Ignacia Orellana
@ignaciaorellana.bsky.social
Independent service design and digital transformation lead.
Mainly works in public sector.
Previously: Service Design lead @gdsteam. Chilena en Londres
She/her
https://ignaciaorellana.com/
Mainly works in public sector.
Previously: Service Design lead @gdsteam. Chilena en Londres
She/her
https://ignaciaorellana.com/
I’ve been thinking a lot about how easy it is for teams to get caught up in following a methodology.
I did some work recently to try to communicate the core messages behind the agile-user centred methodology. And now I have written something about it.
ignaciaorellana.com/posts/beyond...
I did some work recently to try to communicate the core messages behind the agile-user centred methodology. And now I have written something about it.
ignaciaorellana.com/posts/beyond...
September 9, 2026 at 10:19 AM
I’ve been thinking a lot about how easy it is for teams to get caught up in following a methodology.
I did some work recently to try to communicate the core messages behind the agile-user centred methodology. And now I have written something about it.
ignaciaorellana.com/posts/beyond...
I did some work recently to try to communicate the core messages behind the agile-user centred methodology. And now I have written something about it.
ignaciaorellana.com/posts/beyond...
Reposted by Ignacia Orellana
You know when people argue that we shouldn't give generative AI such a hard time, because other industries are worse for the environment? Here's a short post I wrote about that www.timpaul.co.uk/posts/tu-quo...
August 23, 2026 at 2:33 PM
You know when people argue that we shouldn't give generative AI such a hard time, because other industries are worse for the environment? Here's a short post I wrote about that www.timpaul.co.uk/posts/tu-quo...
Reposted by Ignacia Orellana
Any incoming minister for AI should be tasked with replacing a load-bearing spreadsheet from a critical service, to give them the insights into why no one has done it yet. The ministerial equivalent of breaking a horse.
July 19, 2026 at 6:48 AM
Any incoming minister for AI should be tasked with replacing a load-bearing spreadsheet from a critical service, to give them the insights into why no one has done it yet. The ministerial equivalent of breaking a horse.
I’ve just donated to Roots to Light Scholars to help get 2 students in Gaza to study in the UK this September. Please consider donating here chuffed.org/project/root...
chuffed.org
July 1, 2026 at 5:20 PM
I’ve just donated to Roots to Light Scholars to help get 2 students in Gaza to study in the UK this September. Please consider donating here chuffed.org/project/root...
Reposted by Ignacia Orellana
Here's a blog post about a thing I made recently 😊
www.timpaul.co.uk/posts/doom-loops/
And here's the thing: doomloop.cc
www.timpaul.co.uk/posts/doom-loops/
And here's the thing: doomloop.cc
March 17, 2026 at 6:19 PM
Here's a blog post about a thing I made recently 😊
www.timpaul.co.uk/posts/doom-loops/
And here's the thing: doomloop.cc
www.timpaul.co.uk/posts/doom-loops/
And here's the thing: doomloop.cc
Reposted by Ignacia Orellana
Report from the field, trying to figure out if I'm about to be automated out of a job.
www.mynameismartin.co.uk/blog/how-im-...
www.mynameismartin.co.uk/blog/how-im-...
How I’m dealing with the pressure to adopt AI as a designer — mynameismartin
I’ve spent the last month trying to catch up with AI in design, and I have news. Things haven't settled, the ground is still moving, and sitting with uncertainty might be the best position right now
www.mynameismartin.co.uk
February 15, 2026 at 10:59 AM
Report from the field, trying to figure out if I'm about to be automated out of a job.
www.mynameismartin.co.uk/blog/how-im-...
www.mynameismartin.co.uk/blog/how-im-...
Reposted by Ignacia Orellana
Happy new year! Here's a thing about some less serious AI experiments I did over the Xmas break: www.timpaul.co.uk/posts/xmas-2...
January 5, 2026 at 4:52 PM
Happy new year! Here's a thing about some less serious AI experiments I did over the Xmas break: www.timpaul.co.uk/posts/xmas-2...
Reposted by Ignacia Orellana
Today’s episode of #FixTheForms is an especially brilliant one from @xkcd.com that applies to all registration forms and all websites
xkcd.com/3175/
xkcd.com/3175/
Website Task Flowchart
xkcd.com
December 1, 2025 at 10:16 PM
Today’s episode of #FixTheForms is an especially brilliant one from @xkcd.com that applies to all registration forms and all websites
xkcd.com/3175/
xkcd.com/3175/
Reposted by Ignacia Orellana
New thing! The @carefultrouble.bsky.social Careful Consequence Check is now live and free to use. Based on research with the Bristol Digital Futures Institute, this practical tool will help you answer the question "is my AI product creepy and weird" www.careful.industries/consequences
November 13, 2025 at 4:23 PM
New thing! The @carefultrouble.bsky.social Careful Consequence Check is now live and free to use. Based on research with the Bristol Digital Futures Institute, this practical tool will help you answer the question "is my AI product creepy and weird" www.careful.industries/consequences
Reposted by Ignacia Orellana
The Careful Consequence Checker,
a free, self-directed tool for understanding the impacts of building, buying or adopting an AI-powered product or service www.careful.industries/consequences Thank you @rachelcoldicutt.bsky.social
a free, self-directed tool for understanding the impacts of building, buying or adopting an AI-powered product or service www.careful.industries/consequences Thank you @rachelcoldicutt.bsky.social
Consequences — Careful Industries
A free tool to help you rapidly assess potential risks and issues with AI-powered products, tools and services.
www.careful.industries
November 14, 2025 at 4:10 AM
The Careful Consequence Checker,
a free, self-directed tool for understanding the impacts of building, buying or adopting an AI-powered product or service www.careful.industries/consequences Thank you @rachelcoldicutt.bsky.social
a free, self-directed tool for understanding the impacts of building, buying or adopting an AI-powered product or service www.careful.industries/consequences Thank you @rachelcoldicutt.bsky.social
Reposted by Ignacia Orellana
Happy #SystemsOfHarm podcast day to all who celebrate 🥳
Today’s episode features author of best-selling Good Services, @loudowne.bsky.social
Lou and I chat about design systems and gender, and how to provide inclusive experiences for trans people.
Apple: apple.co/434XE9F
RSS: bit.ly/43gtLkB
Today’s episode features author of best-selling Good Services, @loudowne.bsky.social
Lou and I chat about design systems and gender, and how to provide inclusive experiences for trans people.
Apple: apple.co/434XE9F
RSS: bit.ly/43gtLkB
October 16, 2025 at 12:40 PM
Happy #SystemsOfHarm podcast day to all who celebrate 🥳
Today’s episode features author of best-selling Good Services, @loudowne.bsky.social
Lou and I chat about design systems and gender, and how to provide inclusive experiences for trans people.
Apple: apple.co/434XE9F
RSS: bit.ly/43gtLkB
Today’s episode features author of best-selling Good Services, @loudowne.bsky.social
Lou and I chat about design systems and gender, and how to provide inclusive experiences for trans people.
Apple: apple.co/434XE9F
RSS: bit.ly/43gtLkB
Reposted by Ignacia Orellana
October 17, 2025 at 8:41 PM
Reposted by Ignacia Orellana
Friends, using gen AI to create user personas is a *really* awful idea.
🚩☹️🚩
This suggestion comes from the AI Knowledge Hub prompt library on GOV .uk. Here's the problem:
AI is designed to give you back only what you already know. It will generate what it thinks you want to hear.
🚩☹️🚩
This suggestion comes from the AI Knowledge Hub prompt library on GOV .uk. Here's the problem:
AI is designed to give you back only what you already know. It will generate what it thinks you want to hear.
![a section of an HTML page showing the text:
Persona-Based User Stories
Develops user stories tailored to different personas based on their goals and challenges
User Research - Stakeholder Engagement - Project Planning
Usage notes
This prompt is intended to support early thinking and ideation. Use it as a companion to spark discussions. It is not a substitute for user research. Always validate insights through real engagement with users.
The prompt
Copy prompt
Project Overview: [BRIEF, 1-2 SENTENCE SUMMARY OF YOUR PROJECT]
Personas: [PROVIDE PERSONAS]
Instructions: Using the provided personas, create a set of user stories that will guide the development of this project.
User Story Format: As a <type of user>, I want to <feature/function> so that <reason/benefit>.
INVEST Criteria:
Independent: User stories should be independent of each other.
Negotiable: The specific details of a user story can be negotiated.](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:ozyh2k2ktsqrrecomuynoctr/bafkreic4imclhlfpb2bhj6vdzvk2kgibjcto2e2ifuw65kux4yftyo7spu)
August 28, 2025 at 9:08 AM
Friends, using gen AI to create user personas is a *really* awful idea.
🚩☹️🚩
This suggestion comes from the AI Knowledge Hub prompt library on GOV .uk. Here's the problem:
AI is designed to give you back only what you already know. It will generate what it thinks you want to hear.
🚩☹️🚩
This suggestion comes from the AI Knowledge Hub prompt library on GOV .uk. Here's the problem:
AI is designed to give you back only what you already know. It will generate what it thinks you want to hear.
Reposted by Ignacia Orellana
Are you looking to develop your workshop planning and facilitation skills?
Do you have a workshop coming up soon that you're not sure about, or you'd like some help with?
Come to my new, short, online workshop facilitation training and clinic!
www.tickettailor.com/events/clara...
Do you have a workshop coming up soon that you're not sure about, or you'd like some help with?
Come to my new, short, online workshop facilitation training and clinic!
www.tickettailor.com/events/clara...
Buy tickets – Workshop facilitation - 3 hour training - online - £185 – Zoom
Learn to run great workshops and facilitating effectively.
This is a 3 hour, online training workshop where we will cover some...
www.tickettailor.com
August 5, 2025 at 2:51 PM
Are you looking to develop your workshop planning and facilitation skills?
Do you have a workshop coming up soon that you're not sure about, or you'd like some help with?
Come to my new, short, online workshop facilitation training and clinic!
www.tickettailor.com/events/clara...
Do you have a workshop coming up soon that you're not sure about, or you'd like some help with?
Come to my new, short, online workshop facilitation training and clinic!
www.tickettailor.com/events/clara...
Reposted by Ignacia Orellana
✨ There is no magic dust, you don't need permission. Just try it.
Next week I'm running a course called Advocating for User-centred design in government
www.tickettailor.com/events/clara...
3/4
Next week I'm running a course called Advocating for User-centred design in government
www.tickettailor.com/events/clara...
3/4
Buy tickets – Advocating for UCD in government - 1.5 day training - Brighton & online - £450
This course will help designers and researchers advocate for user-centred design (UCD) in their roles, teams and organisations...
www.tickettailor.com
July 8, 2025 at 4:58 PM
✨ There is no magic dust, you don't need permission. Just try it.
Next week I'm running a course called Advocating for User-centred design in government
www.tickettailor.com/events/clara...
3/4
Next week I'm running a course called Advocating for User-centred design in government
www.tickettailor.com/events/clara...
3/4
Reposted by Ignacia Orellana
Last week I ran a workshop called Money talks: Estimating the Cost and Value of Service Design with @ignaciaorellana.bsky.social at #campDigital. We've run the workshop 5 times now and it's always really fun and immediately useful for people.
Some of biggest take aways from the workshop:
1/4
Some of biggest take aways from the workshop:
1/4
July 8, 2025 at 4:58 PM
Last week I ran a workshop called Money talks: Estimating the Cost and Value of Service Design with @ignaciaorellana.bsky.social at #campDigital. We've run the workshop 5 times now and it's always really fun and immediately useful for people.
Some of biggest take aways from the workshop:
1/4
Some of biggest take aways from the workshop:
1/4
Reposted by Ignacia Orellana
Two great courses here from the brilliant @claragt.bsky.social
Today is the last day for early bird tickets to Introduction to user-centred design in government training in June 🐥
Tickets for Advocating for UCD training are also available 🦚
Opportunity tickets are also available
claragreo.com/training/
---
Illustration by Ayush Kumar on Unsplash
Tickets for Advocating for UCD training are also available 🦚
Opportunity tickets are also available
claragreo.com/training/
---
Illustration by Ayush Kumar on Unsplash
Training
Designer, researcher and trainer
claragreo.com
May 20, 2025 at 9:23 AM
Two great courses here from the brilliant @claragt.bsky.social
Reposted by Ignacia Orellana
Just a couple of tickets left now for my Writing design systems documentation session at 10am-1pm next Thursday, 29 May.
If you're available and want to learn how to create docs people can find, understand and use, I'd love to have you.
Tell your friends!
www.eventbrite.co.uk/e/writing-de...
If you're available and want to learn how to create docs people can find, understand and use, I'd love to have you.
Tell your friends!
www.eventbrite.co.uk/e/writing-de...
Writing design systems documentation
Writing design systems documentation is a hands-on, half-day course on how to write documentation that people can find, understand and use.
www.eventbrite.co.uk
May 19, 2025 at 12:56 PM
Just a couple of tickets left now for my Writing design systems documentation session at 10am-1pm next Thursday, 29 May.
If you're available and want to learn how to create docs people can find, understand and use, I'd love to have you.
Tell your friends!
www.eventbrite.co.uk/e/writing-de...
If you're available and want to learn how to create docs people can find, understand and use, I'd love to have you.
Tell your friends!
www.eventbrite.co.uk/e/writing-de...
Reposted by Ignacia Orellana
I'm running a new in-person course!
Introduction to User-centred Design (UCD) in Government
1 day, Brighton, 20 June
£275/£350
Perfect for:
🌱 People new to user-centred research or design
🐝 Designers new to gov
🪻 Folks who want to work better with UCD people
Introduction to User-centred Design (UCD) in Government
1 day, Brighton, 20 June
£275/£350
Perfect for:
🌱 People new to user-centred research or design
🐝 Designers new to gov
🪻 Folks who want to work better with UCD people
Introduction to User-centred Design (UCD) in Government
1 day training course, Brighton, Friday 20 June
£275/£350
www.tickettailor.com
April 30, 2025 at 9:02 AM
I'm running a new in-person course!
Introduction to User-centred Design (UCD) in Government
1 day, Brighton, 20 June
£275/£350
Perfect for:
🌱 People new to user-centred research or design
🐝 Designers new to gov
🪻 Folks who want to work better with UCD people
Introduction to User-centred Design (UCD) in Government
1 day, Brighton, 20 June
£275/£350
Perfect for:
🌱 People new to user-centred research or design
🐝 Designers new to gov
🪻 Folks who want to work better with UCD people
Reposted by Ignacia Orellana
Join us for Money talks: Estimating the cost and value of service design
1 day (5 hour) course. Early bird tickets are available now for £275.00
This was a popular session at SDinGov 2024, and @ignaciaorellana.bsky.social and I have run for the OU and MoJ
www.tickettailor.com/events/ignac...
1 day (5 hour) course. Early bird tickets are available now for £275.00
This was a popular session at SDinGov 2024, and @ignaciaorellana.bsky.social and I have run for the OU and MoJ
www.tickettailor.com/events/ignac...
Buy tickets – Money talks: Estimating the cost and value of service design – Zoom
Where: Online, on Zoom
This workshop will show you how to use service design tools to spot opportunities to improve services; e...
www.tickettailor.com
April 10, 2025 at 9:03 AM
Join us for Money talks: Estimating the cost and value of service design
1 day (5 hour) course. Early bird tickets are available now for £275.00
This was a popular session at SDinGov 2024, and @ignaciaorellana.bsky.social and I have run for the OU and MoJ
www.tickettailor.com/events/ignac...
1 day (5 hour) course. Early bird tickets are available now for £275.00
This was a popular session at SDinGov 2024, and @ignaciaorellana.bsky.social and I have run for the OU and MoJ
www.tickettailor.com/events/ignac...
Reposted by Ignacia Orellana
This is a very good piece of writing.
The new GOV.UK login system is the first step in a radical transformation of the British state (FREE TO READ!)
takes.jamesomalley.co.uk/p/login-to-a...
takes.jamesomalley.co.uk/p/login-to-a...
The new GOV.UK login system is the first step in a radical transformation of the British state
A British "DOGE" (of sorts) is rearchitecting the government
takes.jamesomalley.co.uk
March 5, 2025 at 7:16 AM
This is a very good piece of writing.
During my time at MoJ Probation Digital, I:
* Supported a team developing a key strategic product for Probation staff, passing our alpha assessment.
* Worked with product to define a new user journey and a phased rollout strategy.
1/3
* Supported a team developing a key strategic product for Probation staff, passing our alpha assessment.
* Worked with product to define a new user journey and a phased rollout strategy.
1/3
February 20, 2025 at 9:04 AM
During my time at MoJ Probation Digital, I:
* Supported a team developing a key strategic product for Probation staff, passing our alpha assessment.
* Worked with product to define a new user journey and a phased rollout strategy.
1/3
* Supported a team developing a key strategic product for Probation staff, passing our alpha assessment.
* Worked with product to define a new user journey and a phased rollout strategy.
1/3
Yesterday was my last day at MoJ Probation Digital. Grateful for the amazing people I met and the work we did improving services for probation staff. Now excited to rejoin @publicdigital.bsky.social for a new project starting next week! Looking forward to what’s ahead :)
February 20, 2025 at 9:00 AM
Yesterday was my last day at MoJ Probation Digital. Grateful for the amazing people I met and the work we did improving services for probation staff. Now excited to rejoin @publicdigital.bsky.social for a new project starting next week! Looking forward to what’s ahead :)
Looking forward to this on Wednesday! Its free and includes AI, friendly folks and pizza 🍕
And of course the highlight - @timpaul.co.uk on Exploring AI: Can PDFs be transformed?
www.meetup.com/artificial-i...
And of course the highlight - @timpaul.co.uk on Exploring AI: Can PDFs be transformed?
www.meetup.com/artificial-i...
Finding new uses of AI: how to spot opportunities , Wed, Feb 19, 2025, 6:00 PM | Meetup
Join us as we share insights and valuable lessons learned from experiences building innovative public-sector AI-enabled services. We will present two talks about the things
www.meetup.com
February 17, 2025 at 7:38 PM
Looking forward to this on Wednesday! Its free and includes AI, friendly folks and pizza 🍕
And of course the highlight - @timpaul.co.uk on Exploring AI: Can PDFs be transformed?
www.meetup.com/artificial-i...
And of course the highlight - @timpaul.co.uk on Exploring AI: Can PDFs be transformed?
www.meetup.com/artificial-i...
Reposted by Ignacia Orellana
Come and work with me as a Lead Service Designer, we’ll be working in the same directorate- happy to chat if anyone wants more info.
Internet of Public Service Jobs - 16/02/2025
newsletter.digitalbydefault.jobs/internet-of-...
Super Sunday edition (the two a weeks will stop soon!)
newsletter.digitalbydefault.jobs/internet-of-...
Super Sunday edition (the two a weeks will stop soon!)
Internet of Public Service Jobs - 16/02/2025
Internet of Public Service Jobs is a weekly list of vacancies related to product management, agile and design in…you guessed it…‘public service’ curated by @jukesie
[01] Director of Product
Open Univ...
newsletter.digitalbydefault.jobs
February 16, 2025 at 11:21 AM
Come and work with me as a Lead Service Designer, we’ll be working in the same directorate- happy to chat if anyone wants more info.