Ipsos Canada
@ipsoscanada.bsky.social
Our experts uncover data & insights, providing actionable market research for businesses. At Ipsos, we're shaping a true understanding of Society/Markets/People
Who do people trust in 2026? Doctors lead the ranking, with 58% say they are trustworthy, followed by scientists (57%) and teachers (53%). Meanwhile, politicians, social media influencers and advertising execs remain the least trusted professions globally.
www.ipsos.com/en-ca/ipsos-...
www.ipsos.com/en-ca/ipsos-...
October 5, 2026 at 4:45 PM
Who do people trust in 2026? Doctors lead the ranking, with 58% say they are trustworthy, followed by scientists (57%) and teachers (53%). Meanwhile, politicians, social media influencers and advertising execs remain the least trusted professions globally.
www.ipsos.com/en-ca/ipsos-...
www.ipsos.com/en-ca/ipsos-...
Views on entrepreneurship accessibility are generally positive, with nearly half (49%) of Gen Z Canadians and a majority (56%) of Gen Z business owners saying entrepreneurship is more accessible today than it was for previous generations.
www.ipsos.com/en-ca/gen-z-...
www.ipsos.com/en-ca/gen-z-...
October 2, 2026 at 7:18 PM
Views on entrepreneurship accessibility are generally positive, with nearly half (49%) of Gen Z Canadians and a majority (56%) of Gen Z business owners saying entrepreneurship is more accessible today than it was for previous generations.
www.ipsos.com/en-ca/gen-z-...
www.ipsos.com/en-ca/gen-z-...
After softening earlier this year, the proportion of people globally who believe we need to act now on environmental issues rose to 43% in August. Here's how consumers are navigating the changing landscape and what it means for brands and policymakers.
www.ipsos.com/en-ca/sustai...
www.ipsos.com/en-ca/sustai...
October 1, 2026 at 4:35 PM
After softening earlier this year, the proportion of people globally who believe we need to act now on environmental issues rose to 43% in August. Here's how consumers are navigating the changing landscape and what it means for brands and policymakers.
www.ipsos.com/en-ca/sustai...
www.ipsos.com/en-ca/sustai...
The 10th edition of Ipsos Global Trends explores how attitudes and values are evolving across 38 markets, and what these shifts mean for brands and institutions. Download the report to discover all nine trends:
www.ipsos.com/en-ca/ipsos-...
www.ipsos.com/en-ca/ipsos-...
September 29, 2026 at 2:14 PM
The 10th edition of Ipsos Global Trends explores how attitudes and values are evolving across 38 markets, and what these shifts mean for brands and institutions. Download the report to discover all nine trends:
www.ipsos.com/en-ca/ipsos-...
www.ipsos.com/en-ca/ipsos-...
Missed our live show? Revisit our webinar to hear findings from the 2026 Ipsos Global Trends report. Discover where today's silver linings can be found, what they reveal about the future, and how leaders can help build more durable optimism in an uncertain world.
www.ipsos.com/en-ca/KEYSwe...
www.ipsos.com/en-ca/KEYSwe...
September 28, 2026 at 2:32 PM
Missed our live show? Revisit our webinar to hear findings from the 2026 Ipsos Global Trends report. Discover where today's silver linings can be found, what they reveal about the future, and how leaders can help build more durable optimism in an uncertain world.
www.ipsos.com/en-ca/KEYSwe...
www.ipsos.com/en-ca/KEYSwe...
With values-driven purchasing and boycotting on the rise, organizations must understand how evolving consumer expectations, affordability pressures, and identity-driven purchasing are reshaping the relationship between brands, trust, and economic influence.
www.ipsos.com/en-ca/beyond...
www.ipsos.com/en-ca/beyond...
September 11, 2026 at 3:52 PM
With values-driven purchasing and boycotting on the rise, organizations must understand how evolving consumer expectations, affordability pressures, and identity-driven purchasing are reshaping the relationship between brands, trust, and economic influence.
www.ipsos.com/en-ca/beyond...
www.ipsos.com/en-ca/beyond...
Tariffs. AI. Economic uncertainty. Sigh. Join us to hear how Canadians are responding — from our push and pull with AI and changing expectations of institutions to a growing desire for control, self-reliance and reasons for optimism.
www.ipsos.com/en-ca/webina...
www.ipsos.com/en-ca/webina...
September 10, 2026 at 3:05 PM
Tariffs. AI. Economic uncertainty. Sigh. Join us to hear how Canadians are responding — from our push and pull with AI and changing expectations of institutions to a growing desire for control, self-reliance and reasons for optimism.
www.ipsos.com/en-ca/webina...
www.ipsos.com/en-ca/webina...
What's driving off-premise dining? Ipsos' Emma Balment shares recent consumer trends and marketing implications for food and beverage brands. Her tips for marketers, operators and suppliers are timely!
www.ipsos.com/en-ca/food-t...
www.ipsos.com/en-ca/food-t...
September 9, 2026 at 3:28 PM
What's driving off-premise dining? Ipsos' Emma Balment shares recent consumer trends and marketing implications for food and beverage brands. Her tips for marketers, operators and suppliers are timely!
www.ipsos.com/en-ca/food-t...
www.ipsos.com/en-ca/food-t...
Hottest Summer | Global Trends | Creativity... are just some of the topics we explore in our newsletter featuring recent #political #polling, #research #data, #insights and thought leadership, as well event notifications. #MRX
info.ipsos.com/v/Mjk3LUNYSi...
info.ipsos.com/v/Mjk3LUNYSi...
September 8, 2026 at 3:25 PM
Hottest Summer | Global Trends | Creativity... are just some of the topics we explore in our newsletter featuring recent #political #polling, #research #data, #insights and thought leadership, as well event notifications. #MRX
info.ipsos.com/v/Mjk3LUNYSi...
info.ipsos.com/v/Mjk3LUNYSi...
What's driving off-premise dining? Ipsos' Emma Balment shares recent consumer trends and marketing implications for food and beverage brands. Her tips for marketers, operators and suppliers are timely!
www.ipsos.com/en-ca/food-t...
www.ipsos.com/en-ca/food-t...
September 4, 2026 at 5:19 PM
What's driving off-premise dining? Ipsos' Emma Balment shares recent consumer trends and marketing implications for food and beverage brands. Her tips for marketers, operators and suppliers are timely!
www.ipsos.com/en-ca/food-t...
www.ipsos.com/en-ca/food-t...
Creative quality isn’t a nice-to-have in retail environments – it’s the missing link that drives upper-funnel growth and lasting brand loyalty alongside immediate conversions. Read our report - or join us on October 20 to hear more!
www.ipsos.com/en-ca/ipsos-...
www.ipsos.com/en-ca/ipsos-...
September 2, 2026 at 3:44 PM
Creative quality isn’t a nice-to-have in retail environments – it’s the missing link that drives upper-funnel growth and lasting brand loyalty alongside immediate conversions. Read our report - or join us on October 20 to hear more!
www.ipsos.com/en-ca/ipsos-...
www.ipsos.com/en-ca/ipsos-...
A new Ipsos poll for Global News finds strong majorities of Canadians support the federal government walking away from U.S. trade talks and hitting back with retaliatory tariffs. Access the full data here:
www.ipsos.com/en-ca/trump-...
www.ipsos.com/en-ca/trump-...
September 1, 2026 at 4:14 PM
A new Ipsos poll for Global News finds strong majorities of Canadians support the federal government walking away from U.S. trade talks and hitting back with retaliatory tariffs. Access the full data here:
www.ipsos.com/en-ca/trump-...
www.ipsos.com/en-ca/trump-...
Ipsos experts explore how record-breaking heat and extreme weather are bringing climate change closer to home. Find out more: watch our 10-minute video or scan our 3-minute highlights summary.
www.ipsos.com/en-ca/what-w...
www.ipsos.com/en-ca/what-w...
August 31, 2026 at 4:00 PM
Ipsos experts explore how record-breaking heat and extreme weather are bringing climate change closer to home. Find out more: watch our 10-minute video or scan our 3-minute highlights summary.
www.ipsos.com/en-ca/what-w...
www.ipsos.com/en-ca/what-w...
The Ipsos Education Monitor 2026 reveals a growing divide in how people view the future of young people. While optimism remains strong in many emerging economies, confidence is much weaker across several mature Western countries. Download the report here.
www.ipsos.com/en-ca/educat...
www.ipsos.com/en-ca/educat...
August 28, 2026 at 5:11 PM
The Ipsos Education Monitor 2026 reveals a growing divide in how people view the future of young people. While optimism remains strong in many emerging economies, confidence is much weaker across several mature Western countries. Download the report here.
www.ipsos.com/en-ca/educat...
www.ipsos.com/en-ca/educat...
In a typical week, Canadian mothers spend 4x more time worrying about their family’s needs than focusing on their own mental health. 96% spend at least 1 hour per week thinking about or worrying about family needs, and 24% spend more than 10 hours per week
www.ipsos.com/en-ca/canadi...
www.ipsos.com/en-ca/canadi...
August 27, 2026 at 4:18 PM
In a typical week, Canadian mothers spend 4x more time worrying about their family’s needs than focusing on their own mental health. 96% spend at least 1 hour per week thinking about or worrying about family needs, and 24% spend more than 10 hours per week
www.ipsos.com/en-ca/canadi...
www.ipsos.com/en-ca/canadi...
Leveraging 50 validated insight lenses to identify emerging behaviours, cultural shifts and consumer needs from real-world social conversations, our insights are grounded in authentic consumer discourse rather than AI-generated assumptions.
www.ipsos.com/en-ca/beyond...
www.ipsos.com/en-ca/beyond...
August 26, 2026 at 5:03 PM
Leveraging 50 validated insight lenses to identify emerging behaviours, cultural shifts and consumer needs from real-world social conversations, our insights are grounded in authentic consumer discourse rather than AI-generated assumptions.
www.ipsos.com/en-ca/beyond...
www.ipsos.com/en-ca/beyond...
We're proud to share that Ipsos Strategy3 has been recognized by #Forbes as one of the World's Best Management Consulting Firms 2026, marking our fifth consecutive year receiving this distinction.
www.ipsos.com/en-ca/ipsos-...
www.ipsos.com/en-ca/ipsos-...
August 25, 2026 at 6:02 PM
We're proud to share that Ipsos Strategy3 has been recognized by #Forbes as one of the World's Best Management Consulting Firms 2026, marking our fifth consecutive year receiving this distinction.
www.ipsos.com/en-ca/ipsos-...
www.ipsos.com/en-ca/ipsos-...
All Canadians are not enduring the same economy, and they are not on the same road to confidence. Read our latest Endurance Economy commentary.
www.ipsos.com/en-ca/uneven...
www.ipsos.com/en-ca/uneven...
August 24, 2026 at 3:50 PM
All Canadians are not enduring the same economy, and they are not on the same road to confidence. Read our latest Endurance Economy commentary.
www.ipsos.com/en-ca/uneven...
www.ipsos.com/en-ca/uneven...
📢 Please help Ipsos recognize our industry’s most innovative companies. We encourage market research, insights and consumer analytics professionals around the world to take Greenbook’s 2026 GRIT Business & Innovation Survey by September 18.
tes.decipherinc.com/survey/selfs...
tes.decipherinc.com/survey/selfs...
August 20, 2026 at 4:11 PM
📢 Please help Ipsos recognize our industry’s most innovative companies. We encourage market research, insights and consumer analytics professionals around the world to take Greenbook’s 2026 GRIT Business & Innovation Survey by September 18.
tes.decipherinc.com/survey/selfs...
tes.decipherinc.com/survey/selfs...
Download the paper to discover the complete Forces of CX framework, explore the supporting research, and learn how to build emotionally engaging experiences that drive a true return and provide a lasting competitive advantage.
www.ipsos.com/en-ca/forces...
www.ipsos.com/en-ca/forces...
August 19, 2026 at 3:58 PM
Download the paper to discover the complete Forces of CX framework, explore the supporting research, and learn how to build emotionally engaging experiences that drive a true return and provide a lasting competitive advantage.
www.ipsos.com/en-ca/forces...
www.ipsos.com/en-ca/forces...
Listen in as Ipsos' Mario Caceres joins Andrea Marsales, Associate Vice President, Client Experience Practices at TD Bank, for a conversation on the evolving role of customer experience in financial services.
www.ipsos.com/en-ca/experi...
www.ipsos.com/en-ca/experi...
August 18, 2026 at 2:50 PM
Listen in as Ipsos' Mario Caceres joins Andrea Marsales, Associate Vice President, Client Experience Practices at TD Bank, for a conversation on the evolving role of customer experience in financial services.
www.ipsos.com/en-ca/experi...
www.ipsos.com/en-ca/experi...
A recent Ipsos study conducted for Merck reveals that Canadians recognize the importance of protecting vulnerable individuals from respiratory illness, but may be missing opportunities to take proactive steps ahead of the respiratory illness season.
www.ipsos.com/en-ca/protec...
www.ipsos.com/en-ca/protec...
Protecting Others Matters to Canadians, but Prevention Gaps Remain Ahead of Respiratory Illness Season
Nearly half of Canadians report receiving none of the surveyed respiratory vaccines in the past year.
www.ipsos.com
August 14, 2026 at 5:48 PM
A recent Ipsos study conducted for Merck reveals that Canadians recognize the importance of protecting vulnerable individuals from respiratory illness, but may be missing opportunities to take proactive steps ahead of the respiratory illness season.
www.ipsos.com/en-ca/protec...
www.ipsos.com/en-ca/protec...
Listen in as Ipsos combines social intelligence from millions of online conversations with rigorous brand health tracking to crack the code on influencer authenticity. During our session, we share challenges and conventional wisdom
www.ipsos.com/en-ca/webina...
www.ipsos.com/en-ca/webina...
August 13, 2026 at 3:38 PM
Listen in as Ipsos combines social intelligence from millions of online conversations with rigorous brand health tracking to crack the code on influencer authenticity. During our session, we share challenges and conventional wisdom
www.ipsos.com/en-ca/webina...
www.ipsos.com/en-ca/webina...
For pharma teams evaluating synthetic data or building internal AI capabilities, this paper offers practical guidance on realising the genuine opportunity – responsibly and effectively.
www.ipsos.com/en-ca/differ...
www.ipsos.com/en-ca/differ...
August 12, 2026 at 3:51 PM
For pharma teams evaluating synthetic data or building internal AI capabilities, this paper offers practical guidance on realising the genuine opportunity – responsibly and effectively.
www.ipsos.com/en-ca/differ...
www.ipsos.com/en-ca/differ...
Are we ready for AI to take the wheel? Read more about global consumer perceptions of AI in automobiles, self-driving car trust, and select insights from the 2026 Ipsos Global Mobility Report.
www.ipsos.com/en-ca/your-n...
www.ipsos.com/en-ca/your-n...
August 11, 2026 at 4:34 PM
Are we ready for AI to take the wheel? Read more about global consumer perceptions of AI in automobiles, self-driving car trust, and select insights from the 2026 Ipsos Global Mobility Report.
www.ipsos.com/en-ca/your-n...
www.ipsos.com/en-ca/your-n...