Justin French
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justin.gamedatacore.com
Justin French
@justin.gamedatacore.com
Co-Founder, CEO, Product Manager & System Architect @GameDataCore - The De-Risking & Decision Intelligence Engine for the Games Industry - Launching Soon! #GameDev #IndieDev
We're on week 4 of the GameDataCore pilot - 25 companies across Indies, AAA studios, publishers, advisories and marketing companies have been using it to uncover hidden signals in player feedback to help make better creative and commercial decisions.

Want to to try it out? Free for a week. DM me.
April 15, 2026 at 2:48 PM
Reposted by Justin French
We're launching the pilot for GameDataCore this week. It's a platform that helps you make better creative and commercial decisions and track the impact of those decisions by understanding your, and everyone else's audiences. We do it without AI - just clever data science. Want to learn more?
March 16, 2026 at 11:05 PM
Got a new little toy to listen to spy broadcasts. Now I can get even more distracted from work, lol
March 17, 2026 at 11:40 PM
I was super concerned with the way Marathon was looking in the run up to launch, but since jumping in last weekend, it's been bloody brilliant. And I'm not usually a fan of extraction shooters. Arc raiders paved the way for me.

Any other people thought the same?
March 17, 2026 at 11:39 PM
We're launching the pilot for GameDataCore this week. It's a platform that helps you make better creative and commercial decisions and track the impact of those decisions by understanding your, and everyone else's audiences. We do it without AI - just clever data science. Want to learn more?
March 16, 2026 at 11:05 PM
Decision-making in games is broken.
open.substack.com/pub/gamedata...
Decision Making in Games Is Broken
Decisions, decisions, decisions.
open.substack.com
February 21, 2026 at 4:41 PM
How would you describe "Audience Driven Game Development"?
December 11, 2025 at 3:37 AM
I took a deep look at what Steam's Algorithm actually does when it comes to showing things on the front page and how we as developers can work with the algorithm through what I like to call Audience Driven Development: gamedatacore.substack.com/p/the-other-...
The Other Half of the Algorithm: How Probabilistic Systems Shape Game Discovery
The Hidden Logic of Discovery: Why Steam Thinks in Probabilities, Not Fairness
gamedatacore.substack.com
December 10, 2025 at 4:40 PM
How many of my fellow #indiedev friends are building for themselves vs building for an audience? How exactly have you determined who your audience is and what makes them tick?
October 9, 2025 at 4:12 PM
With our industry's obsession with vanity metrics such as wishlists, have you ever thought about the "why" behind them? Why do some games have super high conversion, but the average is usually below 5%?

How exactly can you make sure that the value of a wishlist is high enough that they'll convert?
October 9, 2025 at 4:10 PM
As an Indie Dev, how do you use data to de-risk your projects? where do you get your data from and how do you make sense of it? What kind of data do you think matters the most?
May 30, 2025 at 10:34 AM
Just 100% Indiana Jones - what a ride!
Highly recommend it if you've not played it yet.
Might be my game of the year.

What's been your game of the year?
December 15, 2024 at 1:43 AM
Reposted by Justin French
No 2 games of Nightmare: Dicebound will ever be exactly the same. Our procedural map layouts and placement of clues & objects will give you a fresh challenge with each try: https://buff.ly/3OM4Xvb Play our prototype: buff.ly/3ZNvddV

#indiedev #turnbased #survivalhorror
- YouTube
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
buff.ly
December 9, 2024 at 6:05 PM
Reposted by Justin French
Our artist, Emily, has been working on the main protagonist, Charles, for our upcoming game Nightmare: Dicebound. We still have a small team right now (there are only 6 of us), but the quality and pace of work really show a dedicated and passionate group of people.

#indiedev #unity #turnbased
November 29, 2024 at 8:00 PM
Reposted by Justin French
It's the start of a new week, so let's jump back into our Nightmare: Dicebound series and learn how curses can affect Charles' Stamina Dice and Dice Slots - https://buff.ly/3Ot5eTN Join our Discord to get hands-on with our prototypes: buff.ly/3ASIs4B

#indiedev #turnbased #survivalhorror
- YouTube
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
buff.ly
December 2, 2024 at 4:05 PM
Reposted by Justin French
Emily is proving to be absolutely unstoppable! It's only Monday, and she's already digging into her creative duffel bag of Lovecraftian horrors and working on sketches for the Monster Journal in our upcoming title, Nightmare: Dicebound. buff.ly/49eKHMd #turnbased #boardgame #indiedev
December 2, 2024 at 8:00 PM
Meet Twiggy, the fluff ball.
#devCat
December 1, 2024 at 5:05 PM
Have you thought about adding voice acting to your games but hesitated due to costs, complexity, or management issues? I’ll explain our dialogue pipeline process in the coming days, based on my work with our titles and AAA dialogue.

#voiceacting #gameaudio #indiedev
November 27, 2024 at 12:32 PM
Reposted by Justin French
Here's the next tip on de-risking your #gamedev / #indiedev project, number 8:

Develop a Strong Visual Identity
November 8, 2024 at 7:31 PM
Reposted by Justin French
Our pitch deck received multiple offers from publishers who saw Project Nightmare’s potential. But as the industry hit tough times, those deals fell through—a reminder that while a great deck opens doors, the journey has its challenges. #PitchDeck #FirstImpression #GameDev
November 16, 2024 at 10:05 AM
Reposted by Justin French
With the industry changes, it’s clear that a vertical slice is now essential for publishers. Our pitch deck made a strong first impression, but today’s publishers want to see the game in action. A playable demo has become the next step in moving from interest to funding. #GameDev #GamePitch
November 16, 2024 at 5:27 PM
Reposted by Justin French
November 26, 2024 at 6:20 PM
Reposted by Justin French
Check out our awesome new brand guide the amazing @emloha.bsky.social put together for us!
On a separate note, it's a good idea to create a branding guide for your studio and your games.

Here's our new studio one that one of our latest hires, Emily, put together: https://buff.ly/48Iakoj

We're now in the process of putting one together for our new games and IP.
DH_BrandGuide.pdf
Shared with Dropbox
buff.ly
November 8, 2024 at 9:42 PM
Reposted by Justin French
Calling all #ContentCreators and #Streamers. We're on the lookout strategy game and board game aficionados who create content. We'd love to get our turn-based survival horror strategy game in your hands. If you're interested, please add your details here: https://buff.ly/3ZjUugH
November 22, 2024 at 1:33 PM