Zak Keefer
zakkeefer.bsky.social
Zak Keefer
@zakkeefer.bsky.social
Senior writer at The Athletic, adjunct professor IU Media School
At first, Klint Kubiak wanted nothing to do with coaching. "I was gonna play in the NFL for 20 years."

His brother Klay was even more defiant — content to run a high school English department.

Dad watched closely as something pulled them back in:

www.nytimes.com/athletic/735...
Klint Kubiak and the growth of the NFL's most overlooked coaching tree
www.nytimes.com
September 17, 2026 at 6:55 PM
The NFL's most influential modern-day coaching tree was born in a broom closet.

(Really.)

And before two of its disciples became rising stars in the league, they fought their fate, in oil fields and English classrooms:

www.nytimes.com/athletic/735...
Klint Kubiak and the growth of the NFL’s most overlooked coaching tree (Gift Article)
The Kubiak boys didn't appreciate the finer points of their father's profession at first. The teaching pulled them back in.
www.nytimes.com
September 16, 2026 at 1:08 PM
Reposted by Zak Keefer
The last time the Bucs negotiated with their quarterback:

"Can we get this f—ing thing done?" Baker Mayfield texted his GM.

Jason Licht called him.

"Listen up, asshole, we just agreed to terms ..."

www.nytimes.com/athletic/754...
Baker Mayfield nearly got everything he wanted. Now he’s betting on himself — again (Gift Article)
On the verge of his ninth NFL season — and without a contract for his 10th — Mayfield has found his latest target: his own front office.
www.nytimes.com
September 3, 2026 at 7:22 PM
The last time the Bucs negotiated with their quarterback:

"Can we get this f—ing thing done?" Baker Mayfield texted his GM.

Jason Licht called him.

"Listen up, asshole, we just agreed to terms ..."

www.nytimes.com/athletic/754...
Baker Mayfield nearly got everything he wanted. Now he’s betting on himself — again (Gift Article)
On the verge of his ninth NFL season — and without a contract for his 10th — Mayfield has found his latest target: his own front office.
www.nytimes.com
September 3, 2026 at 7:22 PM
The trash-talking stories stretch back to high school, when Baker Mayfield started writing names down.

He found targets anywhere he could.

Now he's out to prove his own front office wrong:

For @theathletic.com, a profile of the Bucs QB:

www.nytimes.com/athletic/754...
Baker Mayfield nearly got everything he wanted. Now he's betting on himself — again
www.nytimes.com
September 3, 2026 at 7:03 PM
Reposted by Zak Keefer
"How the hell does this keep happening?" Stephen Jones asks himself, sitting across from me.

He's talking about the drought — 30 years without a Super Bowl.

One day he'll run the Dallas Cowboys. And he'll run them different. A profile at @theathletic.com:

www.nytimes.com/athletic/731...
The Cowboys remain Jerry’s world, but Stephen Jones will engineer ‘a different path’
The father relishes risk and the theater that comes with it. The son does not. Change is coming.
www.nytimes.com
August 27, 2026 at 12:15 PM
"I'm not pushing Jerry out by any means," Troy Aikman says, "but when that day comes, it's gonna feel a lot different."

Another Cowboys icon, Darren Woodson, was more blunt: "Stephen's going to chart a different path. He's got a little bit more motherf—er in him."

www.nytimes.com/athletic/731...
It's Jerry's world, but Stephen Jones could engineer 'a different path' for the Cowboys
www.nytimes.com
August 27, 2026 at 1:16 PM
"How the hell does this keep happening?" Stephen Jones asks himself, sitting across from me.

He's talking about the drought — 30 years without a Super Bowl.

One day he'll run the Dallas Cowboys. And he'll run them different. A profile at @theathletic.com:

www.nytimes.com/athletic/731...
The Cowboys remain Jerry’s world, but Stephen Jones will engineer ‘a different path’
The father relishes risk and the theater that comes with it. The son does not. Change is coming.
www.nytimes.com
August 27, 2026 at 12:15 PM
Reposted by Zak Keefer
In college sports’ NIL era, ‘there’s no real rules’ for agents. And some like it that way
www.nytimes.com/athletic/751...
In college sports’ NIL era, ‘there’s no real rules’ for agents. And some like it that way
Lamented by coaches and resented by their NFL peers, NIL agents operate with little-to-no oversight in an unfettered environment.
www.nytimes.com
August 17, 2026 at 3:08 PM
"NFL agents have no f—ing clue how to do this."

"You're getting your ass handed to you by somebody who wasn't in this f—ing world 5 years ago."

Inside the chaotic world of NIL agents, college football's modern-day disruptors:
www.nytimes.com/athletic/751...
In college sports’ NIL era, ‘there’s no real rules’ for agents. And some like it that way
Lamented by coaches and resented by their NFL peers, NIL agents operate with little-to-no oversight in an unfettered environment.
www.nytimes.com
August 17, 2026 at 12:56 PM
Reposted by Zak Keefer
Such a great job reporting and writing on the bizarre Mike Blatt by Katie Strang, @zakkeefer.bsky.social and Nathan Fenno. I dealt with Blatt in reporting days when he was an agent and I covered the Rams, then 49ers. He was full of shit even then.

www.nytimes.com/athletic/748...
A playboy NFL agent was in line to run the Seahawks. Then came the crossbow killing
www.nytimes.com
August 12, 2026 at 5:06 PM
Reposted by Zak Keefer
Knew in advance this was going to unblinking and unbelievable. It somehow exceeded expectations.

Madness, from Katie Strang, @zakkeefer.bsky.social and @nathanfenno.bsky.social

www.nytimes.com/athletic/748...
A playboy NFL agent was in line to run the Seahawks. Then came the crossbow killing
Michael Blatt, one of the most feared agents in football, was on the verge of taking over an NFL team. Then a rival turned up dead.
www.nytimes.com
August 12, 2026 at 7:53 PM
Reposted by Zak Keefer
From @theathletic.com: A playboy NFL agent was on the verge of running the Seahawks when a longtime business associate was murdered with a crossbow, setting off a case that led to two trials, two hung juries and decades of questions.
A playboy NFL agent was in line to run the Seahawks. Then came the crossbow killing
Michael Blatt, one of the most feared agents in football, was on the verge of taking over an NFL team. Then a rival turned up dead.
nyti.ms
August 12, 2026 at 1:31 PM
Reposted by Zak Keefer
One of the wildest stories I have read in a long time:
A playboy NFL agent was in line to run the Seahawks. Then came the crossbow killing (Gift Article)
Michael Blatt, one of the most feared agents in football, was on the verge of taking over an NFL team. Then a rival turned up dead.
www.nytimes.com
August 12, 2026 at 2:17 PM
The wildest NFL story you've never heard 👇🏼

An agent-turned-exec on the brink of power
A grisly murder by 2 ex-players — with a CROSSBOW
A bizarre twist kept secret ... until now

Year+ investigation with Katie Strang and @nathanfenno.bsky.social

Free to read: www.nytimes.com/athletic/748...
A playboy NFL agent was in line to run the Seahawks. Then came the crossbow killing (Gift Article)
Michael Blatt, one of the most feared agents in football, was on the verge of taking over an NFL team. Then a rival turned up dead.
www.nytimes.com
August 12, 2026 at 1:16 PM
— 4-12 on field goals his last year in college
— Benched for a toe-bashing D-lineman (!)
— Trained with a man in a wheelchair
— 4 games in, Bill Parcells was ready to cut him

My case for why Adam Vinatieri scripted the most preposterous road to the Hall of Fame ever: www.nytimes.com/athletic/744...
Why Adam Vinatieri may be the most unlikely player to ever make Hall of Fame
www.nytimes.com
August 6, 2026 at 12:56 PM
A year ago, just as his podcast was blowing up — before he'd partner with @TheAthletic and win a Pulitzer — I profiled @PabloTorre, the Harvard grad who bombed the LSAT, couldn't quit journalism, then grew tired of ESPN's constraints.

www.nytimes.com/athletic/632...
Jordon Hudson, Kash Patel and MJ’s fax machine: Pablo Torre’s ‘terminal content brain’ battles the algorithm
Torre had to leave ESPN to carve out a spot in the media landscape that fits him, mixing the silly — even the salacious — with the smart.
www.nytimes.com
May 5, 2026 at 1:41 PM
Extra timeouts. Free challenges. Awful spots. Fuming coaches.

One ref -- a diehard Saints fan -- fired hours before reffing a Saints game.

Replacement refs could be on their way back. Was 2012 as bad as we remember?

Hear it from the refs and coaches:

www.nytimes.com/athletic/720...
It wasn’t just the Fail Mary: Looking back at the NFL’s 2012 replacement referee debacle
www.nytimes.com
May 4, 2026 at 2:05 PM
Did the Bucs get the steal of the draft? Do we really believe Sean McVay? And a look at the Raiders' plan to sit Fernando Mendoza behind "a mature adult."

What stood out from the 2026 draft:

www.nytimes.com/athletic/723...
What we learned from the 2026 NFL Draft: Story on McVay’s face, Raiders’ Mendoza plan
In a league too often sanitized by coachspeak, facial expressions might be our last great truth serum.
www.nytimes.com
April 27, 2026 at 8:12 PM
"Part of what was fun playing for you, BA, is you’d MF us in public."

"It was awesome to have an OC who talks a lot of s— to the defense"

“Don’t be a f—ing robot, Coby!"

How'd Bruce Arians and Andrew Luck make it work? Insightful read from our Jayson Jenks

www.nytimes.com/athletic/719...
Andrew Luck and Bruce Arians weren’t expected to win together. Here’s how they did anyway
www.nytimes.com
April 16, 2026 at 2:38 PM
Reposted by Zak Keefer
Jon Gruden's run with the Raiders was somehow worse than it looked, believe it or not. Great read today from @zakkeefer.bsky.social

www.nytimes.com/athletic/715...
Inside Jon Gruden’s disastrous second run with the Raiders
Mark Davis thought it was a return to The Raider Way; in time, he would learn Gruden wasn't the football savant he played on TV.
www.nytimes.com
April 9, 2026 at 4:13 PM
It wasn't that long ago the Raiders hired a head coach straight from TV, then did the same thing at GM.

The result: 4 years of chaos.

Inside Jon Gruden's second run with the Raiders from those inside the building — and why they're still trying to get it right:

www.nytimes.com/athletic/715...
Inside Jon Gruden’s disastrous second run with the Raiders
Mark Davis thought it was a return to The Raider Way; in time, he would learn Gruden wasn't the football savant he played on TV.
www.nytimes.com
April 9, 2026 at 4:20 PM
The Beast is here.

Bravo, @danebrugler.bsky.social

402 profiles, 2,700 rankings, 45,000 verified measurements and almost 300,000 words !!

Enjoy:

www.nytimes.com/athletic/int...
NFL Draft 2026 ‘The Beast’ Guide: Dane Brugler’s definitive scouting reports and player rankings
Dane Brugler’s in-depth scouting reports and rankings for more than 2,700 prospects. Quarterbacks, wide receivers, edge rushers, the top 100 overall and more — all in one place.
www.nytimes.com
April 8, 2026 at 1:20 PM
There's no guarantee skimo is back at the 2030 Olympics.

I took it all in Thursday. The wild races. The history. The competitors — one of which tried to make the Olympics in **three** other sports before trying skimo.

An ode to those who love the climb:

www.nytimes.com/athletic/705...
Ski mountaineering’s Olympic debut: Beautiful races, beautiful place and a sport that belongs
Ski mountaineering made its Olympic debut on Thursday. For fans and competitors alike, it was a day to remember.
www.nytimes.com
February 20, 2026 at 3:40 PM
What's it like when the President of the United States calls you a "loser" before you compete in your first Olympics?

“Probably the hardest two weeks of my life," Hunter Hess says.

Then he aced his run Friday and flashed an 'L' at the finish line:

www.nytimes.com/athletic/705...
Hunter Hess says last two weeks 'probably hardest' of his life after President Trump remarks
www.nytimes.com
February 20, 2026 at 2:36 PM