And I get it, it's a captivating well funded story ($200M from McD's otw), and it's easier to convince many that small tweaks are all that's needed vs. actual systemic changes away from beef
🧵here's 8+ reasons why this won't make beef eco
And I get it, it's a captivating well funded story ($200M from McD's otw), and it's easier to convince many that small tweaks are all that's needed vs. actual systemic changes away from beef
🧵here's 8+ reasons why this won't make beef eco
AI data centres are projected to consume ~1 trillion litres a year by 2028.
Livestock already consumes ~228 trillion litres. Around 200x more, and more than 90% of it goes to feed.
#WorldWaterWeek
AI data centres are projected to consume ~1 trillion litres a year by 2028.
Livestock already consumes ~228 trillion litres. Around 200x more, and more than 90% of it goes to feed.
#WorldWaterWeek
All the water we use at home: about 4%.
Per gram of protein, cheese tops the chart for freshwater withdrawals. Peas and pulses sit at the bottom.
#WorldWaterWeek
All the water we use at home: about 4%.
Per gram of protein, cheese tops the chart for freshwater withdrawals. Peas and pulses sit at the bottom.
#WorldWaterWeek
UN scientists say we've entered an era of "global water bankruptcy."
This week we look at a top driver: the food system. #WorldWaterWeek
UN scientists say we've entered an era of "global water bankruptcy."
This week we look at a top driver: the food system. #WorldWaterWeek
iffs.earth/studies-and-...
iffs.earth/studies-and-...
The next one will most likely come from industrial farming. And, compounded by antibiotic resistance, that risk is accelerating.
The next one will most likely come from industrial farming. And, compounded by antibiotic resistance, that risk is accelerating.
We checked dietary data from 12 countries against the EAT-Lancet Planetary Health Diet. The pattern is strikingly universal. 🧵👇
We checked dietary data from 12 countries against the EAT-Lancet Planetary Health Diet. The pattern is strikingly universal. 🧵👇
Many studies that claim grazing benefits SOC are lacking: adequate baseline, controls, duration, 30cm soil-depth samples, & measuring over time
And beef remains a leader in CH4 & land-use driving biodiversity loss
Many studies that claim grazing benefits SOC are lacking: adequate baseline, controls, duration, 30cm soil-depth samples, & measuring over time
And beef remains a leader in CH4 & land-use driving biodiversity loss
iffs.earth/studies-and-...
iffs.earth/studies-and-...
Transforming the system costs $200-500B/year - less than 3% of the damage.
Dietary change in HICs (reducing ultra-processed & animal-sourced foods) delivers most of the benefit.
Transforming the system costs $200-500B/year - less than 3% of the damage.
Dietary change in HICs (reducing ultra-processed & animal-sourced foods) delivers most of the benefit.
February's evidence hits hardest on land and money.
iffs.earth/wp-content/u...
February's evidence hits hardest on land and money.
iffs.earth/wp-content/u...
February's digest coming soon.
iffs.earth/wp-content/u...
February's digest coming soon.
iffs.earth/wp-content/u...
🥣 Food prices likely next.
1/2 the world’s calories depend on synthetic fertilizer made from fossil #gas – 1/4 of that trade passes through the Strait of Hormuz.
This is a food access issue.
👉 #FuelToFork
ipes-food.org/report/fuel-...
🥣 Food prices likely next.
1/2 the world’s calories depend on synthetic fertilizer made from fossil #gas – 1/4 of that trade passes through the Strait of Hormuz.
This is a food access issue.
👉 #FuelToFork
ipes-food.org/report/fuel-...
At COP30 next week dozens of panels will discuss regenerative grazing.
We've compiled the best science on the topic and compared grazing vs. plant-based with rewilding.
At COP30 next week dozens of panels will discuss regenerative grazing.
We've compiled the best science on the topic and compared grazing vs. plant-based with rewilding.
Plant Based Data is now the Institute for Future Food Systems, at IFFS.Earth
Same roots, stronger mission.
We still use science to drive action, and now we focus even more on amplifying solutions & countering disinformation.
Plant Based Data is now the Institute for Future Food Systems, at IFFS.Earth
Same roots, stronger mission.
We still use science to drive action, and now we focus even more on amplifying solutions & countering disinformation.