My Cluck Hut and Harry's illustrate contrasting social media strategies in the personal care industry. My Cluck Hut, a Nashville-based brand, emphasizes community and humor through irreverent marketing and a commitment to social causes, using social media to create a loyal following. In contrast, Harry's, a national grooming company, focuses on product education and awareness, promoting its Tattoo Frost aftercare gel through scalable marketing tactics like subscriptions and discounts. While My Cluck Hut thrives on authenticity, Harry's leverages its vast reach. Both brands highlight that the story behind a product enhances its appeal, yet their strategies cater to different audiences.

Orkut Logo - Pop quiz, hot shot! What do you know about Orkut? Unlss you grew up in Brazil (or India) in the mid-2000 your eyes glazed over like I asked you to solve Calculus. For ten years, this odd little pink-and-white site was the internet for Brazilians. As fast as it rocketed to stardom it vanished. The whole story is a pretty great lesson in how brands win people over and how fast they can lose them.

Weixin, or WeChat, revolutionized social media by focusing on users' daily needs rather than adding features to an existing model. It integrated functions like messaging, payments, and services into a seamless platform, addressing specific audience preferences. This audience-centered design serves as a valuable lesson for creating frictionless user experiences across all platforms.

Every marketer chases the same high: the post that takes off on its own, shared by people who don't even work for you. It feels like winning. But a case study tucked into Meghan Mahoney and Tang Tang's book Strategic Social Media: From Marketing to Social Change is a good reminder that going viral and actually changing something are two different jobs.

Warby Parker was founded in 2008 by four grad students who were frustrated by high eyewear prices. The idea emerged when co-founder Dave Gilboa lost his glasses while traveling and faced a $700 rep…

CRM data migration moves customer data from one system to another through careful planning, mapping, and validation. Get the practical process here.