Treating CX as top-of-funnel acquisition creates broken post-sale handoffs. Forcing scientists to re-explain requirements destroys retention:
https://www.biobm.com/thinking/blog/six-customer-experience-pitfalls-life-sciences/
#LifeScienceMarketing #CX

Putting marketing under sales should create alignment. Instead, it turns marketing into an internal service bureau formatting datasheets:
https://www.biobm.com/thinking/blog/fixing-commercial-alignment-life-science-marketing/
#LifeScienceMarketing #B2BMarketing

Per-token rates break for agentic AI. Multi-step loops consume up to 1,000x more tokens reading application notes and research papers before writing a word:
https://www.biobm.com/thinking/blog/economics-agentic-ai-life-science-marketing/
#LifeScienceMarketing #AI

Volume marketing fails with scientists who filter out generic noise. To grow, earn identity permission by integrating technical authority into their workflow.

https://www.biobm.com/thinking/blog/identity-permission-life-science-marketing/

#LifeScienceMarketing