James Hoffmann
@jameshoffmann.bsky.social
I mostly make things to do with coffee.
Reposted by James Hoffmann
Initially I was frustrated with the rise of self-checkout but I appreciated how stores passed the savings on to me rather than pocket the money, fire armies of workers & make me do a job I suck at. It’s also why I’m optimistic about AI! I have been kicked in the head by several horses.
September 9, 2026 at 1:20 PM
Initially I was frustrated with the rise of self-checkout but I appreciated how stores passed the savings on to me rather than pocket the money, fire armies of workers & make me do a job I suck at. It’s also why I’m optimistic about AI! I have been kicked in the head by several horses.
Today's video is something a little different, and I hope the start of a series of videos seeking out the coffee experiences that are unique to a place. (We're open to suggestions for better names for the series if something comes to mind after you watch the video...)
www.youtube.com/watch?v=7gzK...
www.youtube.com/watch?v=7gzK...
Coffee Like A Local Ep1: Lima, Peru
YouTube video by James Hoffmann
www.youtube.com
August 20, 2026 at 7:42 PM
Today's video is something a little different, and I hope the start of a series of videos seeking out the coffee experiences that are unique to a place. (We're open to suggestions for better names for the series if something comes to mind after you watch the video...)
www.youtube.com/watch?v=7gzK...
www.youtube.com/watch?v=7gzK...
Over a decade ago I wrote about The Cappuccino Index (how long a barista has to work to buy a cappuccino in their own cafe). We revisited it with a lot more data from this year!
New Video: The Surprising Things We Discovered In The Cost Of A Cappuccino
www.youtube.com/watch?v=WtlE...
New Video: The Surprising Things We Discovered In The Cost Of A Cappuccino
www.youtube.com/watch?v=WtlE...
The Surprising Things We Discovered In The Cost Of A Cappuccino
YouTube video by James Hoffmann
www.youtube.com
August 6, 2026 at 3:30 PM
Over a decade ago I wrote about The Cappuccino Index (how long a barista has to work to buy a cappuccino in their own cafe). We revisited it with a lot more data from this year!
New Video: The Surprising Things We Discovered In The Cost Of A Cappuccino
www.youtube.com/watch?v=WtlE...
New Video: The Surprising Things We Discovered In The Cost Of A Cappuccino
www.youtube.com/watch?v=WtlE...
New Video and new live tasting project: A Beginner's Guide to Coffee Fermentation.
youtube.com/watch?v=Iq34...
There's been increasing conversation about fermentation in coffee, and hopefully this helps with a baseline understanding!
youtube.com/watch?v=Iq34...
There's been increasing conversation about fermentation in coffee, and hopefully this helps with a baseline understanding!
The Beginner's Guide To Coffee Fermentation
YouTube video by James Hoffmann
youtube.com
July 16, 2026 at 3:13 PM
New Video and new live tasting project: A Beginner's Guide to Coffee Fermentation.
youtube.com/watch?v=Iq34...
There's been increasing conversation about fermentation in coffee, and hopefully this helps with a baseline understanding!
youtube.com/watch?v=Iq34...
There's been increasing conversation about fermentation in coffee, and hopefully this helps with a baseline understanding!
I'm launching a newsletter! You can sign up here: thedripfeed.coffee
What you can expect:
- Essays and deeper dives on coffee topics that are at the front of my mind.
- Curated links to interesting things, with some background on why they're interesting
- what we're making
What you can expect:
- Essays and deeper dives on coffee topics that are at the front of my mind.
- Curated links to interesting things, with some background on why they're interesting
- what we're making
THE DRIP FEED
The newsletter will be a mix of news, opinions, insights or occasional deep dives. They'll complement the videos, let you know what we've created recently and where you can find it if you missed it. D...
thedripfeed.coffee
July 16, 2026 at 10:45 AM
I'm launching a newsletter! You can sign up here: thedripfeed.coffee
What you can expect:
- Essays and deeper dives on coffee topics that are at the front of my mind.
- Curated links to interesting things, with some background on why they're interesting
- what we're making
What you can expect:
- Essays and deeper dives on coffee topics that are at the front of my mind.
- Curated links to interesting things, with some background on why they're interesting
- what we're making
New Cherry Bones now out!
shop.cherrybonesmag.com/products/che...
Quick highlights:
- it has more pages!
- it costs less!
- It's really good! (better than issue 1!?)
- there's a bunch already in the US, so US shipping cheaper and quicker
- one run only this time, when it is gone it is gone.
shop.cherrybonesmag.com/products/che...
Quick highlights:
- it has more pages!
- it costs less!
- It's really good! (better than issue 1!?)
- there's a bunch already in the US, so US shipping cheaper and quicker
- one run only this time, when it is gone it is gone.
Cherry Bones - Issue 2
Cherry Bones - Issue 2
shop.cherrybonesmag.com
June 1, 2026 at 4:05 PM
New Cherry Bones now out!
shop.cherrybonesmag.com/products/che...
Quick highlights:
- it has more pages!
- it costs less!
- It's really good! (better than issue 1!?)
- there's a bunch already in the US, so US shipping cheaper and quicker
- one run only this time, when it is gone it is gone.
shop.cherrybonesmag.com/products/che...
Quick highlights:
- it has more pages!
- it costs less!
- It's really good! (better than issue 1!?)
- there's a bunch already in the US, so US shipping cheaper and quicker
- one run only this time, when it is gone it is gone.
Reposted by James Hoffmann
I wrote about the pervasive fear of mould and mycotoxin contamination in coffee. It's pushed by wellness influencers and "clean" coffee companies as a health hazard, but it's really not that big a deal.
And in the end, these fears are just another way to put downward pressure on coffee farmers.
And in the end, these fears are just another way to put downward pressure on coffee farmers.
On the Unfounded Fears of Coffee Contamination
The internet is full of warnings about the dangers lurking within coffee, whether it’s mould, mycotoxins, or other contaminants. The truth, however, is far more prosaic.
www.thepourover.coffee
April 24, 2026 at 5:47 PM
I wrote about the pervasive fear of mould and mycotoxin contamination in coffee. It's pushed by wellness influencers and "clean" coffee companies as a health hazard, but it's really not that big a deal.
And in the end, these fears are just another way to put downward pressure on coffee farmers.
And in the end, these fears are just another way to put downward pressure on coffee farmers.
Surprising not to see any chat on socials/Sprudge/anywhere really about Bunn selling to the Ali Group.
March 19, 2026 at 3:00 PM
Surprising not to see any chat on socials/Sprudge/anywhere really about Bunn selling to the Ali Group.
Thank you to everyone who shared or took part. We have over 2,000 responses from 69 different countries! We'd love to get to 3,000 (because round numbers!) - sharing this further would be amazing - thank you!
How long does it take for a barista to earn enough money to buy a cappuccino in their own coffee shop? What does that tell us about different economies and coffee cultures around the world?
Work in a coffee shop? We'd love your input!
forms.gle/DZFThBdjWi1g...
Work in a coffee shop? We'd love your input!
forms.gle/DZFThBdjWi1g...
The Cappuccino Index Survey
Have you ever wondered how long you need to work to be able to buy one cappuccino from the café you work at? We did!
We are running this short survey to look at how barista wages compare to actual pr...
forms.gle
February 9, 2026 at 12:19 PM
Thank you to everyone who shared or took part. We have over 2,000 responses from 69 different countries! We'd love to get to 3,000 (because round numbers!) - sharing this further would be amazing - thank you!
How long does it take for a barista to earn enough money to buy a cappuccino in their own coffee shop? What does that tell us about different economies and coffee cultures around the world?
Work in a coffee shop? We'd love your input!
forms.gle/DZFThBdjWi1g...
Work in a coffee shop? We'd love your input!
forms.gle/DZFThBdjWi1g...
The Cappuccino Index Survey
Have you ever wondered how long you need to work to be able to buy one cappuccino from the café you work at? We did!
We are running this short survey to look at how barista wages compare to actual pr...
forms.gle
February 6, 2026 at 12:38 PM
How long does it take for a barista to earn enough money to buy a cappuccino in their own coffee shop? What does that tell us about different economies and coffee cultures around the world?
Work in a coffee shop? We'd love your input!
forms.gle/DZFThBdjWi1g...
Work in a coffee shop? We'd love your input!
forms.gle/DZFThBdjWi1g...
Today's video answers a question I get A LOT: Why Does Coffee Make You Poop? www.youtube.com/watch?v=LZnA...
If you enjoy this (and it's a little... different to the usual thing) then do please share it!
If you enjoy this (and it's a little... different to the usual thing) then do please share it!
Why Does Coffee Make You Poop?
YouTube video by James Hoffmann
www.youtube.com
December 12, 2025 at 3:08 PM
Today's video answers a question I get A LOT: Why Does Coffee Make You Poop? www.youtube.com/watch?v=LZnA...
If you enjoy this (and it's a little... different to the usual thing) then do please share it!
If you enjoy this (and it's a little... different to the usual thing) then do please share it!
Reposted by James Hoffmann
new newsletter today about the shortsightedness of political films and how we interpret them featuring One Battle After Another, Parasite, Civil War, Eddington, and a Marxist-Maoist essay from Jean-Luc Godard
goodones.beehiiv.com/p/the-myopia...
goodones.beehiiv.com/p/the-myopia...
The Myopia of Political Films
Looking at the message of One Battle After Another by examining Parasite, Civil War, and Eddington through Jean-Luc Godard's political film theory
goodones.beehiiv.com
November 10, 2025 at 1:56 PM
new newsletter today about the shortsightedness of political films and how we interpret them featuring One Battle After Another, Parasite, Civil War, Eddington, and a Marxist-Maoist essay from Jean-Luc Godard
goodones.beehiiv.com/p/the-myopia...
goodones.beehiiv.com/p/the-myopia...
I agree strongly with this. (Though the game of finding a sound professional's breaking point, by seeing just how incorrectly you can pronounce "lavalier" before they lose it, is quite fun)
Lav. Just say it normal. "Lav." It's not an exotic space alien whose name is "l-AAH-v" despite being spelled "Lav." It's just lav. Lavalier. Lav. Like "sat nav." Lav.
October 22, 2025 at 3:17 PM
I agree strongly with this. (Though the game of finding a sound professional's breaking point, by seeing just how incorrectly you can pronounce "lavalier" before they lose it, is quite fun)
Reposted by James Hoffmann
An important thread debunking Starbucks' PSL invention claims. #CoffeeSky
So uhh...I just impulsively decided to fact-check the official origin story for the pumpkin spice latte and it is A LIE or at least incorrect.
Starbucks claims to have invented it in 2003
But a coffee shop in Portland was selling them in 2001 (the earliest mention I can find)
Starbucks claims to have invented it in 2003
But a coffee shop in Portland was selling them in 2001 (the earliest mention I can find)
![Starbucks began developing the pumpkin spice latte in January 2003, following the success of winter beverages such as the peppermint mocha and eggnog latte. Peter Dukes, the company's Director of Espresso for the Americas, explained that developers recognized the appeal of pumpkin flavor, noting, "there wasn't anything around pumpkin at the time."[5] During development, Starbucks' team collaborated with food scientists to create four potential seasonal beverages...](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:pkjt2otk4svponrxpxbphl4h/bafkreidjia67rat6zwoewfp7fsb4xyeg772fao46wvbbflicrr36zvbb4i)
October 16, 2025 at 12:42 PM
An important thread debunking Starbucks' PSL invention claims. #CoffeeSky
The new edition of The World Atlas of Coffee is out now! (except in the USA, sorry! Coming early next month!)
If you'd like to pick up a copy for yourself, or as a generous gift, then there's a few options (including the last few signed copies in the UK&US) to be found here: linktr.ee/jimseven
If you'd like to pick up a copy for yourself, or as a generous gift, then there's a few options (including the last few signed copies in the UK&US) to be found here: linktr.ee/jimseven
October 10, 2025 at 1:01 PM
The new edition of The World Atlas of Coffee is out now! (except in the USA, sorry! Coming early next month!)
If you'd like to pick up a copy for yourself, or as a generous gift, then there's a few options (including the last few signed copies in the UK&US) to be found here: linktr.ee/jimseven
If you'd like to pick up a copy for yourself, or as a generous gift, then there's a few options (including the last few signed copies in the UK&US) to be found here: linktr.ee/jimseven
Reposted by James Hoffmann
I wrote about Baudrillard, pumpkin spice lattes, and the increasing hyperreality of specialty coffee. #CoffeeSky
www.thepourover.coffee/the-hyperrea...
www.thepourover.coffee/the-hyperrea...
The Hyperreality of Specialty Coffee
Well-funded startups mimic the aesthetics and language of specialty coffee. Giant multinationals cosplay community. Companies chase trends created by social media. It all points towards coffee's growi...
www.thepourover.coffee
September 26, 2025 at 5:04 PM
I wrote about Baudrillard, pumpkin spice lattes, and the increasing hyperreality of specialty coffee. #CoffeeSky
www.thepourover.coffee/the-hyperrea...
www.thepourover.coffee/the-hyperrea...
New Video: Inside Espresso Pucks With A CT Scanner: www.youtube.com/watch?v=CX-a...
Thanks to @lumafield.bsky.social for letting come and do silly things with serious equipment!
Thanks to @lumafield.bsky.social for letting come and do silly things with serious equipment!
www.youtube.com
September 19, 2025 at 3:07 PM
New Video: Inside Espresso Pucks With A CT Scanner: www.youtube.com/watch?v=CX-a...
Thanks to @lumafield.bsky.social for letting come and do silly things with serious equipment!
Thanks to @lumafield.bsky.social for letting come and do silly things with serious equipment!
Today we're launching a new coffee magazine. It's called Cherry Bones!
Video here: www.youtube.com/watch?v=BmwJ...
Issue 1 is here: shop.cherrybonesmag.com/products/che...
Our goal: interesting work (from properly paid writers and photographers), no ads, and to make a beautiful thing too.
Video here: www.youtube.com/watch?v=BmwJ...
Issue 1 is here: shop.cherrybonesmag.com/products/che...
Our goal: interesting work (from properly paid writers and photographers), no ads, and to make a beautiful thing too.
We Made A New Coffee Magazine (Out of Recycled Take Away Cups)
YouTube video by James Hoffmann
www.youtube.com
July 11, 2025 at 1:59 PM
Today we're launching a new coffee magazine. It's called Cherry Bones!
Video here: www.youtube.com/watch?v=BmwJ...
Issue 1 is here: shop.cherrybonesmag.com/products/che...
Our goal: interesting work (from properly paid writers and photographers), no ads, and to make a beautiful thing too.
Video here: www.youtube.com/watch?v=BmwJ...
Issue 1 is here: shop.cherrybonesmag.com/products/che...
Our goal: interesting work (from properly paid writers and photographers), no ads, and to make a beautiful thing too.
We decided to update an old video on V60 papers, so did way too much testing and found some interesting stuff so now I have new opinions on the subject: www.youtube.com/watch?v=YY5F...
V60 Papers: Our Excessive Testing Was Worth It!
YouTube video by James Hoffmann
www.youtube.com
June 27, 2025 at 2:07 PM
We decided to update an old video on V60 papers, so did way too much testing and found some interesting stuff so now I have new opinions on the subject: www.youtube.com/watch?v=YY5F...
Today's video is something a little different, but I promise it is an entertaining little moment in modern/speciality coffee's history: www.youtube.com/watch?v=BfNo...
How Starbucks Accidentally Popularised The V60
YouTube video by James Hoffmann
www.youtube.com
June 2, 2025 at 8:24 PM
Today's video is something a little different, but I promise it is an entertaining little moment in modern/speciality coffee's history: www.youtube.com/watch?v=BfNo...
I make no apologies.
(I hope the tiramisu is tasty!)
(I hope the tiramisu is tasty!)
May 30, 2025 at 9:08 AM
I make no apologies.
(I hope the tiramisu is tasty!)
(I hope the tiramisu is tasty!)
New video: www.youtube.com/watch?v=epIg...
The Secrets Of My Daily Coffee Routine
YouTube video by James Hoffmann
www.youtube.com
April 1, 2025 at 12:46 PM
New video: www.youtube.com/watch?v=epIg...
Strange and specifc question, I know - but anyone know anyone in London who might do custom marzipan fruit work?
March 14, 2025 at 3:28 PM
Strange and specifc question, I know - but anyone know anyone in London who might do custom marzipan fruit work?
Today's video is about how the power, innovation and excellence in coffee equipment has shifted. It's a bit of history, a bit of equipment nerdery, and a little opinion all mixed up. www.youtube.com/watch?v=r7Yt...
Is The Best Espresso In The World Being Made At Home?
YouTube video by James Hoffmann
www.youtube.com
March 4, 2025 at 4:54 PM
Today's video is about how the power, innovation and excellence in coffee equipment has shifted. It's a bit of history, a bit of equipment nerdery, and a little opinion all mixed up. www.youtube.com/watch?v=r7Yt...
Today's video is 100% entirely, very, very serious. www.youtube.com/watch?v=N4qD...
Can I Revolutionize Coffee?
YouTube video by James Hoffmann
www.youtube.com
February 21, 2025 at 4:25 PM
Today's video is 100% entirely, very, very serious. www.youtube.com/watch?v=N4qD...