Mark Albert
@markalbertnews.bsky.social
Turning leaders into media masters ⭐ | Peabody Award-winning former investigative journalist | Travel guru | Fmr CBS News + Hearst TV | SAG•AFTRA
For media training, keynotes & workshops: https://www.mediaadvisoryexperts.com/
For media training, keynotes & workshops: https://www.mediaadvisoryexperts.com/
BREAKING: Dolly Parton, country music singer & cultural icon, dies at 80, @washingtonpost.com rpts; musician, movie star, philanthropist and unexpected feminist heroine: www.washingtonpost.com/obituaries/2...
Dolly Parton, country music singer and cultural icon, dies at 80
With her rhinestones and blond bouffant, she carved out a singular place in American life as a musician, movie star, philanthropist and feminist heroine.
www.washingtonpost.com
August 25, 2026 at 6:31 PM
BREAKING: Dolly Parton, country music singer & cultural icon, dies at 80, @washingtonpost.com rpts; musician, movie star, philanthropist and unexpected feminist heroine: www.washingtonpost.com/obituaries/2...
Have you have been inside a TV studio?
If the answer is no, here’s how to change that:
Whatever your industry, there’s a day for you.
➡️ Video Games Day (today!)
➡️ National Sneak Some Zucchini onto Your Neighbor's Porch Day (Aug 8)
➡️ American Beer Day (Oct 27)
So if you’re, say, in the…
If the answer is no, here’s how to change that:
Whatever your industry, there’s a day for you.
➡️ Video Games Day (today!)
➡️ National Sneak Some Zucchini onto Your Neighbor's Porch Day (Aug 8)
➡️ American Beer Day (Oct 27)
So if you’re, say, in the…
July 8, 2026 at 11:42 AM
Have you have been inside a TV studio?
If the answer is no, here’s how to change that:
Whatever your industry, there’s a day for you.
➡️ Video Games Day (today!)
➡️ National Sneak Some Zucchini onto Your Neighbor's Porch Day (Aug 8)
➡️ American Beer Day (Oct 27)
So if you’re, say, in the…
If the answer is no, here’s how to change that:
Whatever your industry, there’s a day for you.
➡️ Video Games Day (today!)
➡️ National Sneak Some Zucchini onto Your Neighbor's Porch Day (Aug 8)
➡️ American Beer Day (Oct 27)
So if you’re, say, in the…
The American flag in the center of this photo was placed in memory of my grandfather, an Army sergeant.
My other grandfather served in the Marines.
I think about them and all the Americans, in and out of uniform, who served and contributed to the United States for 250 years. By…
My other grandfather served in the Marines.
I think about them and all the Americans, in and out of uniform, who served and contributed to the United States for 250 years. By…
July 4, 2026 at 1:13 PM
The American flag in the center of this photo was placed in memory of my grandfather, an Army sergeant.
My other grandfather served in the Marines.
I think about them and all the Americans, in and out of uniform, who served and contributed to the United States for 250 years. By…
My other grandfather served in the Marines.
I think about them and all the Americans, in and out of uniform, who served and contributed to the United States for 250 years. By…
Top 5 reasons why experts want media attention:
Experts I speak with – and interviewed during my 25 years on TV news – typically cite one or more of these reasons:
With no judgment, here they are... in reverse order (like the old David Letterman Top 10):
Experts I speak with – and interviewed during my 25 years on TV news – typically cite one or more of these reasons:
With no judgment, here they are... in reverse order (like the old David Letterman Top 10):
June 15, 2026 at 11:57 AM
Top 5 reasons why experts want media attention:
Experts I speak with – and interviewed during my 25 years on TV news – typically cite one or more of these reasons:
With no judgment, here they are... in reverse order (like the old David Letterman Top 10):
Experts I speak with – and interviewed during my 25 years on TV news – typically cite one or more of these reasons:
With no judgment, here they are... in reverse order (like the old David Letterman Top 10):
One of the oldest brands in the world. Iconic slogans. 250 years old. So…
How do you tell a story *that* well known, with so much legacy, in a way that resonates fresh?
That was the challenge for the company I founded, Media Advisory Experts (MAX)
MAX was part of the broader team hired to…
How do you tell a story *that* well known, with so much legacy, in a way that resonates fresh?
That was the challenge for the company I founded, Media Advisory Experts (MAX)
MAX was part of the broader team hired to…
June 10, 2026 at 11:50 AM
One of the oldest brands in the world. Iconic slogans. 250 years old. So…
How do you tell a story *that* well known, with so much legacy, in a way that resonates fresh?
That was the challenge for the company I founded, Media Advisory Experts (MAX)
MAX was part of the broader team hired to…
How do you tell a story *that* well known, with so much legacy, in a way that resonates fresh?
That was the challenge for the company I founded, Media Advisory Experts (MAX)
MAX was part of the broader team hired to…
Let me share a little secret from 25 years in journalism…
Being brilliant doesn’t get you quoted in the news media.
Being the best in your field doesn’t either.
Here’s what does:
✅ Always answering the call
✅ Always making yourself available
✅ Always being a soundbite machine
Being brilliant doesn’t get you quoted in the news media.
Being the best in your field doesn’t either.
Here’s what does:
✅ Always answering the call
✅ Always making yourself available
✅ Always being a soundbite machine
May 26, 2026 at 11:20 AM
Let me share a little secret from 25 years in journalism…
Being brilliant doesn’t get you quoted in the news media.
Being the best in your field doesn’t either.
Here’s what does:
✅ Always answering the call
✅ Always making yourself available
✅ Always being a soundbite machine
Being brilliant doesn’t get you quoted in the news media.
Being the best in your field doesn’t either.
Here’s what does:
✅ Always answering the call
✅ Always making yourself available
✅ Always being a soundbite machine
Pop quiz! Experts, which of the following is true about AI:
Chat, Claude, Gemini, & other AI assistants have to cite something…
So where do they draw their info from?
A recent analysis just came out that conclusively shows this isn’t even a close question.
What do you choose? ⤵️
Chat, Claude, Gemini, & other AI assistants have to cite something…
So where do they draw their info from?
A recent analysis just came out that conclusively shows this isn’t even a close question.
What do you choose? ⤵️
May 21, 2026 at 11:30 AM
Pop quiz! Experts, which of the following is true about AI:
Chat, Claude, Gemini, & other AI assistants have to cite something…
So where do they draw their info from?
A recent analysis just came out that conclusively shows this isn’t even a close question.
What do you choose? ⤵️
Chat, Claude, Gemini, & other AI assistants have to cite something…
So where do they draw their info from?
A recent analysis just came out that conclusively shows this isn’t even a close question.
What do you choose? ⤵️
Do people know your 'why'?
Do they know what drives you, what motivates you, what makes you tick?
If not, you're not connecting. No one's listening.
That's why when I'm asked for one piece of advice, I tell people: master your message.
✅ Clear
✅ Concise
✅ Emotional connection
Do they know what drives you, what motivates you, what makes you tick?
If not, you're not connecting. No one's listening.
That's why when I'm asked for one piece of advice, I tell people: master your message.
✅ Clear
✅ Concise
✅ Emotional connection
May 13, 2026 at 11:42 AM
Do people know your 'why'?
Do they know what drives you, what motivates you, what makes you tick?
If not, you're not connecting. No one's listening.
That's why when I'm asked for one piece of advice, I tell people: master your message.
✅ Clear
✅ Concise
✅ Emotional connection
Do they know what drives you, what motivates you, what makes you tick?
If not, you're not connecting. No one's listening.
That's why when I'm asked for one piece of advice, I tell people: master your message.
✅ Clear
✅ Concise
✅ Emotional connection
BREAKING: #TedTurner, media maverick & philanthropist who founded CNN, pioneering 24-hour network that revolutionized television news, dies at 87, @cnn.com rpts; audacious vision to deliver news from around the world in real time, at all hours, changed the world: www.cnn.com/2026/05/06/u...
CNN founder Ted Turner, a pioneer of cable TV news, dies at 87 | CNN
Ted Turner, the media maverick and philanthropist who founded CNN, a pioneering 24-hour network that revolutionized television news, died Wednesday, according to a news release from Turner Enterprises...
www.cnn.com
May 6, 2026 at 2:29 PM
BREAKING: #TedTurner, media maverick & philanthropist who founded CNN, pioneering 24-hour network that revolutionized television news, dies at 87, @cnn.com rpts; audacious vision to deliver news from around the world in real time, at all hours, changed the world: www.cnn.com/2026/05/06/u...
Our company, Media Advisory Experts, led earned media campaign to tell the story of US Marine Corps’ 250th birthday during Marine Weeks — 1B+ impressions
Now honored with 2 Stevie® Awards, American Business Awards for #Marines250 campaign anchored by Revolve.
Semper Fi, Marines 🫡
Now honored with 2 Stevie® Awards, American Business Awards for #Marines250 campaign anchored by Revolve.
Semper Fi, Marines 🫡
May 4, 2026 at 11:47 AM
Our company, Media Advisory Experts, led earned media campaign to tell the story of US Marine Corps’ 250th birthday during Marine Weeks — 1B+ impressions
Now honored with 2 Stevie® Awards, American Business Awards for #Marines250 campaign anchored by Revolve.
Semper Fi, Marines 🫡
Now honored with 2 Stevie® Awards, American Business Awards for #Marines250 campaign anchored by Revolve.
Semper Fi, Marines 🫡
BREAKING: Spirit Airlines Prepares to Shut Down as Rescue Deal Falls Apart, @WSJ rpts: www.wsj.com/business/air...
Spirit Airlines Prepares to Shut Down as Rescue Deal Falls Apart
A $500 million government bailout faltered as the discount carrier ran low on cash and bondholders balked.
www.wsj.com
May 1, 2026 at 3:08 PM
BREAKING: Spirit Airlines Prepares to Shut Down as Rescue Deal Falls Apart, @WSJ rpts: www.wsj.com/business/air...
112 days have passed this year — 112 you could have used to achieve your goal.
Fortunately, 70% are left!
What are doing *today* to
✅ Mastering your message
✅ Amplifying your influence
Stop scrolling.
Take *one step* toward your goal.
You’ve got 253 more sunrises in 2026 — Let’s go! 🚀
Fortunately, 70% are left!
What are doing *today* to
✅ Mastering your message
✅ Amplifying your influence
Stop scrolling.
Take *one step* toward your goal.
You’ve got 253 more sunrises in 2026 — Let’s go! 🚀
April 22, 2026 at 11:21 AM
112 days have passed this year — 112 you could have used to achieve your goal.
Fortunately, 70% are left!
What are doing *today* to
✅ Mastering your message
✅ Amplifying your influence
Stop scrolling.
Take *one step* toward your goal.
You’ve got 253 more sunrises in 2026 — Let’s go! 🚀
Fortunately, 70% are left!
What are doing *today* to
✅ Mastering your message
✅ Amplifying your influence
Stop scrolling.
Take *one step* toward your goal.
You’ve got 253 more sunrises in 2026 — Let’s go! 🚀
No fact-based journalist is going to give you the questions in advance (you *can* ask for topics, though)
It’s on *you*, as the expert, to anticipate — and structure your answers for maximum impact.
I call it ‘Anatomy of an Answer’... and I teach it to my clients, and at our bootcamps and courses.
It’s on *you*, as the expert, to anticipate — and structure your answers for maximum impact.
I call it ‘Anatomy of an Answer’... and I teach it to my clients, and at our bootcamps and courses.
April 20, 2026 at 11:53 AM
No fact-based journalist is going to give you the questions in advance (you *can* ask for topics, though)
It’s on *you*, as the expert, to anticipate — and structure your answers for maximum impact.
I call it ‘Anatomy of an Answer’... and I teach it to my clients, and at our bootcamps and courses.
It’s on *you*, as the expert, to anticipate — and structure your answers for maximum impact.
I call it ‘Anatomy of an Answer’... and I teach it to my clients, and at our bootcamps and courses.
Calling all fractionals!
As we expand Media Mastery Experts… we’ve realized we’re missing some stories —
Those of brands looking to reach entrepreneurs and executives.
Got experience, existing relationships, and a flair for structuring and reeling in sponsorships?
DM me to set up a convo 🙏
As we expand Media Mastery Experts… we’ve realized we’re missing some stories —
Those of brands looking to reach entrepreneurs and executives.
Got experience, existing relationships, and a flair for structuring and reeling in sponsorships?
DM me to set up a convo 🙏
April 17, 2026 at 12:06 PM
Calling all fractionals!
As we expand Media Mastery Experts… we’ve realized we’re missing some stories —
Those of brands looking to reach entrepreneurs and executives.
Got experience, existing relationships, and a flair for structuring and reeling in sponsorships?
DM me to set up a convo 🙏
As we expand Media Mastery Experts… we’ve realized we’re missing some stories —
Those of brands looking to reach entrepreneurs and executives.
Got experience, existing relationships, and a flair for structuring and reeling in sponsorships?
DM me to set up a convo 🙏
3 tips to not get duped:
1. If you see political slop that makes you feel anger, rage or emotional—stop
2. If the info already aligns with your political viewpoint and presents no other side—stop
3. If the content you consume demonizes, defames and dehumanizes people who you disagree with—stop
1. If you see political slop that makes you feel anger, rage or emotional—stop
2. If the info already aligns with your political viewpoint and presents no other side—stop
3. If the content you consume demonizes, defames and dehumanizes people who you disagree with—stop
April 16, 2026 at 1:50 PM
3 tips to not get duped:
1. If you see political slop that makes you feel anger, rage or emotional—stop
2. If the info already aligns with your political viewpoint and presents no other side—stop
3. If the content you consume demonizes, defames and dehumanizes people who you disagree with—stop
1. If you see political slop that makes you feel anger, rage or emotional—stop
2. If the info already aligns with your political viewpoint and presents no other side—stop
3. If the content you consume demonizes, defames and dehumanizes people who you disagree with—stop
When I’d waffle on deciding, my mom would say: “No decision is a decision”
A new cohort has made a decision: to learn how to get free news coverage & paid speaking gigs
That’s what we teach on set, on camera & on stage at ‘Media Mastery Experts LIVE!’ bootcamp
🚨Registration ends today at noon ET!
A new cohort has made a decision: to learn how to get free news coverage & paid speaking gigs
That’s what we teach on set, on camera & on stage at ‘Media Mastery Experts LIVE!’ bootcamp
🚨Registration ends today at noon ET!
April 15, 2026 at 11:34 AM
When I’d waffle on deciding, my mom would say: “No decision is a decision”
A new cohort has made a decision: to learn how to get free news coverage & paid speaking gigs
That’s what we teach on set, on camera & on stage at ‘Media Mastery Experts LIVE!’ bootcamp
🚨Registration ends today at noon ET!
A new cohort has made a decision: to learn how to get free news coverage & paid speaking gigs
That’s what we teach on set, on camera & on stage at ‘Media Mastery Experts LIVE!’ bootcamp
🚨Registration ends today at noon ET!
One of the riskiest things on stage: Ask for a volunteer from the audience 😬
But when we called Davone’a T. Walls up this week, she brought energy!
She’s got a goal… and I told her: not too aggressive if you start *now*
If you won’t be aggressive with your goals, someone else will be 🎯
But when we called Davone’a T. Walls up this week, she brought energy!
She’s got a goal… and I told her: not too aggressive if you start *now*
If you won’t be aggressive with your goals, someone else will be 🎯
April 10, 2026 at 11:48 AM
One of the riskiest things on stage: Ask for a volunteer from the audience 😬
But when we called Davone’a T. Walls up this week, she brought energy!
She’s got a goal… and I told her: not too aggressive if you start *now*
If you won’t be aggressive with your goals, someone else will be 🎯
But when we called Davone’a T. Walls up this week, she brought energy!
She’s got a goal… and I told her: not too aggressive if you start *now*
If you won’t be aggressive with your goals, someone else will be 🎯
Here’s how you know your keynote lands:
John Bates and I gave the keynote at this week’s Small Business Expo in DC.
↳ One entrepreneur said we *motivated* her
↳ Another: “dynamic”
↳ A third will rework their entire outreach plan!
*That’s* how you know 👏 mediamasteryexperts.com
John Bates and I gave the keynote at this week’s Small Business Expo in DC.
↳ One entrepreneur said we *motivated* her
↳ Another: “dynamic”
↳ A third will rework their entire outreach plan!
*That’s* how you know 👏 mediamasteryexperts.com
April 9, 2026 at 11:55 AM
Here’s how you know your keynote lands:
John Bates and I gave the keynote at this week’s Small Business Expo in DC.
↳ One entrepreneur said we *motivated* her
↳ Another: “dynamic”
↳ A third will rework their entire outreach plan!
*That’s* how you know 👏 mediamasteryexperts.com
John Bates and I gave the keynote at this week’s Small Business Expo in DC.
↳ One entrepreneur said we *motivated* her
↳ Another: “dynamic”
↳ A third will rework their entire outreach plan!
*That’s* how you know 👏 mediamasteryexperts.com
Pres Trump fires Attorney Gen Pam Bondi, ending turbulent 14-mo tenure in which she tried desperately to appease boss who demanded unimpeded control of Justice Dept to pursue politically motivated investigations against targets of his choosing, @nytimes.com rpts: www.nytimes.com/2026/04/02/u...
Trump Fires Pam Bondi as Attorney General
www.nytimes.com
April 2, 2026 at 5:29 PM
Pres Trump fires Attorney Gen Pam Bondi, ending turbulent 14-mo tenure in which she tried desperately to appease boss who demanded unimpeded control of Justice Dept to pursue politically motivated investigations against targets of his choosing, @nytimes.com rpts: www.nytimes.com/2026/04/02/u...
Cherry blossoms @CherryBlossFest at DC’s Tidal Basin reached peak bloom today, @NatlParkService says —7th year in a row peak bloom earlier than normal, part of longer-term trend driven by climate change, @washingtonpost.com rpts: www.washingtonpost.com/weather/2026...
D.C. cherry blossoms burst into peak bloom, earlier than normal yet again
The seventh-straight early bloom fits a long-term trend driven by human-caused climate change.
www.washingtonpost.com
March 26, 2026 at 2:04 PM
Cherry blossoms @CherryBlossFest at DC’s Tidal Basin reached peak bloom today, @NatlParkService says —7th year in a row peak bloom earlier than normal, part of longer-term trend driven by climate change, @washingtonpost.com rpts: www.washingtonpost.com/weather/2026...
Army raises enlistment age from 35 to 42, eases restrictions on single marijuana possession conviction, @taskandpurpose.bsky.social rpts: taskandpurpose.com/news/army-en...
Army raises enlistment age to 42, removes waiver for marijuana possession
The Army will now allow recruits to enlist up to age 42 and has removed a waiver requirement for those with a marijuana-related conviction.
taskandpurpose.com
March 24, 2026 at 10:34 PM
Army raises enlistment age from 35 to 42, eases restrictions on single marijuana possession conviction, @taskandpurpose.bsky.social rpts: taskandpurpose.com/news/army-en...
Jury finds Meta violated New Mexico law in case accusing it of failing to warn users about dangers of its platforms & protect children from sexual predators, @cnn.com rpts: cnn.it/47mDwSx
Jury finds Meta liable in case over child sexual exploitation on its platforms | CNN Business
A jury on Tuesday found Meta violated New Mexico law in a case accusing it of failing to warn users about the dangers of its platforms and protect children from sexual predators.
cnn.it
March 24, 2026 at 9:43 PM
Jury finds Meta violated New Mexico law in case accusing it of failing to warn users about dangers of its platforms & protect children from sexual predators, @cnn.com rpts: cnn.it/47mDwSx
President Trump, in midst of pressuring senators to curb use of mail-in voting, voted by mail ballot in Tuesday’s special election in Palm Beach County, Florida, @washingtonpost.com rpts: www.washingtonpost.com/politics/202...
Trump just voted by a method he calls ‘mail-in cheating’
The president’s decision to vote by mail comes as he pushes a sweeping bill to reform balloting nationwide, including restrictions on mail-in voting.
www.washingtonpost.com
March 24, 2026 at 7:20 PM
President Trump, in midst of pressuring senators to curb use of mail-in voting, voted by mail ballot in Tuesday’s special election in Palm Beach County, Florida, @washingtonpost.com rpts: www.washingtonpost.com/politics/202...
Afghanistan’s Taliban-led government frees US researcher held for over a year, amid pressure from Trump administration to release Americans who it says are being held without justification, @nytimes.com rpts: www.nytimes.com/2026/03/24/w...
Afghanistan Frees American Detainee Amid Mounting U.S. Pressure
www.nytimes.com
March 24, 2026 at 12:31 PM
Afghanistan’s Taliban-led government frees US researcher held for over a year, amid pressure from Trump administration to release Americans who it says are being held without justification, @nytimes.com rpts: www.nytimes.com/2026/03/24/w...
Robert Mueller, former FBI director who took over just before 9/11, then later brought politically explosive indictments as special counsel examining Russia’s attack on #Election2016, dies at 81, @nytimes.com rpts: www.nytimes.com/2026/03/21/u...
Robert S. Mueller III, 81, Dies; Rebuilt F.B.I. and Led Trump Inquiry
www.nytimes.com
March 21, 2026 at 5:36 PM
Robert Mueller, former FBI director who took over just before 9/11, then later brought politically explosive indictments as special counsel examining Russia’s attack on #Election2016, dies at 81, @nytimes.com rpts: www.nytimes.com/2026/03/21/u...