Gastón Riera
@gastonriera.com
Posts about #SEO 🚀, and random stuff.
- Most of it in English, el resto en Español.
- Not this cool in real life.
- I like lists
If you want my work stuff, check out my Linkedin: linkedin.com/in/gastonriera/
- Most of it in English, el resto en Español.
- Not this cool in real life.
- I like lists
If you want my work stuff, check out my Linkedin: linkedin.com/in/gastonriera/
I'm keen on learning Buddhism, at least the basics. Anyone have any recommendations on where to start?
September 16, 2026 at 3:15 AM
I'm keen on learning Buddhism, at least the basics. Anyone have any recommendations on where to start?
Hi @johnmu.com, could I pass along some feedback to the GSC team?
Screenshot of compare filter: Branded vs non-branded.
There are several cases that are not mutually exclusive, which they should.
Screenshot of compare filter: Branded vs non-branded.
There are several cases that are not mutually exclusive, which they should.
September 3, 2026 at 2:40 AM
Hi @johnmu.com, could I pass along some feedback to the GSC team?
Screenshot of compare filter: Branded vs non-branded.
There are several cases that are not mutually exclusive, which they should.
Screenshot of compare filter: Branded vs non-branded.
There are several cases that are not mutually exclusive, which they should.
Google sheets is always behind Excel, the same way that Word is behind Google docs.
Being a google suite heavy users makes it quite annoying to work on a company that is heavy on the office suite 😤
Being a google suite heavy users makes it quite annoying to work on a company that is heavy on the office suite 😤
August 31, 2026 at 1:36 AM
Google sheets is always behind Excel, the same way that Word is behind Google docs.
Being a google suite heavy users makes it quite annoying to work on a company that is heavy on the office suite 😤
Being a google suite heavy users makes it quite annoying to work on a company that is heavy on the office suite 😤
Finally they added purchase dates in the new GoogleFinance platform!
im still annoyed that I need to use the genAI chat to manage it
im still annoyed that I need to use the genAI chat to manage it
August 24, 2026 at 3:44 AM
Finally they added purchase dates in the new GoogleFinance platform!
im still annoyed that I need to use the genAI chat to manage it
im still annoyed that I need to use the genAI chat to manage it
A short PSA:
=> SEOs, dont believe everything you see on your browser, Bots can see things you dont!
Reddit robots.txt is a prime example of it:
- On a browser, all disallowed. SEOs are panicking!
+For a search bot (like google), oh magic it is a properly optimised robots.txt
=> SEOs, dont believe everything you see on your browser, Bots can see things you dont!
Reddit robots.txt is a prime example of it:
- On a browser, all disallowed. SEOs are panicking!
+For a search bot (like google), oh magic it is a properly optimised robots.txt
August 19, 2026 at 12:30 AM
A short PSA:
=> SEOs, dont believe everything you see on your browser, Bots can see things you dont!
Reddit robots.txt is a prime example of it:
- On a browser, all disallowed. SEOs are panicking!
+For a search bot (like google), oh magic it is a properly optimised robots.txt
=> SEOs, dont believe everything you see on your browser, Bots can see things you dont!
Reddit robots.txt is a prime example of it:
- On a browser, all disallowed. SEOs are panicking!
+For a search bot (like google), oh magic it is a properly optimised robots.txt
Im on a very very interesting workshop-NOT-, so I start asking channeling some of my questions to AI
August 13, 2026 at 11:57 PM
Im on a very very interesting workshop-NOT-, so I start asking channeling some of my questions to AI
God i cannot get used to how loud people are when typing at the office, or even worse in meetings!
August 12, 2026 at 5:15 AM
God i cannot get used to how loud people are when typing at the office, or even worse in meetings!
I think these are despicable tactics. I sincerely hope it doesnt work
SEO sites taking over expired Google X accounts to sell stuff/junk www.seroundtable.com/seo-expired-...
#x #twitter #google #scam
#x #twitter #google #scam
August 12, 2026 at 4:14 AM
I think these are despicable tactics. I sincerely hope it doesnt work
Doing very little, over the years, i got to have 5k followers on linkedin!
This number really baffles me, as I have never done much to actually grow it
This number really baffles me, as I have never done much to actually grow it
August 11, 2026 at 11:42 PM
Doing very little, over the years, i got to have 5k followers on linkedin!
This number really baffles me, as I have never done much to actually grow it
This number really baffles me, as I have never done much to actually grow it
Yesterday I posted on linkedin, and it was doing normal numbers until a like (JUST A LIKE) from the very best @lilyray.nyc made it skyrocket.
First time seeing this happen first hand, Im mind blown!
I got at least 50 connection requests, how insane is the power of just one like!
First time seeing this happen first hand, Im mind blown!
I got at least 50 connection requests, how insane is the power of just one like!
August 10, 2026 at 11:16 PM
Yesterday I posted on linkedin, and it was doing normal numbers until a like (JUST A LIKE) from the very best @lilyray.nyc made it skyrocket.
First time seeing this happen first hand, Im mind blown!
I got at least 50 connection requests, how insane is the power of just one like!
First time seeing this happen first hand, Im mind blown!
I got at least 50 connection requests, how insane is the power of just one like!
The MS Clarity tracking code, the function input variables form the name clarity.
God, why cannot I use this attention to detial on other more important stuff!?😅
God, why cannot I use this attention to detial on other more important stuff!?😅
August 10, 2026 at 4:39 AM
The MS Clarity tracking code, the function input variables form the name clarity.
God, why cannot I use this attention to detial on other more important stuff!?😅
God, why cannot I use this attention to detial on other more important stuff!?😅
Goddamn, I envy the simplicity and clarity that @zyppy.com has when writing articles.
This is a great piece on SEO&AEO, that the overlap is quite significant, including what lever we all have on each case.
signal.zyppy.com/p/seo-strate...
Thank you Cyrus!
This is a great piece on SEO&AEO, that the overlap is quite significant, including what lever we all have on each case.
signal.zyppy.com/p/seo-strate...
Thank you Cyrus!
These SEO Strategies Drive 90% of Your AI Visibility
Google says, “good SEO is good GEO”.
signal.zyppy.com
August 10, 2026 at 1:11 AM
Goddamn, I envy the simplicity and clarity that @zyppy.com has when writing articles.
This is a great piece on SEO&AEO, that the overlap is quite significant, including what lever we all have on each case.
signal.zyppy.com/p/seo-strate...
Thank you Cyrus!
This is a great piece on SEO&AEO, that the overlap is quite significant, including what lever we all have on each case.
signal.zyppy.com/p/seo-strate...
Thank you Cyrus!
Continuing the trend, now for News queries -facepalm-
August 6, 2026 at 11:41 PM
Continuing the trend, now for News queries -facepalm-
How lovely these queries, how useful-NOT
August 5, 2026 at 1:36 AM
How lovely these queries, how useful-NOT
After 10 yrs with the same profile pic, it was definitely due for a new one. Maybe I'll turn this into a thing of updating it every 10yrs?
August 4, 2026 at 11:04 PM
After 10 yrs with the same profile pic, it was definitely due for a new one. Maybe I'll turn this into a thing of updating it every 10yrs?
I had an amazing time at #generateSummit!
It seems like B2B people are not used to being shown what is a good way of doing Seo as someone msged saying my take about *the basics of Seo* was a refreshing take!
It seems like B2B people are not used to being shown what is a good way of doing Seo as someone msged saying my take about *the basics of Seo* was a refreshing take!
July 31, 2026 at 8:36 AM
I had an amazing time at #generateSummit!
It seems like B2B people are not used to being shown what is a good way of doing Seo as someone msged saying my take about *the basics of Seo* was a refreshing take!
It seems like B2B people are not used to being shown what is a good way of doing Seo as someone msged saying my take about *the basics of Seo* was a refreshing take!
I just did a talk about SEO and AI at #generatesummit.
If you're after the slides, here you go: gastonriera.com/generate26
It has a few hidden slides that were not presented, if you have any Qs, my DMs are open!
The community is so freaking awesome! The energy is like no other
If you're after the slides, here you go: gastonriera.com/generate26
It has a few hidden slides that were not presented, if you have any Qs, my DMs are open!
The community is so freaking awesome! The energy is like no other
[Public] - Generate Summit 30-July-2026
The basics of SEO still work in the era of AI Generate Summit 2026 Gastón Riera
gastonriera.com
July 30, 2026 at 3:18 AM
I just did a talk about SEO and AI at #generatesummit.
If you're after the slides, here you go: gastonriera.com/generate26
It has a few hidden slides that were not presented, if you have any Qs, my DMs are open!
The community is so freaking awesome! The energy is like no other
If you're after the slides, here you go: gastonriera.com/generate26
It has a few hidden slides that were not presented, if you have any Qs, my DMs are open!
The community is so freaking awesome! The energy is like no other
Reposted by Gastón Riera
Over a year ago, I decided to dissect how Googlebot works. I got distracted, and it was never published. Time to publish my theories about Googlebot. bigcommerce.websiteadvantage.com.au/tonys-theory...
Tony's Theory of Googlebot Relativity -
This epic quest was started years ago when I was trying to understand why a JavaScript widget was not being picked up by Google. After many experiments and rabbit holes, I came up with some theories.
bigcommerce.websiteadvantage.com.au
July 29, 2026 at 4:44 AM
Over a year ago, I decided to dissect how Googlebot works. I got distracted, and it was never published. Time to publish my theories about Googlebot. bigcommerce.websiteadvantage.com.au/tonys-theory...
Reposted by Gastón Riera
It's not rolled out completely yet.
July 17, 2026 at 11:30 AM
It's not rolled out completely yet.
Benefits on a JD: 3 psychology sessions!
What a non-discrete way to say you'll be pushed til break point
What a non-discrete way to say you'll be pushed til break point
July 14, 2026 at 11:34 PM
Benefits on a JD: 3 psychology sessions!
What a non-discrete way to say you'll be pushed til break point
What a non-discrete way to say you'll be pushed til break point
Hi @johnmu.com, im hoping you can help me clear out a question about impressions on GSC: AIO and traditional search
In this screenshot, the same page is shown twice, is that two impressions?
Im asking because in GSC AI impressions for that url are higher than the traditional search
In this screenshot, the same page is shown twice, is that two impressions?
Im asking because in GSC AI impressions for that url are higher than the traditional search
July 10, 2026 at 4:04 AM
Hi @johnmu.com, im hoping you can help me clear out a question about impressions on GSC: AIO and traditional search
In this screenshot, the same page is shown twice, is that two impressions?
Im asking because in GSC AI impressions for that url are higher than the traditional search
In this screenshot, the same page is shown twice, is that two impressions?
Im asking because in GSC AI impressions for that url are higher than the traditional search
So much complaining about europe vs americas in the FIFA world cup, we latinos have always had at least one team in the quarter finals in the last 10 world cups
And there were on average more EU teams every single time. How whiny they are!
And there were on average more EU teams every single time. How whiny they are!
July 8, 2026 at 11:19 PM
So much complaining about europe vs americas in the FIFA world cup, we latinos have always had at least one team in the quarter finals in the last 10 world cups
And there were on average more EU teams every single time. How whiny they are!
And there were on average more EU teams every single time. How whiny they are!
One of the few silliest things that bring me a lot of joy is the redirection of googlebot.com to its documentation.
Since I discovered that years ago, I cannot get to that documentation any other way
Since I discovered that years ago, I cannot get to that documentation any other way
June 29, 2026 at 4:21 AM
One of the few silliest things that bring me a lot of joy is the redirection of googlebot.com to its documentation.
Since I discovered that years ago, I cannot get to that documentation any other way
Since I discovered that years ago, I cannot get to that documentation any other way
Im working on a slidedeck about SEO and AI, and today im a bit.. I dont know.. Combative?
June 27, 2026 at 6:43 AM
Im working on a slidedeck about SEO and AI, and today im a bit.. I dont know.. Combative?
I came across the Cloudflare Radar data explorer shared by the amazing @tamethebots.com
Oh, what a beauty to see these numbers about much much each web crawler is doing in the web.
The dominance of Google should not be as much disputed as it currently is with all the LLMs growth.
link in reply
Oh, what a beauty to see these numbers about much much each web crawler is doing in the web.
The dominance of Google should not be as much disputed as it currently is with all the LLMs growth.
link in reply
June 24, 2026 at 3:45 AM
I came across the Cloudflare Radar data explorer shared by the amazing @tamethebots.com
Oh, what a beauty to see these numbers about much much each web crawler is doing in the web.
The dominance of Google should not be as much disputed as it currently is with all the LLMs growth.
link in reply
Oh, what a beauty to see these numbers about much much each web crawler is doing in the web.
The dominance of Google should not be as much disputed as it currently is with all the LLMs growth.
link in reply