emmeinfluence.bsky.social
@emmeinfluence.bsky.social
The AI renews every month and nothing tells you what it earned.
Anthropic is building big companies a report that answers that. Solo operators get none, which smarts.
A content system keeps the log, so you can point at the posts it made. Can't point, didn't earn.
#AItools #smallbusiness
Anthropic is building big companies a report that answers that. Solo operators get none, which smarts.
A content system keeps the log, so you can point at the posts it made. Can't point, didn't earn.
#AItools #smallbusiness
October 30, 2026 at 7:53 AM
The AI renews every month and nothing tells you what it earned.
Anthropic is building big companies a report that answers that. Solo operators get none, which smarts.
A content system keeps the log, so you can point at the posts it made. Can't point, didn't earn.
#AItools #smallbusiness
Anthropic is building big companies a report that answers that. Solo operators get none, which smarts.
A content system keeps the log, so you can point at the posts it made. Can't point, didn't earn.
#AItools #smallbusiness
Long video rewards a business that wrote its rules down first.
Instagram is testing horizontal video up to 90 minutes. SmartCompany, 27 October 2026. Generous, and a bit exposing.
A content system is what fills an hour. Could you, and still sound like yourself? #Instagram #contentstrategy
Instagram is testing horizontal video up to 90 minutes. SmartCompany, 27 October 2026. Generous, and a bit exposing.
A content system is what fills an hour. Could you, and still sound like yourself? #Instagram #contentstrategy
October 27, 2026 at 8:38 AM
Long video rewards a business that wrote its rules down first.
Instagram is testing horizontal video up to 90 minutes. SmartCompany, 27 October 2026. Generous, and a bit exposing.
A content system is what fills an hour. Could you, and still sound like yourself? #Instagram #contentstrategy
Instagram is testing horizontal video up to 90 minutes. SmartCompany, 27 October 2026. Generous, and a bit exposing.
A content system is what fills an hour. Could you, and still sound like yourself? #Instagram #contentstrategy
A free hotel stay for a review used to just feel lucky.
The ATO is warning creators that a gift taken for content counts as income at market value, which nobody will enjoy. A content system logging every post holds half that record already.
Where does the other half live? #AusBiz #tax
The ATO is warning creators that a gift taken for content counts as income at market value, which nobody will enjoy. A content system logging every post holds half that record already.
Where does the other half live? #AusBiz #tax
October 26, 2026 at 8:33 AM
Canva has built its own image model, out of an in-house lab of more than 160 scientists and engineers. SmartCompany, 23 October 2026.
The app you design in now generates too, which nobody notices until every feed carries the same taste.
Codes first, then the generator. #AI #PersonalBrand
The app you design in now generates too, which nobody notices until every feed carries the same taste.
Codes first, then the generator. #AI #PersonalBrand
October 25, 2026 at 8:27 AM
Canva has built its own image model, out of an in-house lab of more than 160 scientists and engineers. SmartCompany, 23 October 2026.
The app you design in now generates too, which nobody notices until every feed carries the same taste.
Codes first, then the generator. #AI #PersonalBrand
The app you design in now generates too, which nobody notices until every feed carries the same taste.
Codes first, then the generator. #AI #PersonalBrand
The internet your AI learned from is a snapshot now, not a window.
OpenAI is training its next models offline, on archived web pages. So a model knows your business from whatever got filed. Which is confronting.
A content system is the half you control. Which version would yours get? #AusBiz
OpenAI is training its next models offline, on archived web pages. So a model knows your business from whatever got filed. Which is confronting.
A content system is the half you control. Which version would yours get? #AusBiz
October 24, 2026 at 8:41 AM
The internet your AI learned from is a snapshot now, not a window.
OpenAI is training its next models offline, on archived web pages. So a model knows your business from whatever got filed. Which is confronting.
A content system is the half you control. Which version would yours get? #AusBiz
OpenAI is training its next models offline, on archived web pages. So a model knows your business from whatever got filed. Which is confronting.
A content system is the half you control. Which version would yours get? #AusBiz
Approved is not the same as safe.
Xero pulled a sponsored post pitching AI to cut accountancy fees, saying the breakdown was between the agency and Xero. SmartCompany, 23 October. Rough way to find out.
A content system holds the brief you signed off. Who approved yours?
#AI #PersonalBrand
Xero pulled a sponsored post pitching AI to cut accountancy fees, saying the breakdown was between the agency and Xero. SmartCompany, 23 October. Rough way to find out.
A content system holds the brief you signed off. Who approved yours?
#AI #PersonalBrand
October 23, 2026 at 8:37 AM
Approved is not the same as safe.
Xero pulled a sponsored post pitching AI to cut accountancy fees, saying the breakdown was between the agency and Xero. SmartCompany, 23 October. Rough way to find out.
A content system holds the brief you signed off. Who approved yours?
#AI #PersonalBrand
Xero pulled a sponsored post pitching AI to cut accountancy fees, saying the breakdown was between the agency and Xero. SmartCompany, 23 October. Rough way to find out.
A content system holds the brief you signed off. Who approved yours?
#AI #PersonalBrand
A blog and a contact form is not a platform. Parliament may say otherwise.
Digital Duty of Care: a 6 year online safety risk record, no size exemption (SmartCompany, 22 October). Which nobody enjoys.
A content system logging what you publish is that record. Could you produce yours? #AusBiz
Digital Duty of Care: a 6 year online safety risk record, no size exemption (SmartCompany, 22 October). Which nobody enjoys.
A content system logging what you publish is that record. Could you produce yours? #AusBiz
October 22, 2026 at 8:37 AM
A blog and a contact form is not a platform. Parliament may say otherwise.
Digital Duty of Care: a 6 year online safety risk record, no size exemption (SmartCompany, 22 October). Which nobody enjoys.
A content system logging what you publish is that record. Could you produce yours? #AusBiz
Digital Duty of Care: a 6 year online safety risk record, no size exemption (SmartCompany, 22 October). Which nobody enjoys.
A content system logging what you publish is that record. Could you produce yours? #AusBiz
The job that answers Threads comments for EMME Influence has never once run. Switched on weeks back. Every failure logged, nowhere anybody looks.
Silent failure is the expensive kind. What are you still assuming works?
#AusBiz #Automation
Silent failure is the expensive kind. What are you still assuming works?
#AusBiz #Automation
October 21, 2026 at 8:27 AM
The job that answers Threads comments for EMME Influence has never once run. Switched on weeks back. Every failure logged, nowhere anybody looks.
Silent failure is the expensive kind. What are you still assuming works?
#AusBiz #Automation
Silent failure is the expensive kind. What are you still assuming works?
#AusBiz #Automation
Nobody reads a terms update. This one is worth reading.
From 30 October Meta can crawl and index the website behind any business page that runs ads or sells. SmartCompany, 20 October 2026. The only lever is a robots.txt file, which is thin.
What of yours lives only on Meta?
#AusBiz #AI
From 30 October Meta can crawl and index the website behind any business page that runs ads or sells. SmartCompany, 20 October 2026. The only lever is a robots.txt file, which is thin.
What of yours lives only on Meta?
#AusBiz #AI
October 20, 2026 at 8:34 AM
A card fee used to sit on the invoice, not the price.
Surcharges ended 1 October. Just 7 of 20 card plans passed the saving on. SmartCompany, 19 October.
The fee is in your price now, which stings. A content system holds that price in one place.
Where does yours still say the old number? #AusBiz
Surcharges ended 1 October. Just 7 of 20 card plans passed the saving on. SmartCompany, 19 October.
The fee is in your price now, which stings. A content system holds that price in one place.
Where does yours still say the old number? #AusBiz
October 19, 2026 at 8:33 AM
A card fee used to sit on the invoice, not the price.
Surcharges ended 1 October. Just 7 of 20 card plans passed the saving on. SmartCompany, 19 October.
The fee is in your price now, which stings. A content system holds that price in one place.
Where does yours still say the old number? #AusBiz
Surcharges ended 1 October. Just 7 of 20 card plans passed the saving on. SmartCompany, 19 October.
The fee is in your price now, which stings. A content system holds that price in one place.
Where does yours still say the old number? #AusBiz
What you answer free in the DMs is becoming a paid booking.
LinkedIn is adding paid advice sessions off a verified profile, and the United States is the guinea pig.
Nobody books a profile listing endless subject matter expertise. Pick one. #personalbranding
LinkedIn is adding paid advice sessions off a verified profile, and the United States is the guinea pig.
Nobody books a profile listing endless subject matter expertise. Pick one. #personalbranding
October 17, 2026 at 8:26 AM
What you answer free in the DMs is becoming a paid booking.
LinkedIn is adding paid advice sessions off a verified profile, and the United States is the guinea pig.
Nobody books a profile listing endless subject matter expertise. Pick one. #personalbranding
LinkedIn is adding paid advice sessions off a verified profile, and the United States is the guinea pig.
Nobody books a profile listing endless subject matter expertise. Pick one. #personalbranding
Whoever signs the safety check owns the risk.
The ACCC took Kmart to the Federal Court over Anko watches sold with no button battery testing. SmartCompany, 16 October 2026.
A content system refuses to publish a line whose check carries no name.
Who signs the check at your place? #smallbusinessau
The ACCC took Kmart to the Federal Court over Anko watches sold with no button battery testing. SmartCompany, 16 October 2026.
A content system refuses to publish a line whose check carries no name.
Who signs the check at your place? #smallbusinessau
October 16, 2026 at 8:34 AM
Whoever signs the safety check owns the risk.
The ACCC took Kmart to the Federal Court over Anko watches sold with no button battery testing. SmartCompany, 16 October 2026.
A content system refuses to publish a line whose check carries no name.
Who signs the check at your place? #smallbusinessau
The ACCC took Kmart to the Federal Court over Anko watches sold with no button battery testing. SmartCompany, 16 October 2026.
A content system refuses to publish a line whose check carries no name.
Who signs the check at your place? #smallbusinessau
Reach grows long before anyone replies. Watching both lines move at different speeds is the education.
Reach is the algorithm liking you. Replies are people liking you.
What made your most-replied post different? #smallbusiness #contentcreation
Reach is the algorithm liking you. Replies are people liking you.
What made your most-replied post different? #smallbusiness #contentcreation
October 14, 2026 at 8:11 AM
Reach grows long before anyone replies. Watching both lines move at different speeds is the education.
Reach is the algorithm liking you. Replies are people liking you.
What made your most-replied post different? #smallbusiness #contentcreation
Reach is the algorithm liking you. Replies are people liking you.
What made your most-replied post different? #smallbusiness #contentcreation
4 stripes or 3 decides who owns a look. Dated records decide the rest.
Adidas filed against White Fox Boutique in the Federal Court, ABC News, 12 October 2026.
The EMME Influence view: a content system keeps the dated record a trademark fight starts from.
Your oldest dated brand file? #AusBiz
Adidas filed against White Fox Boutique in the Federal Court, ABC News, 12 October 2026.
The EMME Influence view: a content system keeps the dated record a trademark fight starts from.
Your oldest dated brand file? #AusBiz
October 13, 2026 at 8:34 AM
4 stripes or 3 decides who owns a look. Dated records decide the rest.
Adidas filed against White Fox Boutique in the Federal Court, ABC News, 12 October 2026.
The EMME Influence view: a content system keeps the dated record a trademark fight starts from.
Your oldest dated brand file? #AusBiz
Adidas filed against White Fox Boutique in the Federal Court, ABC News, 12 October 2026.
The EMME Influence view: a content system keeps the dated record a trademark fight starts from.
Your oldest dated brand file? #AusBiz
Your site's chatbot answers for your business in law.
ACCC to SmartCompany, 9 October 2026: a business is liable for misleading information, however delivered, AI chatbot included.
EMME Influence view: a content system holds the rules every AI reads.
What has your chatbot promised?
#AI #SmallBizAU
ACCC to SmartCompany, 9 October 2026: a business is liable for misleading information, however delivered, AI chatbot included.
EMME Influence view: a content system holds the rules every AI reads.
What has your chatbot promised?
#AI #SmallBizAU
October 12, 2026 at 8:12 AM
Your site's chatbot answers for your business in law.
ACCC to SmartCompany, 9 October 2026: a business is liable for misleading information, however delivered, AI chatbot included.
EMME Influence view: a content system holds the rules every AI reads.
What has your chatbot promised?
#AI #SmallBizAU
ACCC to SmartCompany, 9 October 2026: a business is liable for misleading information, however delivered, AI chatbot included.
EMME Influence view: a content system holds the rules every AI reads.
What has your chatbot promised?
#AI #SmallBizAU
1 fewer way to stall a tax bill. The Australian Taxation Office moved to stop taking credit cards, after the Reserve Bank surcharge ban left the Taxation Office wearing $200 million a year. ABC News, 9 October 2026. My view: a card was never a plan. How do you fund yours? #smallbusinessau #tax
October 11, 2026 at 8:32 AM
1 fewer way to stall a tax bill. The Australian Taxation Office moved to stop taking credit cards, after the Reserve Bank surcharge ban left the Taxation Office wearing $200 million a year. ABC News, 9 October 2026. My view: a card was never a plan. How do you fund yours? #smallbusinessau #tax
CPA Australia, 9 October 2026: of Australian businesses whose profitability rose, 63% used AI widely or had AI deeply embedded. Where profitability was flat or fell, that figure was 50%. Depth of AI use separates those 2 groups, not access to AI.
#smallbusinessau #AI
#smallbusinessau #AI
October 10, 2026 at 8:35 AM
CPA Australia, 9 October 2026: of Australian businesses whose profitability rose, 63% used AI widely or had AI deeply embedded. Where profitability was flat or fell, that figure was 50%. Depth of AI use separates those 2 groups, not access to AI.
#smallbusinessau #AI
#smallbusinessau #AI
A joint parliamentary inquiry into AI heard on 9 October 2026 that AI saves bankers 150,000 annualised hours assessing mortgage and credit applications. A solo operator's loan application sits in that volume. Write the loan application for the model, not only for the lender. #smallbusinessau #AI
October 9, 2026 at 8:31 AM
A joint parliamentary inquiry into AI heard on 9 October 2026 that AI saves bankers 150,000 annualised hours assessing mortgage and credit applications. A solo operator's loan application sits in that volume. Write the loan application for the model, not only for the lender. #smallbusinessau #AI
Client-to-agent linking, published by the Australian Taxation Office on 2 October 2026, hands the approval to the business owner through ATO online services for individuals. A sole trader without that login becomes the delay in her own lodgement. #smallbusinessau #tax
October 8, 2026 at 8:34 AM
Client-to-agent linking, published by the Australian Taxation Office on 2 October 2026, hands the approval to the business owner through ATO online services for individuals. A sole trader without that login becomes the delay in her own lodgement. #smallbusinessau #tax
5 days of silence from our reply system read exactly like a quiet week. No error, no alert, nothing to notice. The failures that cost you are the ones that look like calm.
What have you left unchecked for a month because it has always worked?
#smallbusiness #automation
What have you left unchecked for a month because it has always worked?
#smallbusiness #automation
October 7, 2026 at 8:34 AM
5 days of silence from our reply system read exactly like a quiet week. No error, no alert, nothing to notice. The failures that cost you are the ones that look like calm.
What have you left unchecked for a month because it has always worked?
#smallbusiness #automation
What have you left unchecked for a month because it has always worked?
#smallbusiness #automation
Hearings on cyber security for Australian small business began 6 October 2026. The House Select Committee survey behind them stays open to businesses under 200 employees until 29 January 2027, the date that decides what evidence exists. #smallbusinessau #cybersecurity
October 6, 2026 at 8:47 AM
Hearings on cyber security for Australian small business began 6 October 2026. The House Select Committee survey behind them stays open to businesses under 200 employees until 29 January 2027, the date that decides what evidence exists. #smallbusinessau #cybersecurity
The trick to an AI headshot that still looks like you: tell the model what it may never change. Signature Portrait writes that prompt around your own reference photos, with a one-message fix for each common drift, and crops one square for every profile. Free: emmeinfluence.com/portrait #headshots
October 5, 2026 at 8:10 AM
The trick to an AI headshot that still looks like you: tell the model what it may never change. Signature Portrait writes that prompt around your own reference photos, with a one-message fix for each common drift, and crops one square for every profile. Free: emmeinfluence.com/portrait #headshots
OpenAI reported 30 September 2026 that small businesses send at least three times as large a share of AI agent work into legal and compliance, finance, supply chain and marketing as larger firms do. Start AI on the documents a regulator reads. #smallbusiness #AI
October 4, 2026 at 8:52 AM
OpenAI reported 30 September 2026 that small businesses send at least three times as large a share of AI agent work into legal and compliance, finance, supply chain and marketing as larger firms do. Start AI on the documents a regulator reads. #smallbusiness #AI
OpenAI, 2 October 2026: "overly specific guidance can now hinder results where it previously helped," writes Eric Provencher of OpenAI. The rigid prompt template a founder built last year is now lowering her output quality. #AI #smallbusiness
October 3, 2026 at 8:22 AM
OpenAI, 2 October 2026: "overly specific guidance can now hinder results where it previously helped," writes Eric Provencher of OpenAI. The rigid prompt template a founder built last year is now lowering her output quality. #AI #smallbusiness
Surcharging on eftpos, Mastercard and Visa ended 1 October 2026, per Commonwealth Bank, page dated 1 October 2026. The Commonwealth Bank list of surfaces to update names signage and receipts. The quote template and the pay button are not on that list. #smallbusinessau #payments
October 2, 2026 at 8:23 AM
Surcharging on eftpos, Mastercard and Visa ended 1 October 2026, per Commonwealth Bank, page dated 1 October 2026. The Commonwealth Bank list of surfaces to update names signage and receipts. The quote template and the pay button are not on that list. #smallbusinessau #payments