Podcast Junkies
@podcastjunkies.bsky.social
Reposted by Podcast Junkies
Signal #41: Geography beats gender in podcast ad targeting. Today: Podscribe's Q3 benchmark · Westwood One's attribution data. https://www.thepodosphere.com/signal/2026-10-13-signal-41-geography-beats-gender-in-podcast-ad?utm_source=bluesky&utm_medium=social&utm_campaign=signal-41-2026-10-13
October 13, 2026 at 8:41 PM
Signal #41: Geography beats gender in podcast ad targeting. Today: Podscribe's Q3 benchmark · Westwood One's attribution data. https://www.thepodosphere.com/signal/2026-10-13-signal-41-geography-beats-gender-in-podcast-ad?utm_source=bluesky&utm_medium=social&utm_campaign=signal-41-2026-10-13
Reposted by Podcast Junkies
Just added to The Podosphere: PodSEO
PodSEO is a podcast growth platform offering search and AI discoverability tracking.
See it: https://www.thepodosphere.com/company/podseo?utm_source=bluesky&utm_medium=social&utm_campaign=just-added
PodSEO is a podcast growth platform offering search and AI discoverability tracking.
See it: https://www.thepodosphere.com/company/podseo?utm_source=bluesky&utm_medium=social&utm_campaign=just-added
October 5, 2026 at 10:46 PM
Just added to The Podosphere: PodSEO
PodSEO is a podcast growth platform offering search and AI discoverability tracking.
See it: https://www.thepodosphere.com/company/podseo?utm_source=bluesky&utm_medium=social&utm_campaign=just-added
PodSEO is a podcast growth platform offering search and AI discoverability tracking.
See it: https://www.thepodosphere.com/company/podseo?utm_source=bluesky&utm_medium=social&utm_campaign=just-added
Reposted by Podcast Junkies
Just added to The Podosphere: RØDE Microphones
RØDE Microphones makes podcast recording equipment.
See it: https://www.thepodosphere.com/company/rode?utm_source=bluesky&utm_medium=social&utm_campaign=just-added
RØDE Microphones makes podcast recording equipment.
See it: https://www.thepodosphere.com/company/rode?utm_source=bluesky&utm_medium=social&utm_campaign=just-added
October 6, 2026 at 2:00 PM
Just added to The Podosphere: RØDE Microphones
RØDE Microphones makes podcast recording equipment.
See it: https://www.thepodosphere.com/company/rode?utm_source=bluesky&utm_medium=social&utm_campaign=just-added
RØDE Microphones makes podcast recording equipment.
See it: https://www.thepodosphere.com/company/rode?utm_source=bluesky&utm_medium=social&utm_campaign=just-added
Reposted by Podcast Junkies
Signal #37: Netflix cracks podcast top 3 in year one. https://www.thepodosphere.com/signal/2026-10-02-signal-37-netflix-cracks-podcast-top-3-in-year?utm_source=bluesky&utm_medium=social&utm_campaign=signal-37-2026-10-02
October 4, 2026 at 5:04 PM
Signal #37: Netflix cracks podcast top 3 in year one. https://www.thepodosphere.com/signal/2026-10-02-signal-37-netflix-cracks-podcast-top-3-in-year?utm_source=bluesky&utm_medium=social&utm_campaign=signal-37-2026-10-02
Reposted by Podcast Junkies
SiriusXM says podcast revenue is up 30% YoY.
Audioboom’s H1 revenue also rose 30% to 5.7M, with adjusted EBITDA up 80%. The signal: operators need a standalone revenue story—not a vague place inside a larger audio bundle.
Full breakdown in today’s Signal → thepodosphere.com/signal
Audioboom’s H1 revenue also rose 30% to 5.7M, with adjusted EBITDA up 80%. The signal: operators need a standalone revenue story—not a vague place inside a larger audio bundle.
Full breakdown in today’s Signal → thepodosphere.com/signal
July 31, 2026 at 8:49 PM
SiriusXM says podcast revenue is up 30% YoY.
Audioboom’s H1 revenue also rose 30% to 5.7M, with adjusted EBITDA up 80%. The signal: operators need a standalone revenue story—not a vague place inside a larger audio bundle.
Full breakdown in today’s Signal → thepodosphere.com/signal
Audioboom’s H1 revenue also rose 30% to 5.7M, with adjusted EBITDA up 80%. The signal: operators need a standalone revenue story—not a vague place inside a larger audio bundle.
Full breakdown in today’s Signal → thepodosphere.com/signal
Reposted by Podcast Junkies
87% say a podcast newsletter has led them to an episode. 19% subscribed, then left.
Newsletters are owned audience infrastructure: retention, feedback, and better programming.
Signal #35: Blubrry pricing, iHeart video RSS, Auphonic captions.
thepodosphere.com/signal
Newsletters are owned audience infrastructure: retention, feedback, and better programming.
Signal #35: Blubrry pricing, iHeart video RSS, Auphonic captions.
thepodosphere.com/signal
July 30, 2026 at 6:44 PM
87% say a podcast newsletter has led them to an episode. 19% subscribed, then left.
Newsletters are owned audience infrastructure: retention, feedback, and better programming.
Signal #35: Blubrry pricing, iHeart video RSS, Auphonic captions.
thepodosphere.com/signal
Newsletters are owned audience infrastructure: retention, feedback, and better programming.
Signal #35: Blubrry pricing, iHeart video RSS, Auphonic captions.
thepodosphere.com/signal
Reposted by Podcast Junkies
1 in 50 programmatic ads may be mislabeled.\n\nRedCircle’s Mic Check verifies incoming-ad metadata. Gambling can be tagged as financial planning, and a bad label can bypass the publisher’s filter.\n\nNew Signal: thepodosphere.com/signal
July 28, 2026 at 9:45 PM
1 in 50 programmatic ads may be mislabeled.\n\nRedCircle’s Mic Check verifies incoming-ad metadata. Gambling can be tagged as financial planning, and a bad label can bypass the publisher’s filter.\n\nNew Signal: thepodosphere.com/signal
1/ What if I told you the secret to surviving chaos, sparking creativity, and building a passionate following begins with knitting needles, 9/11, and classic literature? 🧵 A story of curiosity, tragedy, and transformation unraveled in this episode… read on.
#PodcastJunkies
#PodcastJunkies
July 26, 2026 at 3:41 AM
1/ What if I told you the secret to surviving chaos, sparking creativity, and building a passionate following begins with knitting needles, 9/11, and classic literature? 🧵 A story of curiosity, tragedy, and transformation unraveled in this episode… read on.
#PodcastJunkies
#PodcastJunkies
Reposted by Podcast Junkies
An ad-skipping app logs as Safari v604.1.
Downloads: unchanged. Ad revenue: degraded.
YouTube reaches 82% of podcast listeners monthly. Audio podcasting: 36%.
IAB Measurement v2.3 in public comment. AMP Accords land tomorrow.
Today's Signal → thepodosphere.com/signal
Downloads: unchanged. Ad revenue: degraded.
YouTube reaches 82% of podcast listeners monthly. Audio podcasting: 36%.
IAB Measurement v2.3 in public comment. AMP Accords land tomorrow.
Today's Signal → thepodosphere.com/signal
July 22, 2026 at 8:54 PM
An ad-skipping app logs as Safari v604.1.
Downloads: unchanged. Ad revenue: degraded.
YouTube reaches 82% of podcast listeners monthly. Audio podcasting: 36%.
IAB Measurement v2.3 in public comment. AMP Accords land tomorrow.
Today's Signal → thepodosphere.com/signal
Downloads: unchanged. Ad revenue: degraded.
YouTube reaches 82% of podcast listeners monthly. Audio podcasting: 36%.
IAB Measurement v2.3 in public comment. AMP Accords land tomorrow.
Today's Signal → thepodosphere.com/signal
Reposted by Podcast Junkies
YouTube just overtook Spotify for podcast viewing.
700M hours of podcasts on YouTube TV screens/month — up 70% YoY.
Also: an iOS app that strips host-read ads just launched and can't be blocked. Netflix moved the podcast charts.
Full breakdown → thepodosphere.com/signal
700M hours of podcasts on YouTube TV screens/month — up 70% YoY.
Also: an iOS app that strips host-read ads just launched and can't be blocked. Netflix moved the podcast charts.
Full breakdown → thepodosphere.com/signal
July 20, 2026 at 8:51 PM
YouTube just overtook Spotify for podcast viewing.
700M hours of podcasts on YouTube TV screens/month — up 70% YoY.
Also: an iOS app that strips host-read ads just launched and can't be blocked. Netflix moved the podcast charts.
Full breakdown → thepodosphere.com/signal
700M hours of podcasts on YouTube TV screens/month — up 70% YoY.
Also: an iOS app that strips host-read ads just launched and can't be blocked. Netflix moved the podcast charts.
Full breakdown → thepodosphere.com/signal
Reposted by Podcast Junkies
Nielsen called audio the “bedrock” of podcasting — 90% of monthly consumers choose to listen.
Meanwhile: YouTube passed Spotify in the UK for the first time. And 85% of UK listeners oppose AI podcast hosts.
All in today's Signal. thepodosphere.com/signal
Meanwhile: YouTube passed Spotify in the UK for the first time. And 85% of UK listeners oppose AI podcast hosts.
All in today's Signal. thepodosphere.com/signal
July 17, 2026 at 10:54 PM
Nielsen called audio the “bedrock” of podcasting — 90% of monthly consumers choose to listen.
Meanwhile: YouTube passed Spotify in the UK for the first time. And 85% of UK listeners oppose AI podcast hosts.
All in today's Signal. thepodosphere.com/signal
Meanwhile: YouTube passed Spotify in the UK for the first time. And 85% of UK listeners oppose AI podcast hosts.
All in today's Signal. thepodosphere.com/signal
Reposted by Podcast Junkies
Triton Digital called category targeting “table stakes” — then launched emotional-tone targeting and Amazon DSP integration in the same day.
Meanwhile: WARC puts YouTube at $40bn in ad value. TikTok is on track to pass it by 2030.
All in today's Signal. thepodosphere.com/signal
Meanwhile: WARC puts YouTube at $40bn in ad value. TikTok is on track to pass it by 2030.
All in today's Signal. thepodosphere.com/signal
July 17, 2026 at 10:43 PM
Triton Digital called category targeting “table stakes” — then launched emotional-tone targeting and Amazon DSP integration in the same day.
Meanwhile: WARC puts YouTube at $40bn in ad value. TikTok is on track to pass it by 2030.
All in today's Signal. thepodosphere.com/signal
Meanwhile: WARC puts YouTube at $40bn in ad value. TikTok is on track to pass it by 2030.
All in today's Signal. thepodosphere.com/signal
Reposted by Podcast Junkies
Netflix buried podcast data in H1 2026. All video podcasts hidden under other shows.
Nielsen: 90% of podcast consumers still choose audio.
Pragmatic Engineer quit Spotify video. ekoz.ai enters host-read ads with AI voice cloning.
Todays Signal: thepodosphere.com/signal
Nielsen: 90% of podcast consumers still choose audio.
Pragmatic Engineer quit Spotify video. ekoz.ai enters host-read ads with AI voice cloning.
Todays Signal: thepodosphere.com/signal
July 17, 2026 at 8:50 PM
Netflix buried podcast data in H1 2026. All video podcasts hidden under other shows.
Nielsen: 90% of podcast consumers still choose audio.
Pragmatic Engineer quit Spotify video. ekoz.ai enters host-read ads with AI voice cloning.
Todays Signal: thepodosphere.com/signal
Nielsen: 90% of podcast consumers still choose audio.
Pragmatic Engineer quit Spotify video. ekoz.ai enters host-read ads with AI voice cloning.
Todays Signal: thepodosphere.com/signal
Reposted by Podcast Junkies
Two studies today: 61% of listeners couldn't tell AI narration from human. After hearing it, 65% want more.
Audioboom: +84% YoY downloads in Q2. Oxford Road's measurement paper drops next week. 30s ads beat 60s on ROI.
Full breakdown in today's Signal → thepodosphere.com/signal
Audioboom: +84% YoY downloads in Q2. Oxford Road's measurement paper drops next week. 30s ads beat 60s on ROI.
Full breakdown in today's Signal → thepodosphere.com/signal
July 15, 2026 at 8:54 PM
Two studies today: 61% of listeners couldn't tell AI narration from human. After hearing it, 65% want more.
Audioboom: +84% YoY downloads in Q2. Oxford Road's measurement paper drops next week. 30s ads beat 60s on ROI.
Full breakdown in today's Signal → thepodosphere.com/signal
Audioboom: +84% YoY downloads in Q2. Oxford Road's measurement paper drops next week. 30s ads beat 60s on ROI.
Full breakdown in today's Signal → thepodosphere.com/signal
Reposted by Podcast Junkies
Podcast ad interest at a 12-year high — 76% of agencies buy podcast ads, 5x more than 12 years ago.
46% of listeners would skip an AI-hosted show. Authenticity beats celebrity.
Apple Podcasts video in public beta. Podtrac launches free cross-promo.
Full breakdown → thepodosphere.com/signal
46% of listeners would skip an AI-hosted show. Authenticity beats celebrity.
Apple Podcasts video in public beta. Podtrac launches free cross-promo.
Full breakdown → thepodosphere.com/signal
July 14, 2026 at 8:54 PM
Podcast ad interest at a 12-year high — 76% of agencies buy podcast ads, 5x more than 12 years ago.
46% of listeners would skip an AI-hosted show. Authenticity beats celebrity.
Apple Podcasts video in public beta. Podtrac launches free cross-promo.
Full breakdown → thepodosphere.com/signal
46% of listeners would skip an AI-hosted show. Authenticity beats celebrity.
Apple Podcasts video in public beta. Podtrac launches free cross-promo.
Full breakdown → thepodosphere.com/signal
Reposted by Podcast Junkies
iHeart shows run 44% ads. Industry average: 10.2%. Megaphone drops VAST tags — effective Friday.
Buzzcast is back on Spotify after Buzzsprout's platform protest worked. Attention spans aren't dying — listeners are choosing.
Today's Signal → thepodosphere.com/signal
Buzzcast is back on Spotify after Buzzsprout's platform protest worked. Attention spans aren't dying — listeners are choosing.
Today's Signal → thepodosphere.com/signal
July 13, 2026 at 8:46 PM
iHeart shows run 44% ads. Industry average: 10.2%. Megaphone drops VAST tags — effective Friday.
Buzzcast is back on Spotify after Buzzsprout's platform protest worked. Attention spans aren't dying — listeners are choosing.
Today's Signal → thepodosphere.com/signal
Buzzcast is back on Spotify after Buzzsprout's platform protest worked. Attention spans aren't dying — listeners are choosing.
Today's Signal → thepodosphere.com/signal
Reposted by Podcast Junkies
Podcast advertisers are funding the wrong shows.
Triton Demos+ shows Black and Asian American listeners over-index on life insurance and wireless switching — premium CPM categories — yet those shows stay underfunded.
Today's Signal → thepodosphere.com/signal
Triton Demos+ shows Black and Asian American listeners over-index on life insurance and wireless switching — premium CPM categories — yet those shows stay underfunded.
Today's Signal → thepodosphere.com/signal
July 10, 2026 at 8:45 PM
Podcast advertisers are funding the wrong shows.
Triton Demos+ shows Black and Asian American listeners over-index on life insurance and wireless switching — premium CPM categories — yet those shows stay underfunded.
Today's Signal → thepodosphere.com/signal
Triton Demos+ shows Black and Asian American listeners over-index on life insurance and wireless switching — premium CPM categories — yet those shows stay underfunded.
Today's Signal → thepodosphere.com/signal
Reposted by Podcast Junkies
YouTube overtook Spotify in the UK — 29% vs 28% for podcast listening.
Apple Podcasts still leads UK downloads at 37.5%. YouTube doesn't appear there at all.
Video ads drive 1.5x more purchases than audio.
Full breakdown in today's Signal -> thepodosphere.com/signal
Apple Podcasts still leads UK downloads at 37.5%. YouTube doesn't appear there at all.
Video ads drive 1.5x more purchases than audio.
Full breakdown in today's Signal -> thepodosphere.com/signal
July 9, 2026 at 8:51 PM
YouTube overtook Spotify in the UK — 29% vs 28% for podcast listening.
Apple Podcasts still leads UK downloads at 37.5%. YouTube doesn't appear there at all.
Video ads drive 1.5x more purchases than audio.
Full breakdown in today's Signal -> thepodosphere.com/signal
Apple Podcasts still leads UK downloads at 37.5%. YouTube doesn't appear there at all.
Video ads drive 1.5x more purchases than audio.
Full breakdown in today's Signal -> thepodosphere.com/signal
Reposted by Podcast Junkies
The Podcast Atlas Part Two landed today: audio builds trust, video converts.
Amazon's $60B DSP opened to Spotify podcast audio. Video drives +50% purchases. 73% of audio fans follow hosts into video.
Full breakdown in today's Signal → thepodosphere.com/signal
Amazon's $60B DSP opened to Spotify podcast audio. Video drives +50% purchases. 73% of audio fans follow hosts into video.
Full breakdown in today's Signal → thepodosphere.com/signal
July 8, 2026 at 8:55 PM
The Podcast Atlas Part Two landed today: audio builds trust, video converts.
Amazon's $60B DSP opened to Spotify podcast audio. Video drives +50% purchases. 73% of audio fans follow hosts into video.
Full breakdown in today's Signal → thepodosphere.com/signal
Amazon's $60B DSP opened to Spotify podcast audio. Video drives +50% purchases. 73% of audio fans follow hosts into video.
Full breakdown in today's Signal → thepodosphere.com/signal
Reposted by Podcast Junkies
Spotify for Creators at its worst episode share since 2021: 19.8% of new podcasts in June.
Also today: AdsWizz extends European ad-tech deals. A new B2B Podcast Index ignores downloads. Podcast Movement NYC opens agenda voting.
Full breakdown in today's Signal → thepodosphere.com/signal
Also today: AdsWizz extends European ad-tech deals. A new B2B Podcast Index ignores downloads. Podcast Movement NYC opens agenda voting.
Full breakdown in today's Signal → thepodosphere.com/signal
July 7, 2026 at 8:55 PM
Spotify for Creators at its worst episode share since 2021: 19.8% of new podcasts in June.
Also today: AdsWizz extends European ad-tech deals. A new B2B Podcast Index ignores downloads. Podcast Movement NYC opens agenda voting.
Full breakdown in today's Signal → thepodosphere.com/signal
Also today: AdsWizz extends European ad-tech deals. A new B2B Podcast Index ignores downloads. Podcast Movement NYC opens agenda voting.
Full breakdown in today's Signal → thepodosphere.com/signal
Reposted by Podcast Junkies
Spotify just opened podcast ad inventory to Amazon DSP — 90% of podcast listeners are unreachable through music-only buys.
Sounds Profitable's Podcast Atlas: 77% full listener attention, 31% ad skepticism (vs 42% on Facebook).
Full breakdown in today's Signal → thepodosphere.com/signal
Sounds Profitable's Podcast Atlas: 77% full listener attention, 31% ad skepticism (vs 42% on Facebook).
Full breakdown in today's Signal → thepodosphere.com/signal
July 6, 2026 at 8:52 PM
Spotify just opened podcast ad inventory to Amazon DSP — 90% of podcast listeners are unreachable through music-only buys.
Sounds Profitable's Podcast Atlas: 77% full listener attention, 31% ad skepticism (vs 42% on Facebook).
Full breakdown in today's Signal → thepodosphere.com/signal
Sounds Profitable's Podcast Atlas: 77% full listener attention, 31% ad skepticism (vs 42% on Facebook).
Full breakdown in today's Signal → thepodosphere.com/signal
Reposted by Podcast Junkies
The Podcast Atlas just dropped. 5,000+ surveyed.
73% of listeners follow creators across formats.
YouTube = 40% of podcast discovery. Spotify-found listeners score 58 brand receptivity vs 35 baseline.
Full breakdown in Signal → thepodosphere.com/signal
73% of listeners follow creators across formats.
YouTube = 40% of podcast discovery. Spotify-found listeners score 58 brand receptivity vs 35 baseline.
Full breakdown in Signal → thepodosphere.com/signal
July 3, 2026 at 8:56 PM
The Podcast Atlas just dropped. 5,000+ surveyed.
73% of listeners follow creators across formats.
YouTube = 40% of podcast discovery. Spotify-found listeners score 58 brand receptivity vs 35 baseline.
Full breakdown in Signal → thepodosphere.com/signal
73% of listeners follow creators across formats.
YouTube = 40% of podcast discovery. Spotify-found listeners score 58 brand receptivity vs 35 baseline.
Full breakdown in Signal → thepodosphere.com/signal
Reposted by Podcast Junkies
Spotify podcast listening: -26% YoY (Buzzsprout), -40% YoY (Transistor). Overcast: +28% YoY.
Sounds Profitable's Podcast Atlas: audio earns the highest trust of any format, but video converts faster. No format does the full job.
Full breakdown in today's Signal → thepodosphere.com/signal
Sounds Profitable's Podcast Atlas: audio earns the highest trust of any format, but video converts faster. No format does the full job.
Full breakdown in today's Signal → thepodosphere.com/signal
July 2, 2026 at 8:49 PM
Spotify podcast listening: -26% YoY (Buzzsprout), -40% YoY (Transistor). Overcast: +28% YoY.
Sounds Profitable's Podcast Atlas: audio earns the highest trust of any format, but video converts faster. No format does the full job.
Full breakdown in today's Signal → thepodosphere.com/signal
Sounds Profitable's Podcast Atlas: audio earns the highest trust of any format, but video converts faster. No format does the full job.
Full breakdown in today's Signal → thepodosphere.com/signal
Reposted by Podcast Junkies
Riverside called itself 'the first agentic podcast platform.'
What ships today:
- Rebuilt studio + AI editor
- Auto-post everywhere after recording
- MCP for Claude + ChatGPT
Also: ARM -> Miroma ($750M+). Podcast Atlas drops 2pm ET.
Full breakdown in today's Signal -> thepodosphere.com/signal
What ships today:
- Rebuilt studio + AI editor
- Auto-post everywhere after recording
- MCP for Claude + ChatGPT
Also: ARM -> Miroma ($750M+). Podcast Atlas drops 2pm ET.
Full breakdown in today's Signal -> thepodosphere.com/signal
July 1, 2026 at 8:53 PM
Riverside called itself 'the first agentic podcast platform.'
What ships today:
- Rebuilt studio + AI editor
- Auto-post everywhere after recording
- MCP for Claude + ChatGPT
Also: ARM -> Miroma ($750M+). Podcast Atlas drops 2pm ET.
Full breakdown in today's Signal -> thepodosphere.com/signal
What ships today:
- Rebuilt studio + AI editor
- Auto-post everywhere after recording
- MCP for Claude + ChatGPT
Also: ARM -> Miroma ($750M+). Podcast Atlas drops 2pm ET.
Full breakdown in today's Signal -> thepodosphere.com/signal
Reposted by Podcast Junkies
YouGov's 2026 report: podcast ads are the most-skipped format. But 60% of listeners still converted. 55% of habitual skippers have bought.
Today's Signal: YouTube = 40% of podcast discovery, $9.2B podcast economy, SpotsNow in Claude+ChatGPT.
Full breakdown → thepodosphere.com/signal
Today's Signal: YouTube = 40% of podcast discovery, $9.2B podcast economy, SpotsNow in Claude+ChatGPT.
Full breakdown → thepodosphere.com/signal
June 30, 2026 at 8:52 PM
YouGov's 2026 report: podcast ads are the most-skipped format. But 60% of listeners still converted. 55% of habitual skippers have bought.
Today's Signal: YouTube = 40% of podcast discovery, $9.2B podcast economy, SpotsNow in Claude+ChatGPT.
Full breakdown → thepodosphere.com/signal
Today's Signal: YouTube = 40% of podcast discovery, $9.2B podcast economy, SpotsNow in Claude+ChatGPT.
Full breakdown → thepodosphere.com/signal