The Professor Exposing What AI Vendors Won't Tell You
#AgenticAI #SupplyChain
Nada Sanders, Distinguished Professor at Northeastern University and author of The Human/Machine, has spent decades studying how businesses forecast risk, and years serving as an expert witness in cases involving AI vendors. In this clip she explains what that experience has taught her, and it isn't flattering to the industry.
Her clearest warning is about hidden costs. She says she can "almost guarantee" that any company buying an AI package will hit costs it didn't see coming, sometimes for things as basic as querying the algorithm a different way.
Before that, she lays out concrete practices for moving from reacting to risk to actually anticipating it. That means looking past transactional data like past orders and shipments, which only tell you what already happened, and tracking external signals instead, supplier behaviour, port congestion, weather, geopolitical events. It means building a handful of plausible future scenarios rather than betting on one forecast. And it means predefining trigger points in advance, so that when lead times jump or a supplier's reliability drops past a set threshold, the response is automatic rather than argued over after the fact.
She also walks through what her book's central argument, that this was never a contest between humans and machines, looks like in practice. At Unilever, AI handles high volume, early stage hiring screens while humans keep the final call. At Maersk and Amazon, AI tracks far more shipments, demand shifts and supplier issues than any person could process, flags anomalies and possible bottlenecks, then hands the decision, reroute or don't, to the human who understands the customer relationship.
The harder question, she says, is what changes with agentic AI, where the system doesn't just recommend, it acts. That means deciding in advance where humans still need to check in, what level of uncertainty is acceptable before escalating to a person, and just as importantly, when the AI should stop acting altogether.
Watch the full episode of The Freight Buyers' Club for more from Nada Sanders, alongside Andre Simha (former digital transformation chief at MSC) and Pawan Joshi (Chief Strategy Officer, e2open), on forecasting, resilience and the future of human and AI collaboration in supply chains.