Manos Venieris | noētico lab
@noeticolab.bsky.social
Data meets strategy. Intelligence meets diagnosis.
Stiegler spent his career arguing that when cognitive processes are externalised into technical systems, we lose the savoir-faire, which is the knowing-how-to perform them ourselves.
May 29, 2026 at 4:44 AM
Stiegler spent his career arguing that when cognitive processes are externalised into technical systems, we lose the savoir-faire, which is the knowing-how-to perform them ourselves.
Ran regression on a Search campaign with the BI colleague. Data said there was a problem. Data couldn't say what the problem contained.
The suppressed audience included influencers generating professional referrals attribution couldn't see.
Pearl's Ladder of Causation in a real campaign.
🧵
The suppressed audience included influencers generating professional referrals attribution couldn't see.
Pearl's Ladder of Causation in a real campaign.
🧵
April 21, 2026 at 12:58 PM
Ran regression on a Search campaign with the BI colleague. Data said there was a problem. Data couldn't say what the problem contained.
The suppressed audience included influencers generating professional referrals attribution couldn't see.
Pearl's Ladder of Causation in a real campaign.
🧵
The suppressed audience included influencers generating professional referrals attribution couldn't see.
Pearl's Ladder of Causation in a real campaign.
🧵
The marketing funnel was invented in 1898 for door-to-door salespeople.
One salesperson. One prospect. One call.
That object is now the architecture your entire media budget runs on.
🧵 On what happens when an observation instrument gets mistaken for a diagnostic one.
One salesperson. One prospect. One call.
That object is now the architecture your entire media budget runs on.
🧵 On what happens when an observation instrument gets mistaken for a diagnostic one.
April 17, 2026 at 1:42 PM
The marketing funnel was invented in 1898 for door-to-door salespeople.
One salesperson. One prospect. One call.
That object is now the architecture your entire media budget runs on.
🧵 On what happens when an observation instrument gets mistaken for a diagnostic one.
One salesperson. One prospect. One call.
That object is now the architecture your entire media budget runs on.
🧵 On what happens when an observation instrument gets mistaken for a diagnostic one.
"The most dangerous person in any marketing organisation is not the one who knows only the surface. It's the one who knows just enough to be confident, but not enough to know where their confidence ends."
— from the essay on what the rigour debate missed:
noeticolab.substack.com/p/the-fight-...
— from the essay on what the rigour debate missed:
noeticolab.substack.com/p/the-fight-...
The Marketing Rigour Debate Had a Third Corner
On Ritson, Scaman, and the practitioner the debate forgot
noeticolab.substack.com
April 10, 2026 at 7:32 PM
"The most dangerous person in any marketing organisation is not the one who knows only the surface. It's the one who knows just enough to be confident, but not enough to know where their confidence ends."
— from the essay on what the rigour debate missed:
noeticolab.substack.com/p/the-fight-...
— from the essay on what the rigour debate missed:
noeticolab.substack.com/p/the-fight-...
The CFO asks: "Why is our net margin down for the fourth consecutive month?" The room goes quiet. Nobody lied or was incompetent. But, nobody had done the work of diagnosis.
New essay: The Diagnosis Gap
→https://noeticolab.substack.com/p/the-diagnosis-gap
#marketing #strategy #growth
New essay: The Diagnosis Gap
→https://noeticolab.substack.com/p/the-diagnosis-gap
#marketing #strategy #growth
The Diagnosis Gap
Why brands keep buying campaigns when what they actually need is someone who can read their own data from the inside
noeticolab.substack.com
April 1, 2026 at 6:32 PM
The CFO asks: "Why is our net margin down for the fourth consecutive month?" The room goes quiet. Nobody lied or was incompetent. But, nobody had done the work of diagnosis.
New essay: The Diagnosis Gap
→https://noeticolab.substack.com/p/the-diagnosis-gap
#marketing #strategy #growth
New essay: The Diagnosis Gap
→https://noeticolab.substack.com/p/the-diagnosis-gap
#marketing #strategy #growth
There’s a meeting that happens inside most companies every month.
The numbers are bad. The deck is long.
And the only thing that changes is a CPA target.
The numbers are bad. The deck is long.
And the only thing that changes is a CPA target.
March 23, 2026 at 2:21 PM
There’s a meeting that happens inside most companies every month.
The numbers are bad. The deck is long.
And the only thing that changes is a CPA target.
The numbers are bad. The deck is long.
And the only thing that changes is a CPA target.
Your branded search ROAS looks magnificent.
Almost no one in that room asks: would those conversions have happened anyway?
I call this Demand Laundering, and the mechanism is structural, not accidental.
New essay on measuring it properly: datadada.substack.com/p/demand-lau...
Almost no one in that room asks: would those conversions have happened anyway?
I call this Demand Laundering, and the mechanism is structural, not accidental.
New essay on measuring it properly: datadada.substack.com/p/demand-lau...
Demand Laundering: How Your Agency's Best Dashboard Steals Credit for Work You Already Did
Your branded search ROAS looks magnificent. The question almost no one asks is whether those conversions would have happened anyway. A practical guide to geo holdouts, brand exclusions, and the increm
datadada.substack.com
March 21, 2026 at 11:12 AM
Your branded search ROAS looks magnificent.
Almost no one in that room asks: would those conversions have happened anyway?
I call this Demand Laundering, and the mechanism is structural, not accidental.
New essay on measuring it properly: datadada.substack.com/p/demand-lau...
Almost no one in that room asks: would those conversions have happened anyway?
I call this Demand Laundering, and the mechanism is structural, not accidental.
New essay on measuring it properly: datadada.substack.com/p/demand-lau...
The problem with Donald Trump isn't his politics.
It's that his managerial style isn't unusual. It's just unusually visible.
You've seen this person in a meeting room. And you watched them survive.
A thread on what this has to do with marketing. 🧵
It's that his managerial style isn't unusual. It's just unusually visible.
You've seen this person in a meeting room. And you watched them survive.
A thread on what this has to do with marketing. 🧵
March 12, 2026 at 10:15 AM
The problem with Donald Trump isn't his politics.
It's that his managerial style isn't unusual. It's just unusually visible.
You've seen this person in a meeting room. And you watched them survive.
A thread on what this has to do with marketing. 🧵
It's that his managerial style isn't unusual. It's just unusually visible.
You've seen this person in a meeting room. And you watched them survive.
A thread on what this has to do with marketing. 🧵
The piece I’ve been trying to write for a while is finally up.
It’s about what the dashboard couldn’t tell me no matter how precise it got.
About the panic cycle we built by design rather than by accident.
datadada.substack.com/p/time-is-no...
It’s about what the dashboard couldn’t tell me no matter how precise it got.
About the panic cycle we built by design rather than by accident.
datadada.substack.com/p/time-is-no...
Time Is Not Your Enemy. Panic Is.
On what the dashboard couldn't tell us, the panic cycle we built by design, and what I had to unlearn
datadada.substack.com
March 8, 2026 at 8:29 AM
The piece I’ve been trying to write for a while is finally up.
It’s about what the dashboard couldn’t tell me no matter how precise it got.
About the panic cycle we built by design rather than by accident.
datadada.substack.com/p/time-is-no...
It’s about what the dashboard couldn’t tell me no matter how precise it got.
About the panic cycle we built by design rather than by accident.
datadada.substack.com/p/time-is-no...
Nobody in your organisation is being paid to digest.
Everyone is being paid to deliver.
That gap is where most brand strategies quietly die.
New piece on why templates, AI tools, and borrowed frameworks keep failing the brands that need them most.
open.substack.com/pub/datadada...
Everyone is being paid to deliver.
That gap is where most brand strategies quietly die.
New piece on why templates, AI tools, and borrowed frameworks keep failing the brands that need them most.
open.substack.com/pub/datadada...
Why Templates and AI Prompts Won't Fix Your Declining Brand
The strategic shortcuts feel like progress. They're not. On speed theater, borrowed thinking, and the digestion nobody in your organisation is being paid to do.
open.substack.com
March 6, 2026 at 7:28 AM
Nobody in your organisation is being paid to digest.
Everyone is being paid to deliver.
That gap is where most brand strategies quietly die.
New piece on why templates, AI tools, and borrowed frameworks keep failing the brands that need them most.
open.substack.com/pub/datadada...
Everyone is being paid to deliver.
That gap is where most brand strategies quietly die.
New piece on why templates, AI tools, and borrowed frameworks keep failing the brands that need them most.
open.substack.com/pub/datadada...
I tested an AI generator, Google Labs’ Pomelli on a real brand with heritage, tension, and history.
The result was generic, but that’s the point.
The real shift isn’t the tool. It’s how many companies no longer expect deep strategic work.
The result was generic, but that’s the point.
The real shift isn’t the tool. It’s how many companies no longer expect deep strategic work.
Branding with AI Tools: The Three-Button Illusion
Google Labs’ Pomelli, “brand DNA” generators, and the shrinking market for deep work.
open.substack.com
February 27, 2026 at 1:30 PM
I tested an AI generator, Google Labs’ Pomelli on a real brand with heritage, tension, and history.
The result was generic, but that’s the point.
The real shift isn’t the tool. It’s how many companies no longer expect deep strategic work.
The result was generic, but that’s the point.
The real shift isn’t the tool. It’s how many companies no longer expect deep strategic work.
And right after listing down the concerns about advertising in an LLM (datadada.substack.com/p…):
Anthropic releases this funny but sharp ad, that makes this dystopia more digestible:
https://youtu.be/FBSam25u8O4
Anthropic releases this funny but sharp ad, that makes this dystopia more digestible:
https://youtu.be/FBSam25u8O4
How can I communicate better with my mom?
YouTube video by Anthropic
youtu.be
February 5, 2026 at 4:59 AM
And right after listing down the concerns about advertising in an LLM (datadada.substack.com/p…):
Anthropic releases this funny but sharp ad, that makes this dystopia more digestible:
https://youtu.be/FBSam25u8O4
Anthropic releases this funny but sharp ad, that makes this dystopia more digestible:
https://youtu.be/FBSam25u8O4
In the article below, there’s this phrase which is more significant than it appears:
“In China, there’s a small but growing consumer interest in “new” local luxury brands.”
substack.com/@datadada/no...
“In China, there’s a small but growing consumer interest in “new” local luxury brands.”
substack.com/@datadada/no...
data DADAism (@datadada)
In the article below, there’s this phrase which is more significant than it appears:
“In China, there’s a small but growing consumer interest in “new” local luxury brands.”
They mention external r...
substack.com
January 15, 2026 at 7:05 AM
In the article below, there’s this phrase which is more significant than it appears:
“In China, there’s a small but growing consumer interest in “new” local luxury brands.”
substack.com/@datadada/no...
“In China, there’s a small but growing consumer interest in “new” local luxury brands.”
substack.com/@datadada/no...
The False Consensus Effect in Marketing. You’re not your audience. So when you say “I like it” or “I don’t like it,” you’re projecting aesthetic bias, not evaluating effectiveness.
open.substack.com/pub/datadada...
open.substack.com/pub/datadada...
The False Consensus Effect in Marketing
The dangerous truth about creative decisions (and why your taste might be sabotaging your campaigns)
open.substack.com
October 7, 2025 at 11:05 AM
The False Consensus Effect in Marketing. You’re not your audience. So when you say “I like it” or “I don’t like it,” you’re projecting aesthetic bias, not evaluating effectiveness.
open.substack.com/pub/datadada...
open.substack.com/pub/datadada...
🦋 Data Dadaism News - September 19, 2025
📊 Important updates from Google Ads worth monitoring • Key question: Which changes impact your campaigns most?
#DigitalAdvertising #PPC #MarketingNews 🧵
📊 Important updates from Google Ads worth monitoring • Key question: Which changes impact your campaigns most?
#DigitalAdvertising #PPC #MarketingNews 🧵
September 19, 2025 at 3:29 PM
🦋 Data Dadaism News - September 19, 2025
📊 Important updates from Google Ads worth monitoring • Key question: Which changes impact your campaigns most?
#DigitalAdvertising #PPC #MarketingNews 🧵
📊 Important updates from Google Ads worth monitoring • Key question: Which changes impact your campaigns most?
#DigitalAdvertising #PPC #MarketingNews 🧵
🦋 Data Dadaism News - September 12, 2025
📊 Important updates from Google Ads worth monitoring • Technical changes ahead - check your integrations • Key question: Do your APIs and tracking need updates?
#DigitalAdvertising #PPC #MarketingNews 🧵
📊 Important updates from Google Ads worth monitoring • Technical changes ahead - check your integrations • Key question: Do your APIs and tracking need updates?
#DigitalAdvertising #PPC #MarketingNews 🧵
September 12, 2025 at 9:12 AM
🦋 Data Dadaism News - September 12, 2025
📊 Important updates from Google Ads worth monitoring • Technical changes ahead - check your integrations • Key question: Do your APIs and tracking need updates?
#DigitalAdvertising #PPC #MarketingNews 🧵
📊 Important updates from Google Ads worth monitoring • Technical changes ahead - check your integrations • Key question: Do your APIs and tracking need updates?
#DigitalAdvertising #PPC #MarketingNews 🧵
Google Ads AI Max: 25 Years of Search Advertising Evolution Unveiled
open.substack.com/pub/datadada...
open.substack.com/pub/datadada...
Google Ads AI Max: 25 Years of Search Advertising Evolution Unveiled
Why the latest “smart” ad update matters, and how it caps a quarter‑century of Google reshaping digital marketing.
open.substack.com
September 10, 2025 at 2:06 PM
Google Ads AI Max: 25 Years of Search Advertising Evolution Unveiled
open.substack.com/pub/datadada...
open.substack.com/pub/datadada...
🦋 Data Dadaism News - September 07, 2025
🔥 9 high-impact changes detected across Meta Ads, Google Ads • Technical changes ahead - check your integrations • Key question: Should you redistribute budget between Google and Meta?
#DigitalAdvertising #PPC #MarketingNews 🧵
🔥 9 high-impact changes detected across Meta Ads, Google Ads • Technical changes ahead - check your integrations • Key question: Should you redistribute budget between Google and Meta?
#DigitalAdvertising #PPC #MarketingNews 🧵
September 7, 2025 at 6:23 PM
🦋 Data Dadaism News - September 07, 2025
🔥 9 high-impact changes detected across Meta Ads, Google Ads • Technical changes ahead - check your integrations • Key question: Should you redistribute budget between Google and Meta?
#DigitalAdvertising #PPC #MarketingNews 🧵
🔥 9 high-impact changes detected across Meta Ads, Google Ads • Technical changes ahead - check your integrations • Key question: Should you redistribute budget between Google and Meta?
#DigitalAdvertising #PPC #MarketingNews 🧵
I wasn’t and didn’t intend to make a quick response to Google Marketing Live 2025. But I didn’t just suspect, it was obvious to me that GML2025 opened with a sense of urgency. Aside from my urgency to make a total career switch, ASAP.
GML 2025 AI, Antitrust, and Google’s New Ads World
I wasn’t and didn’t intend to make a quick response to Google Marketing Live 2025.
open.substack.com
May 26, 2025 at 3:03 AM
I wasn’t and didn’t intend to make a quick response to Google Marketing Live 2025. But I didn’t just suspect, it was obvious to me that GML2025 opened with a sense of urgency. Aside from my urgency to make a total career switch, ASAP.
The future proof success factor brand-building is traded for bid adjustments, optimizing for what algorithms value instead of human truths. Algorithms don’t buy products—people do (and they’re gloriously unpredictable). Read my article:
The Performancification of Marketing and the Rise of the Dashboard Marketer
On a crowded Athens bus some days ago, I overheard a woman say:
medium.com
April 24, 2025 at 6:27 AM
The future proof success factor brand-building is traded for bid adjustments, optimizing for what algorithms value instead of human truths. Algorithms don’t buy products—people do (and they’re gloriously unpredictable). Read my article:
“After all, if everyone has access to the same AI, true originality might just become the ultimate competitive advantage.”
Generative AI: Enhancing Creativity or Flattening Originality?
Generative AI: Enhancing Creativity or Flattening Originality? The short and easy answer is "both," of course, or "it depends," but let's unpack a list of recent research and a dash of existential dre...
www.linkedin.com
April 9, 2025 at 8:36 PM
“After all, if everyone has access to the same AI, true originality might just become the ultimate competitive advantage.”
Do we and should we trust the ad platforms to spot, correct and communicate their ML algorithm biases? It was a university research team that revealed the gender bias in job ads, not Facebook’s own engineers. www.wordstream.com/blog/ws/2023...
7 Serious Risks You Face Using AI for Marketing | WordStream
These seven risks of AI for marketing could land you in hot water. Learn how to spot and avoid them here.
www.wordstream.com
April 6, 2025 at 6:25 PM
Do we and should we trust the ad platforms to spot, correct and communicate their ML algorithm biases? It was a university research team that revealed the gender bias in job ads, not Facebook’s own engineers. www.wordstream.com/blog/ws/2023...
Nice move Duckduckgo! www.searchenginejournal.com/duckduckgo-e...
DuckDuckGo Enters The AI Race With DuckAssist
DuckDuckGo launches DuckAssist, a new AI-assisted feature that generates natural language answers using Wikipedia.
www.searchenginejournal.com
March 7, 2025 at 6:01 AM
Nice move Duckduckgo! www.searchenginejournal.com/duckduckgo-e...
We needed automation in period of time when context was not as necessary to drive attention, but just personalisation. Now we need more context thankfully and this requires literacy #digitalmarketing #social-science searchengineland.com/in-2025-the-...
In 2025, the AI-infused world will require humans bring strategy and judgement
The new marketer is “Position-less” empowered to achieve unprecedented levels of efficiency, execution, and personalization.
searchengineland.com
December 13, 2024 at 8:42 PM
We needed automation in period of time when context was not as necessary to drive attention, but just personalisation. Now we need more context thankfully and this requires literacy #digitalmarketing #social-science searchengineland.com/in-2025-the-...