Journal of Marketing Management
@jmmnews.bsky.social
The Journal of Marketing Management (JMM) is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical publishing original and thought-provoking research.
https://www.tandfonline.com/journals/rjmm20
https://www.tandfonline.com/journals/rjmm20
JMM #CallForPapers: Literary Perspectives on Marketing
Deadline for submissions 7 June 2027
jmmnews.blog/literary-per...
Deadline for submissions 7 June 2027
jmmnews.blog/literary-per...
Literary Perspectives on Marketing
This special issue of JMM explores the contributions that literature can make to marketing and consumer research.
jmmnews.blog
July 1, 2026 at 3:07 PM
JMM #CallForPapers: Literary Perspectives on Marketing
Deadline for submissions 7 June 2027
jmmnews.blog/literary-per...
Deadline for submissions 7 June 2027
jmmnews.blog/literary-per...
JMM #CallForPapers: Cripping the Market: Toward Further Advances in Disability and Consumption Research
Deadline for submissions 17 May 2027
jmmnews.blog/cripping-the...
Deadline for submissions 17 May 2027
jmmnews.blog/cripping-the...
Cripping the Market
This special issue of JMM invites research investigating how disability changes the way we understand markets and consumption
jmmnews.blog
July 1, 2026 at 3:06 PM
JMM #CallForPapers: Cripping the Market: Toward Further Advances in Disability and Consumption Research
Deadline for submissions 17 May 2027
jmmnews.blog/cripping-the...
Deadline for submissions 17 May 2027
jmmnews.blog/cripping-the...
JMM #CallForPapers: Artificial Intelligence and Marketing: Rethinking Knowledge through a Human-in-the-Loop Perspective
Deadline for submissions 1 March 2027
jmmnews.blog/artificial-i...
Deadline for submissions 1 March 2027
jmmnews.blog/artificial-i...
Artificial Intelligence and Marketing
This special issue of JMM examines the role of human judgement, interpretation and intervention in AI-assisted knowledge production in marketing.
jmmnews.blog
July 1, 2026 at 3:05 PM
JMM #CallForPapers: Artificial Intelligence and Marketing: Rethinking Knowledge through a Human-in-the-Loop Perspective
Deadline for submissions 1 March 2027
jmmnews.blog/artificial-i...
Deadline for submissions 1 March 2027
jmmnews.blog/artificial-i...
JMM #CallForPapers: Marketing in a Divisive World: The Role of Political Forces in Shaping Marketing and Consumption
Deadline for submissions 1 February 2027
jmmnews.blog/marketing-in...
Deadline for submissions 1 February 2027
jmmnews.blog/marketing-in...
Marketing in a Divisive World
This special issue of JMM calls for papers which explore how political forces enter the marketplace, how they shape consumer responses, and how marketers navigate the opportunities and hazards that fo...
jmmnews.blog
July 1, 2026 at 3:01 PM
JMM #CallForPapers: Marketing in a Divisive World: The Role of Political Forces in Shaping Marketing and Consumption
Deadline for submissions 1 February 2027
jmmnews.blog/marketing-in...
Deadline for submissions 1 February 2027
jmmnews.blog/marketing-in...
JMM #CallForPapers Reminder: Brand Activism at a Crossroads: New Theoretical and Empirical Horizons in Marketing and Society
Deadline for submissions 30 September 2026
jmmnews.blog/brand-activi...
Deadline for submissions 30 September 2026
jmmnews.blog/brand-activi...
Brand Activism at a Crossroads
This Special Issue reflects on brand activism, exploring new forces shaping its trajectory and rethinking the role brands can and should play in contemporary society.
jmmnews.blog
July 1, 2026 at 3:01 PM
JMM #CallForPapers Reminder: Brand Activism at a Crossroads: New Theoretical and Empirical Horizons in Marketing and Society
Deadline for submissions 30 September 2026
jmmnews.blog/brand-activi...
Deadline for submissions 30 September 2026
jmmnews.blog/brand-activi...
JMM #CallForPapers Reminder: The Disinformation Economy: Digital Markets of Influence, Conflict, and Polarization
Deadline for submissions 15 September 2026
jmmnews.blog/disinformati...
Deadline for submissions 15 September 2026
jmmnews.blog/disinformati...
The Disinformation Economy
This special issue researches the issue of online disinformation, seeking solutions that can inform public policy, change managerial practice, and enhance social resilience.
jmmnews.blog
July 1, 2026 at 3:00 PM
JMM #CallForPapers Reminder: The Disinformation Economy: Digital Markets of Influence, Conflict, and Polarization
Deadline for submissions 15 September 2026
jmmnews.blog/disinformati...
Deadline for submissions 15 September 2026
jmmnews.blog/disinformati...
Reposted by Journal of Marketing Management
Very excited that this has arrived! Our @jmmnews.bsky.social special issue is now a book! 😀 🍻
May 1, 2026 at 9:49 AM
Very excited that this has arrived! Our @jmmnews.bsky.social special issue is now a book! 😀 🍻
JMM Special Issue #CallForPapers: Model Selection in Marketing Research. Guest Editors: Marko Sarstedt, Francesca Magno, Vasilica-Maria Margalina, Fabio Cassia and Christian M. Ringle (Deadline for Submissions 1 June 2026)
www.jmmnews.com/model-select...
www.jmmnews.com/model-select...
Model Selection in Marketing Research - Journal of Marketing Management
JMM Special Issue: Model Selection in Marketing Research. Guest Editors: Marko Sarstedt, Francesca Magno, Vasilica-Maria Margalina, Fabio Cassia and Christian M. Ringle
www.jmmnews.com
October 27, 2025 at 9:03 AM
JMM Special Issue #CallForPapers: Model Selection in Marketing Research. Guest Editors: Marko Sarstedt, Francesca Magno, Vasilica-Maria Margalina, Fabio Cassia and Christian M. Ringle (Deadline for Submissions 1 June 2026)
www.jmmnews.com/model-select...
www.jmmnews.com/model-select...
JMM Special Issue #CallForPapers: Blending New and Old Frontiers in Luxury Branding: Managing Trends, Heritage, Tradition, and Hype. (Deadline 20 April 2026). Guest Editors: Camila Lee Park & Hyunju Shin
www.jmmnews.com/luxury-brand...
www.jmmnews.com/luxury-brand...
Blending New and Old Frontiers in Luxury Branding - Journal of Marketing Management
JMM Special Issue: Blending New and Old Frontiers in Luxury Branding: Managing Trends, Heritage, Tradition, and Hype. Guest Editors: Camila Lee Park & Hyunju Shin
www.jmmnews.com
October 13, 2025 at 9:02 AM
JMM Special Issue #CallForPapers: Blending New and Old Frontiers in Luxury Branding: Managing Trends, Heritage, Tradition, and Hype. (Deadline 20 April 2026). Guest Editors: Camila Lee Park & Hyunju Shin
www.jmmnews.com/luxury-brand...
www.jmmnews.com/luxury-brand...
JMM Special Issue #CallForPapers: Do Stakeholders Trust Nonprofits to Address Change? (Deadline 19 January 2026). Guest Editors: Guest Editors: Sarah-Louise Mitchell, Haseeb Shabbir, Matthew Higgins & Fran Hyde
www.jmmnews.com/do-stakehold...
www.jmmnews.com/do-stakehold...
Do Stakeholders Trust Nonprofits to Address Change? - Journal of Marketing Management
JMM Special Issue: Do Stakeholders Trust Nonprofits to Address Change? Guest Editors: Sarah-Louise Mitchell, Haseeb Shabbir, Matthew Higgins & Fran Hyde
www.jmmnews.com
September 29, 2025 at 8:59 AM
JMM Special Issue #CallForPapers: Do Stakeholders Trust Nonprofits to Address Change? (Deadline 19 January 2026). Guest Editors: Guest Editors: Sarah-Louise Mitchell, Haseeb Shabbir, Matthew Higgins & Fran Hyde
www.jmmnews.com/do-stakehold...
www.jmmnews.com/do-stakehold...
#OpenAccess Commentary: Foreshadowing consumer resilience: the mainstreaming of consumer prepping, by Ben Kerrane www.tandfonline.com/doi/full/10....
September 24, 2025 at 12:21 PM
#OpenAccess Commentary: Foreshadowing consumer resilience: the mainstreaming of consumer prepping, by Ben Kerrane www.tandfonline.com/doi/full/10....
#OpenAccess Article: How low-income consumers cope with recurrent disruptions in basic services?, by Sohail Kamran, Outi Uusitalo & Saleem Ur Rahman www.tandfonline.com/doi/full/10....
September 23, 2025 at 9:27 AM
#OpenAccess Article: How low-income consumers cope with recurrent disruptions in basic services?, by Sohail Kamran, Outi Uusitalo & Saleem Ur Rahman www.tandfonline.com/doi/full/10....
#OpenAccess Article: Gender and the marketplace: a feminist dialogical review, by Lauren Gurrieri & Jenna Drenten www.tandfonline.com/doi/full/10....
September 19, 2025 at 9:26 AM
#OpenAccess Article: Gender and the marketplace: a feminist dialogical review, by Lauren Gurrieri & Jenna Drenten www.tandfonline.com/doi/full/10....
Would You Say Yes to a Second-Hand Wedding Dress? New research in JMM by Lauren Josie Thomas, Charles Hancock and Rosy Boardman explores this decision, and you can read their blog at www.jmmnews.com/would-you-sa...
and the open access research article is at
www.tandfonline.com/doi/full/10....
and the open access research article is at
www.tandfonline.com/doi/full/10....
Would You Say Yes to a Second-Hand Wedding Dress? - Journal of Marketing Management
Thomas, Hancock and Boardman explore brides' attitudes to buying and wearing a pre-loved wedding dress.
www.jmmnews.com
September 18, 2025 at 8:59 AM
Would You Say Yes to a Second-Hand Wedding Dress? New research in JMM by Lauren Josie Thomas, Charles Hancock and Rosy Boardman explores this decision, and you can read their blog at www.jmmnews.com/would-you-sa...
and the open access research article is at
www.tandfonline.com/doi/full/10....
and the open access research article is at
www.tandfonline.com/doi/full/10....
#OpenAccess Article: The role and forms of social media branded content driving active customer engagement behaviours, by Agata Krowinska & Denitsa Dineva www.tandfonline.com/doi/full/10....
September 17, 2025 at 9:25 AM
#OpenAccess Article: The role and forms of social media branded content driving active customer engagement behaviours, by Agata Krowinska & Denitsa Dineva www.tandfonline.com/doi/full/10....
Article: Consumers living with dementia: a scoping review of overlooked marketplace experiences, by Valentina Primossi, Linda Garcia & Michael S. Mulvey www.tandfonline.com/doi/full/10....
September 16, 2025 at 9:23 AM
Article: Consumers living with dementia: a scoping review of overlooked marketplace experiences, by Valentina Primossi, Linda Garcia & Michael S. Mulvey www.tandfonline.com/doi/full/10....
JMM Special Issue #CallForPapers: Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency. (Deadline 9 March 2026). Guest Editors: Hélène Cherrier, Amélie Guèvremont, Julien Troiville & Michael S.W. Lee
www.jmmnews.com/reimagining-...
www.jmmnews.com/reimagining-...
Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency - Journal of Marketing Management
JMM Special Issue: Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency. Guest Editors: Hélène Cherrier, Amélie Guèvremont, Julien Troiville &…
www.jmmnews.com
September 15, 2025 at 8:58 AM
JMM Special Issue #CallForPapers: Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency. (Deadline 9 March 2026). Guest Editors: Hélène Cherrier, Amélie Guèvremont, Julien Troiville & Michael S.W. Lee
www.jmmnews.com/reimagining-...
www.jmmnews.com/reimagining-...
#OpenAccess Article: Religiosity, divine control and consumer resilience during the COVID-19 pandemic, by Anthony Grimes, Stuart Roper & Daniel P. Hampson www.tandfonline.com/doi/full/10....
September 11, 2025 at 9:22 AM
#OpenAccess Article: Religiosity, divine control and consumer resilience during the COVID-19 pandemic, by Anthony Grimes, Stuart Roper & Daniel P. Hampson www.tandfonline.com/doi/full/10....
#OpenAccess Article: Delineating positive spillover, negative spillover, and licencing within the pro-environmental literature, by Christina Spetzler Gregersen, Michael Jay Polonsky & Virginia Weber
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
September 10, 2025 at 9:21 AM
#OpenAccess Article: Delineating positive spillover, negative spillover, and licencing within the pro-environmental literature, by Christina Spetzler Gregersen, Michael Jay Polonsky & Virginia Weber
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
#OpenAccess Article: Researching with discomfort: using affective research methodologies to construct knowledge about marginalised groups, by Cristina Galalae & Tana Cristina Licsandru
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
September 9, 2025 at 9:19 AM
#OpenAccess Article: Researching with discomfort: using affective research methodologies to construct knowledge about marginalised groups, by Cristina Galalae & Tana Cristina Licsandru
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
#OpenAccess Article: Preserving tradition amidst modernity: the hybridity of food practices, by Meenal Rai, Sheau-Fen (Crystal) Yap, Lin Yang & Cordelia Stewart
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
September 4, 2025 at 9:18 AM
#OpenAccess Article: Preserving tradition amidst modernity: the hybridity of food practices, by Meenal Rai, Sheau-Fen (Crystal) Yap, Lin Yang & Cordelia Stewart
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
Article: Consumer emotional ambivalence: a state-of-the-art review, by Paolo Antonetti, Carmen Valor Martínez, Ilaria Baghi & Helena V. González-Gómez
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
September 3, 2025 at 9:17 AM
Article: Consumer emotional ambivalence: a state-of-the-art review, by Paolo Antonetti, Carmen Valor Martínez, Ilaria Baghi & Helena V. González-Gómez
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
Article: Behind the virtual scenes: marketing management perspectives on the strategic use of virtual influencers, by Alexandra Polyakova, Marion Garnier & Jomar C. D. Duchain
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
September 2, 2025 at 9:15 AM
Article: Behind the virtual scenes: marketing management perspectives on the strategic use of virtual influencers, by Alexandra Polyakova, Marion Garnier & Jomar C. D. Duchain
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
JMM Special Issue #CallForPapers: Marketer Behaviour: New Directions for a Socially Real Field of Research. (Deadline 6 October 2025). Guest Editors: Aron Darmody, Alex Hiller & Richard Howarth
www.jmmnews.com/marketer-beh...
www.jmmnews.com/marketer-beh...
Marketer Behaviour: New Directions for a Socially Real Field of Research - Journal of Marketing Management
JMM Special Issue: Marketer Behaviour: New Directions for a Socially Real Field of Research. Guest Editors: Aron Darmody, Alex Hiller & Richard Howarth
www.jmmnews.com
September 1, 2025 at 8:58 AM
JMM Special Issue #CallForPapers: Marketer Behaviour: New Directions for a Socially Real Field of Research. (Deadline 6 October 2025). Guest Editors: Aron Darmody, Alex Hiller & Richard Howarth
www.jmmnews.com/marketer-beh...
www.jmmnews.com/marketer-beh...
Article: Bewitched and bewildered: adoption of sharing economy reputation systems in the age of data portability, by Laura Schrier Rifkin, Canan Corus & Colleen P. Kirk
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
August 28, 2025 at 9:14 AM
Article: Bewitched and bewildered: adoption of sharing economy reputation systems in the age of data portability, by Laura Schrier Rifkin, Canan Corus & Colleen P. Kirk
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....