fontis.au
@fontis.au
Every question your site doesnt answer means a customer finding the answers elsewhere. New post: the product page gaps Baymard finds most often, a self-diagnosis using your own store and returns report, and what to fix first.

fontis.au/blog/ecommer...
Product Page UX: Stop Losing Customers to Unanswered Questions
Missing specs, supplier copy, no delivery estimate: the product page failures Baymard finds most often, how to spot them on your site, and what to fix first.
fontis.au
September 11, 2026 at 11:00 AM
Most ecommerce category trees come from the ERP or a supplier feed, rather than the way customers actually shop. Our new post covers five issues with poorly designed trees, how to identify issues, and what to do to fix them.

fontis.au/blog/ecommer...
Why Your Ecommerce Category Navigation Confuses Customers
Most ecommerce category navigation is inherited from the ERP or supplier feed, not designed for shoppers. The symptoms, the causes, and where the fix sits.
fontis.au
August 31, 2026 at 8:00 AM
New post on ecommerce site search: what replacing the engine does not fix, the four places issues cluster, how to find them in your own search log, and what to fix first.

www.fontis.au/blog/ecommer...
Ecommerce Site Search UX: Where Most Sites Fail
Most site search failures are data and configuration problems, not engine problems. What breaks ecommerce site search UX, and how to diagnose it yourself.
www.fontis.au
August 21, 2026 at 11:00 AM
Your Core Web Vitals come down to three numbers and on a retail site they usually fail for predictable reasons: heavy hero images, third-party app sprawl, and shifting banners. Our guide has the targets, the causes and a fix checklist for common issues.
Core Web Vitals for Ecommerce: The Metrics That Matter
The three Core Web Vitals that matter for ecommerce, realistic retail targets for LCP, INP and CLS, what breaks them, and a checklist to fix them.
fontis.au
July 21, 2026 at 8:19 AM
Shopify optimises for speed and availability. ERPs optimise for accounting correctness and auditability. Most integration failures live in the gap between those two priorities, not in either platform.

We've written up what that looks like in production.

fontis.au/blog/integra...
Integrating Shopify with Your ERP: Common Pitfalls to Avoid
Most Shopify-ERP integrations fail on data governance, not technology. The production pitfalls that break them, and how Australian retailers can avoid them.
fontis.au
July 7, 2026 at 8:20 AM
Most PIM content is written by people who sell PIM software.

Our latest article starts with when a PIM is the wrong investment and why governance failures are more common than technology failures.

fontis.au/blog/do-you-need-pim/
Do You Really Need a PIM? Signs It's Time to Integrate One
Not every retailer needs a PIM. The real signals that justify the investment, the integration complexity most evaluations miss, and how to choose a platform.
fontis.au
June 23, 2026 at 8:19 AM
Shopify's new 2,048 variant limit is the headline. For apparel retailers running AP21, the binding constraint is still the three-option ceiling: it bites when you need a fourth axis like length, fit or print.

Read our new post on AP21–Shopify integration:
Best Practices for Shopify to AP21 Workflows
AP21 Shopify integration: the architectural decisions, operational gotchas and best practices that separate production-grade integrations from brittle ones.
fontis.au
June 1, 2026 at 6:20 AM
Middleware decisions are usually framed as technology choices when they’re really operational choices: Custom vs. off-the-shelf middleware?

- Flexibility vs speed
- Control vs convenience
- Custom debt vs vendor lock-in

We explore the nuances:
Middleware: Custom Home-Grown vs Off-the-Shelf
Custom or off-the-shelf middleware? A practical guide for retail leaders comparing ecommerce middleware approaches, costs, and long-term trade-offs.
fontis.au
May 8, 2026 at 9:47 AM
Most ecommerce conversion issues aren’t frontend problems. CRO and UX can often just band-aid over the real problem.

Stock accuracy, delivery promises, pricing logic: all driven by backend systems.

We break down how ecommerce integration actually impacts conversion rate: fontis.au/blog/ecommer...
Custom eCommerce Integrations that Actually Improve Conversion Rates
Learn how ecommerce integration can improve ecommerce conversion rate. Discover when a specialist integration agency helps retailers connect complex commerce systems.
fontis.au
March 20, 2026 at 8:47 AM
While ecommerce OMS and inventory systems are meant to improve efficiency for growing retail brands, poor integrations can erase those gains.

Our latest article explores why deeper ecommerce integration often becomes critical as retailers scale. buff.ly/0kQoP7i

#ecommerce #shopifyplus #retailtech
How Ecommerce Integration for OMS and Inventory Systems Drive Better Outcomes
Learn how integrated ecommerce order management and inventory systems reduce overselling, improve fulfilment efficiency, and enable scalable ecommerce integration.
fontis.au
March 13, 2026 at 8:47 AM
Apparel21 + Shopify integration isn’t “just syncing orders.”

We break down architecture patterns, inventory risk, returns complexity, and what scalable integration should look like. fontis.au/blog/shopify...
Integrating Apparel21 with Shopify: Considerations for Ecommerce Leaders
Integrating Apparel21 with Shopify? A strategic guide for Australian fashion retailers covering inventory, orders, performance, and integration best practice.
fontis.au
February 23, 2026 at 5:20 AM
PWA vs native apps for eCommerce goes beyond “web vs mobile”:

• Systems architecture
• Integration maturity
• Release discipline
• What teams can sustain

A practical, CTO-level breakdown of when PWAs make sense, when native apps earn their keep.

🔗https://fontis.au/blog/pwa-vs-native-app/
PWA vs Native Apps for eCommerce: What CTOs Need to Know
A practical guide to architecture trade-offs for mid-market and enterprise retailers considering PWA vs native apps for eCommerce.
fontis.au
January 30, 2026 at 8:47 AM
Headless vs composable?

Headless = experience decoupling
Composable = capability modularity + operating discipline

When teams bundle those decisions together, they buy complexity they didn’t plan for.

Read our breakdown 👇
fontis.au/blog/headles...

#ecommerce #headless #composable #retailtech
Headless vs Composable: Clearing Up the Confusion
Headless vs composable commerce explained clearly. Learn the real differences, tradeoffs, and decision framework retailers need to choose the right architecture without hype.
fontis.au
January 16, 2026 at 8:47 AM
Commercetools is powerful, but is it right for your organisation?
Our latest guide breaks down when a composable, API-first stack delivers real value… and when it creates complexity.
👉 When Headless Makes Sense on commercetools
fontis.au/blog/when-he...

#commercetools #HeadlessCommerce #ecommerce
When Headless Makes Sense on Commercetools
Learn when Commercetools makes sense for enterprise retailers. Understand the benefits, risks, and real-world use cases of moving to a fully composable, headless architecture.
fontis.au
December 9, 2025 at 7:19 AM
WooCommerce scaling to headless?

Our new guide breaks down when going headless on WooCommerce delivers real gains in performance, scale, and content velocity… and when replatforming is the smarter long-term move.

👉 fontis.au/blog/when-he...
#WooCommerce #HeadlessCommerce #eCommerce
When Headless Makes Sense on WooCommerce
Discover when headless WooCommerce makes sense. Learn how headless architecture improves performance, UX, and scalability, and when replatforming is the smarter choice.
fontis.au
December 1, 2025 at 5:20 AM
How does Salesforce Commerce Cloud fare on headless?

Our new post explains when headless commerce makes sense, and how content delivery networks and modern CMS workflows can transform customer experience at scale.

Read here 👉 fontis.au/blog/when-he...

#HeadlessCommerce #SalesforceCommerceCloud
When Headless Makes Sense on Salesforce Commerce Cloud
Discover when headless commerce makes sense on Salesforce Commerce Cloud. Learn how decoupling boosts scalability, workflow, and customer experience.
fontis.au
November 25, 2025 at 7:19 AM
BigCommerce makes headless possible out of the box — but that doesn’t mean every brand should.

Our new article explains when a headless ecommerce platform really pays off, and when simplicity wins.

Read here 👉 fontis.au/blog/when-he...

#HeadlessCommerce #BigCommerce #Ecommerce #Architecture
When Headless Makes Sense on BigCommerce
Discover when headless commerce truly makes sense on BigCommerce. Learn how decoupling the frontend and backend impacts performance, scalability, and user experience, plus real examples of brands…
fontis.au
November 11, 2025 at 7:19 AM
Going headless on Adobe Commerce can unlock flexibility, speed, and control; but it’s not the right move for every brand.

Our latest post explains when the trade-off makes sense, and when it doesn’t.

Read here 👉 fontis.au/blog/when-he...

#HeadlessCommerce #AdobeCommerce #eCommerce #Architecture
When Headless Makes Sense on Adobe Commerce (Magento)
Discover when headless commerce truly makes sense on Adobe Commerce (Magento). Learn the trade-offs, performance benefits, and architectural considerations of decoupling your frontend and backend. A…
fontis.au
October 31, 2025 at 8:47 AM
Shopify headless rebuilds can be fraught with danger. The key is making decisions for the right reasons.

Our new post takes a developer's view on when headless commerce actually adds value for Shopify brands…

Read here 👉 fontis.au/blog/when-he...

#Shopify #HeadlessCommerce #eCommerce
When Headless Makes Sense on Shopify
A developers insight into when to choose Shopify Headless for ecommerce brand growth. We explore the common pitfalls and limitations and when it makes sense.
fontis.au
October 24, 2025 at 8:47 AM
Everyone’s saying go headless.
But for most brands, the smarter move is to ask why first.

Fontis’ new post breaks down the myths, realities, and honest decision paths for retail teams exploring headless commerce.

Read → fontis.au/blog/do-you-...

#HeadlessCommerce #ComposableCommerce #RetailTech
Do You Actually Need Headless? A Decision Framework for Retail Teams
A deep dive on how headless conversions can help or hinder SEO performance in eCommerce. Insights for managers on optimising WordPress and Shopify headless.
fontis.au
October 17, 2025 at 8:47 AM
Thinking about going headless but worried about SEO?

The fear is real — but misplaced. Done right, headless can supercharge your rankings and site speed.

We break down myths, case studies, and a step-by-step playbook 👉 fontis.au/blog/will-he...

#HeadlessCommerce #SEO #eCommerceExperts
Will Going Headless Hurt SEO? Preserving and Boosting Search Performance
A deep dive on how headless conversions can help or hinder SEO performance in eCommerce. Insights for managers on optimising WordPress and Shopify headless.
fontis.au
October 3, 2025 at 9:47 AM
Getting buy-in for headless commerce can feel impossible.
Here’s how eCommerce leaders can persuade stakeholders—w/ frameworks, success stories & pitfalls to avoid.

Read the guide: fontis.au/blog/how-eco...

#HeadlessCommerce #eCommerce
How eCommerce Managers Can Get Buy-In for a Headless Rebuild
Learn how eCommerce managers can win buy-in for headless commerce projects. Get frameworks and proven strategies from Fontis: expert headless commerce agency.
fontis.au
September 26, 2025 at 9:47 AM
⚡️ Algolia vs Typesense in 2025:

Algolia = fast rollout + AI merchandising

Typesense = OSS control + predictable pricing

Which eCommerce search engine would you trust to power your product discovery?
👉 fontis.au/blog/typesen...

#ecommerce #sitesearch #algoliavstypesense #headlesscommerce
Typesense vs Algolia: Which Site Search Engine Wins for eCommerce in 2025?
Discover the pros and cons of Algolia vs Typesense in 2025. Compare features, pricing, and performance to choose the best Algolia alternative for powerful ecommerce site search.
fontis.au
September 16, 2025 at 1:29 AM
Big retailers are seeing big gains with headless ecommerce: faster launches, better CX, and millions saved in costs.

We’ve pulled together the case studies + numbers that show why it matters.
👉 fontis.au/blog/how-hea...

#HeadlessCommerce #ComposableCommerce #EcommercePlatforms
How Headless Commerce Benefits Large Retailers
Discover how headless commerce platforms help enterprise eCommerce brands boost sales, cut costs, scale fast, and modernise tech stacks.
fontis.au
September 8, 2025 at 10:10 PM
Legacy ERPs = 🚧 roadblocks.
Manual hacks, data silos & 2am deploys are strangling eCommerce growth.
See why Shopify Plus brands are moving to cloud ERP solutions + composable stacks:
👉 fontis.au/blog/how-leg...

#eCommerce #ShopifyPlus #CloudERP #DataIntegration #TechLeadership
Data Silos, Manual Hacks & Midnight Deploys: How Legacy ERPs Strangle eCommerce Agility
Discover how legacy ERP systems limit growth and how modern ERP integration solutions for Shopify, Microsoft Dynamics & custom ERP drive agility.
fontis.au
August 29, 2025 at 9:47 AM