Formotype
@formotype.com
Formotype. Type Your World.
An Independent Design Consultancy.
An Independent Design Consultancy.
Pinned
Formotype
@formotype.com
· Dec 26
Follow us on social media.
🔗👉 lnk.bio/formotype
🔗👉 lnk.bio/formotype
Why don't you get to know Formotype right now? Discover our projects and how we redefine the potential of brands.
Acess now 👉🏽 be.net/formotype
Acess now 👉🏽 be.net/formotype
January 3, 2026 at 2:01 PM
Why don't you get to know Formotype right now? Discover our projects and how we redefine the potential of brands.
Acess now 👉🏽 be.net/formotype
Acess now 👉🏽 be.net/formotype
Wow, it seems we had an invalid handle for a few hours, but we're back to normal now.
Good morning, Bluesky!
Good morning, Bluesky!
January 3, 2026 at 8:03 AM
Wow, it seems we had an invalid handle for a few hours, but we're back to normal now.
Good morning, Bluesky!
Good morning, Bluesky!
Hi everyone,
The Formotype team wishes you a 2026 full of learning, success, and lots of creativity. We're in this together to start 2026 in the best way possible.
#Formotype
The Formotype team wishes you a 2026 full of learning, success, and lots of creativity. We're in this together to start 2026 in the best way possible.
#Formotype
December 31, 2025 at 10:24 PM
Hi everyone,
The Formotype team wishes you a 2026 full of learning, success, and lots of creativity. We're in this together to start 2026 in the best way possible.
#Formotype
The Formotype team wishes you a 2026 full of learning, success, and lots of creativity. We're in this together to start 2026 in the best way possible.
#Formotype
Ei, Bluesky! 💙
Em 16 de Setembro de 2025, a Kriazone passou a integrar parte da @formotype.com . Portanto, nossas operações individuais seguem totalmente encerradas.
Dúvidas? Fale conosco
[email protected]
Em 16 de Setembro de 2025, a Kriazone passou a integrar parte da @formotype.com . Portanto, nossas operações individuais seguem totalmente encerradas.
Dúvidas? Fale conosco
[email protected]
December 31, 2025 at 3:28 PM
Happy new year, Bluesky!
December 31, 2025 at 3:28 PM
Happy new year, Bluesky!
Today is a good day to be creative.
Good Afternoon, Bluesky!
Good Afternoon, Bluesky!
December 28, 2025 at 6:54 PM
Today is a good day to be creative.
Good Afternoon, Bluesky!
Good Afternoon, Bluesky!
Reposted by Formotype
Hello, Visual Science! Nice to meet you.I'm Sam, founder of Formotype.
Just to let you know that our website can now be accessed via the official English translation or by visiting formotype.com/en, making it easier to access our digital world.
Thank you for your support! 💙
Just to let you know that our website can now be accessed via the official English translation or by visiting formotype.com/en, making it easier to access our digital world.
Thank you for your support! 💙
December 28, 2025 at 5:45 AM
Hello, Visual Science! Nice to meet you.I'm Sam, founder of Formotype.
Just to let you know that our website can now be accessed via the official English translation or by visiting formotype.com/en, making it easier to access our digital world.
Thank you for your support! 💙
Just to let you know that our website can now be accessed via the official English translation or by visiting formotype.com/en, making it easier to access our digital world.
Thank you for your support! 💙
Think big. Create everything.
December 28, 2025 at 5:33 AM
Think big. Create everything.
Helvetica by Monotype (@bymonotype.bsky.social), a font that for years has managed to carry its historical weight. When we talk about it, we're not just talking about a font, but a historical symbol in visual communication.
(C) Copyright video/images: Design & Papper
(C) Copyright video/images: Design & Papper
December 28, 2025 at 1:14 AM
Helvetica by Monotype (@bymonotype.bsky.social), a font that for years has managed to carry its historical weight. When we talk about it, we're not just talking about a font, but a historical symbol in visual communication.
(C) Copyright video/images: Design & Papper
(C) Copyright video/images: Design & Papper
Static visual identity is no longer enough. Brands must be elastic, adaptive, and built to evolve across contexts.
Full article on Formotype’s Medium:
formotype.medium.com
Full article on Formotype’s Medium:
formotype.medium.com
December 27, 2025 at 2:57 PM
Static visual identity is no longer enough. Brands must be elastic, adaptive, and built to evolve across contexts.
Full article on Formotype’s Medium:
formotype.medium.com
Full article on Formotype’s Medium:
formotype.medium.com
Our latest project, Harrington & co., is now available on our official Behance page.
🔗👉 Acess: behance.net/gallery/241041557/Harrington-Co
🔗👉 Acess: behance.net/gallery/241041557/Harrington-Co
December 27, 2025 at 2:52 PM
Our latest project, Harrington & co., is now available on our official Behance page.
🔗👉 Acess: behance.net/gallery/241041557/Harrington-Co
🔗👉 Acess: behance.net/gallery/241041557/Harrington-Co
Good morning, Bluesky ☁️
December 27, 2025 at 2:48 PM
Good morning, Bluesky ☁️
As Walter Landon said, "Products are made in the factory, but brands are created in the mind."
December 27, 2025 at 12:19 AM
As Walter Landon said, "Products are made in the factory, but brands are created in the mind."
Reposted by Formotype
Paul Rand, "Thoughts on Design":
![which fragments the work of the individual, which creates by committee, and which makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well.
John Dewey, commenting on the relationship between fine art and useful or technological art, says: “That many, perhaps most, of the articles and utensils made at present for use are not genuinely esthetic happens, unfortunately, to be true. But it is true for reasons that are foreign to the relation of the ‘beautiful’ and ‘useful’ as such. Wherever conditions are such as to prevent the act of production from being an experience in which the whole creature is alive and in which he possesses his living through enjoyment, the product will lack something of being esthetic. No matter how useful it is for special and limited ends, it will not be useful in the ultimate degree—that of contributing directly and liberally to an expanding and enriched life.”[1]
The esthetic requirements to which Dewey refers are, it seems to me, exemplified in the work of the Shakers. Their religious beliefs provided the fertile soil in which beauty and utility could flourish. Their spiritual needs found expression in the design of fabrics, furniture, and utensils of great esthetic value. These products are a document of the simple life of the people, their asceticism, their restraint, their devotion to fine craftsmanship, and their feeling for proportion, space, and order.
Ideally, beauty and utility are mutually generative. In the past, rarely was beauty an end in itself. The magnificent stained glass windows of Chartres were no less utilitarian than was the Parthenon or the Pyramid of Cheops. The function of the exterior decoration of the great Gothic cathedrals was to invite entry; the rose windows inside provided the spiritual mood. Interpreted in the light of our own experiences, this philosophy still prevails.
[1. John Dewey
Art as Experience, p. 26
Etherial Things]](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:osg2vzhifd2tjfsvfwua7scy/bafkreieduoxuybhnfvgz6eie6zkdgfldgllvqvbziifrklfq4xsfm4phyi)
![Emphasising the Dewey quote:
John Dewey, commenting on the relationship between fine art and useful or technological art, says: “That many, perhaps most, of the articles and utensils made at present for use are not genuinely esthetic happens, unfortunately, to be true. But it is true for reasons that are foreign to the relation of the ‘beautiful’ and ‘useful’ as such. Wherever conditions are such as to prevent the act of production from being an experience in which the whole creature is alive and in which he possesses his living through enjoyment, the product will lack something of being esthetic. No matter how useful it is for special and limited ends, it will not be useful in the ultimate degree—that of contributing directly and liberally to an expanding and enriched life.”[1]
[1. John Dewey
Art as Experience, p. 26
Etherial Things]](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:osg2vzhifd2tjfsvfwua7scy/bafkreihvikkmyzg5wipvsgpqb3dlwzp7cujphlpvwg4fatgolgcxikgflq)
July 26, 2025 at 4:54 PM
Paul Rand, "Thoughts on Design":
One of our most recent collaborations was with Dinamo Typefaces, where we integrated the Favorit font into our brand identity.
This decision came about when Formotype needed a modern, versatile, and simple font. Therefore, Dinamo's Favorit font was the right choice for us.
This decision came about when Formotype needed a modern, versatile, and simple font. Therefore, Dinamo's Favorit font was the right choice for us.
December 26, 2025 at 7:39 PM
One of our most recent collaborations was with Dinamo Typefaces, where we integrated the Favorit font into our brand identity.
This decision came about when Formotype needed a modern, versatile, and simple font. Therefore, Dinamo's Favorit font was the right choice for us.
This decision came about when Formotype needed a modern, versatile, and simple font. Therefore, Dinamo's Favorit font was the right choice for us.
Ei, BlueSky, nós estamos no Instagram!
Você pode acompanhar nossa página @Formotype em instagram.com/formotype
Você pode acompanhar nossa página @Formotype em instagram.com/formotype
December 26, 2025 at 7:35 PM
Ei, BlueSky, nós estamos no Instagram!
Você pode acompanhar nossa página @Formotype em instagram.com/formotype
Você pode acompanhar nossa página @Formotype em instagram.com/formotype
Follow us on social media.
🔗👉 lnk.bio/formotype
🔗👉 lnk.bio/formotype
December 26, 2025 at 7:14 PM
Follow us on social media.
🔗👉 lnk.bio/formotype
🔗👉 lnk.bio/formotype
Formotype is not an agency.
Agencies/Studios: Handle creative, marketing, practical and operational aspects.
Formotype: Intellectual Property, Legacy, End-to-End Branding, oversees execution, and delivers its greatest asset: methodology.
Agencies/Studios: Handle creative, marketing, practical and operational aspects.
Formotype: Intellectual Property, Legacy, End-to-End Branding, oversees execution, and delivers its greatest asset: methodology.
December 26, 2025 at 7:13 PM
Formotype is not an agency.
Agencies/Studios: Handle creative, marketing, practical and operational aspects.
Formotype: Intellectual Property, Legacy, End-to-End Branding, oversees execution, and delivers its greatest asset: methodology.
Agencies/Studios: Handle creative, marketing, practical and operational aspects.
Formotype: Intellectual Property, Legacy, End-to-End Branding, oversees execution, and delivers its greatest asset: methodology.
A Formotype nasceu com uma missão de disrupção do mercado criativo Brasileiro.
Não rotulamos um posicionamento de "agência" ou "estúdio", mas nos posicionamos como autoridades que tratam sua marca como um ativo de alto valor.
#BrandsMatter
Não rotulamos um posicionamento de "agência" ou "estúdio", mas nos posicionamos como autoridades que tratam sua marca como um ativo de alto valor.
#BrandsMatter
December 26, 2025 at 5:07 AM
A Formotype nasceu com uma missão de disrupção do mercado criativo Brasileiro.
Não rotulamos um posicionamento de "agência" ou "estúdio", mas nos posicionamos como autoridades que tratam sua marca como um ativo de alto valor.
#BrandsMatter
Não rotulamos um posicionamento de "agência" ou "estúdio", mas nos posicionamos como autoridades que tratam sua marca como um ativo de alto valor.
#BrandsMatter
Nosso Portfólio Formotype® já está disponível no Behance.
Acesse pelo Behance (be.net/formotype) ou, se preferir, pelo nosso site oficial: www.formotype.com/fo-case
--
Formotype × Behance
#Formotype #Portfolio #Behance
Acesse pelo Behance (be.net/formotype) ou, se preferir, pelo nosso site oficial: www.formotype.com/fo-case
--
Formotype × Behance
#Formotype #Portfolio #Behance
December 26, 2025 at 5:02 AM
Nosso Portfólio Formotype® já está disponível no Behance.
Acesse pelo Behance (be.net/formotype) ou, se preferir, pelo nosso site oficial: www.formotype.com/fo-case
--
Formotype × Behance
#Formotype #Portfolio #Behance
Acesse pelo Behance (be.net/formotype) ou, se preferir, pelo nosso site oficial: www.formotype.com/fo-case
--
Formotype × Behance
#Formotype #Portfolio #Behance
Ter uma logo não é branding.
Branding é ter uma marca percebida.
Branding é ter uma marca percebida.
December 26, 2025 at 5:00 AM
Ter uma logo não é branding.
Branding é ter uma marca percebida.
Branding é ter uma marca percebida.
Registrar marca não é um errado; Errado é pensar que dispensar a proteção da sua marca é "lucro". #Formotype
December 26, 2025 at 4:37 AM
Registrar marca não é um errado; Errado é pensar que dispensar a proteção da sua marca é "lucro". #Formotype
Formotype.com no @bsky.app 💙
Formotype | The Creative Company
Formotype é uma Companhia Criativa Global de brand design e tipografia, especializada em identidades visuais estratégicas e sistemas tipográficos para marcas em crescimento e consolidação.
Formotype.com
December 26, 2025 at 4:36 AM
Formotype.com no @bsky.app 💙
Formotype is on BluSky! 💙
December 26, 2025 at 4:18 AM
Formotype is on BluSky! 💙