Mark Williams-Cook
@markwilliamscook.com
✍️ Writings: https://markwilliamscook.com
💌 Core Updates SEO newsletter: https://coreupdates.com
📺 AI & SEO on YouTube: https://www.youtube.com/@mwcsearch
💻 Director at Candour https://withcandour.co.uk
💬 Founder at AlsoAsked https://alsoasked.com
💌 Core Updates SEO newsletter: https://coreupdates.com
📺 AI & SEO on YouTube: https://www.youtube.com/@mwcsearch
💻 Director at Candour https://withcandour.co.uk
💬 Founder at AlsoAsked https://alsoasked.com
Pinned
🎉 It's 2026, which means it is time to announce @withcandour.co.uk's charity of the year! This year, I'm delighted we will be supporting Leeway Domestic Violence and Abuse Services, with an initial £10,000 donation and on-going support and fundraising activities throughout the year.
It's okay. We have a 'human in the loop'.
September 16, 2026 at 9:07 PM
It's okay. We have a 'human in the loop'.
I went to Turkey for my birthday and all I got was pasta. 🥁 😃
September 16, 2026 at 5:13 PM
I went to Turkey for my birthday and all I got was pasta. 🥁 😃
Reposted by Mark Williams-Cook
Do not underestimate the scale of this climate crisis. We are watching feedback loops accelerate, ice sheet collapse, ocean heat content, methane release, that could lock in irreversible warming. We have all witnessed the data, and it is not slowing down.
September 12, 2026 at 1:14 PM
Do not underestimate the scale of this climate crisis. We are watching feedback loops accelerate, ice sheet collapse, ocean heat content, methane release, that could lock in irreversible warming. We have all witnessed the data, and it is not slowing down.
Me: "make an image of a table with this data"
Gemini:
Gemini:
September 11, 2026 at 1:45 PM
Me: "make an image of a table with this data"
Gemini:
Gemini:
Be careful using LLMs to process log files. It is possible to exfil data by injecting prompts into HTTP headers to get LLM to call a URL controlled by attacker with data in query string.
September 11, 2026 at 12:26 PM
Be careful using LLMs to process log files. It is possible to exfil data by injecting prompts into HTTP headers to get LLM to call a URL controlled by attacker with data in query string.
SearchNorwichXL banners are in and looking grand! You can use code LASTCHANCE for 25% off to join us on 24th September to see some of the best speakers in SEO: searchnorwich.org
Headline sponsor: WhitePress®
Headline sponsor: WhitePress®
September 11, 2026 at 12:23 PM
SearchNorwichXL banners are in and looking grand! You can use code LASTCHANCE for 25% off to join us on 24th September to see some of the best speakers in SEO: searchnorwich.org
Headline sponsor: WhitePress®
Headline sponsor: WhitePress®
You don't get anything 'extra' currently for being a paid subscriber to my Substack, but I think I'm going to put some more time over there for subscriber-only posts with more detail. Thank you to everyone that has chosen to support me just because you enjoy my writing! 🫶
September 10, 2026 at 9:16 AM
You don't get anything 'extra' currently for being a paid subscriber to my Substack, but I think I'm going to put some more time over there for subscriber-only posts with more detail. Thank you to everyone that has chosen to support me just because you enjoy my writing! 🫶
People Also Ask answers approaching 100% AI generated. Meanwhile, Google:
September 9, 2026 at 5:05 PM
People Also Ask answers approaching 100% AI generated. Meanwhile, Google:
Reposted by Mark Williams-Cook
Almost 100% of Google's People also ask are answered by AI Overviews now www.seroundtable.com/ppa-ai-overv... via @alsoasked.com @thetafferboy.bsky.social and Saeed Khosravi of Allintitle
#googleaioverviews #googlepeoplealsoask #google
#googleaioverviews #googlepeoplealsoask #google
September 9, 2026 at 11:21 AM
Almost 100% of Google's People also ask are answered by AI Overviews now www.seroundtable.com/ppa-ai-overv... via @alsoasked.com @thetafferboy.bsky.social and Saeed Khosravi of Allintitle
#googleaioverviews #googlepeoplealsoask #google
#googleaioverviews #googlepeoplealsoask #google
⚠️ Massive change by Google: We are likely to see 100% AIOs within "People Also Ask" answers in the next few weeks 🤖
@alsoasked.com took a sample of 19.2M English language made in 2026, 97% of PAA answers in the first week of September are AIOs.
Seems likely we are on track for 100% shortly.
@alsoasked.com took a sample of 19.2M English language made in 2026, 97% of PAA answers in the first week of September are AIOs.
Seems likely we are on track for 100% shortly.
September 8, 2026 at 7:04 PM
⚠️ Massive change by Google: We are likely to see 100% AIOs within "People Also Ask" answers in the next few weeks 🤖
@alsoasked.com took a sample of 19.2M English language made in 2026, 97% of PAA answers in the first week of September are AIOs.
Seems likely we are on track for 100% shortly.
@alsoasked.com took a sample of 19.2M English language made in 2026, 97% of PAA answers in the first week of September are AIOs.
Seems likely we are on track for 100% shortly.
Wow.... Thanks Gemini. That is so great. I can barely tell the sytlistic difference. I especially love how you ignored all the data.
September 8, 2026 at 6:35 PM
Wow.... Thanks Gemini. That is so great. I can barely tell the sytlistic difference. I especially love how you ignored all the data.
Another fantastic article from @bngsrc.bsky.social, this time about making decisions from false precision with attribution data.
Essential reading for those tricky client conversations: www.searchenginejournal.com/when-attribu...
Essential reading for those tricky client conversations: www.searchenginejournal.com/when-attribu...
When Attribution Looks More Precise Than The Data Behind It
Attribution reports look precise, but much of that data is modeled, not measured, and confusing the two can quietly misallocate marketing budget.
www.searchenginejournal.com
September 8, 2026 at 5:39 PM
Another fantastic article from @bngsrc.bsky.social, this time about making decisions from false precision with attribution data.
Essential reading for those tricky client conversations: www.searchenginejournal.com/when-attribu...
Essential reading for those tricky client conversations: www.searchenginejournal.com/when-attribu...
Thanks for the @alsoasked.com MCP shout out at Search Evolution Summit @gfiorelli1.bsky.social 🫶🏻
September 3, 2026 at 8:53 AM
Thanks for the @alsoasked.com MCP shout out at Search Evolution Summit @gfiorelli1.bsky.social 🫶🏻
Reposted by Mark Williams-Cook
How is it possible to use browser network data to glean search insights that can give you a competitive edge in both traditional and AI search?
Be sure to catch @markwilliamscook.com’s @brightonseo.com talk on Friday 9 October at 9.30 to find out.
Be sure to catch @markwilliamscook.com’s @brightonseo.com talk on Friday 9 October at 9.30 to find out.
September 2, 2026 at 10:03 AM
How is it possible to use browser network data to glean search insights that can give you a competitive edge in both traditional and AI search?
Be sure to catch @markwilliamscook.com’s @brightonseo.com talk on Friday 9 October at 9.30 to find out.
Be sure to catch @markwilliamscook.com’s @brightonseo.com talk on Friday 9 October at 9.30 to find out.
Reposted by Mark Williams-Cook
FRIDAY LIVE! We’ve got ⭐️ Mark Williams-Cook (@markwilliamscook.com) and ⭐️ André Pitì for SEO Office Hours, alongside Jo Juliana Turnbull (@seojoblogs.bsky.social) and Michael Chidzey, this Friday at 9:30 am (BST). To join live, head over to our website. Everyone’s welcome ❤️
September 2, 2026 at 12:39 PM
FRIDAY LIVE! We’ve got ⭐️ Mark Williams-Cook (@markwilliamscook.com) and ⭐️ André Pitì for SEO Office Hours, alongside Jo Juliana Turnbull (@seojoblogs.bsky.social) and Michael Chidzey, this Friday at 9:30 am (BST). To join live, head over to our website. Everyone’s welcome ❤️
Had a lovely experience diving in the Rhine, being guided by @divingfor.fun
September 1, 2026 at 5:04 PM
Had a lovely experience diving in the Rhine, being guided by @divingfor.fun
Reposted by Mark Williams-Cook
A friendly reminder to get your tickets for #SearchNorwichXL
🎟️ www.eventbrite.co.uk/e/searchnorw...
@jlwchambers.bsky.social
@withcandour.co.uk
🎟️ www.eventbrite.co.uk/e/searchnorw...
@jlwchambers.bsky.social
@withcandour.co.uk
August 29, 2026 at 9:11 AM
A friendly reminder to get your tickets for #SearchNorwichXL
🎟️ www.eventbrite.co.uk/e/searchnorw...
@jlwchambers.bsky.social
@withcandour.co.uk
🎟️ www.eventbrite.co.uk/e/searchnorw...
@jlwchambers.bsky.social
@withcandour.co.uk
MRW to 'pSEO' click/impressions hype on LI.
August 28, 2026 at 9:28 PM
MRW to 'pSEO' click/impressions hype on LI.
Reposted by Mark Williams-Cook
In Turkey, an elderly man who shines shoes for a living is visited each morning by a cat that comes for its daily brushing
August 28, 2026 at 12:04 AM
In Turkey, an elderly man who shines shoes for a living is visited each morning by a cat that comes for its daily brushing
There are lots of things I miss about "old internet", but another one was that sweet spot where we didn't really need MFA and it was okay to just kinda stay logged into everything all the time.
August 28, 2026 at 11:39 AM
There are lots of things I miss about "old internet", but another one was that sweet spot where we didn't really need MFA and it was okay to just kinda stay logged into everything all the time.
I've seen they are celebrating getting robots that go faster than humans. I'm no engineer, but they should totally try a design using wheels if they want to make it faster.
August 27, 2026 at 12:42 PM
I've seen they are celebrating getting robots that go faster than humans. I'm no engineer, but they should totally try a design using wheels if they want to make it faster.
Great memories from Search 'n Stuff conference back in June. Look at these lovely folks playing the "Doodle yourself" game on the Candour stand. Those faces! 🤩
August 24, 2026 at 9:25 PM
Great memories from Search 'n Stuff conference back in June. Look at these lovely folks playing the "Doodle yourself" game on the Candour stand. Those faces! 🤩
I thought maybe I was being grumpy, so I just asked Gemini to summarise and rate the support I got from Google's live chat about an ongoing technical issue. Gemini was even more savage than me 😅
August 23, 2026 at 10:07 PM
I thought maybe I was being grumpy, so I just asked Gemini to summarise and rate the support I got from Google's live chat about an ongoing technical issue. Gemini was even more savage than me 😅
Reposted by Mark Williams-Cook
4 days until our ticket price increases!
Save £50 by getting your ticket before 25 August.
www.eventbrite.co.uk/e/searchnorw...
Save £50 by getting your ticket before 25 August.
www.eventbrite.co.uk/e/searchnorw...
August 21, 2026 at 10:02 AM
4 days until our ticket price increases!
Save £50 by getting your ticket before 25 August.
www.eventbrite.co.uk/e/searchnorw...
Save £50 by getting your ticket before 25 August.
www.eventbrite.co.uk/e/searchnorw...
You can now connect @alsoasked.com directly to your AI assistant with our MCP Server. No copy-pasting exports, no half-remembered summaries of a research doc from three weeks ago: your assistant queries real People Also Ask data at the moment you need it.
help.alsoasked.com/en/articles/...
help.alsoasked.com/en/articles/...
August 19, 2026 at 8:51 PM
You can now connect @alsoasked.com directly to your AI assistant with our MCP Server. No copy-pasting exports, no half-remembered summaries of a research doc from three weeks ago: your assistant queries real People Also Ask data at the moment you need it.
help.alsoasked.com/en/articles/...
help.alsoasked.com/en/articles/...