now a survival strategy.
👉 medium.com/@briansolis/...
2) End-to-end workflow transformation drives real value. Leaders must redesign work.
3) Self-disruption is now a survival strategy.
👉 medium.com/@briansolis/...
AI is being compared to 🔥, ⚡️, and the 🌐. Yet most organizations are using it to write faster, automate tasks, reduce costs, and improve processes designed for a world that existed before AI.
Please read, subscribe, and share your 💭
briansolis.substack.com/p/the-bigges...
Please read, subscribe, and share your 💭
briansolis.substack.com/p/the-bigges...
September 6, 2026 at 4:59 PM
AI is being compared to 🔥, ⚡️, and the 🌐. Yet most organizations are using it to write faster, automate tasks, reduce costs, and improve processes designed for a world that existed before AI.
Please read, subscribe, and share your 💭
briansolis.substack.com/p/the-bigges...
Please read, subscribe, and share your 💭
briansolis.substack.com/p/the-bigges...
🚨AI is not the strategy. The real opportunity is using AI to rethink what the business can become...not just automate what it already does.
We joined AI Radicals to talk about ideas from our new book "Infinite." ∞
👀🎧 www.youtube.com/watch?v=SEOu...
We joined AI Radicals to talk about ideas from our new book "Infinite." ∞
👀🎧 www.youtube.com/watch?v=SEOu...
September 5, 2026 at 3:34 PM
🚨AI is not the strategy. The real opportunity is using AI to rethink what the business can become...not just automate what it already does.
We joined AI Radicals to talk about ideas from our new book "Infinite." ∞
👀🎧 www.youtube.com/watch?v=SEOu...
We joined AI Radicals to talk about ideas from our new book "Infinite." ∞
👀🎧 www.youtube.com/watch?v=SEOu...
AI promised to free us from the mundane so we could focus on more creative, meaningful work. But somewhere along the way, we started using it to do more, move faster, and produce endlessly, often without asking whether any of it was making us better. 🤖
briansolis.substack.com/p/ai-was-sup...
briansolis.substack.com/p/ai-was-sup...
September 1, 2026 at 1:00 PM
AI promised to free us from the mundane so we could focus on more creative, meaningful work. But somewhere along the way, we started using it to do more, move faster, and produce endlessly, often without asking whether any of it was making us better. 🤖
briansolis.substack.com/p/ai-was-sup...
briansolis.substack.com/p/ai-was-sup...
AI promised to free us from the mundane so we could focus on more creative, meaningful, human work. But somewhere along the way, many of us started using it to do more, move faster, and produce endlessly, without asking whether any of it was making us better.
briansolis.substack.com/p/ai-was-sup...
briansolis.substack.com/p/ai-was-sup...
August 30, 2026 at 8:34 PM
AI promised to free us from the mundane so we could focus on more creative, meaningful, human work. But somewhere along the way, many of us started using it to do more, move faster, and produce endlessly, without asking whether any of it was making us better.
briansolis.substack.com/p/ai-was-sup...
briansolis.substack.com/p/ai-was-sup...
Sometimes we get lost. When in doubt, remember why you started.
August 30, 2026 at 6:04 PM
Sometimes we get lost. When in doubt, remember why you started.
While in Sao Paulo, I spent time at TIMES BRASIL CNBC with Marcelo Favalli. We explored AI Business Reinvention and “Infinite,” my new book with Dave Wright. It lays out how to generate meaningful ROI (return on intelligence) and reimagine work for an AI world. www.infinitecompany.ai
August 29, 2026 at 12:22 PM
While in Sao Paulo, I spent time at TIMES BRASIL CNBC with Marcelo Favalli. We explored AI Business Reinvention and “Infinite,” my new book with Dave Wright. It lays out how to generate meaningful ROI (return on intelligence) and reimagine work for an AI world. www.infinitecompany.ai
Stop asking what AI will do to us and start asking what we can do with it that makes us stronger. 💪🦾
briansolis.com/2026/08/you_...
briansolis.com/2026/08/you_...
August 23, 2026 at 9:14 PM
Stop asking what AI will do to us and start asking what we can do with it that makes us stronger. 💪🦾
briansolis.com/2026/08/you_...
briansolis.com/2026/08/you_...
84% of the world has never used AI. So no, you’re not late.
But...the gap between what AI can do and how everyone else uses it is what OpenAI calls “the capability overhang.”
That gap is your opportunity.
💪🦾 www.youtube.com/watch?v=cGJT... 👀
But...the gap between what AI can do and how everyone else uses it is what OpenAI calls “the capability overhang.”
That gap is your opportunity.
💪🦾 www.youtube.com/watch?v=cGJT... 👀
August 21, 2026 at 9:10 PM
84% of the world has never used AI. So no, you’re not late.
But...the gap between what AI can do and how everyone else uses it is what OpenAI calls “the capability overhang.”
That gap is your opportunity.
💪🦾 www.youtube.com/watch?v=cGJT... 👀
But...the gap between what AI can do and how everyone else uses it is what OpenAI calls “the capability overhang.”
That gap is your opportunity.
💪🦾 www.youtube.com/watch?v=cGJT... 👀
AI is creating a dangerous illusion in the C-Suite. If a task can be automated, the person behind it can be eliminated. Ford and Klarna learned why that assumption can become very expensive. Please read and subscribe!
👉 briansolis.substack.com/p/ford-rehir...
👉 briansolis.substack.com/p/ford-rehir...
August 16, 2026 at 3:19 PM
AI is creating a dangerous illusion in the C-Suite. If a task can be automated, the person behind it can be eliminated. Ford and Klarna learned why that assumption can become very expensive. Please read and subscribe!
👉 briansolis.substack.com/p/ford-rehir...
👉 briansolis.substack.com/p/ford-rehir...
Q: In the age of AI, what does it mean to become “infinite?”
A: 👇
tribunecontentagency.com/article/to-i...
A: 👇
tribunecontentagency.com/article/to-i...
August 15, 2026 at 9:07 PM
Q: In the age of AI, what does it mean to become “infinite?”
A: 👇
tribunecontentagency.com/article/to-i...
A: 👇
tribunecontentagency.com/article/to-i...
Web traffic is changing...
Your next customer may visit your site through an AI answer, a recommendation, a citation, or an action taken by an agent that decided you were the most credible, relevant, trustworthy choice.
briansolis.substack.com/p/the-web-is...
Your next customer may visit your site through an AI answer, a recommendation, a citation, or an action taken by an agent that decided you were the most credible, relevant, trustworthy choice.
briansolis.substack.com/p/the-web-is...
August 9, 2026 at 6:28 PM
Web traffic is changing...
Your next customer may visit your site through an AI answer, a recommendation, a citation, or an action taken by an agent that decided you were the most credible, relevant, trustworthy choice.
briansolis.substack.com/p/the-web-is...
Your next customer may visit your site through an AI answer, a recommendation, a citation, or an action taken by an agent that decided you were the most credible, relevant, trustworthy choice.
briansolis.substack.com/p/the-web-is...
If you're looking for your next read, may I humbly suggest, "Infinite: How Visionary Leaders Transform Today's Businesses into AI-Forward Companies." 🙏
🔗https://a.co/d/0iNdqPxL
🔗https://a.co/d/0iNdqPxL
August 9, 2026 at 5:11 PM
If you're looking for your next read, may I humbly suggest, "Infinite: How Visionary Leaders Transform Today's Businesses into AI-Forward Companies." 🙏
🔗https://a.co/d/0iNdqPxL
🔗https://a.co/d/0iNdqPxL
It was an honor to join Johan Roos and Deborah Perry Piscione at the 17th Global Peter Drucker Forum for a provocative session: “The CEO Guide to Using AI.”
Let's start with a provocation:
"CEOs are on a path to automating themselves out of a job."
👉 briansolis.substack.com/p/ai-is-abou...
Let's start with a provocation:
"CEOs are on a path to automating themselves out of a job."
👉 briansolis.substack.com/p/ai-is-abou...
August 8, 2026 at 3:53 PM
It was an honor to join Johan Roos and Deborah Perry Piscione at the 17th Global Peter Drucker Forum for a provocative session: “The CEO Guide to Using AI.”
Let's start with a provocation:
"CEOs are on a path to automating themselves out of a job."
👉 briansolis.substack.com/p/ai-is-abou...
Let's start with a provocation:
"CEOs are on a path to automating themselves out of a job."
👉 briansolis.substack.com/p/ai-is-abou...