The Sociology of Business
@andjelicaaa.skystack.xyz
A global weekly newsletter about how brands connect business with culture
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This is an automated Substack Account of https://andjelicaaa.substack.com
Discover more/Create at: @skystack.xyz
Celine x Reebok: all business is IP business • How to combine legal, cultural and business aspects of IP into a single strategic frame
Celine x Reebok: all business is IP business
How to combine legal, cultural and business aspects of IP into a single strategic frame
andjelicaaa.substack.com
September 14, 2026 at 3:36 PM
Celine x Reebok: all business is IP business • How to combine legal, cultural and business aspects of IP into a single strategic frame
Simulation marketing • We lost trust in institutions a long time ago. What happens when we stop believing our own eyes?
Simulation marketing
We lost trust in institutions a long time ago. What happens when we stop believing our own eyes?
andjelicaaa.substack.com
September 10, 2026 at 3:37 PM
Simulation marketing • We lost trust in institutions a long time ago. What happens when we stop believing our own eyes?
Six faces of luxury • A framework for how status gets built, signaled, and monetized, from scarcity-driven heritage houses to low-key simple pleasures
Six faces of luxury
A framework for how status gets built, signaled, and monetized, from scarcity-driven heritage houses to low-key simple pleasures
andjelicaaa.substack.com
September 8, 2026 at 3:36 PM
Six faces of luxury • A framework for how status gets built, signaled, and monetized, from scarcity-driven heritage houses to low-key simple pleasures
How brands make culture • Yes, they do, in these 5 ways
How brands make culture
Yes, they do, in these 5 ways
andjelicaaa.substack.com
September 3, 2026 at 3:37 PM
How brands make culture • Yes, they do, in these 5 ways
RIP Dolly, the tiny rollneck, and the first round of Tasteful speakers is here • Tasteful looks epic
RIP Dolly, the tiny rollneck, and the first round of Tasteful speakers is here
Tasteful looks epic
andjelicaaa.substack.com
August 28, 2026 at 12:37 AM
RIP Dolly, the tiny rollneck, and the first round of Tasteful speakers is here • Tasteful looks epic
The Stone Island Test • How to create self-enriching loops that create cultural capital
The Stone Island Test
How to create self-enriching loops that create cultural capital
andjelicaaa.substack.com
August 25, 2026 at 12:36 PM
The Stone Island Test • How to create self-enriching loops that create cultural capital
Cultural liquidity • How market-makers, speculators, arbitrageurs, hedgers and the regulators move culture
Cultural liquidity
How market-makers, speculators, arbitrageurs, hedgers and the regulators move culture
andjelicaaa.substack.com
August 19, 2026 at 3:36 PM
Cultural liquidity • How market-makers, speculators, arbitrageurs, hedgers and the regulators move culture
4 types of brand worlds • What kind of world are you building, what is its center of gravity, and what organizational and creative infrastructure do you need to build it?
4 types of brand worlds
What kind of world are you building, what is its center of gravity, and what organizational and creative infrastructure do you need to build it?
andjelicaaa.substack.com
August 11, 2026 at 12:37 PM
4 types of brand worlds • What kind of world are you building, what is its center of gravity, and what organizational and creative infrastructure do you need to build it?
Fandom is not a marketing channel • Fads are not fandoms, and how to avoid value inflation via social contagion
Fandom is not a marketing channel
Fads are not fandoms, and how to avoid value inflation via social contagion
andjelicaaa.substack.com
July 31, 2026 at 12:37 PM
Fandom is not a marketing channel • Fads are not fandoms, and how to avoid value inflation via social contagion
3 types of brand gravity • Find things that can't be copied
3 types of brand gravity
Find things that can't be copied
andjelicaaa.substack.com
July 25, 2026 at 3:37 AM
3 types of brand gravity • Find things that can't be copied
In Defense of Brand Myth • Protecting heritage in the age of slop
In Defense of Brand Myth
Protecting heritage in the age of slop
andjelicaaa.substack.com
July 23, 2026 at 3:37 PM
In Defense of Brand Myth • Protecting heritage in the age of slop
New new rules of brand marketing • Revisiting the operating system
New new rules of brand marketing
Revisiting the operating system
andjelicaaa.substack.com
July 20, 2026 at 3:37 PM
New new rules of brand marketing • Revisiting the operating system
Tasteful • A one-day summit on cultural capital, October 14th, Cherry Lane Theater
Tasteful
A one-day summit on cultural capital, October 14th, Cherry Lane Theater
andjelicaaa.substack.com
July 16, 2026 at 3:37 PM
Tasteful • A one-day summit on cultural capital, October 14th, Cherry Lane Theater
Attack of the gimmick • What marketing girlies don't know
Attack of the gimmick
What marketing girlies don't know
andjelicaaa.substack.com
July 13, 2026 at 3:37 PM
Attack of the gimmick • What marketing girlies don't know
Assembling a cultural portfolio • Core holdings, tactical moves, and how to manage cultural volatility
Assembling a cultural portfolio
Core holdings, tactical moves, and how to manage cultural volatility
andjelicaaa.substack.com
June 29, 2026 at 12:37 PM
Assembling a cultural portfolio • Core holdings, tactical moves, and how to manage cultural volatility
Tasting menu • 5 ways of turning cultural into financial capital
Tasting menu
5 ways of turning cultural into financial capital
andjelicaaa.substack.com
June 22, 2026 at 3:37 PM
Tasting menu • 5 ways of turning cultural into financial capital
The Sellout • Anthropic;'s IPO is doing to AI safety what LVMH did to luxury
The Sellout
Anthropic;'s IPO is doing to AI safety what LVMH did to luxury
andjelicaaa.substack.com
June 15, 2026 at 12:37 PM
The Sellout • Anthropic;'s IPO is doing to AI safety what LVMH did to luxury
The "Backrooms" Shocker • Power of context
The "Backrooms" Shocker
Power of context
andjelicaaa.substack.com
June 8, 2026 at 12:36 PM
The "Backrooms" Shocker • Power of context
How brands interact with subcultures • A recording from Ana Andjelic and Alex Manderstam's live video
How brands interact with subcultures
A recording from Ana Andjelic and Alex Manderstam's live video
andjelicaaa.substack.com
June 4, 2026 at 6:37 PM
How brands interact with subcultures • A recording from Ana Andjelic and Alex Manderstam's live video
What can the World Cup tell us about the future of cultural IP? • Why the World Cup is still the most underpriced cultural asset
What can the World Cup tell us about the future of cultural IP?
Why the World Cup is still the most underpriced cultural asset
andjelicaaa.substack.com
June 1, 2026 at 6:37 PM
What can the World Cup tell us about the future of cultural IP? • Why the World Cup is still the most underpriced cultural asset
Artmaxxing • Why is fashion obsessed with art?
Artmaxxing
Why is fashion obsessed with art?
andjelicaaa.substack.com
May 26, 2026 at 12:37 PM
Artmaxxing • Why is fashion obsessed with art?
Cultural derivatives • Cultural capital is the leading indicator of financial capital
Cultural derivatives
Cultural capital is the leading indicator of financial capital
andjelicaaa.substack.com
May 18, 2026 at 12:37 PM
Cultural derivatives • Cultural capital is the leading indicator of financial capital
Culture is the new balance sheet • The best business models are coming from culture
Culture is the new balance sheet
The best business models are coming from culture
andjelicaaa.substack.com
May 11, 2026 at 12:37 PM
Culture is the new balance sheet • The best business models are coming from culture
Paying the price • Price architecture = perception architecture
Paying the price
Price architecture = perception architecture
andjelicaaa.substack.com
May 4, 2026 at 12:37 PM
Paying the price • Price architecture = perception architecture
What Rick Rubin and Duomo have in common • Taste as brand strategy
What Rick Rubin and Duomo have in common
Taste as brand strategy
andjelicaaa.substack.com
April 27, 2026 at 12:37 PM
What Rick Rubin and Duomo have in common • Taste as brand strategy