Nick LeRoy
@nickleroy.com
Enterprise SEO Consultant, NickLeRoy.com
Helping digital marketing find work and hire talent, SEOjobs.com + PPCjobs.com
Helping digital marketing find work and hire talent, SEOjobs.com + PPCjobs.com
I’m very been a good boy, @johnmu.com, I haven’t manipulated the SERPS in some time now…
Reward me with some feedback/tips on this APi? Lol 🤣🫣
Reward me with some feedback/tips on this APi? Lol 🤣🫣
Hey @johnmu.com I know the job indexing API isn’t a priority given spammers but with nobody getting new APIs approved, do you still recommend adding jobs in XML sitemaps?
can’t help but think xml might be detrimental given the quick in/out function of listings
Which is why the api exists. Right?
can’t help but think xml might be detrimental given the quick in/out function of listings
Which is why the api exists. Right?
September 18, 2026 at 6:36 PM
I’m very been a good boy, @johnmu.com, I haven’t manipulated the SERPS in some time now…
Reward me with some feedback/tips on this APi? Lol 🤣🫣
Reward me with some feedback/tips on this APi? Lol 🤣🫣
Hey @johnmu.com I know the job indexing API isn’t a priority given spammers but with nobody getting new APIs approved, do you still recommend adding jobs in XML sitemaps?
can’t help but think xml might be detrimental given the quick in/out function of listings
Which is why the api exists. Right?
can’t help but think xml might be detrimental given the quick in/out function of listings
Which is why the api exists. Right?
September 11, 2026 at 12:04 AM
Hey @johnmu.com I know the job indexing API isn’t a priority given spammers but with nobody getting new APIs approved, do you still recommend adding jobs in XML sitemaps?
can’t help but think xml might be detrimental given the quick in/out function of listings
Which is why the api exists. Right?
can’t help but think xml might be detrimental given the quick in/out function of listings
Which is why the api exists. Right?
Reposted by Nick LeRoy
Proud to share a country with Joey Chestnut
July 4, 2026 at 4:57 PM
Proud to share a country with Joey Chestnut
HAAAALP @johnmu.com
I really appreciate your last update on my Q about job indexing API and completely get the spam affecting increase requests. (Several data points showing requests not approved for 12+months now)
I really appreciate your last update on my Q about job indexing API and completely get the spam affecting increase requests. (Several data points showing requests not approved for 12+months now)
July 3, 2026 at 2:22 PM
HAAAALP @johnmu.com
I really appreciate your last update on my Q about job indexing API and completely get the spam affecting increase requests. (Several data points showing requests not approved for 12+months now)
I really appreciate your last update on my Q about job indexing API and completely get the spam affecting increase requests. (Several data points showing requests not approved for 12+months now)
Early bird pricing…
Maybe they will abide by their own rules this year.
Maybe they will abide by their own rules this year.
May 19, 2026 at 11:11 PM
Early bird pricing…
Maybe they will abide by their own rules this year.
Maybe they will abide by their own rules this year.
@johnmu.com are there any known issues with web API indexing (job) quota request form?
For years on various (job boards) I’ve never had an issue with increases
Switched up account/api for SEOJobs and PPCjobs and can’t get out of the 200 max default. Been well over a month since latest request.
For years on various (job boards) I’ve never had an issue with increases
Switched up account/api for SEOJobs and PPCjobs and can’t get out of the 200 max default. Been well over a month since latest request.
May 14, 2026 at 1:02 PM
@johnmu.com are there any known issues with web API indexing (job) quota request form?
For years on various (job boards) I’ve never had an issue with increases
Switched up account/api for SEOJobs and PPCjobs and can’t get out of the 200 max default. Been well over a month since latest request.
For years on various (job boards) I’ve never had an issue with increases
Switched up account/api for SEOJobs and PPCjobs and can’t get out of the 200 max default. Been well over a month since latest request.
My last newsletter post is getting circulated internally. Love when you see the internal chatting apps as referral sources in GA4
www.seoforlunch.com/p/its-time-t...
www.seoforlunch.com/p/its-time-t...
It's Time To Invite Your SEO To The Adults Table
"Play dumb games, win dumb prizes" -- Taylor Swift aka "SEO Ninja Expert Wizard."
www.seoforlunch.com
February 12, 2026 at 6:14 PM
My last newsletter post is getting circulated internally. Love when you see the internal chatting apps as referral sources in GA4
www.seoforlunch.com/p/its-time-t...
www.seoforlunch.com/p/its-time-t...
Help me help Minnesota communities from ongoing ICE events.
In the LinkedIn post below, I'm donating $1.00 for every "like" (reaction) added.
www.linkedin.com/posts/activi...
RT/shares are greatly appreciated. ❤️
In the LinkedIn post below, I'm donating $1.00 for every "like" (reaction) added.
www.linkedin.com/posts/activi...
RT/shares are greatly appreciated. ❤️
#seoforlunch | Nick LeRoy | 15 comments
Yesterday, I announced my pledge to trade SEO consulting hours in exchange for donations to GiveMN. I lost 40+ subscribers within hours... 👇
Full details on this initiative are available via my #SEO...
www.linkedin.com
January 21, 2026 at 3:11 PM
Help me help Minnesota communities from ongoing ICE events.
In the LinkedIn post below, I'm donating $1.00 for every "like" (reaction) added.
www.linkedin.com/posts/activi...
RT/shares are greatly appreciated. ❤️
In the LinkedIn post below, I'm donating $1.00 for every "like" (reaction) added.
www.linkedin.com/posts/activi...
RT/shares are greatly appreciated. ❤️
Reposted by Nick LeRoy
I wrote an article for The SEO Community about pricing for SEO professionals. I go through different models of pricing, how to calculate your hourly rate, things to watch out for, and more.
I also got @raquelseo.bsky.social and @nickleroy.com to share their expert points of view.
I also got @raquelseo.bsky.social and @nickleroy.com to share their expert points of view.
January 3, 2026 at 9:11 AM
I wrote an article for The SEO Community about pricing for SEO professionals. I go through different models of pricing, how to calculate your hourly rate, things to watch out for, and more.
I also got @raquelseo.bsky.social and @nickleroy.com to share their expert points of view.
I also got @raquelseo.bsky.social and @nickleroy.com to share their expert points of view.
Reposted by Nick LeRoy
Nick Leroy's newsletter (recommended) suggests SEO used to be different.
https://nickleroy.com/newsletter/ #SEO
https://nickleroy.com/newsletter/ #SEO
January 1, 2026 at 9:40 PM
Nick Leroy's newsletter (recommended) suggests SEO used to be different.
https://nickleroy.com/newsletter/ #SEO
https://nickleroy.com/newsletter/ #SEO
Thanks @johnmu.com, really appreciate the shout out. One of my favorite posts of 2025 :)
Nick Leroy's newsletter (recommended) suggests SEO used to be different.
https://nickleroy.com/newsletter/ #SEO
https://nickleroy.com/newsletter/ #SEO
January 2, 2026 at 4:21 PM
Thanks @johnmu.com, really appreciate the shout out. One of my favorite posts of 2025 :)
Reposted by Nick LeRoy
Old Hat SEO is Finally Dead. The Bar Has Been Risen For The Next Generation. - via @nickleroy.com #seo
Old Hat SEO is Finally Dead. The Bar Has Been Risen For The Next Generation.
SEO isn’t a checklist game. What once moved mountains now barely moves the needle. Critical thinking, storytelling, and cross-discipline skills win. Templates don’t.
bit.ly
November 1, 2025 at 3:54 PM
Old Hat SEO is Finally Dead. The Bar Has Been Risen For The Next Generation. - via @nickleroy.com #seo
This is why we can’t measure “success” by standard attribution.
read @nickleroy.com ‘s latest email and couldn’t agree more! “Today’s long tail lives in social feeds. TikTok, YouTube Shorts, and Instagram Stories drive discovery passively, one scroll at a time.”
i always search on TT and go to Google last when i’m ready to find the address or make a purchase
i always search on TT and go to Google last when i’m ready to find the address or make a purchase
October 12, 2025 at 7:46 PM
This is why we can’t measure “success” by standard attribution.
Reposted by Nick LeRoy
Should you create "best X" articles to influence LLMs?
The short answer: it's complicated.
There has been some negative takes on this approach as of late, so I wanted to have @nickleroy.com on to respectfully debate when and how it might make sense to do.
www.youtube.com/watch?v=frbO...
The short answer: it's complicated.
There has been some negative takes on this approach as of late, so I wanted to have @nickleroy.com on to respectfully debate when and how it might make sense to do.
www.youtube.com/watch?v=frbO...
Should You Create “Best X” Articles? A Debate w/ Nick LeRoy
YouTube video by Content and Conversation
www.youtube.com
October 8, 2025 at 3:37 PM
Should you create "best X" articles to influence LLMs?
The short answer: it's complicated.
There has been some negative takes on this approach as of late, so I wanted to have @nickleroy.com on to respectfully debate when and how it might make sense to do.
www.youtube.com/watch?v=frbO...
The short answer: it's complicated.
There has been some negative takes on this approach as of late, so I wanted to have @nickleroy.com on to respectfully debate when and how it might make sense to do.
www.youtube.com/watch?v=frbO...
Had a great chat with @suzzicks.bsky.social the other week about Google’s 4S framework and how it’s killing long-tail search…on Google.
The long tail isn’t dead, it’s just moved to YouTube, TikTok & podcasts, etc.
This is the topic of this week's #SEOForLunch 👇
www.seoforlunch.com/p/death-of-l...
The long tail isn’t dead, it’s just moved to YouTube, TikTok & podcasts, etc.
This is the topic of this week's #SEOForLunch 👇
www.seoforlunch.com/p/death-of-l...
The Long Tail Search Has Died. It's All Happening Outside of Google.
SEOs for years relied on "top of funnel" queries to drive brand awareness. Users are evolving and so has how they search for information.
www.seoforlunch.com
October 7, 2025 at 4:01 PM
Had a great chat with @suzzicks.bsky.social the other week about Google’s 4S framework and how it’s killing long-tail search…on Google.
The long tail isn’t dead, it’s just moved to YouTube, TikTok & podcasts, etc.
This is the topic of this week's #SEOForLunch 👇
www.seoforlunch.com/p/death-of-l...
The long tail isn’t dead, it’s just moved to YouTube, TikTok & podcasts, etc.
This is the topic of this week's #SEOForLunch 👇
www.seoforlunch.com/p/death-of-l...
@semrushofficial.bsky.social is trusting
@mordyoberstein.bsky.social, @jessjoyce.bsky.social
and me to discuss LLMs + maximizing visibility.
I'll bring the 🔥You bring the 🍿
Tuesday, Sept 30th
6:00 PM CEST | 5:00 PM BST | 12:00 PM EDT | 9:00 AM PDT
lp.semrush.com/Are-All-LLMs...
@mordyoberstein.bsky.social, @jessjoyce.bsky.social
and me to discuss LLMs + maximizing visibility.
I'll bring the 🔥You bring the 🍿
Tuesday, Sept 30th
6:00 PM CEST | 5:00 PM BST | 12:00 PM EDT | 9:00 AM PDT
lp.semrush.com/Are-All-LLMs...
September 25, 2025 at 5:03 PM
@semrushofficial.bsky.social is trusting
@mordyoberstein.bsky.social, @jessjoyce.bsky.social
and me to discuss LLMs + maximizing visibility.
I'll bring the 🔥You bring the 🍿
Tuesday, Sept 30th
6:00 PM CEST | 5:00 PM BST | 12:00 PM EDT | 9:00 AM PDT
lp.semrush.com/Are-All-LLMs...
@mordyoberstein.bsky.social, @jessjoyce.bsky.social
and me to discuss LLMs + maximizing visibility.
I'll bring the 🔥You bring the 🍿
Tuesday, Sept 30th
6:00 PM CEST | 5:00 PM BST | 12:00 PM EDT | 9:00 AM PDT
lp.semrush.com/Are-All-LLMs...
This week's #SEOForLunch focuses on a topic we don't talk enough about. The impact of AI on SEO, specifically junior SEO talent.
www.seoforlunch.com/p/junior-tal...
www.seoforlunch.com/p/junior-tal...
What AI Can’t Replace: Your SEO Talent Pipeline
AI might be a better junior level task resource but it can't grow and become the future of your company. Here's why you need to hire junior talent.
www.seoforlunch.com
September 2, 2025 at 8:14 PM
This week's #SEOForLunch focuses on a topic we don't talk enough about. The impact of AI on SEO, specifically junior SEO talent.
www.seoforlunch.com/p/junior-tal...
www.seoforlunch.com/p/junior-tal...
Reposted by Nick LeRoy
Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said.
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.
🔗👇
www.seoforlunch.com/p/ai-shortcut
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.
🔗👇
www.seoforlunch.com/p/ai-shortcut
Dear C-Suite: Stop Betting Your Future on the AI Shortcut
Leaders chasing today’s cost cuts are sacrificing tomorrow’s growth...and your competitors are happy to let you.
www.seoforlunch.com
August 27, 2025 at 3:30 PM
Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said.
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.
🔗👇
www.seoforlunch.com/p/ai-shortcut
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.
🔗👇
www.seoforlunch.com/p/ai-shortcut
Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said.
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.
🔗👇
www.seoforlunch.com/p/ai-shortcut
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.
🔗👇
www.seoforlunch.com/p/ai-shortcut
Dear C-Suite: Stop Betting Your Future on the AI Shortcut
Leaders chasing today’s cost cuts are sacrificing tomorrow’s growth...and your competitors are happy to let you.
www.seoforlunch.com
August 27, 2025 at 3:30 PM
Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said.
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.
🔗👇
www.seoforlunch.com/p/ai-shortcut
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.
🔗👇
www.seoforlunch.com/p/ai-shortcut
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
I wrote the post most won’t touch...but it needs to be said.
👉https://www.seoforlunch.com/p/ai-shortcut
I wrote the post most won’t touch...but it needs to be said.
👉https://www.seoforlunch.com/p/ai-shortcut
August 26, 2025 at 4:56 PM
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
I wrote the post most won’t touch...but it needs to be said.
👉https://www.seoforlunch.com/p/ai-shortcut
I wrote the post most won’t touch...but it needs to be said.
👉https://www.seoforlunch.com/p/ai-shortcut
The post SEOs don't want to read
"If You Can’t Prove the 'Halo Effect', Say Goodbye to Your Budget"
This week's #SEOForLunch is live. www.seoforlunch.com/p/performanc...
"If You Can’t Prove the 'Halo Effect', Say Goodbye to Your Budget"
This week's #SEOForLunch is live. www.seoforlunch.com/p/performanc...
It's Time to Quantify the "Halo Effect"
Attribution is broken and "It depends” doesn’t cut it anymore. Time to roll up your sleeves and identify your own success metrics.
www.seoforlunch.com
August 12, 2025 at 6:59 PM
The post SEOs don't want to read
"If You Can’t Prove the 'Halo Effect', Say Goodbye to Your Budget"
This week's #SEOForLunch is live. www.seoforlunch.com/p/performanc...
"If You Can’t Prove the 'Halo Effect', Say Goodbye to Your Budget"
This week's #SEOForLunch is live. www.seoforlunch.com/p/performanc...
With these new AI tools, crawling tools, and way too many Chrome browser tabs... I'm sick of maxing out my RAM on the regular.
What laptop do you recommend? I'm a PC guy currently using XPS 15 7590
Running a SAMSUNG 49" Odyssey G9 monitor
What laptop do you recommend? I'm a PC guy currently using XPS 15 7590
Running a SAMSUNG 49" Odyssey G9 monitor
August 6, 2025 at 4:39 PM
With these new AI tools, crawling tools, and way too many Chrome browser tabs... I'm sick of maxing out my RAM on the regular.
What laptop do you recommend? I'm a PC guy currently using XPS 15 7590
Running a SAMSUNG 49" Odyssey G9 monitor
What laptop do you recommend? I'm a PC guy currently using XPS 15 7590
Running a SAMSUNG 49" Odyssey G9 monitor
Today, I added a TL;DR option for my own damn newsletter.
Good? Bad? Wasn't going to read the post anyway?
www.seoforlunch.com/p/dont-repla...
Good? Bad? Wasn't going to read the post anyway?
www.seoforlunch.com/p/dont-repla...
How I’m Using AI Without Replacing Myself
"Do more with less" is code for “cut headcount.” Let’s make sure yours isn’t on the chopping block. Leverage AI for speed/scale not training your replacement.
www.seoforlunch.com
August 5, 2025 at 3:31 PM
Today, I added a TL;DR option for my own damn newsletter.
Good? Bad? Wasn't going to read the post anyway?
www.seoforlunch.com/p/dont-repla...
Good? Bad? Wasn't going to read the post anyway?
www.seoforlunch.com/p/dont-repla...
Reposted by Nick LeRoy
Which queries will be grounded with search?
You can now paste your queries in bulk, one per line:
grounding.dejan.ai and get classification results for each.
You can now paste your queries in bulk, one per line:
grounding.dejan.ai and get classification results for each.
August 3, 2025 at 5:26 AM
Which queries will be grounded with search?
You can now paste your queries in bulk, one per line:
grounding.dejan.ai and get classification results for each.
You can now paste your queries in bulk, one per line:
grounding.dejan.ai and get classification results for each.
Reposted by Nick LeRoy
A great Sr PPC Manager role, Fully remote (US), paying $115k-135k, just went live yesterday on PPCJobs-dot-com.
Job description/application details 👉 www.ppcjobs.com/job/senior-p...
Tag someone if you know they are looking for a grand senior paid media position!
Job description/application details 👉 www.ppcjobs.com/job/senior-p...
Tag someone if you know they are looking for a grand senior paid media position!
July 31, 2025 at 2:38 PM
A great Sr PPC Manager role, Fully remote (US), paying $115k-135k, just went live yesterday on PPCJobs-dot-com.
Job description/application details 👉 www.ppcjobs.com/job/senior-p...
Tag someone if you know they are looking for a grand senior paid media position!
Job description/application details 👉 www.ppcjobs.com/job/senior-p...
Tag someone if you know they are looking for a grand senior paid media position!