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Change Research
@changeresearch.com
An innovative public opinion research company founded in the wake of historic polling misses around the 2016 election. Traditional polling is broken. We’re here to meet people where they are.
Reposted by Change Research
Super psyched for this event hosted by
@mattbooker.bsky.social—an alum of The Downballot who's now a pollster at @changeresearch.com. Tomorrow's discussion is on Black voters in the Midwest. RSVP here—it's free!
Welcome! You are invited to join a webinar: Plus or Minus: Tracking the Midterms with Change Research. After registering, you will receive a confirmation email about joining the webinar.
Every month, Change Research reaches into our Compass Poll data to walk you through what voters are saying and feeling. In this live briefing, our team breaks down the freshest findings from the Chang...
changeresearch.zoom.us
September 15, 2026 at 6:33 PM
This Wednesday. 3 PM ET / 12 PM PT.

New Compass Poll data on Black voters in Ohio, Wisconsin, and Michigan. Matt Booker and Sumati Thomas break down what's shaping these 2026 battlegrounds.

Register: hubs.la/Q04wrygL0
September 14, 2026 at 8:57 PM
New research: Embold Research partnered with Heatmap News to survey 5,000+ voters on clean energy messaging. 55% believe solar and wind are only cost competitive due to subsidies.

Full report:
Voters See Lower Costs as the Most Compelling Case for Clean Energy -- but Do Not Yet Believe the Savings Are Real, New Heatmap Research Finds
/PRNewswire/ -- Heatmap News today published Communicating about Climate and Clean Energy in an Age of Affordability, a new research report examining how...
hubs.la
September 11, 2026 at 11:30 PM
25 years after 9/11, as we remember those lost, our Compass Poll finds a generational shift: 63% of voters 18-34 say the US should not get too involved internationally, vs 28% of voters 65+.

Full findings: changeresearch.com/r...
September 11, 2026 at 5:24 PM
Women set a record for governor candidacies in 2026, but the ambition gap hasn't closed: 36% of men vs 20% of women have thought about running for office, per our new survey. Full data: changeresearch.com/r...
September 10, 2026 at 8:05 PM
Reposted by Change Research
Save the date: Sept 16, 3pm ET. Plus or Minus returns with a special edition on the Black vote in OH, WI, and MI. Matt Booker and Sumati Thomas break down our new Compass Poll ahead of 2026. Register: changeresearch.zoom....
September 3, 2026 at 12:55 AM
57% of Americans say the Iran war is not worth fighting, per our new survey of 2,045 voters (Aug 8-13). 92% of Dems and 76% of independents agree; 65% of Republicans disagree. Full data: changeresearch.com/r...
September 8, 2026 at 10:44 PM
Save the date: Sept 16, 3pm ET. Plus or Minus returns with a special edition on the Black vote in OH, WI, and MI. Matt Booker and Sumati Thomas break down our new Compass Poll ahead of 2026. Register: changeresearch.zoom....
September 3, 2026 at 12:55 AM
83% of voters support a max age limit for Congress. 87% want a formal process to remove officials who become cognitively unable to serve. Neither exists today.

New national data on an issue voters have strong, consistent views on:

🔗 changeresearch.com/r...
August 27, 2026 at 3:04 PM
Half a percent off the final result. That's how close our polling came in LA's City Council District 11 race.

We polled for 9 Democratic primary candidates. Here's what the data showed about enthusiasm, age, and where voters stand heading into November.
Change Research Moves the Needle in the 2026 Primaries - Change Research
Change Research's polling accuracy held up across the 2026 primary cycle, including a call in Los Angeles's City Council District 11 that landed within half a percent of the final result. Change Research's Dynamic Online Sampling approach delivered reliable numbers for campaigns up and down the ballot, and the data revealed clear voter enthusiasm and generational divides heading into November.
changeresearch.com
August 25, 2026 at 12:34 PM
We asked 2,006 voters about 3 different digital restrictions for minors. Support ranged from 75% down to 25%, and dropped even further once applied to adults.

Voters draw sharper lines here than you'd expect.

🔗
Voters Back Some Digital Blue Laws for Minors but Not Others - Change Research
Voters overwhelmingly want to restrict minors' access to explicit adult content online, but they're a lot less sold on locking their teenagers out of Instagram at 11pm. New Change Research polling of 2,006 registered voters breaks down where Americans actually draw the line on minors' digital safety, and it's not where you'd guess.
changeresearch.com
August 24, 2026 at 12:39 PM
We asked NC voters an open-ended question: what message would you send to Trump? Republican answers split into two distinct camps: 79% "Definite," 20% "Movable."

Trump's approval in the state sits at 40%, 11 points below his 2024 vote share.

🔗
North Carolina Republicans’ Growing Frustration with President Trump - Change Research
Change Research is the award-winning research partner for campaigns, political coalitions, caucuses, and advocacy organizations — known for accuracy, innovation, and insights that drive winning strategy.
changeresearch.com
August 21, 2026 at 2:31 PM
New look, same data you trust.

We've relaunched changeresearch.com with easier access to our latest research, services, and Data Portal.

Go check it out.

🔗
Change Research
Change Research is the award-winning research partner for campaigns, political coalitions, caucuses, and advocacy organizations — known for accuracy, innovation, and insights that drive winning strategy.
changeresearch.com
August 21, 2026 at 1:41 AM
Big win for Fred Clark, who took the Democratic nomination in a competitive three-way primary for Wisconsin's 7th CD. On to November!

Congrats, Fred and team.

🔗 http://changeresearc...
August 20, 2026 at 9:18 PM
Congratulations to Alabas Farhat on winning the Democratic primary for Michigan's 3rd House District.

Change Research is proud to support candidates like Alabas with fast, accurate polling. Learn more at www.changeresearch.com
August 5, 2026 at 11:30 PM
Congratulations to Abdul El-Sayed on his win in Michigan's Democratic Senate primary.

🔗 Learn more about how Change Research supports winning campaigns: www.changeresearch.com
August 5, 2026 at 11:27 PM
Reposted by Change Research
A new essay about the changes in our politics highlighted in the recent Pew typology report. open.substack.com/pub/stephenc...
How Our Politics Have Shifted
And what, if anything, we can do about it.
open.substack.com
July 7, 2026 at 10:25 PM
Congratulations to Salt Lake County District Attorney Sim Gill on winning the Democratic primary last night! 🎉 He's served as DA since 2010 and heads to the November general. Proud to have supported his campaign. changeresearch.com
June 26, 2026 at 12:48 AM
Change Research and Embold Research will be closed on June 19 in observance of Juneteenth. We recognize the significance of this day and the history it honors. See you next week.
June 18, 2026 at 3:19 PM
Embold Research: Opposition to local data center construction jumped from 52% to 70% in six months. Energy costs are driving it. When voters learn a data center would generate on-site solar or wind power, the share expecting major bill increases drops from 59% to 23%.
emboldresearch.com/o...
June 15, 2026 at 9:57 PM
Consumer confidence is at 48.2. Lower than any recorded point in 50 years. 51% of the electorate isn't locked in.

Among Movable voters: 71% say we're already in a recession. 45% are undecided on the House ballot.

Full briefing recap: changeresearch.com/2026-05-plus...
2026 05 Plus or Minus Economy Webinar Recap - Change Research
changeresearch.com
June 13, 2026 at 3:23 AM
Congrats to Ryan Hampton on advancing from the NV AD-09 primary. 🗳️

State and district races define 2026. Change Research polls districts with as few as 300 respondents. Fast results. Movable voters identified, not just partisan splits.

http://changeresearc...
June 11, 2026 at 10:45 PM
Our offices at Change Research and Embold Research are closed Monday, May 25 for Memorial Day.
To all who have served, and to the families who carry the weight of that service: thank you.
May 22, 2026 at 8:37 PM
Reposted by Change Research
Campaigns are Not Hard
Say who you are and attack your opponent
stephenclermont.substack.com
May 21, 2026 at 2:06 PM
TOMORROW!

Apr 20th at 3 PM ET: Plus or Minus is live.

Stephen Clermont on voter economic sentiment from the Compass Poll.

Register if you haven't: changeresearch.zoom....
May 19, 2026 at 6:55 PM