The Freight Buyers' Club
freightbuyersclub.bsky.social
The Freight Buyers' Club
@freightbuyersclub.bsky.social
The Freight Buyers’ Club, founded by award-winning journalist Mike King, produces B2B media about international trade, container shipping, procurement, logistics and air freight.
YouTube: @thefreightbuyersclub2866
The Professor Exposing What AI Vendors Won't Tell You
The Professor Exposing What AI Vendors Won't Tell You
#AgenticAI #SupplyChain Nada Sanders, Distinguished Professor at Northeastern University and author of The Human/Machine, has spent decades studying how businesses forecast risk, and years serving as an expert witness in cases involving AI vendors. In this clip she explains what that experience has taught her, and it isn't flattering to the industry. Her clearest warning is about hidden costs. She says she can "almost guarantee" that any company buying an AI package will hit costs it didn't see coming, sometimes for things as basic as querying the algorithm a different way. Before that, she lays out concrete practices for moving from reacting to risk to actually anticipating it. That means looking past transactional data like past orders and shipments, which only tell you what already happened, and tracking external signals instead, supplier behaviour, port congestion, weather, geopolitical events. It means building a handful of plausible future scenarios rather than betting on one forecast. And it means predefining trigger points in advance, so that when lead times jump or a supplier's reliability drops past a set threshold, the response is automatic rather than argued over after the fact. She also walks through what her book's central argument, that this was never a contest between humans and machines, looks like in practice. At Unilever, AI handles high volume, early stage hiring screens while humans keep the final call. At Maersk and Amazon, AI tracks far more shipments, demand shifts and supplier issues than any person could process, flags anomalies and possible bottlenecks, then hands the decision, reroute or don't, to the human who understands the customer relationship. The harder question, she says, is what changes with agentic AI, where the system doesn't just recommend, it acts. That means deciding in advance where humans still need to check in, what level of uncertainty is acceptable before escalating to a person, and just as importantly, when the AI should stop acting altogether. Watch the full episode of The Freight Buyers' Club for more from Nada Sanders, alongside Andre Simha (former digital transformation chief at MSC) and Pawan Joshi (Chief Strategy Officer, e2open), on forecasting, resilience and the future of human and AI collaboration in supply chains.
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September 22, 2026 at 4:20 PM
Inside Swissport’s Ambitious M&A and E-Commerce Strategy
Inside Swissport’s Ambitious M&A and E-Commerce Strategy
#AirCargo #Swissport #ECommerce Swissport’s global cargo chief Steven Polmans joins The Freight Buyers’ Club at the EU Cross-Border E-Commerce Forum 2026 in Liège to discuss air cargo growth, changing e-commerce flows and the outlook for global freight markets. Polmans explains Swissport’s growth strategy across the United States, Europe, China and wider Asia, while also identifying more targeted opportunities in Africa and Latin America. He discusses the potential role of mergers and acquisitions, organic expansion and joint ventures as Swissport looks to expand its cargo business. The interview also examines the impact of Europe’s new e-commerce regulations and fees, and compares the region’s changing low-value e-commerce market with the experience in the United States. Despite the decline in e-commerce shipments, Polmans says overall air cargo volumes have remained more resilient, with a shift towards more consolidated freight. He also highlights growth in new commodities and increased cargo volumes from Africa, while discussing the ability of air cargo to respond quickly to market disruption. Looking ahead, Polmans addresses the major issues facing the sector through the rest of 2026 and into 2027, including the future of e-commerce, additional European fees, geopolitical instability and the need for greater global stability to support stronger air freight growth. In this interview Swissport’s global cargo growth strategy. Expansion across the United States, Europe, China and Asia. Opportunities in Africa and Latin America. Mergers and acquisitions, organic growth and joint ventures. The impact of Europe’s new e-commerce regulations. Lessons from the US low-value e-commerce market. The shift from e-commerce to consolidated shipments. Air cargo growth despite weaker e-commerce volumes. New commodities and rising cargo flows from Africa. The outlook for air freight in 2026 and 2027. The impact of geopolitical risk on freight demand and rates. Why air cargo can adapt quickly to market disruption. Subscribe for interviews and analysis covering air cargo, freight forwarding, shipping, logistics, supply chains and global trade. #AirCargo #AirFreight #AirCargoNews #Cargo #Logistics #SupplyChain #FreightForwarding #ECommerce #GlobalTrade #Aviation #CargoAirlines #AirCargoIndustry #Swissport #FreightBuyersClub #Geopolitics #SupplyChainManagement
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September 20, 2026 at 4:58 PM
The Optimistic Case for AI in Global Trade
The Optimistic Case for AI in Global Trade
#AI #SupplyChain Mike closes the episode by asking Pawan Joshi (Chief Strategy Officer, e2open), Nada Sanders (Distinguished Professor, Northeastern University) and Andre Simha (former digital transformation chief at MSC) for one genuinely positive take on technology in global trade, after an episode that covered plenty of the risks. Pawan Joshi starts with a bigger sweep of history. Just as the printing press freed people from having to memorise everything, and the internet put data at our fingertips, he argues AI now puts processed information and knowledge at our fingertips too. His view: it isn't doom and gloom, it's the next step in an evolution we're already benefiting from, provided people stay sharp enough to judge what AI gets wrong. Nada Sanders agrees, but adds a sharper point. As AI becomes commonplace and standardised, it stops being anyone's competitive advantage. What will actually separate companies that succeed is talent, because knowing how to combine machine intelligence with human judgement isn't something that can be easily copied. Andre Simha brings it back to a very concrete shipping problem: people still key the same information into five or ten different systems. He argues that solving that basic inconsistency is what would actually free people up from chasing "where's my box" questions and let them focus on real customer problems. He also shares a frustrating, and pretty funny, personal story about being stuck for three days going through five different chatbots on a well known professional platform before finally reaching a human, as a warning for what bad AI implementation looks like in practice. Watch the full episode of The Freight Buyers' Club for more from Andre Simha, Pawan Joshi and Nada Sanders on disruption, resilience and technology in global supply chains.
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September 19, 2026 at 2:21 PM
Container Shipping's Real Problem Is Trust
Container Shipping's Real Problem Is Trust
#ContainerShipping #ShippingIndustry #Logistics In this clip from The Freight Buyers' Club, Andre Simha, who chaired the Digital Container Shipping Association for seven years, explains why container shipping's real problem isn't technology. It's trust. Andre explains that getting fiercely competitive shipping lines to agree on basic data standards was hard, but achievable. Getting the industry to actually adopt those standards afterward has been much harder. He calls it a vicious circle. Everyone wants visibility, but sharing information means trusting other companies with it. He also compares today's AI evangelists to the blockchain evangelists who pitched him the same ideas a decade ago, in some cases the same people. His test for any new technology is simple. Does it remove a real, specific manual task. If not, he's not interested. Andre closes with the electronic bill of lading as proof of the problem. Years after the pandemic pushed hard for it, adoption still sits at only 10 to 20 percent. Andre Simha spent nearly 39 years at MSC, the world's largest container shipping line, the last five and a half as its digital transformation chief, before stepping down this spring.
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September 17, 2026 at 5:01 PM
Air Cargo Unpacked: E-commerce Takeaways, Miami Disaster, Freighter Orders, Oman Air's Mike Duggan
Air Cargo Unpacked: E-commerce Takeaways, Miami Disaster, Freighter Orders, Oman Air's Mike Duggan
#AirCargo #AirFreight #OmanAir Reporting live from the EU Cross-Border E-commerce Forum in Liège this month, Mike King and Neel Jones Shah break down why EU e-commerce demand has stalled following new de minimis rules, drawing on conversations with regulators and industry figures at the forum, plus fresh data from Rotate. They also cover a new US Customs and Border Protection disclosure proposal and a companion trade crimes bill working through Congress, a fresh wave of freighter orders from Ethiopian Airlines, Afcom and MSC Air Cargo, and the runway accident involving an Amazon Prime Air flight at Miami International. Neil Wilson of TAC Index, calculating agent for the Baltic Air Freight Indices, joins with his monthly rates analysis and peak season outlook. In the second half, Mike Duggan, Head of Cargo at Oman Air, joins to talk through rebuilding Oman Air's cargo business after a turbulent year in the Gulf, Muscat's rise as a logistics hub, and his read on where the market goes next. Comes packed with new graphics, maps and animations to help make sense of it all. #SupplyChain #Logistics
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September 15, 2026 at 10:49 AM
The Football Analogy That Shows Where Agentic AI Really Stands
The Football Analogy That Shows Where Agentic AI Really Stands
#AgenticAI #SupplyChain Andre Simha (former digital transformation chief at MSC), Pawan Joshi (Chief Strategy Officer, e2open) and Nada Sanders (Distinguished Professor, Northeastern University) each answer the same question: if agentic AI adoption in supply chains was a 90 minute football match, what minute are we actually in? Nada Sanders says kickoff has already happened, but puts the industry at around the 10th minute, with most teams still figuring out formation. Her bigger concern isn't the maturity curve itself. It's that as companies lean more on AI, they risk losing the human expertise and relationships needed to negotiate and make the right call under pressure. Pawan Joshi frames it as a team sport. Individually, he says, people are already using AI, maybe 10 to 15 minutes in. But there's no real choreography yet, no shared way for a business to move as a team rather than a collection of individuals. He compares it to learning to play an entirely different game once you can communicate in new ways altogether. Andre Simha lands on a similar estimate, but for a different reason. He's blunt about the limits of trust: would you really let a machine reroute a ship or approve a payment without a human checking it first? Not yet. He argues the industry needs more pilots, built on good data, before anyone hands real decisions over to an algorithm. From there the conversation turns to where agentic AI will actually create value over the next two to three years, and a harder question underneath all of it: when an autonomous system gets something wrong, who's accountable? Watch the full episode of The Freight Buyers' Club for more from Andre, Pawan and Nada on disruption, resilience and technology in global supply chains.
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September 12, 2026 at 1:53 PM
Who's Accountable When AI Gets the Supply Chain Call Wrong?
Who's Accountable When AI Gets the Supply Chain Call Wrong?
# shipping #logtech #logistics #supplychain Disruption is now the baseline for global trade, not the exception. In this episode, Mike King brings together three guests who each look at that shift from a different vantage point: someone who spent decades at the top of one of the world's largest shipping lines, someone building the technology platform that connects the entire trade supply chain, and someone who studies how organizations actually make decisions under pressure. The panel gets into what real resilience looks like when it's built into a network, not added on after the fact. They talk about how much decision-making can and should go to technology, and where the limits are. One segment covers agentic AI specifically. It's the shift from AI that tells you what's happening to AI that decides and acts on its own. The panel weighs the pros and cons of letting it execute decisions in freight, and who's accountable when it gets the call wrong. The episode closes with each guest's read on who wins and who loses as the industry keeps adapting to disruption as the constant. Guests Pawan Joshi is Chief Strategy Officer at e2open, which became part of the $2 billion WiseTech Global group last year, after more than two decades building the company's supply chain platform. Nada Sanders is Distinguished Professor of Supply Chain Management at Northeastern University's D'Amore-McKim School of Business, ranked among the top 2% of scientists worldwide by Stanford, and author of The Humachine. Andre Simha spent nearly 39 years at MSC, the world's largest shipping line, the last five and a half as its digital transformation chief, and chaired the Digital Container Shipping Association for seven years. 0:00 Why Disruption Is Now the Baseline for Trade 2:02 Meet the Panel 4:35 Firefighting vs Preventing Supply Chain Risk 7:05 Planning for a Range of Futures, Not One Plan 9:20 Inside the Ocean Shipping Index 11:15 The COVID Lead Time Failure 14:05 Supply Chain Visibility vs Early Warning 17:00 Three Practices for Earlier Risk Detection 19:05 The Human Machine and the Unilever Example 23:30 AI Vendor Promises and Where the Human Role Shifts 28:35 Supply Chains Built for a 50 to 70 Year Old World 32:10 The Cold Chain Example and Closing the Loop 36:50 Why e2open and CargoWise Came Together 44:30 Trust, Not Standards, Is the Real Barrier 47:10 Digital Supply Chain Standards and the Adoption Problem 52:00 Agentic AI vs the Blockchain Evangelists 56:00 Agentic AI and the Football Match Maturity Question 62:00 Who's Accountable When Agentic AI Gets It Wrong 69:00 What's Not Being Taken Seriously 73:10 Closing Predictions, Reasons for Optimism
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September 9, 2026 at 1:55 PM
Why Maersk's CEO Was Wrong About Port Investment
Why Maersk's CEO Was Wrong About Port Investment
Maersk's CEO says lack of investment by ports is largely to blame for congestion at key gateways. Butbox shipping lines now own nearly half the world's container terminals, so is this really a port problem, or a carrier problem? Mike King is joined by Eleanor Hadland, who leads Drewry's ports and terminals research, to pick apart Vincent Clerc's claims about port underinvestment. Then they take a tour of the world's maritime bottlenecks: Shanghai and Ningbo, Europe's struggling hubs, the fifteen billion dollar scramble to build ports around the Strait of Hormuz, Panama Canal water levels, and West Africa's investment paradox. Thanks to Dimerco Express Group for supporting this episode, the best partner if you need a shipping or air cargo solution on the transpacific trades and beyond. Subscribe for more freight and supply chain conversations every week, and help us hit 10,000 YouTube subscribers. #Shipping #SupplyChain #Ports #Maersk #Logistics 0:00 Maersk's Vincent Clerc blames ports for the shipping delays and congestion 1:00 Eleanor Hadland on Drewry's ports and terminals research and her career at Associated British Ports 3:00 Does Vincent Clerc's claim about 15 years of port underinvestment stack up 8:00 Ocean carriers own 45% of global marine terminals, are carriers profiting from the congestion they blame on ports 12:00 Port congestion in Shanghai, Ningbo and Southeast Asia, new terminals at Tuas, Port Klang and Pasir Panjang 14:00 Port congestion in Rotterdam, Antwerp and Europe, low water on the Rhine and labour shortages 18:00 Jebel Ali and the Strait of Hormuz closure, can Dubai's ports ever fully recover 19:00 The $15 billion race to build ports at Khorfakkan, Fujairah, Jeddah and Oman 26:00 US port investment at Savannah, Baltimore and Long Beach, plus Mexico's Lazaro Cardenas and Manzanillo 27:00 Panama Canal low water and how it is shifting container routing to the US East Coast 31:00 Port congestion in West Africa, Tema, Lome and the Durban Gateway Terminal in South Africa 34:00 Eleanor Hadland's three things shippers should watch over the next two years 35:00 Does chronic port underinvestment actually make Maersk more money
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September 2, 2026 at 10:30 AM