Mia Biberovic
@cyberkoza.bsky.social
Editor in Chief & hyperfocused on tech and media for 15 years. Former Executive Director at Croatian Association of Digital Publishers. Current focus: devcontent and digital media business. Is there an intersection?
It's me, hi, I'm the problem, it's me.
Did I accidentally become a part of the problem that the publishing industry is facing? Erm...
Further: mediaindustryshift.substack.com/p/your-audie...
Did I accidentally become a part of the problem that the publishing industry is facing? Erm...
Further: mediaindustryshift.substack.com/p/your-audie...
Your audience is being impersonated
AI agents are impersonating human buyers and readers. And they're not even interested in the toothpaste we advertise to them.
mediaindustryshift.substack.com
May 4, 2026 at 2:02 PM
It's me, hi, I'm the problem, it's me.
Did I accidentally become a part of the problem that the publishing industry is facing? Erm...
Further: mediaindustryshift.substack.com/p/your-audie...
Did I accidentally become a part of the problem that the publishing industry is facing? Erm...
Further: mediaindustryshift.substack.com/p/your-audie...
I don't see how this is different from any other social network nowadays.
This analysis shows that most big news publishers, with the exception of Fox News, really haven’t changed the way they tweet, even as the platform’s incentives have changed.
www.niemanlab.org/2026/04/do-l...
www.niemanlab.org/2026/04/do-l...
Do links hurt news publishers on Twitter? Our analysis suggests yes
Engagement for tweets from @nytimes (53 million followers) is dwarfed by engagement for tweets from @GlobeEyeNews (866,000 followers).
www.niemanlab.org
April 11, 2026 at 7:34 PM
I don't see how this is different from any other social network nowadays.
Anyway, the thing I FORGOT to share here is my opinion on optimizing content for LLMs. Great for an ecommerce brand. Questionable for a media business.
mediaindustryshift.substack.com/p/for-publis...
mediaindustryshift.substack.com/p/for-publis...
For publishers, GEO is not new SEO
With SEO, publishers got something in return - traffic. Traffic that can be monetized. A fair transaction. But GEO has no equivalent return.
mediaindustryshift.substack.com
April 8, 2026 at 7:06 PM
Anyway, the thing I FORGOT to share here is my opinion on optimizing content for LLMs. Great for an ecommerce brand. Questionable for a media business.
mediaindustryshift.substack.com/p/for-publis...
mediaindustryshift.substack.com/p/for-publis...
I really have to stop forgetting that this app exists.
April 8, 2026 at 7:03 PM
I really have to stop forgetting that this app exists.
The EU is tightening scrutiny of addictive design, including artificial urgency tactics, infinite scroll, and autoplay. I wrote more about what this means for platforms, publishers and UX in my latest newsletter.
(Scroll to the end — there is one.)
mediaindustryshift.substack.com/p/the-end-of...
(Scroll to the end — there is one.)
mediaindustryshift.substack.com/p/the-end-of...
The End of Endless Scroll
Design that fosters addiction directly violates the European Union’s Digital Services Act. But it won’t only be Big Tech that feels the impact of this shift. Media companies will too.
mediaindustryshift.substack.com
February 19, 2026 at 9:58 AM
The EU is tightening scrutiny of addictive design, including artificial urgency tactics, infinite scroll, and autoplay. I wrote more about what this means for platforms, publishers and UX in my latest newsletter.
(Scroll to the end — there is one.)
mediaindustryshift.substack.com/p/the-end-of...
(Scroll to the end — there is one.)
mediaindustryshift.substack.com/p/the-end-of...
How do publishers and open protocols intersect? I had no idea! Honestly, I'm still not sure. But the event I went to, @protocolsforpublishers.com, was quite interesting and tried to give us some answers.
Here are some of my thoughts: mediaindustryshift.substack.com/p/open-proto...
Here are some of my thoughts: mediaindustryshift.substack.com/p/open-proto...
Open Protocols (and Why Size Matters) in Publishing
Some thoughts from London.
mediaindustryshift.substack.com
February 6, 2026 at 7:52 AM
How do publishers and open protocols intersect? I had no idea! Honestly, I'm still not sure. But the event I went to, @protocolsforpublishers.com, was quite interesting and tried to give us some answers.
Here are some of my thoughts: mediaindustryshift.substack.com/p/open-proto...
Here are some of my thoughts: mediaindustryshift.substack.com/p/open-proto...
Time to reactivate Bluesky. It's been a while!
February 5, 2026 at 7:05 AM
Time to reactivate Bluesky. It's been a while!
Zona sumraka, što da vam velim.
December 8, 2024 at 8:35 AM
Zona sumraka, što da vam velim.
Brojutro youtu.be/lUAUdQtS_TA
Peki - Ganga i Rera feat. Vojko V (Official Video)
YouTube video by Fallo Da Solo
youtu.be
November 30, 2024 at 7:31 AM
Brojutro youtu.be/lUAUdQtS_TA
Zabranjeno pušenje - Dan Republike - Pozdrav iz zemlje Safari
YouTube video by Zabranjeno pušenje
youtu.be
November 29, 2024 at 6:58 AM
Found it.
November 28, 2024 at 7:31 PM
Found it.
Moram ovdje naći neke profile sa Star Trek memovima. To je jedino zbog čega se još vraćam na Twitter. 🥲
November 28, 2024 at 7:30 PM
Moram ovdje naći neke profile sa Star Trek memovima. To je jedino zbog čega se još vraćam na Twitter. 🥲
Nekome treba lekcija iz povijesti.
November 28, 2024 at 12:31 PM
Nekome treba lekcija iz povijesti.
Konačno i ja otkrila Kristiana Novaka, slijedi ugodno bindžanje idućih dana. 😍
November 26, 2024 at 6:53 AM
Konačno i ja otkrila Kristiana Novaka, slijedi ugodno bindžanje idućih dana. 😍
Zaslužilo je i Plavo nebo ovo čuti.
Bruno Mars ode u Brazil, odradi 15 nastupa i napravi iz zezancije pjesmu kao zahvalu Brazilu - i to ispadne njegov najbolji banger ikad.
Bruno Mars ode u Brazil, odradi 15 nastupa i napravi iz zezancije pjesmu kao zahvalu Brazilu - i to ispadne njegov najbolji banger ikad.
November 10, 2024 at 11:49 AM
Zaslužilo je i Plavo nebo ovo čuti.
Bruno Mars ode u Brazil, odradi 15 nastupa i napravi iz zezancije pjesmu kao zahvalu Brazilu - i to ispadne njegov najbolji banger ikad.
Bruno Mars ode u Brazil, odradi 15 nastupa i napravi iz zezancije pjesmu kao zahvalu Brazilu - i to ispadne njegov najbolji banger ikad.
Ja pronađena iznenađena.
October 19, 2023 at 9:05 AM
Ja pronađena iznenađena.
Trenutak kasnije, napao si je sestru.
October 12, 2023 at 5:10 AM
Trenutak kasnije, napao si je sestru.
Basic white bitch sam, jbg 🍁
September 22, 2023 at 6:20 PM
Basic white bitch sam, jbg 🍁
Tko tvita, ne skita!
kako se ovdje kaže tvitnuti
September 7, 2023 at 3:43 PM
Tko tvita, ne skita!
Dosta interneta za danas
August 28, 2023 at 8:47 PM
Dosta interneta za danas
First koncert: Plavi orkestar 😅
Last concert: Bruce Springsteen
Best concert: Kud Idijoti pred 20 ljudi
Worst concert: Red Hot Chilli Peppers
Seen the most: Belfast Food ili Let 3
Most surprising: Moby (I know, ali niska očekivanja + odlična interakcija s publikom)
Next concert: 🤷♀️
Last concert: Bruce Springsteen
Best concert: Kud Idijoti pred 20 ljudi
Worst concert: Red Hot Chilli Peppers
Seen the most: Belfast Food ili Let 3
Most surprising: Moby (I know, ali niska očekivanja + odlična interakcija s publikom)
Next concert: 🤷♀️
First koncert: Željko Joksimović lmao
Last concert: Rammstein
Best concert: ili Rammstein ili Iron Maiden 2016.
Worst concert: Zabranjeno pušenje, ali nije do njih, do ozvučenja je
Seen the most: Iron Maiden
Most surprising: Judas Priest FENOMENALAN UŽIVO
Next concert: zasad ništa 😭
Last concert: Rammstein
Best concert: ili Rammstein ili Iron Maiden 2016.
Worst concert: Zabranjeno pušenje, ali nije do njih, do ozvučenja je
Seen the most: Iron Maiden
Most surprising: Judas Priest FENOMENALAN UŽIVO
Next concert: zasad ništa 😭
First koncert: Daleka obala
Last concert: Dalmatino
Best concert: Manu Chao
Worst concert: Rita Ora. Seen the most: mrtva trka između Urbana i Psihomodo pop
Most surprising: --
Next concert: 🤷
Last concert: Dalmatino
Best concert: Manu Chao
Worst concert: Rita Ora. Seen the most: mrtva trka između Urbana i Psihomodo pop
Most surprising: --
Next concert: 🤷
August 25, 2023 at 7:29 AM
First koncert: Plavi orkestar 😅
Last concert: Bruce Springsteen
Best concert: Kud Idijoti pred 20 ljudi
Worst concert: Red Hot Chilli Peppers
Seen the most: Belfast Food ili Let 3
Most surprising: Moby (I know, ali niska očekivanja + odlična interakcija s publikom)
Next concert: 🤷♀️
Last concert: Bruce Springsteen
Best concert: Kud Idijoti pred 20 ljudi
Worst concert: Red Hot Chilli Peppers
Seen the most: Belfast Food ili Let 3
Most surprising: Moby (I know, ali niska očekivanja + odlična interakcija s publikom)
Next concert: 🤷♀️
Ciljana publika oglasa iznimno precizno dosegnuta! 😅
August 23, 2023 at 5:58 AM
Ciljana publika oglasa iznimno precizno dosegnuta! 😅
Donijela sestrična vodu iz Visokog. 5 eura bočica. Nije piramidalna shema, ali jest piramidalna voda!
August 20, 2023 at 6:20 PM
Donijela sestrična vodu iz Visokog. 5 eura bočica. Nije piramidalna shema, ali jest piramidalna voda!