Emma Jacobs
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emmavj.bsky.social
Emma Jacobs
@emmavj.bsky.social
FT features writer, focus on work/workplace/whatevs

Insta @emmajacobsfinancialtimes
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Forget pervert glasses - what about smart plugs? Me on domestic abusers taking over home devices

as.ft.com/r/8f4ab2f1-4... How smart tech is being weaponised in the home
Reposted by Emma Jacobs
The demise of WHSmith reminds me of when my friend queued for ages to buy a protractor, only to get to the front and discover that it was Jeffrey Archer doing a signing
March 28, 2025 at 10:18 AM
What went wrong?!
'Digger' has basically no chance of breaking even and could lose as much as $150 million overall. What went wrong? Read our report on the Tom Cruise-laden-in-latex climate-change comedy's arrival as the year's biggest flop: vulture.visitlink.me/v2PgJx
October 5, 2026 at 9:32 PM
Is this helping bin collection
October 5, 2026 at 9:29 PM
Jemima Kirke is well known and straight out of woody Allen central casting
I find this cast hilarious because it’s almost literally a cast of nobody we know.
October 5, 2026 at 8:51 AM
Reposted by Emma Jacobs
When governments talk of growth in left behind places they probably don't have in mind Wrexham, fair in a way because it isn't obviously transferrable, but it should at least diversify thinking away from the manufacturing nostalgia. www.ft.com/content/2805...
Wrexham chief on whether a football fairytale can revive a city: ‘Now, people see hope’
Michael Williamson was appointed by Hollywood stars ‘Rob and Ryan’ to rescue one of the world’s oldest professional clubs
www.ft.com
October 5, 2026 at 6:58 AM
‘Just asking questions’

‘Why’
Tucker: “I never understood why 🇬🇧 fought World War 2?” 😕

Rees-Mogg: “It was good vs. evil…We did the right thing…”

Tucker: “Has 🇬🇧 benefitted?”

RM: “We defeated Hitler… We’d all be speaking German…”

Tucker: “Who cares?” 🤔
October 4, 2026 at 8:51 PM
Number of pe backed companies up for sale

as.ft.com/r/b4c9562c-9... The taxpayer-funded ADHD boom
The taxpayer-funded ADHD boom
The growing private market for assessments is leading to concerns over misdiagnoses and providers’ soaring revenues
as.ft.com
October 4, 2026 at 5:33 PM
Reposted by Emma Jacobs
There is an easy solution to this which I have discovered: ignore all of it.

There's very little real evidence but a huge amount of ideology behind it. A whole industry of books preying on parental anxiety that can just get in the bin.
Government research suggests that around two-thirds of parents with young children feel overwhelmed by the amount of parenting information available and struggle with conflicting advice
www.bbc.co.uk/news/article...
When parenting advice becomes too much
Many parents feel overwhelmed by the amount of parenting information available
www.bbc.co.uk
October 4, 2026 at 1:24 PM
Bless him: Moses Combe told how he moved to the UK as a refugee from Burundi when he was one.

“I actually decided to just go and get my citizenship after I saw a video of Nigel Farage talking about scrapping indefinite leave to remain.”

www.islingtontribune.co.uk/article/id-w...
‘I’d wanted this my whole life’: TikTok star’s ‘painstaking’ citizenship journey
Moses Combe’s food reviews and satirical takes on gentrification across Islington have seen him garner local celebrity status
www.islingtontribune.co.uk
October 4, 2026 at 1:15 PM
Favourite healthy recipes that are easy and absorbing but step by step. Not juggling

Lasagne or cakes are in this category but not especially healthy
October 4, 2026 at 11:42 AM
Watching over kids buzzing with excitement run into traffic is a recurring nightmare
NYC is opening 160 car-free (but treat-filled) streets and plazas to enjoy fun and safe fall festivities this spooky season.

Find one near you at nyc.gov/trickorstreets.
October 3, 2026 at 7:40 PM
I don’t know how I’ve become a pet correspondent
October 3, 2026 at 7:12 PM
Reposted by Emma Jacobs
Microsoft branding nightmare re AI risks to humanity
October 3, 2026 at 8:59 AM
People really do tell you stuff and sometimes you really need to check they want to share this. And sometimes they just do
reporting is hard. but sometimes you're doing a story and somebody puts their trust in you and shares their story with a level of care and detail and you try to reflect that back at them as best you can and idk its really just a very lovely human thing that happens sometimes.
October 2, 2026 at 10:02 PM
Reposted by Emma Jacobs
Could the "LLMs can't do anything" crowd and the "LLMs can do everything" crowd go somewhere private to yell at each other so the rest of us can have a normal "this new tech can do things previous tech couldn't but is limited in various ways, let's figure out best uses and regulations" conversation?
October 2, 2026 at 7:02 PM
The French are so French

as.ft.com/r/da010ffb-2... French schools burn as student unrest spreads
French schools burn as student unrest spreads
Prime Minister Sébastien Lecornu and far-right leader Marine Le Pen blame far-left party for stoking protests
as.ft.com
October 2, 2026 at 4:36 PM
Lol

Badenoch says one of her main motivations for standing was to stop the party “falling into the wrong hands”. Who does she mean? “Robert Jenrick, definitely,” she replies in an instant.

as.ft.com/r/08f9a441-8... Kemi Badenoch: ‘I refuse to play by Westminster rules’
Kemi Badenoch: ‘I refuse to play by Westminster rules’
The Conservative leader on wading into culture wars, why the Tories have been too ‘complacent’ about business — and ruling out a rightwing coalition with Reform
as.ft.com
October 2, 2026 at 3:49 PM
Sorry but not for me
I am happy for anyone who does
October 2, 2026 at 3:45 PM
Reposted by Emma Jacobs
Im not sure if youve ever seen his defense of Larkin?

The first published thing I think we have by him and writtem (IIRC) at 17 and its for a.... unfashionable poet with proper love.

He's genuine in it I think and it went beyond trying to attract girls
October 2, 2026 at 7:54 AM
Keep thinking about burnham saying he prefers poetry over fiction (sorry not to think more about fiscal balances)
October 2, 2026 at 7:28 AM
It does seem exhausting
“Everything I do, I think, can I make content out of it?” - first in an excellent new FT series on the thriving (and, frankly, exhausting) creator economy, by @emmavj.bsky.social and @danielthomasldn.bsky.social

as.ft.com/r/882ead14-6... How to make it as a digital creator
How to make it as a digital creator
Easy access and high rewards draw millions to careers in social media but agents say the challenges are underestimated
as.ft.com
October 1, 2026 at 8:15 AM
Sometimes I see myself included on lofty starter packs and think, do you know I just wibble on?
September 30, 2026 at 11:23 AM
Save us from the meno-preneurs and their useless shit

www.theguardian.com/society/2026...
Menopause supplements costing more than £400 a year ‘no better than cheap multivitamin’
Many products aimed at women over 45 lack meaningful quantities of key nutrients, consumer watchdog Which? found
www.theguardian.com
September 30, 2026 at 7:18 AM
Reposted by Emma Jacobs
I give up. I’m moving into a cave.
September 29, 2026 at 11:43 AM