ContextSDK
@contextsdk.bsky.social
The most intelligent way to know when and how to monetize your user.
🔗 https://contextsdk.com/
LI: https://www.linkedin.com/company/contextsdk/
X: https://x.com/context_sdk
🔗 https://contextsdk.com/
LI: https://www.linkedin.com/company/contextsdk/
X: https://x.com/context_sdk
Neusiedlersee, 2 days & way too many sticky notes.
Our product/tech team got together by the lake to brainstorm, ideate and shape what’s next for ContextSDK 🚀
We also went go-karting in 38°C heat. Fun, but would not recommend at temperatures that high... 🥵
Our product/tech team got together by the lake to brainstorm, ideate and shape what’s next for ContextSDK 🚀
We also went go-karting in 38°C heat. Fun, but would not recommend at temperatures that high... 🥵
July 7, 2026 at 9:03 AM
Neusiedlersee, 2 days & way too many sticky notes.
Our product/tech team got together by the lake to brainstorm, ideate and shape what’s next for ContextSDK 🚀
We also went go-karting in 38°C heat. Fun, but would not recommend at temperatures that high... 🥵
Our product/tech team got together by the lake to brainstorm, ideate and shape what’s next for ContextSDK 🚀
We also went go-karting in 38°C heat. Fun, but would not recommend at temperatures that high... 🥵
Where users open your app and where they actually engage are usually two different places. Most monetization treats them as one moment.
The June newsletter is out 👇
The June newsletter is out 👇
June 30, 2026 at 9:50 AM
Where users open your app and where they actually engage are usually two different places. Most monetization treats them as one moment.
The June newsletter is out 👇
The June newsletter is out 👇
53% of push notifications land while the phone is flat on a table. Nobody's watching.
Same message. Different moment. 2-3× open rate gap.
The sensors already know the difference. Most apps aren't asking.
Same message. Different moment. 2-3× open rate gap.
The sensors already know the difference. Most apps aren't asking.
June 24, 2026 at 9:34 AM
53% of push notifications land while the phone is flat on a table. Nobody's watching.
Same message. Different moment. 2-3× open rate gap.
The sensors already know the difference. Most apps aren't asking.
Same message. Different moment. 2-3× open rate gap.
The sensors already know the difference. Most apps aren't asking.
Users in calm contexts are 46% more likely to reach a detail view after searching than users on the go. Your app doesn't know which one it's talking to.
June 16, 2026 at 12:05 PM
Users in calm contexts are 46% more likely to reach a detail view after searching than users on the go. Your app doesn't know which one it's talking to.
Apple shaped the mobile world we build in today. We’re excited to help shape what comes next.
So when Alex Reinicke asked us to support a last-minute WWDC watch party in Vienna, the answer was an easy yes!
80 people, one packed room & a brilliant community initiative 👏
So when Alex Reinicke asked us to support a last-minute WWDC watch party in Vienna, the answer was an easy yes!
80 people, one packed room & a brilliant community initiative 👏
June 10, 2026 at 1:01 PM
Apple shaped the mobile world we build in today. We’re excited to help shape what comes next.
So when Alex Reinicke asked us to support a last-minute WWDC watch party in Vienna, the answer was an easy yes!
80 people, one packed room & a brilliant community initiative 👏
So when Alex Reinicke asked us to support a last-minute WWDC watch party in Vienna, the answer was an easy yes!
80 people, one packed room & a brilliant community initiative 👏
One chart that should change how you think about mobile sessions.
June 5, 2026 at 9:07 AM
One chart that should change how you think about mobile sessions.
"One of the coolest vendors at #MAUVegas 2026”
This month’s newsletter:
👉 Why the industry feels optimistic again
👉 The shift from manual optimization → adaptive systems
👉 Our 8-min Mic Drop
👉 AI & app growth insights
And yes - people literally lay on the floor to test ContextSDK 🙈
This month’s newsletter:
👉 Why the industry feels optimistic again
👉 The shift from manual optimization → adaptive systems
👉 Our 8-min Mic Drop
👉 AI & app growth insights
And yes - people literally lay on the floor to test ContextSDK 🙈
May 28, 2026 at 7:59 AM
"One of the coolest vendors at #MAUVegas 2026”
This month’s newsletter:
👉 Why the industry feels optimistic again
👉 The shift from manual optimization → adaptive systems
👉 Our 8-min Mic Drop
👉 AI & app growth insights
And yes - people literally lay on the floor to test ContextSDK 🙈
This month’s newsletter:
👉 Why the industry feels optimistic again
👉 The shift from manual optimization → adaptive systems
👉 Our 8-min Mic Drop
👉 AI & app growth insights
And yes - people literally lay on the floor to test ContextSDK 🙈
🔥 MAU Vegas Wrapped - ContextSDK Edition
✈️ 18,963 km traveled
👣 100k+ steps
😴 0% sleep
🥐 60 breakfast guests
🍸 20 dinner guests
🎤 1 mic drop
🍬 200 chewing gums distributed
🤝 100s of amazing new people met
Vegas was wild. Huge thanks to everyone who stopped by Booth K8 💜
✈️ 18,963 km traveled
👣 100k+ steps
😴 0% sleep
🥐 60 breakfast guests
🍸 20 dinner guests
🎤 1 mic drop
🍬 200 chewing gums distributed
🤝 100s of amazing new people met
Vegas was wild. Huge thanks to everyone who stopped by Booth K8 💜
May 26, 2026 at 9:38 AM
🔥 MAU Vegas Wrapped - ContextSDK Edition
✈️ 18,963 km traveled
👣 100k+ steps
😴 0% sleep
🥐 60 breakfast guests
🍸 20 dinner guests
🎤 1 mic drop
🍬 200 chewing gums distributed
🤝 100s of amazing new people met
Vegas was wild. Huge thanks to everyone who stopped by Booth K8 💜
✈️ 18,963 km traveled
👣 100k+ steps
😴 0% sleep
🥐 60 breakfast guests
🍸 20 dinner guests
🎤 1 mic drop
🍬 200 chewing gums distributed
🤝 100s of amazing new people met
Vegas was wild. Huge thanks to everyone who stopped by Booth K8 💜
Best MAU Vegas hack? Host breakfast on Day 1.
Everyone signs up for endless side events - but early ones win. People show up fresh, focused & ready to connect (free coffee helps 😉)
Huge thanks to Addict Mobile, Edge226 & Starti! 💜
Meet us Booth K8 ✌️ #MAUVegas
Everyone signs up for endless side events - but early ones win. People show up fresh, focused & ready to connect (free coffee helps 😉)
Huge thanks to Addict Mobile, Edge226 & Starti! 💜
Meet us Booth K8 ✌️ #MAUVegas
May 19, 2026 at 9:38 PM
Best MAU Vegas hack? Host breakfast on Day 1.
Everyone signs up for endless side events - but early ones win. People show up fresh, focused & ready to connect (free coffee helps 😉)
Huge thanks to Addict Mobile, Edge226 & Starti! 💜
Meet us Booth K8 ✌️ #MAUVegas
Everyone signs up for endless side events - but early ones win. People show up fresh, focused & ready to connect (free coffee helps 😉)
Huge thanks to Addict Mobile, Edge226 & Starti! 💜
Meet us Booth K8 ✌️ #MAUVegas
What if your app knew whether users are sitting, walking or commuting right now?
Would you still send the same push, show the same paywall or serve the same ad?
Our CEO Dieter Rappold explains why timing changes everything.
📍 MAU Plaza
🗓 Wed, May 20
⏰ 3:45-3:55 PM
#MAUVegas
Would you still send the same push, show the same paywall or serve the same ad?
Our CEO Dieter Rappold explains why timing changes everything.
📍 MAU Plaza
🗓 Wed, May 20
⏰ 3:45-3:55 PM
#MAUVegas
May 14, 2026 at 12:31 PM
What if your app knew whether users are sitting, walking or commuting right now?
Would you still send the same push, show the same paywall or serve the same ad?
Our CEO Dieter Rappold explains why timing changes everything.
📍 MAU Plaza
🗓 Wed, May 20
⏰ 3:45-3:55 PM
#MAUVegas
Would you still send the same push, show the same paywall or serve the same ad?
Our CEO Dieter Rappold explains why timing changes everything.
📍 MAU Plaza
🗓 Wed, May 20
⏰ 3:45-3:55 PM
#MAUVegas
Start MAU Vegas the right way… with coffee ☕🙏🏼
We’re hosting a relaxed breakfast with Edge226, Starti & Addict Mobile to kick things off.
📍 Wolfgang Puck, MGM
🗓️ May 19
⏰ 8-10am
Come by, grab a coffee & meet great people ☀️
👉 luma.com/ptm9n426
We’re hosting a relaxed breakfast with Edge226, Starti & Addict Mobile to kick things off.
📍 Wolfgang Puck, MGM
🗓️ May 19
⏰ 8-10am
Come by, grab a coffee & meet great people ☀️
👉 luma.com/ptm9n426
May 7, 2026 at 7:53 AM
Start MAU Vegas the right way… with coffee ☕🙏🏼
We’re hosting a relaxed breakfast with Edge226, Starti & Addict Mobile to kick things off.
📍 Wolfgang Puck, MGM
🗓️ May 19
⏰ 8-10am
Come by, grab a coffee & meet great people ☀️
👉 luma.com/ptm9n426
We’re hosting a relaxed breakfast with Edge226, Starti & Addict Mobile to kick things off.
📍 Wolfgang Puck, MGM
🗓️ May 19
⏰ 8-10am
Come by, grab a coffee & meet great people ☀️
👉 luma.com/ptm9n426
MAU Vegas, baby! 🎰🔥
First time at MAU and we’re excited! Come find us at 📍 Booth K8 to talk on-device AI and real-world context.
📅 Book a slot: lnkd.in/dxZeE4dM
☕️ Tuesday Breakfast: luma.com/ptm9n426
See you there! #MAUVegas
First time at MAU and we’re excited! Come find us at 📍 Booth K8 to talk on-device AI and real-world context.
📅 Book a slot: lnkd.in/dxZeE4dM
☕️ Tuesday Breakfast: luma.com/ptm9n426
See you there! #MAUVegas
May 5, 2026 at 2:30 PM
MAU Vegas, baby! 🎰🔥
First time at MAU and we’re excited! Come find us at 📍 Booth K8 to talk on-device AI and real-world context.
📅 Book a slot: lnkd.in/dxZeE4dM
☕️ Tuesday Breakfast: luma.com/ptm9n426
See you there! #MAUVegas
First time at MAU and we’re excited! Come find us at 📍 Booth K8 to talk on-device AI and real-world context.
📅 Book a slot: lnkd.in/dxZeE4dM
☕️ Tuesday Breakfast: luma.com/ptm9n426
See you there! #MAUVegas
✨ #26 - April at ContextSDK
There’s a shift: teams are moving from manual decisions → real-time systems.
In this month’s newsletter:
👉 Apps that act on their own
👉 ~3.9x higher push open rates (timing matters)
👉 What we’re bringing to MAU Vegas
👉 New: influenced open tracking
👇
There’s a shift: teams are moving from manual decisions → real-time systems.
In this month’s newsletter:
👉 Apps that act on their own
👉 ~3.9x higher push open rates (timing matters)
👉 What we’re bringing to MAU Vegas
👉 New: influenced open tracking
👇
April 30, 2026 at 7:45 AM
✨ #26 - April at ContextSDK
There’s a shift: teams are moving from manual decisions → real-time systems.
In this month’s newsletter:
👉 Apps that act on their own
👉 ~3.9x higher push open rates (timing matters)
👉 What we’re bringing to MAU Vegas
👉 New: influenced open tracking
👇
There’s a shift: teams are moving from manual decisions → real-time systems.
In this month’s newsletter:
👉 Apps that act on their own
👉 ~3.9x higher push open rates (timing matters)
👉 What we’re bringing to MAU Vegas
👉 New: influenced open tracking
👇
Paywall conversion isn’t one decision - it’s five: user, offer, price, placement, moment.
Everyone optimizes the first four. Almost no one the fifth.
Same user + same paywall, different moment → completely different outcome.
Not more paywalls. Better moments.
Everyone optimizes the first four. Almost no one the fifth.
Same user + same paywall, different moment → completely different outcome.
Not more paywalls. Better moments.
April 28, 2026 at 8:24 AM
Paywall conversion isn’t one decision - it’s five: user, offer, price, placement, moment.
Everyone optimizes the first four. Almost no one the fifth.
Same user + same paywall, different moment → completely different outcome.
Not more paywalls. Better moments.
Everyone optimizes the first four. Almost no one the fifth.
Same user + same paywall, different moment → completely different outcome.
Not more paywalls. Better moments.
Just wrapped up a special project mission in NYC 🇺🇸🤫
Reinhard & Severin were on the ground making things happen!
More to come soon 👀
Reinhard & Severin were on the ground making things happen!
More to come soon 👀
April 21, 2026 at 11:49 AM
Just wrapped up a special project mission in NYC 🇺🇸🤫
Reinhard & Severin were on the ground making things happen!
More to come soon 👀
Reinhard & Severin were on the ground making things happen!
More to come soon 👀
🚀 Dieter, Zach & Melisa will be at BOA London!
Join our exclusive roundtable: From User Flows to User Moments
🗓 Thu, Apr 23 · 4:00-4:40 PM (London)
We’ll explore how on-device contextual signals help apps adapt in real time. 💜
Join our exclusive roundtable: From User Flows to User Moments
🗓 Thu, Apr 23 · 4:00-4:40 PM (London)
We’ll explore how on-device contextual signals help apps adapt in real time. 💜
April 16, 2026 at 4:00 PM
🚀 Dieter, Zach & Melisa will be at BOA London!
Join our exclusive roundtable: From User Flows to User Moments
🗓 Thu, Apr 23 · 4:00-4:40 PM (London)
We’ll explore how on-device contextual signals help apps adapt in real time. 💜
Join our exclusive roundtable: From User Flows to User Moments
🗓 Thu, Apr 23 · 4:00-4:40 PM (London)
We’ll explore how on-device contextual signals help apps adapt in real time. 💜
We just shipped ContextSDK 5.15.0.
And with it: influenced open tracking.
Until now, push performance = clicks.
But what about users who:
👀 see the notification
📱 open the app later
We now track both:
direct opens (clicks)
influenced opens
Because not every conversion happens in one tap.
And with it: influenced open tracking.
Until now, push performance = clicks.
But what about users who:
👀 see the notification
📱 open the app later
We now track both:
direct opens (clicks)
influenced opens
Because not every conversion happens in one tap.
April 14, 2026 at 11:29 AM
We just shipped ContextSDK 5.15.0.
And with it: influenced open tracking.
Until now, push performance = clicks.
But what about users who:
👀 see the notification
📱 open the app later
We now track both:
direct opens (clicks)
influenced opens
Because not every conversion happens in one tap.
And with it: influenced open tracking.
Until now, push performance = clicks.
But what about users who:
👀 see the notification
📱 open the app later
We now track both:
direct opens (clicks)
influenced opens
Because not every conversion happens in one tap.
🏃 From startups to ultra runs - meet our newest team member!
10+ years across Software Engineering & ML, with a love for building in fast-paced environments.
When not working: Lukasz is traveling the world, pushing limits in ultra running or off on adventures with his family.
10+ years across Software Engineering & ML, with a love for building in fast-paced environments.
When not working: Lukasz is traveling the world, pushing limits in ultra running or off on adventures with his family.
April 8, 2026 at 10:55 AM
🏃 From startups to ultra runs - meet our newest team member!
10+ years across Software Engineering & ML, with a love for building in fast-paced environments.
When not working: Lukasz is traveling the world, pushing limits in ultra running or off on adventures with his family.
10+ years across Software Engineering & ML, with a love for building in fast-paced environments.
When not working: Lukasz is traveling the world, pushing limits in ultra running or off on adventures with his family.
🧠 Welcome Radu Rogojanu to ContextSDK!
20+ years in ML - from medical imaging to fraud detection to generative AI.
He builds not just models, but full data systems that actually work in production.
Excited to have him on board 🚀
20+ years in ML - from medical imaging to fraud detection to generative AI.
He builds not just models, but full data systems that actually work in production.
Excited to have him on board 🚀
April 2, 2026 at 8:09 AM
🧠 Welcome Radu Rogojanu to ContextSDK!
20+ years in ML - from medical imaging to fraud detection to generative AI.
He builds not just models, but full data systems that actually work in production.
Excited to have him on board 🚀
20+ years in ML - from medical imaging to fraud detection to generative AI.
He builds not just models, but full data systems that actually work in production.
Excited to have him on board 🚀
“The most exciting meeting I’ve had at GDC so far.”
That stuck with us.
Something is shifting.
Sharper conversations. Higher expectations.
In our latest:
👉 GDC takeaways
👉 Istanbul’s rise
👉 Why dashboards aren’t enough
Feels like things are picking up speed 👇
That stuck with us.
Something is shifting.
Sharper conversations. Higher expectations.
In our latest:
👉 GDC takeaways
👉 Istanbul’s rise
👉 Why dashboards aren’t enough
Feels like things are picking up speed 👇
March 31, 2026 at 8:09 AM
“The most exciting meeting I’ve had at GDC so far.”
That stuck with us.
Something is shifting.
Sharper conversations. Higher expectations.
In our latest:
👉 GDC takeaways
👉 Istanbul’s rise
👉 Why dashboards aren’t enough
Feels like things are picking up speed 👇
That stuck with us.
Something is shifting.
Sharper conversations. Higher expectations.
In our latest:
👉 GDC takeaways
👉 Istanbul’s rise
👉 Why dashboards aren’t enough
Feels like things are picking up speed 👇
Dieter joined the Apptivate podcast by Remerge 🎙️
A great conversation on how motion data and on-device AI are reshaping mobile growth - from event-based to moment-based optimization.
Hope you all enjoy listening as much as we did.
👇 Tune in below!
A great conversation on how motion data and on-device AI are reshaping mobile growth - from event-based to moment-based optimization.
Hope you all enjoy listening as much as we did.
👇 Tune in below!
March 25, 2026 at 12:33 PM
Dieter joined the Apptivate podcast by Remerge 🎙️
A great conversation on how motion data and on-device AI are reshaping mobile growth - from event-based to moment-based optimization.
Hope you all enjoy listening as much as we did.
👇 Tune in below!
A great conversation on how motion data and on-device AI are reshaping mobile growth - from event-based to moment-based optimization.
Hope you all enjoy listening as much as we did.
👇 Tune in below!
@revenuecat.com 2026 Report just dropped:
50%+ of conversions happen on Day 0.
Your highest-stakes moment is when you know the least.
The other 50% did not say no. They were not ready.
It is not just what you show.
It is when you show it.
50%+ of conversions happen on Day 0.
Your highest-stakes moment is when you know the least.
The other 50% did not say no. They were not ready.
It is not just what you show.
It is when you show it.
March 24, 2026 at 8:47 AM
@revenuecat.com 2026 Report just dropped:
50%+ of conversions happen on Day 0.
Your highest-stakes moment is when you know the least.
The other 50% did not say no. They were not ready.
It is not just what you show.
It is when you show it.
50%+ of conversions happen on Day 0.
Your highest-stakes moment is when you know the least.
The other 50% did not say no. They were not ready.
It is not just what you show.
It is when you show it.
Your dashboards don’t drive growth.
They tell you what happened.
But growth happens in the next moment.
Apps don’t lose users because of bad offers.
They lose them because of bad timing.
From events → to moments
That’s the shift.
They tell you what happened.
But growth happens in the next moment.
Apps don’t lose users because of bad offers.
They lose them because of bad timing.
From events → to moments
That’s the shift.
March 17, 2026 at 12:05 PM
Your dashboards don’t drive growth.
They tell you what happened.
But growth happens in the next moment.
Apps don’t lose users because of bad offers.
They lose them because of bad timing.
From events → to moments
That’s the shift.
They tell you what happened.
But growth happens in the next moment.
Apps don’t lose users because of bad offers.
They lose them because of bad timing.
From events → to moments
That’s the shift.
Zach and Dieter have landed at @officialgdc.bsky.social San Francisco 🌉🇺🇸
- and the city is already buzzing!
Great conversations, great people, right at the heart of gaming.
👉 If you're here, reach out! They're always up for a coffee. Or a burger 😉🍔
- and the city is already buzzing!
Great conversations, great people, right at the heart of gaming.
👉 If you're here, reach out! They're always up for a coffee. Or a burger 😉🍔
March 12, 2026 at 9:13 AM
Zach and Dieter have landed at @officialgdc.bsky.social San Francisco 🌉🇺🇸
- and the city is already buzzing!
Great conversations, great people, right at the heart of gaming.
👉 If you're here, reach out! They're always up for a coffee. Or a burger 😉🍔
- and the city is already buzzing!
Great conversations, great people, right at the heart of gaming.
👉 If you're here, reach out! They're always up for a coffee. Or a burger 😉🍔
How someone holds their phone in 3D space tells you if they're commuting, lying in bed or sitting focused.
Your growth stack ignores this.
Why?
Your growth stack ignores this.
Why?
March 10, 2026 at 9:00 AM
How someone holds their phone in 3D space tells you if they're commuting, lying in bed or sitting focused.
Your growth stack ignores this.
Why?
Your growth stack ignores this.
Why?