Can customer engagement in social media be used as a predictor of operating revenue in SMEs?

@urjc.bsky.social @urjc.bsky.social

doi.org/10.1016/j.jo...

Matosas-López, L. The influence of brand credibility and brand loyalty on customer satisfaction and continued use intention in new voice assistance services based on AI. J Market Anal 13, 180–201 (2025).

DOI: doi.org/10.1057/s412...

@urjc.bsky.social

Artículo publicado en RIFOP:

➡️ Psychometric analysis of a questionnaire with BARS. An opportunity to improve teaching effectiveness measurement programs and decision making in accreditation processes.

DOI: doi.org/10.47553/rif...

The impact of artificial intelligence on consumer behavior towards brands: a systematic review. Electron Commer Res (2025). doi.org/10.1007/s106...

⚛️Monográfico. Competencias y metodologías innovadoras para la educación digital

Coords: Albert Sangrà, Montse Guitert y Patricia Alejandra Behar

DOI: doi.org/10.5944/ried...

➡️Assessing Teaching Effectiveness in Blended Learning Methodologies: Validity and Reliability of an Instrument with Behavioral Anchored Rating Scales

@mdpiopenaccess.bsky.social @urjc.bsky.social

www.mdpi.com/1887224

Relaciones entre redes sociales y recursos digitales de instrucción en la universidad: comparativa España - Colombia. @urjc.bsky.social @urjcestudiantes.bsky.social

Pixel-Bit. Revista de Medios y Educación:

doi.org/10.12795/pix...

Can the use patterns of social networks in university students predict the utility perceived in digital educational resources?: Interactive Learning Environments: Vol 31 , No 3 - Get Access www.tandfonline.com/doi/full/10....

University and Quality Systems. Evaluating faculty performance in face-to-face and online programs: A comparison of Likert and BARS instruments.

IJERI: International Journal of Educational Research and Innovation:

doi.org/10.46661/ije...

Applications, benefits, challenges, and areas of development in the use of AI-chatbots in education: A systematic literature review.

Digital Education Review: doi.org/10.1344/der....

@orioltic.bsky.social @ajlopezgalisteo74.bsky.social @urjc.bsky.social

Inteligencia artificial en la formación docente universitaria: una revisión analítica de la literatura.

Artículo publicado en RIFOP: Revista Interuniversitaria de Formación del Profesorado:

doi.org/10.6018/rifo...

@orioltic.bsky.social @ajlopezgalisteo74.bsky.social @urjc.bsky.social