Jon Clark
@jonclark.co
#girldad, Agency Founder, Entrepreneur, Coffee Lover. Host of the @page2podcast.bsky.social
Reposted by Jon Clark
New episode of Page 2 Podcast is live with Greg Gifford. He breaks down what actually proves local relevance to Google across sales, service, and parts departments, and why category selection matters more than most dealers think. What's the local SEO myth you hear most often?
September 21, 2026 at 4:58 PM
New episode of Page 2 Podcast is live with Greg Gifford. He breaks down what actually proves local relevance to Google across sales, service, and parts departments, and why category selection matters more than most dealers think. What's the local SEO myth you hear most often?
1/ @greggifford.bsky.social has been doing local SEO since before "AI search" was a phrase.
Four things from his @page2pod.com episode that most agencies still get wrong about Google Business Profile, reviews, and AI answers 🧵
Four things from his @page2pod.com episode that most agencies still get wrong about Google Business Profile, reviews, and AI answers 🧵
September 21, 2026 at 2:42 PM
1/ @greggifford.bsky.social has been doing local SEO since before "AI search" was a phrase.
Four things from his @page2pod.com episode that most agencies still get wrong about Google Business Profile, reviews, and AI answers 🧵
Four things from his @page2pod.com episode that most agencies still get wrong about Google Business Profile, reviews, and AI answers 🧵
“Video is becoming table stakes for SEO.”
That’s Cindy Krum on the latest @page2pod.com.
If you’re traveling to #BrightonSEO today, give it a listen before her talk on “Video SEO to help fast-track AIO rankings.”
Consider it the pre-game. 🎧
youtu.be/Qr9PFu3GH6M?...
That’s Cindy Krum on the latest @page2pod.com.
If you’re traveling to #BrightonSEO today, give it a listen before her talk on “Video SEO to help fast-track AIO rankings.”
Consider it the pre-game. 🎧
youtu.be/Qr9PFu3GH6M?...
Why Video Is Now Table Stakes for SEO 🎥 with Cindy Krum
YouTube video by The Page 2 Podcast: An SEO Podcast
youtu.be
September 14, 2026 at 5:21 PM
“Video is becoming table stakes for SEO.”
That’s Cindy Krum on the latest @page2pod.com.
If you’re traveling to #BrightonSEO today, give it a listen before her talk on “Video SEO to help fast-track AIO rankings.”
Consider it the pre-game. 🎧
youtu.be/Qr9PFu3GH6M?...
That’s Cindy Krum on the latest @page2pod.com.
If you’re traveling to #BrightonSEO today, give it a listen before her talk on “Video SEO to help fast-track AIO rankings.”
Consider it the pre-game. 🎧
youtu.be/Qr9PFu3GH6M?...
Reposted by Jon Clark
Vertical video isn't ranking in AI Overviews yet. Cindy Krum, CEO of MobileMoxie, explains on @page2pod.com that Google tends to test new formats like images and video shorts in their own tab before folding them into search. Integration into AI Overviews looks like a matter of time.
September 14, 2026 at 2:48 PM
Vertical video isn't ranking in AI Overviews yet. Cindy Krum, CEO of MobileMoxie, explains on @page2pod.com that Google tends to test new formats like images and video shorts in their own tab before folding them into search. Integration into AI Overviews looks like a matter of time.
Everyone has an AI-search theory.
Otterly AI is actually testing them.
One wild result: publishers with OpenAI licensing deals were cited by ChatGPT ~48% more often.
Plus: fake brands can earn recommendations, schema may not help ChatGPT, and YouTube citations are rising.
Otterly AI is actually testing them.
One wild result: publishers with OpenAI licensing deals were cited by ChatGPT ~48% more often.
Plus: fake brands can earn recommendations, schema may not help ChatGPT, and YouTube citations are rising.
September 8, 2026 at 6:25 PM
Everyone has an AI-search theory.
Otterly AI is actually testing them.
One wild result: publishers with OpenAI licensing deals were cited by ChatGPT ~48% more often.
Plus: fake brands can earn recommendations, schema may not help ChatGPT, and YouTube citations are rising.
Otterly AI is actually testing them.
One wild result: publishers with OpenAI licensing deals were cited by ChatGPT ~48% more often.
Plus: fake brands can earn recommendations, schema may not help ChatGPT, and YouTube citations are rising.
AI is making it easier to create the average answer.
Which might make having an actual opinion more valuable than ever.
@lidia-infante.com on why going against consensus could become a real advantage.
🎧 Listen to the new @page2podcast.bsky.social episode + subscribe.
youtu.be/wbSavynl0S4?...
Which might make having an actual opinion more valuable than ever.
@lidia-infante.com on why going against consensus could become a real advantage.
🎧 Listen to the new @page2podcast.bsky.social episode + subscribe.
youtu.be/wbSavynl0S4?...
September 1, 2026 at 9:01 PM
AI is making it easier to create the average answer.
Which might make having an actual opinion more valuable than ever.
@lidia-infante.com on why going against consensus could become a real advantage.
🎧 Listen to the new @page2podcast.bsky.social episode + subscribe.
youtu.be/wbSavynl0S4?...
Which might make having an actual opinion more valuable than ever.
@lidia-infante.com on why going against consensus could become a real advantage.
🎧 Listen to the new @page2podcast.bsky.social episode + subscribe.
youtu.be/wbSavynl0S4?...
AI-search hot take:
LLMs.txt probably isn’t the hack you want it to be.
Clear copy + consistent facts + accessible content + third-party consensus are harder and far more useful.
🎧 Listen to the episode with @landwehr.bsky.social + subscribe to @page2podcast.bsky.social
youtu.be/ZntIGuNx29c?...
LLMs.txt probably isn’t the hack you want it to be.
Clear copy + consistent facts + accessible content + third-party consensus are harder and far more useful.
🎧 Listen to the episode with @landwehr.bsky.social + subscribe to @page2podcast.bsky.social
youtu.be/ZntIGuNx29c?...
August 30, 2026 at 5:57 PM
AI-search hot take:
LLMs.txt probably isn’t the hack you want it to be.
Clear copy + consistent facts + accessible content + third-party consensus are harder and far more useful.
🎧 Listen to the episode with @landwehr.bsky.social + subscribe to @page2podcast.bsky.social
youtu.be/ZntIGuNx29c?...
LLMs.txt probably isn’t the hack you want it to be.
Clear copy + consistent facts + accessible content + third-party consensus are harder and far more useful.
🎧 Listen to the episode with @landwehr.bsky.social + subscribe to @page2podcast.bsky.social
youtu.be/ZntIGuNx29c?...
@landwehr.bsky.social has tested most of the AI search checklist people are selling right now.
Three of the most popular items have never produced a measurable visibility lift for him.
The thing that does work is boring enough that nobody builds a product around it.
Three of the most popular items have never produced a measurable visibility lift for him.
The thing that does work is boring enough that nobody builds a product around it.
August 26, 2026 at 2:55 PM
@landwehr.bsky.social has tested most of the AI search checklist people are selling right now.
Three of the most popular items have never produced a measurable visibility lift for him.
The thing that does work is boring enough that nobody builds a product around it.
Three of the most popular items have never produced a measurable visibility lift for him.
The thing that does work is boring enough that nobody builds a product around it.
We investigate traffic drops like detectives.
Traffic spikes? Pats on the back and “nice job, everyone.”
That’s backwards.
If you don’t know why you won, you can’t reliably do it again.
youtu.be/YrE21LqTU2o?...
🎧 More from @seohumorist.bsky.social on @page2podcast.bsky.social.
#SEO
Traffic spikes? Pats on the back and “nice job, everyone.”
That’s backwards.
If you don’t know why you won, you can’t reliably do it again.
youtu.be/YrE21LqTU2o?...
🎧 More from @seohumorist.bsky.social on @page2podcast.bsky.social.
#SEO
Direct Traffic Is Your Missing AI Metric 📈 - Derek Hobson on Why You Should Report SEO + Direct
YouTube video by The Page 2 Podcast: An SEO Podcast
youtu.be
August 20, 2026 at 11:43 PM
We investigate traffic drops like detectives.
Traffic spikes? Pats on the back and “nice job, everyone.”
That’s backwards.
If you don’t know why you won, you can’t reliably do it again.
youtu.be/YrE21LqTU2o?...
🎧 More from @seohumorist.bsky.social on @page2podcast.bsky.social.
#SEO
Traffic spikes? Pats on the back and “nice job, everyone.”
That’s backwards.
If you don’t know why you won, you can’t reliably do it again.
youtu.be/YrE21LqTU2o?...
🎧 More from @seohumorist.bsky.social on @page2podcast.bsky.social.
#SEO
Reposted by Jon Clark
Super excited I got to chat with @jonclark.co and Joe DeVita on the @page2podcast.bsky.social!!
We've all seen people scramble to explain why performance is down and sometimes just "accept" good results, but if you can’t explain the win, you can’t replicate it. youtu.be/YrE21LqTU2o
We've all seen people scramble to explain why performance is down and sometimes just "accept" good results, but if you can’t explain the win, you can’t replicate it. youtu.be/YrE21LqTU2o
Direct Traffic Is Your Missing AI Metric 📈 - Derek Hobson on Why You Should Report SEO + Direct
YouTube video by The Page 2 Podcast: An SEO Podcast
youtu.be
August 17, 2026 at 3:24 PM
Super excited I got to chat with @jonclark.co and Joe DeVita on the @page2podcast.bsky.social!!
We've all seen people scramble to explain why performance is down and sometimes just "accept" good results, but if you can’t explain the win, you can’t replicate it. youtu.be/YrE21LqTU2o
We've all seen people scramble to explain why performance is down and sometimes just "accept" good results, but if you can’t explain the win, you can’t replicate it. youtu.be/YrE21LqTU2o
Reposted by Jon Clark
On content in regulated industries like legal and health: center their fears, treat the constraints as a box, and shape your strategy within it. The output won't be exactly what you envisioned, and that's okay if it still serves the user. How do you work with compliance?
July 30, 2026 at 4:34 PM
On content in regulated industries like legal and health: center their fears, treat the constraints as a box, and shape your strategy within it. The output won't be exactly what you envisioned, and that's okay if it still serves the user. How do you work with compliance?
Reposted by Jon Clark
An "About us" H2 with a class and ID costs an AI agent 12-15 tokens to ingest. The same content in markdown costs 3, an 80% cut. Yoast's @alexmoss.bsky.social compares it to mobile-first indexing: agents don't read HTML the way we do. Writing markdown-first for AI search yet?
July 27, 2026 at 1:25 PM
An "About us" H2 with a class and ID costs an AI agent 12-15 tokens to ingest. The same content in markdown costs 3, an 80% cut. Yoast's @alexmoss.bsky.social compares it to mobile-first indexing: agents don't read HTML the way we do. Writing markdown-first for AI search yet?
Reposted by Jon Clark
A team-building take for AI search: don't hire AEO/GEO "experts" with no SEO foundation. Everyone on the SEO team already does AEO work - you evolve their skills. The real shift is closer work with social and more in-house digital PR. How is your team adapting? Full episode with @lilyray.nyc
July 21, 2026 at 3:12 PM
A team-building take for AI search: don't hire AEO/GEO "experts" with no SEO foundation. Everyone on the SEO team already does AEO work - you evolve their skills. The real shift is closer work with social and more in-house digital PR. How is your team adapting? Full episode with @lilyray.nyc
Reposted by Jon Clark
Googlebot renders a page at a fixed viewport, then checks the page height once during rendering. Infinite scroll and lazy loading pages that need multiple scrolls to reveal content mostly lose everything past that first check.
If you work in technical SEO or JavaScript rendering, worth a listen!
If you work in technical SEO or JavaScript rendering, worth a listen!
July 20, 2026 at 1:43 PM
Googlebot renders a page at a fixed viewport, then checks the page height once during rendering. Infinite scroll and lazy loading pages that need multiple scrolls to reveal content mostly lose everything past that first check.
If you work in technical SEO or JavaScript rendering, worth a listen!
If you work in technical SEO or JavaScript rendering, worth a listen!
Reposted by Jon Clark
Something hopeful about AI search: nobody (not even 20-year veterans) knows what's next. That levels the field. Whoever experiments and learns in the open has real opportunity. Is this the best time to enter SEO/AEO, or the hardest?
Full episode with @garrettsussman.bsky.social out now
Full episode with @garrettsussman.bsky.social out now
July 16, 2026 at 1:00 PM
Something hopeful about AI search: nobody (not even 20-year veterans) knows what's next. That levels the field. Whoever experiments and learns in the open has real opportunity. Is this the best time to enter SEO/AEO, or the hardest?
Full episode with @garrettsussman.bsky.social out now
Full episode with @garrettsussman.bsky.social out now
Reposted by Jon Clark
Local SEO truth: review recency is critical. 10,000 reviews won't save you if the last one was months ago... it signals you may not be operating. The review card with a QR code, handed over at close, beats software for small businesses. What's your review engine?
July 14, 2026 at 6:03 PM
Local SEO truth: review recency is critical. 10,000 reviews won't save you if the last one was months ago... it signals you may not be operating. The review card with a QR code, handed over at close, beats software for small businesses. What's your review engine?
Reposted by Jon Clark
Why Local Service Ads won't scale: they serve for the same keywords as your PPC, so Google runs them ~15% as often, mostly in high-conversion hours and near-me searches. Google won't kill its own golden goose. Anyone found a way around the LSA ceiling?
Full episode🎙️ www.youtube.com/watch?v=YJUL...
Full episode🎙️ www.youtube.com/watch?v=YJUL...
July 6, 2026 at 8:33 PM
Why Local Service Ads won't scale: they serve for the same keywords as your PPC, so Google runs them ~15% as often, mostly in high-conversion hours and near-me searches. Google won't kill its own golden goose. Anyone found a way around the LSA ceiling?
Full episode🎙️ www.youtube.com/watch?v=YJUL...
Full episode🎙️ www.youtube.com/watch?v=YJUL...
Reposted by Jon Clark
In AI search, keyword research is research. Not the content brief. You group keywords into topic entities, define the buyer and journey stage, then let strategy flow down. Strategy-down, not keyword-up. Anyone still winning with keyword-up in AEO?
July 2, 2026 at 9:27 PM
In AI search, keyword research is research. Not the content brief. You group keywords into topic entities, define the buyer and journey stage, then let strategy flow down. Strategy-down, not keyword-up. Anyone still winning with keyword-up in AEO?
Is this AI Overview / AI Mode-like feature on Reddit new?
June 22, 2026 at 8:37 PM
Is this AI Overview / AI Mode-like feature on Reddit new?
What it feels like reading AI-generated content.
June 19, 2026 at 1:51 PM
What it feels like reading AI-generated content.
Claude doesn't re-rank search results. It transposes Brave's top 10 directly into its answers. Rank 1-10 on Brave, and you rank in Claude.
That was the biggest takeaway from Zero Click by @profound session this afternoon. My notes:
That was the biggest takeaway from Zero Click by @profound session this afternoon. My notes:
June 14, 2026 at 3:07 PM
Claude doesn't re-rank search results. It transposes Brave's top 10 directly into its answers. Rank 1-10 on Brave, and you rank in Claude.
That was the biggest takeaway from Zero Click by @profound session this afternoon. My notes:
That was the biggest takeaway from Zero Click by @profound session this afternoon. My notes:
Reposted by Jon Clark
Occasionally we get questions about whether dashes in domain names are ok for SEO (they're ok).
So far, I haven't seen anyone ask the other question - HOW MANY DASHES ARE OK?
Folks, the answer is apparently 61. Now you can read the link in peace.
So far, I haven't seen anyone ask the other question - HOW MANY DASHES ARE OK?
Folks, the answer is apparently 61. Now you can read the link in peace.
New blog post: How many consecutive hyphens can you have in a domain name?
https://shkspr.mobi/blog/2026/06/how-many-consecutive-hyphens-can-you-have-in-a-domain-name/
A seemingly simple question which sent me down into the murky depths of standards. How many consecutive hyphens can you have in …
https://shkspr.mobi/blog/2026/06/how-many-consecutive-hyphens-can-you-have-in-a-domain-name/
A seemingly simple question which sent me down into the murky depths of standards. How many consecutive hyphens can you have in …
How many consecutive hyphens can you have in a domain name?
A seemingly simple question which sent me down into the murky depths of standards. How many consecutive hyphens can you have in a domain name? It probably isn't sensible to name your online presence a----------hyphen.com - but is there anything technically stopping you? Table of ContentsHistoryTLD RestrictionsAnomaliesSo What? History Let's do some history! This is 1978's "HOST NAMES…
shkspr.mobi
June 8, 2026 at 3:13 PM
Occasionally we get questions about whether dashes in domain names are ok for SEO (they're ok).
So far, I haven't seen anyone ask the other question - HOW MANY DASHES ARE OK?
Folks, the answer is apparently 61. Now you can read the link in peace.
So far, I haven't seen anyone ask the other question - HOW MANY DASHES ARE OK?
Folks, the answer is apparently 61. Now you can read the link in peace.
The future of SEO tooling might be:
→ AI agents making changes
→ monitoring systems detecting them
→ automated testing workflows validating results
@nickswan.bsky.social is already building toward it with SEOTesting.com.
New @page2podcast.bsky.social episode breaks it down 🎙️ youtu.be/-diODWM6Bqc
→ AI agents making changes
→ monitoring systems detecting them
→ automated testing workflows validating results
@nickswan.bsky.social is already building toward it with SEOTesting.com.
New @page2podcast.bsky.social episode breaks it down 🎙️ youtu.be/-diODWM6Bqc
🚀 Nick Swan Reveals the Future of SEO Testing, AI Workflows & MCP Servers
YouTube video by The Page 2 Podcast: An SEO Podcast
youtu.be
May 25, 2026 at 2:41 PM
The future of SEO tooling might be:
→ AI agents making changes
→ monitoring systems detecting them
→ automated testing workflows validating results
@nickswan.bsky.social is already building toward it with SEOTesting.com.
New @page2podcast.bsky.social episode breaks it down 🎙️ youtu.be/-diODWM6Bqc
→ AI agents making changes
→ monitoring systems detecting them
→ automated testing workflows validating results
@nickswan.bsky.social is already building toward it with SEOTesting.com.
New @page2podcast.bsky.social episode breaks it down 🎙️ youtu.be/-diODWM6Bqc
Reposted by Jon Clark
Markdown files double the size of your website and create needless duplication
We can instead use content-type: text/markdown but the default is still HTML.
This reduces having a duplicate URL
Have one url per piece of content.
@seo.guru
We can instead use content-type: text/markdown but the default is still HTML.
This reduces having a duplicate URL
Have one url per piece of content.
@seo.guru
May 22, 2026 at 2:12 PM
Markdown files double the size of your website and create needless duplication
We can instead use content-type: text/markdown but the default is still HTML.
This reduces having a duplicate URL
Have one url per piece of content.
@seo.guru
We can instead use content-type: text/markdown but the default is still HTML.
This reduces having a duplicate URL
Have one url per piece of content.
@seo.guru
AI visibility measurement tip from Aimee Jurenka:
Stop single-shot prompt tracking. It's like playing slots.
Instead: run 20 prompts × 5 times → aggregate → that's your mention rate. Statistically valid. Borrowed from 1977 voting poll methodology.
🎙️ Full breakdown → youtu.be/z4a_jYdekdY
Stop single-shot prompt tracking. It's like playing slots.
Instead: run 20 prompts × 5 times → aggregate → that's your mention rate. Statistically valid. Borrowed from 1977 voting poll methodology.
🎙️ Full breakdown → youtu.be/z4a_jYdekdY
"The Funnel Got Eaten by LLMs" — Aimee Jurenka on Measuring AI Visibility
YouTube video by The Page 2 Podcast: An SEO Podcast
youtu.be
May 19, 2026 at 6:31 PM
AI visibility measurement tip from Aimee Jurenka:
Stop single-shot prompt tracking. It's like playing slots.
Instead: run 20 prompts × 5 times → aggregate → that's your mention rate. Statistically valid. Borrowed from 1977 voting poll methodology.
🎙️ Full breakdown → youtu.be/z4a_jYdekdY
Stop single-shot prompt tracking. It's like playing slots.
Instead: run 20 prompts × 5 times → aggregate → that's your mention rate. Statistically valid. Borrowed from 1977 voting poll methodology.
🎙️ Full breakdown → youtu.be/z4a_jYdekdY