George V.K.
@itsgeorgevk.bsky.social
Story harder. Grow stronger. Live better.
your website has two readers now.
the human who feels it.
the machine that reads it.
most sites are built for neither.
the human who feels it.
the machine that reads it.
most sites are built for neither.
October 6, 2026 at 3:03 PM
your website has two readers now.
the human who feels it.
the machine that reads it.
most sites are built for neither.
the human who feels it.
the machine that reads it.
most sites are built for neither.
the closer you are to the footage, the worse you cut.
an outside eye took a hotel brand film from 1:20 to 0:45.
leaner. stronger.
separate yourself from the work at every stage.
an outside eye took a hotel brand film from 1:20 to 0:45.
leaner. stronger.
separate yourself from the work at every stage.
October 5, 2026 at 3:03 PM
the closer you are to the footage, the worse you cut.
an outside eye took a hotel brand film from 1:20 to 0:45.
leaner. stronger.
separate yourself from the work at every stage.
an outside eye took a hotel brand film from 1:20 to 0:45.
leaner. stronger.
separate yourself from the work at every stage.
Fourteen nights of hotels this summer. Zero invoices. Some said no. A few never answered. The nos are cheap. It's the rooms I never asked about that cost me. What are you not asking for this week?
October 1, 2026 at 9:01 PM
Fourteen nights of hotels this summer. Zero invoices. Some said no. A few never answered. The nos are cheap. It's the rooms I never asked about that cost me. What are you not asking for this week?
Me trying to direct my brilliant 3-year-old how to act. Lost cause. He's a professional and can't work under these conditions.
September 2, 2026 at 2:21 PM
Me trying to direct my brilliant 3-year-old how to act. Lost cause. He's a professional and can't work under these conditions.
You have to play the main character in your own film.
The short I'm writing: a guy spins his lenses darker, chasing the golden hour he remembers. By the end the light was never the point. His son was.
I chase light for a living. Easy to forget what it's for.
The short I'm writing: a guy spins his lenses darker, chasing the golden hour he remembers. By the end the light was never the point. His son was.
I chase light for a living. Easy to forget what it's for.
August 26, 2026 at 6:01 PM
You have to play the main character in your own film.
The short I'm writing: a guy spins his lenses darker, chasing the golden hour he remembers. By the end the light was never the point. His son was.
I chase light for a living. Easy to forget what it's for.
The short I'm writing: a guy spins his lenses darker, chasing the golden hour he remembers. By the end the light was never the point. His son was.
I chase light for a living. Easy to forget what it's for.
Shot this in Central Park.
The bear is the lead.
Every film in this category opens on the building. Wide, then lobby, then a drone push over the roofline.
Nobody remembers a lobby.
They remember what the kid carried around all day.
Something coming real soon.
The bear is the lead.
Every film in this category opens on the building. Wide, then lobby, then a drone push over the roofline.
Nobody remembers a lobby.
They remember what the kid carried around all day.
Something coming real soon.
August 25, 2026 at 10:02 PM
Shot this in Central Park.
The bear is the lead.
Every film in this category opens on the building. Wide, then lobby, then a drone push over the roofline.
Nobody remembers a lobby.
They remember what the kid carried around all day.
Something coming real soon.
The bear is the lead.
Every film in this category opens on the building. Wide, then lobby, then a drone push over the roofline.
Nobody remembers a lobby.
They remember what the kid carried around all day.
Something coming real soon.
Everyone shoots the towers.
The oldest thing in this frame is at the bottom.
The oldest thing in this frame is at the bottom.
August 25, 2026 at 6:00 PM
Everyone shoots the towers.
The oldest thing in this frame is at the bottom.
The oldest thing in this frame is at the bottom.
I emailed a company's catch-all inbox and they sent me their product for free.
No coupon. No affiliate link. A pitch: a short film in trade for a pair of ND-filter sunglasses.
The owner wrote back. Nearly sold out. Sent a pair anyway.
Nobody guards the info@ inbox.
No coupon. No affiliate link. A pitch: a short film in trade for a pair of ND-filter sunglasses.
The owner wrote back. Nearly sold out. Sent a pair anyway.
Nobody guards the info@ inbox.
August 24, 2026 at 6:03 PM
I emailed a company's catch-all inbox and they sent me their product for free.
No coupon. No affiliate link. A pitch: a short film in trade for a pair of ND-filter sunglasses.
The owner wrote back. Nearly sold out. Sent a pair anyway.
Nobody guards the info@ inbox.
No coupon. No affiliate link. A pitch: a short film in trade for a pair of ND-filter sunglasses.
The owner wrote back. Nearly sold out. Sent a pair anyway.
Nobody guards the info@ inbox.
New York hotels. A cinema zoom. Paid for all of it in footage. Find who needs your output, price it in access, deliver like a retainer.
August 20, 2026 at 6:00 PM
New York hotels. A cinema zoom. Paid for all of it in footage. Find who needs your output, price it in access, deliver like a retainer.
Sunglasses with ND filters built in. Spin the lens, dial how much light comes through.
A filmmaker's pair of sunglasses. I have been spinning these all day.
One eye darker than the other? My body, my choice.
Got them without paying, by the way. The how is on my page.
A filmmaker's pair of sunglasses. I have been spinning these all day.
One eye darker than the other? My body, my choice.
Got them without paying, by the way. The how is on my page.
August 19, 2026 at 6:01 PM
Sunglasses with ND filters built in. Spin the lens, dial how much light comes through.
A filmmaker's pair of sunglasses. I have been spinning these all day.
One eye darker than the other? My body, my choice.
Got them without paying, by the way. The how is on my page.
A filmmaker's pair of sunglasses. I have been spinning these all day.
One eye darker than the other? My body, my choice.
Got them without paying, by the way. The how is on my page.
I'm falling in love with the 3:2 ratio.
Four hero brand films in New York over the past three weeks. BMCC6K full frame, open gate.
Then I constrained myself on purpose.
Four hero brand films in New York over the past three weeks. BMCC6K full frame, open gate.
Then I constrained myself on purpose.
August 18, 2026 at 2:05 PM
I'm falling in love with the 3:2 ratio.
Four hero brand films in New York over the past three weeks. BMCC6K full frame, open gate.
Then I constrained myself on purpose.
Four hero brand films in New York over the past three weeks. BMCC6K full frame, open gate.
Then I constrained myself on purpose.
Your indecision is fear masking as an excuse.
The only way to know whether it’s the right choice, is to actually make one first.
Then you just course correct.
The only way to know whether it’s the right choice, is to actually make one first.
Then you just course correct.
August 17, 2026 at 3:13 AM
Your indecision is fear masking as an excuse.
The only way to know whether it’s the right choice, is to actually make one first.
Then you just course correct.
The only way to know whether it’s the right choice, is to actually make one first.
Then you just course correct.
Eighteen hotel nights in New York. I paid for none of them.
No points. No discount code. I asked.
A hero film, three cutdowns, stills they keep forever. For rooms that were going to sit empty anyway.
The room you never ask about is a guaranteed no.
No points. No discount code. I asked.
A hero film, three cutdowns, stills they keep forever. For rooms that were going to sit empty anyway.
The room you never ask about is a guaranteed no.
August 14, 2026 at 2:02 PM
Eighteen hotel nights in New York. I paid for none of them.
No points. No discount code. I asked.
A hero film, three cutdowns, stills they keep forever. For rooms that were going to sit empty anyway.
The room you never ask about is a guaranteed no.
No points. No discount code. I asked.
A hero film, three cutdowns, stills they keep forever. For rooms that were going to sit empty anyway.
The room you never ask about is a guaranteed no.
The worst thing you can do for your customer service:
→ Put the customer on hold right after they tell you what's wrong. <.<
→ Put the customer on hold right after they tell you what's wrong. <.<
July 28, 2026 at 2:40 PM
The worst thing you can do for your customer service:
→ Put the customer on hold right after they tell you what's wrong. <.<
→ Put the customer on hold right after they tell you what's wrong. <.<
Stop taking life so seriously.
Your business will be fine.
Your spouse will understand.
Your kid will learn.
Even if this isn't a simulation...
...make it a really fun fucking game.
Your business will be fine.
Your spouse will understand.
Your kid will learn.
Even if this isn't a simulation...
...make it a really fun fucking game.
July 21, 2026 at 10:30 PM
Stop taking life so seriously.
Your business will be fine.
Your spouse will understand.
Your kid will learn.
Even if this isn't a simulation...
...make it a really fun fucking game.
Your business will be fine.
Your spouse will understand.
Your kid will learn.
Even if this isn't a simulation...
...make it a really fun fucking game.
publishing 10x more content and your pipeline's still flat?
that's the sameness tax. up close.
that's the sameness tax. up close.
June 19, 2026 at 3:02 PM
publishing 10x more content and your pipeline's still flat?
that's the sameness tax. up close.
that's the sameness tax. up close.
average B2B SaaS site converts at 1.1%
top 10% convert at 8-15%
that's a whole different category of result
features converge across every competitor
story is the one thing that stays yours
top 10% convert at 8-15%
that's a whole different category of result
features converge across every competitor
story is the one thing that stays yours
June 18, 2026 at 3:02 PM
average B2B SaaS site converts at 1.1%
top 10% convert at 8-15%
that's a whole different category of result
features converge across every competitor
story is the one thing that stays yours
top 10% convert at 8-15%
that's a whole different category of result
features converge across every competitor
story is the one thing that stays yours
pulled up 5 HR tech homepages last week
every single one said the same things:
- "all-in-one platform"
- "built for modern teams"
- "powerful analytics"
you could shuffle them and nobody would notice
prospects buy the before and after
the features are just the receipt
every single one said the same things:
- "all-in-one platform"
- "built for modern teams"
- "powerful analytics"
you could shuffle them and nobody would notice
prospects buy the before and after
the features are just the receipt
June 17, 2026 at 3:03 PM
pulled up 5 HR tech homepages last week
every single one said the same things:
- "all-in-one platform"
- "built for modern teams"
- "powerful analytics"
you could shuffle them and nobody would notice
prospects buy the before and after
the features are just the receipt
every single one said the same things:
- "all-in-one platform"
- "built for modern teams"
- "powerful analytics"
you could shuffle them and nobody would notice
prospects buy the before and after
the features are just the receipt
75% of marketers use AI tools
human content gets 5.44x more engagement
that's the math on sameness
when mediocre content becomes free, distinctive content becomes the scarce resource
and you can't be distinctive without knowing your own story
human content gets 5.44x more engagement
that's the math on sameness
when mediocre content becomes free, distinctive content becomes the scarce resource
and you can't be distinctive without knowing your own story
June 16, 2026 at 3:02 PM
75% of marketers use AI tools
human content gets 5.44x more engagement
that's the math on sameness
when mediocre content becomes free, distinctive content becomes the scarce resource
and you can't be distinctive without knowing your own story
human content gets 5.44x more engagement
that's the math on sameness
when mediocre content becomes free, distinctive content becomes the scarce resource
and you can't be distinctive without knowing your own story
go to your homepage
delete your company name
drop in your biggest competitor's instead
does it still make sense?
if yes, your story is the problem.
and no amount of content fixes a story problem.
delete your company name
drop in your biggest competitor's instead
does it still make sense?
if yes, your story is the problem.
and no amount of content fixes a story problem.
June 15, 2026 at 3:03 PM
go to your homepage
delete your company name
drop in your biggest competitor's instead
does it still make sense?
if yes, your story is the problem.
and no amount of content fixes a story problem.
delete your company name
drop in your biggest competitor's instead
does it still make sense?
if yes, your story is the problem.
and no amount of content fixes a story problem.
...and panic sets in
May 27, 2026 at 5:27 PM
...and panic sets in
If I can't Claude... then what has all this been about?!
March 17, 2026 at 8:19 PM
If I can't Claude... then what has all this been about?!
georgevk@Georges-MacBook-Pro truery % commit & push everything & npm run build
February 23, 2026 at 11:29 PM
georgevk@Georges-MacBook-Pro truery % commit & push everything & npm run build
You approved the brand film budget. Loved the treatment. The final cut made your CMO cry. Three months later? It’s collecting digital dust on your homepage while your sales team quietly went back to sending PDFs. Here’s... https://f.mtr.cool/tjdvfhnmui
February 9, 2026 at 9:12 PM
You approved the brand film budget. Loved the treatment. The final cut made your CMO cry. Three months later? It’s collecting digital dust on your homepage while your sales team quietly went back to sending PDFs. Here’s... https://f.mtr.cool/tjdvfhnmui
If your brand story isn’t converting, it’s not ‘marketing.’ It’s anatomy. Most people think “strategic brand storytelling” means: “Tell a nice story. Make it cinematic. Post it everywhere.” That’s like judging health by... https://f.mtr.cool/bixyddafix
February 6, 2026 at 9:12 PM
If your brand story isn’t converting, it’s not ‘marketing.’ It’s anatomy. Most people think “strategic brand storytelling” means: “Tell a nice story. Make it cinematic. Post it everywhere.” That’s like judging health by... https://f.mtr.cool/bixyddafix