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sparkadvocacy.bsky.social
spark*advocacy
@sparkadvocacy.bsky.social
A public affairs, communications + advertising agency in Ottawa.

🔗 https://sparkadvocacy.ca
Meet Leah, our newest Account Director! 👋

With 15 years of experience across client services, operations, business development, and agency leadership, Leah brings a thoughtful, people-first approach to every partnership.
September 24, 2026 at 4:05 PM
The future of Canada’s four largest airports is making headlines — but what do Canadians think?

New spark* polling finds that 3 out of 4 Canadians are open to a different model for operating airports.

Read more from Bruce Anderson: sparkadvocacy.ca/insights/202...
September 22, 2026 at 6:45 PM
A Canadian mining leader, lighting up Times Square 🗽🇨🇦

Proud to partner with Agnico Eagle. Canada’s largest mining company and one of the world’s leading gold producers 🥇

Even prouder to help tell their story on the NYSE board in Times Square.
September 17, 2026 at 4:06 PM
Meet Michelle, the newest member of the spark* targeting team! 👋

Michelle is a strategist and creative thinker who brings a data-driven approach to media planning. From digital and social to programmatic and out-of-home, she knows how to reach the right audiences and make every media dollar count.
September 10, 2026 at 1:45 PM
Reposted by spark*advocacy
Latest @sparkadvocacy.bsky.social survey via @dornochbruce.bsky.social: Canadians prefer trade peace, but are ready to defend ourselves with whatever it takes.
80% willing to tax or limit exports of oil, canola, potash & electricity.... bruce728.substack.com/p/canadians-...
Canadians prefer trade peace, but are ready to defend ourselves with whatever it takes.
80% are willing to tax or limit exports of oil, canola, potash and electricity, and end purchases of US military equipment.
bruce728.substack.com
September 6, 2026 at 2:25 PM
80% of Canadians are willing to tax or limit exports of oil, canola, potash, and electricity, and end purchases of US military equipment.

Canadians want trade peace, but they are also prepared to defend themselves.

Read more from Bruce Anderson: sparkadvocacy.ca/insights/202...
September 8, 2026 at 8:34 PM
Meet Rachel! 👋

With a background in Photography and Advertising, Rachel brings an artistic eye and creative vision to every project, from the first sketch to the final export.

Rachel first joined us as in intern in April, and we're thrilled to now welcome her to the spark* team full time!
August 18, 2026 at 8:02 PM
Our latest spark* insights shows that, with the Liberals leading by 19 points nationally, the mood heading into the by-elections is looking more “steady on” than “listen up.”

Read more from Bruce Anderson: sparkadvocacy.ca/insights/202...
August 11, 2026 at 3:29 PM
Our latest spark*insights survey finds that Canadians aren't flinching, panicking, or capitulating in the face of Trump's pressure tactics. Trump's schtick is getting old.

Read more from Bruce Anderson: sparkadvocacy.ca/insights/202...
August 7, 2026 at 8:15 PM
Our latest spark*insights survey finds that two-thirds of Canadians would prefer a government led by Mark Carney over one led by Pierre Poilievre.

Read more from Bruce Anderson: sparkadvocacy.ca/insights/202...
July 21, 2026 at 8:14 PM
Instagram’s new “Customizable Feed” lets users shape their own algorithm. What does that mean for content creators?

Our new blog breaks it all down, from what’s changing to how it will impact reach, engagement, and strategy.

Read more: sparkadvocacy.ca/blog/2026/07...
July 20, 2026 at 6:17 PM
Did you miss this month's edition of spark*insider?

📬 Subscribe today so you never miss exclusive insights, industry trends, and the latest updates from our team: https://sparkadvocacy.ca/subscribe
July 8, 2026 at 3:31 PM
Say hello to Beatrix! 👋

Beatrix is rejoining the spark* team, and we're thrilled to welcome her back. Beatrix specializes in creating data-driven strategies and brings extensive experience in media strategy, audience targeting, and integrated digital campaigns.
July 6, 2026 at 8:14 PM
We’re looking for an experienced, highly capable Public Relations Strategist to join the spark team! ✨

Learn more and apply: sparkadvocacy.ca/careers/publ...
July 3, 2026 at 2:09 PM
Carney's initiative is likely to find broad acceptance.

Based on results spark*insights found in May, 82% would support or go along with the idea of private donations to fund the 24 Sussex rebuild.

Read more from Bruce Anderson:
sparkadvocacy.ca/insights/202...
June 29, 2026 at 6:39 PM
We're looking for an intermediate copywriter who can cut their teeth in advertising designed to educate audiences, shape opinions, and spur people to take action.

Find out more and apply: sparkadvocacy.ca/careers/inte...
June 29, 2026 at 5:28 PM
Could Nav Bains and the Ontario Liberals beat Doug Ford?

Our spark*insights data suggests it's a possibility. While Ford has surpassed the expectations of his critics in the past, time and circumstances may be catching up.

Read more from Bruce Anderson: sparkadvocacy.ca/insights/202...
June 26, 2026 at 8:21 PM
In our latest spark*insights survey, only 27% believe that Canada will be worse off than before Trump's tariffs.

Read more from Bruce Anderson: https://sparkadvocacy.ca/insights/2026/06/stirred-not-shaken-canadians-are-patient-and-confident-about-how-our-trade-dispute-with-the-us-will-work-out
June 25, 2026 at 7:30 PM
Our latest polling finds 15% of Albertans support separation and 21% would back a binding referendum.

A quarter of federal Conservative voters in Alberta want the province to leave Canada.

See the full insights from Bruce Anderson: sparkadvocacy.ca/insights/202...
June 22, 2026 at 5:56 PM
Our latest polling shows many Conservative and NDP voters are giving the Carney government solid marks across 22 key issues, suggesting broad approval on a range of priorities.

See the full insights from Bruce Anderson:
sparkadvocacy.ca/insights/202...
June 19, 2026 at 2:48 PM
New spark*insights polling finds government approval at 66%, with voter sentiment suggesting continued support for Prime Minister Carney.

Read more from Bruce Anderson: sparkadvocacy.ca/insights/202...
June 18, 2026 at 3:18 PM
📊 New spark*insights polling finds that 83% of Canadians want an immediate end to the war with Iran.

As concerns grow over global instability and economic impacts, Canadians are calling for de-escalation and diplomacy.

Read more from Bruce Anderson: sparkadvocacy.ca/insights/202...
June 17, 2026 at 8:35 PM
Meet Elie, our Senior Motion Designer! 👋

Whether it’s a fast-paced election campaign or a longer animation project, he brings a real passion for animation and illustration to help amplify progressive voices and spark change.
May 26, 2026 at 1:23 PM
Trump's America has rewired the Canadian political market:

⚫ 2/3 of those in the centre,
🔴 4/5 of those on the left,
🔵 And even half of those on the right

…all have a favourable view of Carney’s government.

Read the full analysis from Bruce Anderson: sparkadvocacy.ca/insights/202...
May 20, 2026 at 2:39 PM
71% of Albertans don't want to leave Canada. 17% do.

Who can influence the other 12% and what will matter to them?

Find out in our latest spark*insights by Bruce Anderson: sparkadvocacy.ca/insights/202...
April 30, 2026 at 2:56 PM