Hatchet
@hatchetgg.bsky.social
Creator Marketing Analytics Across Streaming & Socials
Complete Gaming Intelligence
Access our latest reports here ➡️ http://hatchet.gg/resources/guides/
Complete Gaming Intelligence
Access our latest reports here ➡️ http://hatchet.gg/resources/guides/
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🚨 We're Dropping The Stream: Introducing “Hatchet”, Creator Marketing Analytics 🚨
If you’ve been following us for a while, you know us as the experts in all things live streaming: The top channels, games, events…
If you’ve been following us for a while, you know us as the experts in all things live streaming: The top channels, games, events…
Viking warriors returned in full force for Valheim’s 1.0 launch
The official release generated 6M hours watched across 21.K unique channels, reaching 127K peak viewers and maintaining a strong 38.7K average viewers throughout the launch window.
The official release generated 6M hours watched across 21.K unique channels, reaching 127K peak viewers and maintaining a strong 38.7K average viewers throughout the launch window.
September 16, 2026 at 1:15 PM
Viking warriors returned in full force for Valheim’s 1.0 launch
The official release generated 6M hours watched across 21.K unique channels, reaching 127K peak viewers and maintaining a strong 38.7K average viewers throughout the launch window.
The official release generated 6M hours watched across 21.K unique channels, reaching 127K peak viewers and maintaining a strong 38.7K average viewers throughout the launch window.
🥳Celebrating w/ The People Behind Hatchet's Insights 💡
A couple weeks ago we announced our big rebrand... but that's actually a secret we'd been keeping under our "caps" for a while 🧢
See, over a month ago we had our Hatchet internal launch party to celebrate all the hard work our team has put in.
A couple weeks ago we announced our big rebrand... but that's actually a secret we'd been keeping under our "caps" for a while 🧢
See, over a month ago we had our Hatchet internal launch party to celebrate all the hard work our team has put in.
September 15, 2026 at 2:02 PM
🥳Celebrating w/ The People Behind Hatchet's Insights 💡
A couple weeks ago we announced our big rebrand... but that's actually a secret we'd been keeping under our "caps" for a while 🧢
See, over a month ago we had our Hatchet internal launch party to celebrate all the hard work our team has put in.
A couple weeks ago we announced our big rebrand... but that's actually a secret we'd been keeping under our "caps" for a while 🧢
See, over a month ago we had our Hatchet internal launch party to celebrate all the hard work our team has put in.
Onimusha Sharpens Up for Its Debut Week ⚔️
@capcomusa.com Onimusha: Way of the Sword launched September 4th, ending a 20-year wait for a new entry in the franchise. Here's how it performed on streaming in its first week.
@capcomusa.com Onimusha: Way of the Sword launched September 4th, ending a 20-year wait for a new entry in the franchise. Here's how it performed on streaming in its first week.
September 14, 2026 at 3:00 PM
Onimusha Sharpens Up for Its Debut Week ⚔️
@capcomusa.com Onimusha: Way of the Sword launched September 4th, ending a 20-year wait for a new entry in the franchise. Here's how it performed on streaming in its first week.
@capcomusa.com Onimusha: Way of the Sword launched September 4th, ending a 20-year wait for a new entry in the franchise. Here's how it performed on streaming in its first week.
Published by Bandai Namco, The Blood of Dawnwalker made a huge impact on live streaming last week, ranking the 3rd most watched game across all platforms in its first day.
The game hit 211k peak viewers on launch, averaged 58.8k viewers, and logged 9.88M hours watched in its first week.
The game hit 211k peak viewers on launch, averaged 58.8k viewers, and logged 9.88M hours watched in its first week.
September 10, 2026 at 1:00 PM
Published by Bandai Namco, The Blood of Dawnwalker made a huge impact on live streaming last week, ranking the 3rd most watched game across all platforms in its first day.
The game hit 211k peak viewers on launch, averaged 58.8k viewers, and logged 9.88M hours watched in its first week.
The game hit 211k peak viewers on launch, averaged 58.8k viewers, and logged 9.88M hours watched in its first week.
The Most Popular VTubers: Everything You Need to Know 🐰🌸🧛
We just put out a full on deep dive into the world of VTubers: They’re pushing the limits of what online content creation can be, and we wanna see what’s evolving at this intersection of technology, identity, and culture.
We just put out a full on deep dive into the world of VTubers: They’re pushing the limits of what online content creation can be, and we wanna see what’s evolving at this intersection of technology, identity, and culture.
September 9, 2026 at 2:45 PM
The Most Popular VTubers: Everything You Need to Know 🐰🌸🧛
We just put out a full on deep dive into the world of VTubers: They’re pushing the limits of what online content creation can be, and we wanna see what’s evolving at this intersection of technology, identity, and culture.
We just put out a full on deep dive into the world of VTubers: They’re pushing the limits of what online content creation can be, and we wanna see what’s evolving at this intersection of technology, identity, and culture.
After two weeks of intense competition, BLAST Open Fall 2026, one of the most prominent Counter-Strike tournaments, concluded with Team Spirit claiming victory.
The event reached a peak of 842k concurrent viewers and maintaining an average audience of 271k across 24 million hours watched.
The event reached a peak of 842k concurrent viewers and maintaining an average audience of 271k across 24 million hours watched.
September 8, 2026 at 4:00 PM
After two weeks of intense competition, BLAST Open Fall 2026, one of the most prominent Counter-Strike tournaments, concluded with Team Spirit claiming victory.
The event reached a peak of 842k concurrent viewers and maintaining an average audience of 271k across 24 million hours watched.
The event reached a peak of 842k concurrent viewers and maintaining an average audience of 271k across 24 million hours watched.
This weekend, the WARDOGS beta took place, demonstrating the potential of this tactical FPS to the live-streaming community.
It generated 8.31M hours watched and gathered 296k peak concurrent viewers while maintaining an average of 134k viewers across 22k channels during the three days of the beta.
It generated 8.31M hours watched and gathered 296k peak concurrent viewers while maintaining an average of 134k viewers across 22k channels during the three days of the beta.
September 7, 2026 at 2:30 PM
This weekend, the WARDOGS beta took place, demonstrating the potential of this tactical FPS to the live-streaming community.
It generated 8.31M hours watched and gathered 296k peak concurrent viewers while maintaining an average of 134k viewers across 22k channels during the three days of the beta.
It generated 8.31M hours watched and gathered 296k peak concurrent viewers while maintaining an average of 134k viewers across 22k channels during the three days of the beta.
This past weekend, San Francisco hosted the Pokémon World Championships, featuring tournaments across Pokémon VGC, Pokémon TGC, Pokémon GO, and Pokémon UNITE. The event had a total prize pool of $9.7 Million USD, with an average of 93k concurrent viewers and accumulating 9 million hours watched.
September 4, 2026 at 1:30 PM
This past weekend, San Francisco hosted the Pokémon World Championships, featuring tournaments across Pokémon VGC, Pokémon TGC, Pokémon GO, and Pokémon UNITE. The event had a total prize pool of $9.7 Million USD, with an average of 93k concurrent viewers and accumulating 9 million hours watched.
🏆 Esports World Cup 2026: The Full, Official Recap 🌍
Despite a hectic last-minute relocation, the EWC 2026 came off without a hitch and managed to deliver the most watched edition yet! We were excited to return as official data partner, so we're sharing some of the big numbers with you.
Despite a hectic last-minute relocation, the EWC 2026 came off without a hitch and managed to deliver the most watched edition yet! We were excited to return as official data partner, so we're sharing some of the big numbers with you.
September 3, 2026 at 1:29 PM
🏆 Esports World Cup 2026: The Full, Official Recap 🌍
Despite a hectic last-minute relocation, the EWC 2026 came off without a hitch and managed to deliver the most watched edition yet! We were excited to return as official data partner, so we're sharing some of the big numbers with you.
Despite a hectic last-minute relocation, the EWC 2026 came off without a hitch and managed to deliver the most watched edition yet! We were excited to return as official data partner, so we're sharing some of the big numbers with you.
🌍 Crossing Barriers: Top Streamers of Different Languages 🗣️
Hatchet looks at global data, so why not give a little love to our friends around the world? Including...
Top Streamers de Lingua Portuguesa
1. BaianoTV: 22.0M
2. Gaules: 17.0M
3. Coringa: 14.2M
4. JonVlogs: 13.7M
5. alanzoka: 11.8M
Hatchet looks at global data, so why not give a little love to our friends around the world? Including...
Top Streamers de Lingua Portuguesa
1. BaianoTV: 22.0M
2. Gaules: 17.0M
3. Coringa: 14.2M
4. JonVlogs: 13.7M
5. alanzoka: 11.8M
September 1, 2026 at 1:00 PM
🌍 Crossing Barriers: Top Streamers of Different Languages 🗣️
Hatchet looks at global data, so why not give a little love to our friends around the world? Including...
Top Streamers de Lingua Portuguesa
1. BaianoTV: 22.0M
2. Gaules: 17.0M
3. Coringa: 14.2M
4. JonVlogs: 13.7M
5. alanzoka: 11.8M
Hatchet looks at global data, so why not give a little love to our friends around the world? Including...
Top Streamers de Lingua Portuguesa
1. BaianoTV: 22.0M
2. Gaules: 17.0M
3. Coringa: 14.2M
4. JonVlogs: 13.7M
5. alanzoka: 11.8M
🤔 So… Why Just “Hatchet” Now? The Vision Behind Our Rebrand 💭
With such a seismic shift in how we present ourselves, you might be curious what dropping the “Stream” actually means in practical terms.
With such a seismic shift in how we present ourselves, you might be curious what dropping the “Stream” actually means in practical terms.
August 31, 2026 at 2:01 PM
🤔 So… Why Just “Hatchet” Now? The Vision Behind Our Rebrand 💭
With such a seismic shift in how we present ourselves, you might be curious what dropping the “Stream” actually means in practical terms.
With such a seismic shift in how we present ourselves, you might be curious what dropping the “Stream” actually means in practical terms.
🌴 GTA VI's Extended Look Takes Over Vice City (And The Internet) 🚨
On August 27, @rockstargames.com and @netflix.com premiered Grand Theft Auto VI: An Extended Look, 27 minutes of in-game footage. Here's what that meant across YouTube and streaming.
On August 27, @rockstargames.com and @netflix.com premiered Grand Theft Auto VI: An Extended Look, 27 minutes of in-game footage. Here's what that meant across YouTube and streaming.
August 28, 2026 at 3:50 PM
🌴 GTA VI's Extended Look Takes Over Vice City (And The Internet) 🚨
On August 27, @rockstargames.com and @netflix.com premiered Grand Theft Auto VI: An Extended Look, 27 minutes of in-game footage. Here's what that meant across YouTube and streaming.
On August 27, @rockstargames.com and @netflix.com premiered Grand Theft Auto VI: An Extended Look, 27 minutes of in-game footage. Here's what that meant across YouTube and streaming.
🎮 Hatchet, TikTok LIVE, and Gaming: A Perfect Match 🎶
More fun from Gamescom, this time with our friends at Appcharge and TikTok Gaming!
Last night we co-hosted Supper Club Köln, where the chatter around the table was all about how TikTok LIVE is the fastest growing platform for gaming content 🌱
More fun from Gamescom, this time with our friends at Appcharge and TikTok Gaming!
Last night we co-hosted Supper Club Köln, where the chatter around the table was all about how TikTok LIVE is the fastest growing platform for gaming content 🌱
August 28, 2026 at 1:47 PM
🎮 Hatchet, TikTok LIVE, and Gaming: A Perfect Match 🎶
More fun from Gamescom, this time with our friends at Appcharge and TikTok Gaming!
Last night we co-hosted Supper Club Köln, where the chatter around the table was all about how TikTok LIVE is the fastest growing platform for gaming content 🌱
More fun from Gamescom, this time with our friends at Appcharge and TikTok Gaming!
Last night we co-hosted Supper Club Köln, where the chatter around the table was all about how TikTok LIVE is the fastest growing platform for gaming content 🌱
🎮 Gamescom Opening Night Live Kicks Off the Show in a Big Way
Opening Night Live kicked off Gamescom 2026 on August 25, with @geoffkeighley.bsky.social and @@sjokz.bsky.social hosting a two-hour showcase.
Opening Night Live kicked off Gamescom 2026 on August 25, with @geoffkeighley.bsky.social and @@sjokz.bsky.social hosting a two-hour showcase.
August 26, 2026 at 3:55 PM
🎮 Gamescom Opening Night Live Kicks Off the Show in a Big Way
Opening Night Live kicked off Gamescom 2026 on August 25, with @geoffkeighley.bsky.social and @@sjokz.bsky.social hosting a two-hour showcase.
Opening Night Live kicked off Gamescom 2026 on August 25, with @geoffkeighley.bsky.social and @@sjokz.bsky.social hosting a two-hour showcase.
🚨 We're Dropping The Stream: Introducing “Hatchet”, Creator Marketing Analytics 🚨
If you’ve been following us for a while, you know us as the experts in all things live streaming: The top channels, games, events…
If you’ve been following us for a while, you know us as the experts in all things live streaming: The top channels, games, events…
August 26, 2026 at 11:30 AM
🚨 We're Dropping The Stream: Introducing “Hatchet”, Creator Marketing Analytics 🚨
If you’ve been following us for a while, you know us as the experts in all things live streaming: The top channels, games, events…
If you’ve been following us for a while, you know us as the experts in all things live streaming: The top channels, games, events…
🏆 The Esports World Cup 2026 Comes to a Close: A First Look at The Numbers 🗼
Seven weeks, 24 titles, and a new home in Paris later, the Esports World Cup 2026 has hits its denouement. As the event's official data partner, we're giving you a top level view of the numbers, hype, "et tout le toutim".
Seven weeks, 24 titles, and a new home in Paris later, the Esports World Cup 2026 has hits its denouement. As the event's official data partner, we're giving you a top level view of the numbers, hype, "et tout le toutim".
August 24, 2026 at 3:45 PM
🏆 The Esports World Cup 2026 Comes to a Close: A First Look at The Numbers 🗼
Seven weeks, 24 titles, and a new home in Paris later, the Esports World Cup 2026 has hits its denouement. As the event's official data partner, we're giving you a top level view of the numbers, hype, "et tout le toutim".
Seven weeks, 24 titles, and a new home in Paris later, the Esports World Cup 2026 has hits its denouement. As the event's official data partner, we're giving you a top level view of the numbers, hype, "et tout le toutim".
⛏️ Minecraft Hardcore Is Deadlier (and More Popular) Than Ever ☠️
Minecraft's Hardcore mode is well over a decade old now, but a recent surge in interest for the brutal permadeath format has viewership at an all-time high.
Minecraft's Hardcore mode is well over a decade old now, but a recent surge in interest for the brutal permadeath format has viewership at an all-time high.
August 21, 2026 at 1:02 PM
⛏️ Minecraft Hardcore Is Deadlier (and More Popular) Than Ever ☠️
Minecraft's Hardcore mode is well over a decade old now, but a recent surge in interest for the brutal permadeath format has viewership at an all-time high.
Minecraft's Hardcore mode is well over a decade old now, but a recent surge in interest for the brutal permadeath format has viewership at an all-time high.
🎂 30 Years of Pokémon Pumping Up Its Streaming EVs ⚡
Pokémon turned 30 this year, and The Pokémon Company came equipped with three major releases (that's rarer than finding a shiny ✨). FireRed/LeafGreen landed on Switch 2 on Pokémon Day itself, Pokopia followed in March, and Champions in April.
Pokémon turned 30 this year, and The Pokémon Company came equipped with three major releases (that's rarer than finding a shiny ✨). FireRed/LeafGreen landed on Switch 2 on Pokémon Day itself, Pokopia followed in March, and Champions in April.
August 20, 2026 at 1:01 PM
🎂 30 Years of Pokémon Pumping Up Its Streaming EVs ⚡
Pokémon turned 30 this year, and The Pokémon Company came equipped with three major releases (that's rarer than finding a shiny ✨). FireRed/LeafGreen landed on Switch 2 on Pokémon Day itself, Pokopia followed in March, and Champions in April.
Pokémon turned 30 this year, and The Pokémon Company came equipped with three major releases (that's rarer than finding a shiny ✨). FireRed/LeafGreen landed on Switch 2 on Pokémon Day itself, Pokopia followed in March, and Champions in April.
🚶♂️ Big Walk Is Already Going The Distance 🗺️
@househouse.com & @panic.com's Big Walk is exactly what it sounds like: a hand-crafted co-op stroll for up to 12 players, no combat, no shooting, just moving through a world together. Turns out that's plenty to pull a crowd on streaming.
@househouse.com & @panic.com's Big Walk is exactly what it sounds like: a hand-crafted co-op stroll for up to 12 players, no combat, no shooting, just moving through a world together. Turns out that's plenty to pull a crowd on streaming.
August 18, 2026 at 2:00 PM
🚶♂️ Big Walk Is Already Going The Distance 🗺️
@househouse.com & @panic.com's Big Walk is exactly what it sounds like: a hand-crafted co-op stroll for up to 12 players, no combat, no shooting, just moving through a world together. Turns out that's plenty to pull a crowd on streaming.
@househouse.com & @panic.com's Big Walk is exactly what it sounds like: a hand-crafted co-op stroll for up to 12 players, no combat, no shooting, just moving through a world together. Turns out that's plenty to pull a crowd on streaming.
🛬 Come Meet Us At Gamescom! ❣️
Gamescom is just a week and a half away now: An awesome chance to hang out with the many people that keep this industry pumping.
We'll be there giving our creator data insights as usual...
Gamescom is just a week and a half away now: An awesome chance to hang out with the many people that keep this industry pumping.
We'll be there giving our creator data insights as usual...
August 17, 2026 at 2:01 PM
🛬 Come Meet Us At Gamescom! ❣️
Gamescom is just a week and a half away now: An awesome chance to hang out with the many people that keep this industry pumping.
We'll be there giving our creator data insights as usual...
Gamescom is just a week and a half away now: An awesome chance to hang out with the many people that keep this industry pumping.
We'll be there giving our creator data insights as usual...
🥊 Marvel Tōkon Steps Into the Ring: Does It Belong Among Fighting Game Royalty? 🕸️
Marvel Tōkon: Fighting Souls threw its first punch on August 6, ready to prove itself worthy of standing among the Fighting game pantheon. So, how'd the first round go? 🛎️
Marvel Tōkon: Fighting Souls threw its first punch on August 6, ready to prove itself worthy of standing among the Fighting game pantheon. So, how'd the first round go? 🛎️
August 14, 2026 at 1:01 PM
🥊 Marvel Tōkon Steps Into the Ring: Does It Belong Among Fighting Game Royalty? 🕸️
Marvel Tōkon: Fighting Souls threw its first punch on August 6, ready to prove itself worthy of standing among the Fighting game pantheon. So, how'd the first round go? 🛎️
Marvel Tōkon: Fighting Souls threw its first punch on August 6, ready to prove itself worthy of standing among the Fighting game pantheon. So, how'd the first round go? 🛎️
🪂 Are Battle Royales Actually Past Their Prime? 🫥
Read any number of think pieces online and you'd get the impression that the circle's closed in on Battle Royales. "Extraction Shooters are looting the genre's audience", "playtime is shrinking across the board"...
Read any number of think pieces online and you'd get the impression that the circle's closed in on Battle Royales. "Extraction Shooters are looting the genre's audience", "playtime is shrinking across the board"...
August 13, 2026 at 1:03 PM
🪂 Are Battle Royales Actually Past Their Prime? 🫥
Read any number of think pieces online and you'd get the impression that the circle's closed in on Battle Royales. "Extraction Shooters are looting the genre's audience", "playtime is shrinking across the board"...
Read any number of think pieces online and you'd get the impression that the circle's closed in on Battle Royales. "Extraction Shooters are looting the genre's audience", "playtime is shrinking across the board"...
🏈 Madden vs. College Football: Whose Playbook Wins on Streaming? 🎓
Madden NFL 27 takes the field worldwide on August 13, and rather than just hype the new release, we rewound the tape to see how EA's two American football titles have gone head-to-head on live-streaming since 2020.
Madden NFL 27 takes the field worldwide on August 13, and rather than just hype the new release, we rewound the tape to see how EA's two American football titles have gone head-to-head on live-streaming since 2020.
August 12, 2026 at 12:49 PM
🏈 Madden vs. College Football: Whose Playbook Wins on Streaming? 🎓
Madden NFL 27 takes the field worldwide on August 13, and rather than just hype the new release, we rewound the tape to see how EA's two American football titles have gone head-to-head on live-streaming since 2020.
Madden NFL 27 takes the field worldwide on August 13, and rather than just hype the new release, we rewound the tape to see how EA's two American football titles have gone head-to-head on live-streaming since 2020.
🚀 Ten Years Later, No Man's Sky Isn't Flying Solo Anymore 🌌
Happy 10th birthday to @nomansbsky.bsky.social! Sean Murray's infinite-universe exploration sim warped in on this exact day back in 2016, and its journey since has become one of gaming's favorite comeback stories.
Happy 10th birthday to @nomansbsky.bsky.social! Sean Murray's infinite-universe exploration sim warped in on this exact day back in 2016, and its journey since has become one of gaming's favorite comeback stories.
August 10, 2026 at 12:28 PM
🚀 Ten Years Later, No Man's Sky Isn't Flying Solo Anymore 🌌
Happy 10th birthday to @nomansbsky.bsky.social! Sean Murray's infinite-universe exploration sim warped in on this exact day back in 2016, and its journey since has become one of gaming's favorite comeback stories.
Happy 10th birthday to @nomansbsky.bsky.social! Sean Murray's infinite-universe exploration sim warped in on this exact day back in 2016, and its journey since has become one of gaming's favorite comeback stories.
🕰️ LoL Classic Brings OGs Back To The Rift ⚔️
League Classic launched July 29, dusting off the Season 3 era and bringing it back to life inside the existing League client.
League Classic launched July 29, dusting off the Season 3 era and bringing it back to life inside the existing League client.
August 7, 2026 at 12:58 PM
🕰️ LoL Classic Brings OGs Back To The Rift ⚔️
League Classic launched July 29, dusting off the Season 3 era and bringing it back to life inside the existing League client.
League Classic launched July 29, dusting off the Season 3 era and bringing it back to life inside the existing League client.