Fourthmore
banner
fourthmore.bsky.social
Fourthmore
@fourthmore.bsky.social
Working at the moment structure becomes unavoidable.

https://fourthmore.start.page
Pinned
🌍 Explore. Imagine. Discover.
Welcome to Fourthmore’s official Bluesky account! 🎉 As we navigate the challenges and opportunities of the Fourth Industrial Revolution, we remain steadfast in our mission: empowering businesses to thrive sustainably, innovate responsibly, and lead with purpose.
1. An Inconvenient Truth
The moment climate risk became visible.
But visibility alone doesn’t change systems.
May 6, 2026 at 3:03 PM
Growth is a stress test.
In hospitality, that usually shows up in small places first.
May 6, 2026 at 10:31 AM
If it only works when things are simple, it’s not working yet.
May 4, 2026 at 8:00 AM
Reposted by Fourthmore
Environmentalists in Western Balkans call for renewables over US gas projects www.reuters.com/sustainabili...
Environmentalists in Western Balkans call for renewables over US gas projects
Environmental activists in ‌the Western Balkans on Monday urged their governments to resist lobbying from the United States to build gas infrastructure in the region, and focus on renewable energy, in...
www.reuters.com
May 2, 2026 at 8:09 PM
Friday’s News Round-Up

1/ Structural shift is real:

IMF: global economy entering more fragmented phase
www.imf.org/en/Publicati...

World Bank: slower growth + geopolitical fragmentation
www.worldbank.org/en/publicati...

Shift:
→ globalization → fragmentation + capex
World Economic Outlook - All Issues
The World Economic Outlook (WEO) is a survey of prospects and policies by the IMF staff, usually published twice a year, with updates in between. It presents analyses and projections of the world econ...
www.imf.org
April 24, 2026 at 5:12 AM
Sustainability looks like it’s moving.
Reports. Targets. Updates.
But most of it sits at the surface.
The real system is somewhere else.
In decisions.
What gets bought.
What gets approved.
What actually happens.
When those don’t align, nothing really moves.
April 17, 2026 at 12:01 PM
This is what progress actually looks like.
Not perfect. Just moving.
British electricity mix at 11am on 17th Apr 2026

🔥Gas 7.2% Biomass 8.2%
🍃Wind 33.3% Solar 16.4% Hydro 1.4%
⚛️Nuclear 15.3%
➡️Imports 18.2% Other 0.0%
🪫Storage 0.0%

🔌Generation 33GW
🌍Carbon intensity 93 gCO2e/kWh
vs target of annual average 50-100 gCO2e/kWh by 2030
April 17, 2026 at 11:24 AM
Most sustainability work ends up in reporting.
That’s not where the decisions are.
April 17, 2026 at 8:30 AM
Most sustainability work is visible.

Which is probably why it feels like it’s working.
April 15, 2026 at 7:01 PM
Impact is largely decided before it is measured
April 12, 2026 at 5:30 PM
Most companies have started something.
Few have a system that holds it together.
April 11, 2026 at 10:01 AM
Early decisions carry disproportionate weight.
April 10, 2026 at 8:01 AM
Sustainability feels complex when everything is presented at once.
It becomes manageable when reduced to a few decisions that actually matter.
April 9, 2026 at 2:30 PM
The issue isn’t intent.
It’s that decisions are made in sequence, not as a system.
April 9, 2026 at 10:30 AM
Materials are where cost, carbon and risk converge.
April 8, 2026 at 10:30 AM
Reporting is often treated as intervention.
In reality, it documents decisions that have already been made.
April 7, 2026 at 10:30 AM
Most sustainability work happens too late.
April 6, 2026 at 9:00 AM
Sustainability strategies rarely fail loudly.
April 5, 2026 at 6:01 PM
The trigger is external.

A form.
A client question.
An investor conversation.

Then it shows:

The business was never built for it.

fourthmore.com/products.htm...
April 5, 2026 at 5:45 PM
Most of the work doesn’t fail at the start.
It breaks here:

www.instagram.com/fourthmoreuk...
April 5, 2026 at 5:30 PM
The more structured something is, the less it needs explaining.
April 3, 2026 at 12:02 PM
Sustainability work doesn’t break because the ambition was wrong.

It breaks because nothing was built to hold it.

fourthmore.com/products.htm...
Fourthmore Products | Sustainability Solutions for SMEs & Larger Organisations
Discover Start, Lite, Pro and Pro Bono — Fourthmore’s structured approach to sustainability. Tools, monthly support and CSO-level leadership designed for modern organisations.
fourthmore.com
April 2, 2026 at 12:45 PM
If no one owns it, it’s not a strategy.

It’s a suggestion.
April 2, 2026 at 10:00 AM
Detailed doesn’t mean effective.

It just looks that way.
April 1, 2026 at 11:02 AM
We’ve unpacked this more structurally here:
www.linkedin.com/company/four...
March 30, 2026 at 6:30 PM