Ipsos US
@ipsosus.bsky.social
Our experts uncover data & insights, providing actionable market research for businesses. At Ipsos, we're shaping a true understanding of Society/Markets/People
We tested digital twins built from survey data, community data, and interview data to understand what makes outputs feel grounded, authentic, and useful for B2B insight. The findings challenge a common assumption... take a look!
www.ipsos.com/en-us/next-e...
www.ipsos.com/en-us/next-e...
October 5, 2026 at 4:43 PM
We tested digital twins built from survey data, community data, and interview data to understand what makes outputs feel grounded, authentic, and useful for B2B insight. The findings challenge a common assumption... take a look!
www.ipsos.com/en-us/next-e...
www.ipsos.com/en-us/next-e...
Revisit our on-demand webinar to learn how a human-plus-synthetic approach can maintain decision quality, with validation research showing that samples seeded with as few as 50 respondents can reproduce key product-testing outcomes from much larger studies
www.ipsos.com/en-us/webina...
www.ipsos.com/en-us/webina...
October 2, 2026 at 7:17 PM
Revisit our on-demand webinar to learn how a human-plus-synthetic approach can maintain decision quality, with validation research showing that samples seeded with as few as 50 respondents can reproduce key product-testing outcomes from much larger studies
www.ipsos.com/en-us/webina...
www.ipsos.com/en-us/webina...
After softening earlier this year, the proportion of people globally who believe we need to act now on environmental issues rose to 43% in August. Here's how consumers are navigating the changing landscape and what it means for brands and policymakers.
www.ipsos.com/en-us/sustai...
www.ipsos.com/en-us/sustai...
October 1, 2026 at 4:33 PM
After softening earlier this year, the proportion of people globally who believe we need to act now on environmental issues rose to 43% in August. Here's how consumers are navigating the changing landscape and what it means for brands and policymakers.
www.ipsos.com/en-us/sustai...
www.ipsos.com/en-us/sustai...
The 10th edition of Ipsos Global Trends explores how attitudes and values are evolving across 38 markets, and what these shifts mean for brands and institutions. Download the report to discover all nine trends:
www.ipsos.com/en-us/ipsos-...
www.ipsos.com/en-us/ipsos-...
September 29, 2026 at 2:12 PM
The 10th edition of Ipsos Global Trends explores how attitudes and values are evolving across 38 markets, and what these shifts mean for brands and institutions. Download the report to discover all nine trends:
www.ipsos.com/en-us/ipsos-...
www.ipsos.com/en-us/ipsos-...
Revisit our webinar to hear findings from the 2026 Ipsos Global Trends report. Discover where today's silver linings can be found, what they reveal about the future, and how leaders can help build more durable optimism in an uncertain world.
www.ipsos.com/en-us/KEYSwe...
www.ipsos.com/en-us/KEYSwe...
September 28, 2026 at 2:06 PM
Revisit our webinar to hear findings from the 2026 Ipsos Global Trends report. Discover where today's silver linings can be found, what they reveal about the future, and how leaders can help build more durable optimism in an uncertain world.
www.ipsos.com/en-us/KEYSwe...
www.ipsos.com/en-us/KEYSwe...
Missed our live briefing? Throughout 2026, the Ipsos Public Affairs team returns with our regular updates to help you understand America at 250, and respond with confidence to questions from customers and key stakeholders. Revisit our latest update now!
www.ipsos.com/en-us/webina...
www.ipsos.com/en-us/webina...
September 11, 2026 at 3:46 PM
Missed our live briefing? Throughout 2026, the Ipsos Public Affairs team returns with our regular updates to help you understand America at 250, and respond with confidence to questions from customers and key stakeholders. Revisit our latest update now!
www.ipsos.com/en-us/webina...
www.ipsos.com/en-us/webina...
We're heading into the final stretch of the 2026 midterms, an election that is set to be largely defined by the economy. Here are five charts on what's behind the country’s sour mood on the cost of living.
www.ipsos.com/en-us/why-am...
www.ipsos.com/en-us/why-am...
September 10, 2026 at 3:03 PM
We're heading into the final stretch of the 2026 midterms, an election that is set to be largely defined by the economy. Here are five charts on what's behind the country’s sour mood on the cost of living.
www.ipsos.com/en-us/why-am...
www.ipsos.com/en-us/why-am...
While generational labels can provide useful context, they can also obscure a more important reality: often it’s people’s life stages that play a bigger role in their needs, priorities, and behaviors. Read our latest POV.
www.ipsos.com/en-us/modern...
www.ipsos.com/en-us/modern...
September 9, 2026 at 3:27 PM
While generational labels can provide useful context, they can also obscure a more important reality: often it’s people’s life stages that play a bigger role in their needs, priorities, and behaviors. Read our latest POV.
www.ipsos.com/en-us/modern...
www.ipsos.com/en-us/modern...
Drawing on several years of experience and measurable performance improvements within Ipsos’ KnowledgePanel, our paper examines why trust, transparency, respect, and responsiveness are increasingly essential for sustaining high-quality research.
www.ipsos.com/en-us/how-hu...
www.ipsos.com/en-us/how-hu...
September 8, 2026 at 3:24 PM
Drawing on several years of experience and measurable performance improvements within Ipsos’ KnowledgePanel, our paper examines why trust, transparency, respect, and responsiveness are increasingly essential for sustaining high-quality research.
www.ipsos.com/en-us/how-hu...
www.ipsos.com/en-us/how-hu...
In this webinar, we move past basic data points to bring you the real, lived experiences of Gen Z— their outlook, employment realities, financial habits, and future goals + milestones. Get a comprehensive picture of the consumers driving tomorrow's market!
www.ipsos.com/en-us/webina...
www.ipsos.com/en-us/webina...
September 4, 2026 at 4:31 PM
In this webinar, we move past basic data points to bring you the real, lived experiences of Gen Z— their outlook, employment realities, financial habits, and future goals + milestones. Get a comprehensive picture of the consumers driving tomorrow's market!
www.ipsos.com/en-us/webina...
www.ipsos.com/en-us/webina...
Interestingly, for a question we’ve asked about 20 times in recent years, we’ve never seen such a sudden and dramatic shift...
www.ipsos.com/en-us/americ...
What more public opinion insights? Join us on Sept 10 for our next briefing:
www.ipsos.com/en-us/webina...
www.ipsos.com/en-us/americ...
What more public opinion insights? Join us on Sept 10 for our next briefing:
www.ipsos.com/en-us/webina...
September 3, 2026 at 10:47 PM
Interestingly, for a question we’ve asked about 20 times in recent years, we’ve never seen such a sudden and dramatic shift...
www.ipsos.com/en-us/americ...
What more public opinion insights? Join us on Sept 10 for our next briefing:
www.ipsos.com/en-us/webina...
www.ipsos.com/en-us/americ...
What more public opinion insights? Join us on Sept 10 for our next briefing:
www.ipsos.com/en-us/webina...
As the current trade dispute with Canada escalates, 68% of Americans believe the US should make tradeoffs with Canada, even if doesn’t get most of what it wants. By nearly three to one, 57% oppose than support the U.S. placing additional tariffs on Canada.
www.ipsos.com/en-us/facing...
www.ipsos.com/en-us/facing...
September 2, 2026 at 10:33 PM
As the current trade dispute with Canada escalates, 68% of Americans believe the US should make tradeoffs with Canada, even if doesn’t get most of what it wants. By nearly three to one, 57% oppose than support the U.S. placing additional tariffs on Canada.
www.ipsos.com/en-us/facing...
www.ipsos.com/en-us/facing...
Much like the 2024 election, economic concerns will be front and center this November. But beyond that, a lot has changed. Here are five charts on where things stand, and what signals will be most important to watch between now and Election Day.
www.ipsos.com/en-us/level-...
www.ipsos.com/en-us/level-...
September 2, 2026 at 3:42 PM
Much like the 2024 election, economic concerns will be front and center this November. But beyond that, a lot has changed. Here are five charts on where things stand, and what signals will be most important to watch between now and Election Day.
www.ipsos.com/en-us/level-...
www.ipsos.com/en-us/level-...
The path to success in the U.S. has changed. As the nation celebrates its 250th anniversary, American brands will need to understand “modern milestones” and common values to connect with consumers. Here's how.
www.ipsos.com/en-us/how-am...
www.ipsos.com/en-us/how-am...
September 1, 2026 at 4:13 PM
The path to success in the U.S. has changed. As the nation celebrates its 250th anniversary, American brands will need to understand “modern milestones” and common values to connect with consumers. Here's how.
www.ipsos.com/en-us/how-am...
www.ipsos.com/en-us/how-am...
Revisit our panel discussion exploring the modern milestones for success, and how brand leaders across industry and public policy can adapt now with a deeper understanding of today’s consumer. Listen in today!
www.ipsos.com/en-us/webina...
www.ipsos.com/en-us/webina...
August 31, 2026 at 3:59 PM
Revisit our panel discussion exploring the modern milestones for success, and how brand leaders across industry and public policy can adapt now with a deeper understanding of today’s consumer. Listen in today!
www.ipsos.com/en-us/webina...
www.ipsos.com/en-us/webina...
Recent Ipsos Cultural & ESG research finds that the biggest impact of extreme weather isn't always property damage or power outages; it's the financial strain from higher food prices, energy costs, insurance premiums, and other unexpected expenses.
www.ipsos.com/en-us/what-w...
www.ipsos.com/en-us/what-w...
August 28, 2026 at 5:08 PM
Recent Ipsos Cultural & ESG research finds that the biggest impact of extreme weather isn't always property damage or power outages; it's the financial strain from higher food prices, energy costs, insurance premiums, and other unexpected expenses.
www.ipsos.com/en-us/what-w...
www.ipsos.com/en-us/what-w...
The Ipsos Education Monitor 2026 reveals a growing divide in how people view the future of young people. While optimism remains strong in many emerging economies, confidence is much weaker across several mature Western countries. Download the report here.
www.ipsos.com/en-us/educat...
www.ipsos.com/en-us/educat...
August 27, 2026 at 4:20 PM
The Ipsos Education Monitor 2026 reveals a growing divide in how people view the future of young people. While optimism remains strong in many emerging economies, confidence is much weaker across several mature Western countries. Download the report here.
www.ipsos.com/en-us/educat...
www.ipsos.com/en-us/educat...
The path from the pump to the register is paved with trust. Brands that master safety, cleanliness, and efficiency, will capture the cross-shopping opportunity. Those that don't will watch customers fuel and leave. Discover insights on how to drive loyalty
www.ipsos.com/en-us/ipsos-...
www.ipsos.com/en-us/ipsos-...
August 26, 2026 at 5:02 PM
The path from the pump to the register is paved with trust. Brands that master safety, cleanliness, and efficiency, will capture the cross-shopping opportunity. Those that don't will watch customers fuel and leave. Discover insights on how to drive loyalty
www.ipsos.com/en-us/ipsos-...
www.ipsos.com/en-us/ipsos-...
For the 5th year in a row, #Forbes has named Ipsos Strategy3 one of the World’s Best Management Consulting Firms! What’s our secret? We believe that the best strategies aren't just built in boardrooms—they are built for the real world of today and tomorrow
www.ipsos.com/en-us/ipsos-...
www.ipsos.com/en-us/ipsos-...
August 24, 2026 at 3:49 PM
For the 5th year in a row, #Forbes has named Ipsos Strategy3 one of the World’s Best Management Consulting Firms! What’s our secret? We believe that the best strategies aren't just built in boardrooms—they are built for the real world of today and tomorrow
www.ipsos.com/en-us/ipsos-...
www.ipsos.com/en-us/ipsos-...
Download the paper to discover the complete Forces of CX framework, explore the supporting research, and learn how to build emotionally engaging experiences that drive a true return and provide a lasting competitive advantage.
www.ipsos.com/en-us/forces...
www.ipsos.com/en-us/forces...
August 20, 2026 at 8:23 PM
Download the paper to discover the complete Forces of CX framework, explore the supporting research, and learn how to build emotionally engaging experiences that drive a true return and provide a lasting competitive advantage.
www.ipsos.com/en-us/forces...
www.ipsos.com/en-us/forces...
We’ve pulled together 10 actions you can take today, based on new research with real B2B decision makers. Are your sales and marketing teams using these yet? Download our report. 👇
www.ipsos.com/en-us/2026-b...
www.ipsos.com/en-us/2026-b...
August 19, 2026 at 3:57 PM
We’ve pulled together 10 actions you can take today, based on new research with real B2B decision makers. Are your sales and marketing teams using these yet? Download our report. 👇
www.ipsos.com/en-us/2026-b...
www.ipsos.com/en-us/2026-b...
📢 Please help recognize our industry’s most innovative companies. We encourage market research, insights and consumer analytics professionals around the world to take Greenbook’s 2026 GRIT Business & Innovation Survey by September 18.
tes.decipherinc.com/survey/selfs...
tes.decipherinc.com/survey/selfs...
August 18, 2026 at 2:48 PM
📢 Please help recognize our industry’s most innovative companies. We encourage market research, insights and consumer analytics professionals around the world to take Greenbook’s 2026 GRIT Business & Innovation Survey by September 18.
tes.decipherinc.com/survey/selfs...
tes.decipherinc.com/survey/selfs...
While parents of children who play organized sports acknowledge there are some drawbacks of youth sports, they overwhelmingly say that the benefits outweigh the drawbacks, according to a new Associated Press/Ipsos survey.
www.ipsos.com/en-us/ap-ips...
www.ipsos.com/en-us/ap-ips...
August 14, 2026 at 5:49 PM
While parents of children who play organized sports acknowledge there are some drawbacks of youth sports, they overwhelmingly say that the benefits outweigh the drawbacks, according to a new Associated Press/Ipsos survey.
www.ipsos.com/en-us/ap-ips...
www.ipsos.com/en-us/ap-ips...
Success? Discover more about shifting attitudes and what they mean for business. Read how brand leaders across industries and public policy can adapt to evolving benchmarks by understanding where consumers are today to help them succeed tomorrow.
ipsos-insight-llc.foleon.com/ipsos-insigh...
ipsos-insight-llc.foleon.com/ipsos-insigh...
August 13, 2026 at 3:37 PM
Success? Discover more about shifting attitudes and what they mean for business. Read how brand leaders across industries and public policy can adapt to evolving benchmarks by understanding where consumers are today to help them succeed tomorrow.
ipsos-insight-llc.foleon.com/ipsos-insigh...
ipsos-insight-llc.foleon.com/ipsos-insigh...
Are we ready for AI to take the wheel? Read more about global consumer perceptions of AI in automobiles, self-driving car trust, and select insights from the 2026 Ipsos Global Mobility Report.
www.ipsos.com/en-us/your-n...
www.ipsos.com/en-us/your-n...
August 12, 2026 at 3:49 PM
Are we ready for AI to take the wheel? Read more about global consumer perceptions of AI in automobiles, self-driving car trust, and select insights from the 2026 Ipsos Global Mobility Report.
www.ipsos.com/en-us/your-n...
www.ipsos.com/en-us/your-n...