@stackmatix.bsky.social
Link building and link earning are not the same thing, and treating them as interchangeable is why a link strategy quietly stops working.
October 3, 2026 at 1:00 PM
Link building and link earning are not the same thing, and treating them as interchangeable is why a link strategy quietly stops working.
Not every citation carries the same weight with an AI model. Most brands are only working on the tier it trusts least.
October 2, 2026 at 1:00 PM
Not every citation carries the same weight with an AI model. Most brands are only working on the tier it trusts least.
Attribution models disagree on purpose. There's no universally correct one — pick the one your actual decision needs.
October 1, 2026 at 1:00 PM
Attribution models disagree on purpose. There's no universally correct one — pick the one your actual decision needs.
500% growth in three months, ads program built to scale ahead of Backblaze's eventual $100M IPO.
September 29, 2026 at 1:00 PM
500% growth in three months, ads program built to scale ahead of Backblaze's eventual $100M IPO.
CTV is a branding line item until you measure it like one — and most teams never build the measurement.
September 28, 2026 at 1:00 PM
CTV is a branding line item until you measure it like one — and most teams never build the measurement.
Repurposing isn't reposting. The difference is the rewrite, and most "repurposed" content skips it.
September 27, 2026 at 1:00 PM
Repurposing isn't reposting. The difference is the rewrite, and most "repurposed" content skips it.
Last year's best-ranking page is this year's liability, if nothing on it has changed since it was published.
September 25, 2026 at 1:00 PM
Last year's best-ranking page is this year's liability, if nothing on it has changed since it was published.
The marketing question at seed is fundamentally different from Series A, even though both get called "growth."
September 23, 2026 at 1:00 PM
The marketing question at seed is fundamentally different from Series A, even though both get called "growth."
The pricing page test almost nobody actually runs — even though it's often the single highest-leverage page on the site.
September 21, 2026 at 1:00 PM
The pricing page test almost nobody actually runs — even though it's often the single highest-leverage page on the site.
The LinkedIn algorithm doesn't reward what most people think it does — and most company pages optimize for the wrong signal.
September 20, 2026 at 1:00 PM
The LinkedIn algorithm doesn't reward what most people think it does — and most company pages optimize for the wrong signal.
400% ROAS had a boring reason it worked. No clever creative trick — mostly targeting discipline that had been missing.
September 19, 2026 at 1:00 PM
400% ROAS had a boring reason it worked. No clever creative trick — mostly targeting discipline that had been missing.
Structured data isn't a nice-to-have anymore. It's how AI models actually read your pages.
September 17, 2026 at 1:00 PM
Structured data isn't a nice-to-have anymore. It's how AI models actually read your pages.
The budget lever most ad accounts never touch: when the ads actually run.
September 15, 2026 at 1:00 PM
The budget lever most ad accounts never touch: when the ads actually run.
A dedicated testimonials page is one of the least effective places for social proof — almost nobody navigates to it.
September 13, 2026 at 1:00 PM
A dedicated testimonials page is one of the least effective places for social proof — almost nobody navigates to it.
Organic traffic dips, and the reflex is almost universal: publish more content. It's rarely the right first move.
September 12, 2026 at 1:00 PM
Organic traffic dips, and the reflex is almost universal: publish more content. It's rarely the right first move.
A Series A round arrives with a mandate to spend more, grow faster. The instinct to immediately 10x the working channel is usually wrong.
September 11, 2026 at 1:00 PM
A Series A round arrives with a mandate to spend more, grow faster. The instinct to immediately 10x the working channel is usually wrong.
One agency retainer pays for itself in month one. The other just adds recurring cost without changing the outcome.
September 9, 2026 at 1:00 PM
One agency retainer pays for itself in month one. The other just adds recurring cost without changing the outcome.
Exit-intent popups have a bad reputation, mostly earned. One configuration is actually worth keeping.
September 7, 2026 at 1:00 PM
Exit-intent popups have a bad reputation, mostly earned. One configuration is actually worth keeping.
Some blog posts earn links. Most just sit there. The difference is what you're actually writing them for.
September 6, 2026 at 1:00 PM
Some blog posts earn links. Most just sit there. The difference is what you're actually writing them for.
Cutting CAC in half wasn't one change for Groove. It was five smaller ones that compounded.
September 5, 2026 at 1:00 PM
Cutting CAC in half wasn't one change for Groove. It was five smaller ones that compounded.
The ranking lever most teams already own and ignore: internal linking.
September 3, 2026 at 1:00 PM
The ranking lever most teams already own and ignore: internal linking.
Most Google Ads accounts are built for month one, not month twelve.
September 2, 2026 at 1:00 PM
Most Google Ads accounts are built for month one, not month twelve.
The highest-ROI content work isn't creating. It's renovating 🧵
August 19, 2026 at 1:00 PM
The highest-ROI content work isn't creating. It's renovating 🧵
Most retargeting is one ad following everyone forever. The 40-second blog bouncer and the pricing-page evaluator see the same 'Book a demo!' for 3 months 🧵
August 18, 2026 at 1:00 PM
Most retargeting is one ad following everyone forever. The 40-second blog bouncer and the pricing-page evaluator see the same 'Book a demo!' for 3 months 🧵
A growing share of your web traffic isn't human — and that's not bad. It's buyers delegating: 'find me 3 vendors, compare, summarize' 🧵
August 17, 2026 at 1:00 PM
A growing share of your web traffic isn't human — and that's not bad. It's buyers delegating: 'find me 3 vendors, compare, summarize' 🧵