Katarzyna
@katrzyna.spinalcms.com
Doing marketing (and sales-related tasks) at Spinal CMS. I also make sure things are easy on the eyes.
Continuing our series “How … works”. With today @11ty.dev!
This post walks through its build pipeline, from config to
the files written to disk.
spinalcms.com/blog/how-11t...
This post walks through its build pipeline, from config to
the files written to disk.
spinalcms.com/blog/how-11t...
How 11ty Works
Eleventy is a static site generator written in JavaScript. This post walks through its build pipeline, from config to the files written to disk.
spinalcms.com
October 9, 2026 at 11:14 AM
Continuing our series “How … works”. With today @11ty.dev!
This post walks through its build pipeline, from config to
the files written to disk.
spinalcms.com/blog/how-11t...
This post walks through its build pipeline, from config to
the files written to disk.
spinalcms.com/blog/how-11t...
Reposted by Katarzyna
Zero-click does not mean zero-website.
Impressions climb while visits fall. Your site now works before anyone arrives. It feeds AI Overviews, ChatGPT answers, and Perplexity citations. I do not make the rules. 🤷
For your static site, that is not a threat. It is your existing workflow.
Impressions climb while visits fall. Your site now works before anyone arrives. It feeds AI Overviews, ChatGPT answers, and Perplexity citations. I do not make the rules. 🤷
For your static site, that is not a threat. It is your existing workflow.
October 6, 2026 at 10:13 AM
Zero-click does not mean zero-website.
Impressions climb while visits fall. Your site now works before anyone arrives. It feeds AI Overviews, ChatGPT answers, and Perplexity citations. I do not make the rules. 🤷
For your static site, that is not a threat. It is your existing workflow.
Impressions climb while visits fall. Your site now works before anyone arrives. It feeds AI Overviews, ChatGPT answers, and Perplexity citations. I do not make the rules. 🤷
For your static site, that is not a threat. It is your existing workflow.
Zero-click does not mean zero-website.
Impressions climb while visits fall. Your site now works before anyone arrives. It feeds AI Overviews, ChatGPT answers, and Perplexity citations. I do not make the rules. 🤷
For your static site, that is not a threat. It is your existing workflow.
Impressions climb while visits fall. Your site now works before anyone arrives. It feeds AI Overviews, ChatGPT answers, and Perplexity citations. I do not make the rules. 🤷
For your static site, that is not a threat. It is your existing workflow.
October 6, 2026 at 10:13 AM
Zero-click does not mean zero-website.
Impressions climb while visits fall. Your site now works before anyone arrives. It feeds AI Overviews, ChatGPT answers, and Perplexity citations. I do not make the rules. 🤷
For your static site, that is not a threat. It is your existing workflow.
Impressions climb while visits fall. Your site now works before anyone arrives. It feeds AI Overviews, ChatGPT answers, and Perplexity citations. I do not make the rules. 🤷
For your static site, that is not a threat. It is your existing workflow.
Reposted by Katarzyna
SEO on a static SaaS site still works. But AI search changed where buyers start. 51% of B2B buyers now begin research in a chatbot more often than in Google. Ranking first no longer decides it. Getting cited inside the AI answer does.
October 2, 2026 at 1:13 PM
SEO on a static SaaS site still works. But AI search changed where buyers start. 51% of B2B buyers now begin research in a chatbot more often than in Google. Ranking first no longer decides it. Getting cited inside the AI answer does.
SEO on a static SaaS site still works. But AI search changed where buyers start. 51% of B2B buyers now begin research in a chatbot more often than in Google. Ranking first no longer decides it. Getting cited inside the AI answer does.
October 2, 2026 at 1:13 PM
SEO on a static SaaS site still works. But AI search changed where buyers start. 51% of B2B buyers now begin research in a chatbot more often than in Google. Ranking first no longer decides it. Getting cited inside the AI answer does.
Reposted by Katarzyna
Google now lets readers pick your site as a "preferred source." Those readers then see your content flagged with a badge in Top Stories, AI Mode and AI Overviews.
It is optional, and it asks something of you first. My thoughts.
It is optional, and it asks something of you first. My thoughts.
September 29, 2026 at 9:56 AM
Google now lets readers pick your site as a "preferred source." Those readers then see your content flagged with a badge in Top Stories, AI Mode and AI Overviews.
It is optional, and it asks something of you first. My thoughts.
It is optional, and it asks something of you first. My thoughts.
Google now lets readers pick your site as a "preferred source." Those readers then see your content flagged with a badge in Top Stories, AI Mode and AI Overviews.
It is optional, and it asks something of you first. My thoughts.
It is optional, and it asks something of you first. My thoughts.
September 29, 2026 at 9:56 AM
Google now lets readers pick your site as a "preferred source." Those readers then see your content flagged with a badge in Top Stories, AI Mode and AI Overviews.
It is optional, and it asks something of you first. My thoughts.
It is optional, and it asks something of you first. My thoughts.
Reposted by Katarzyna
AI tools cite other websites when they describe your company. A study of 1,851 sources found brand-owned pages made up 2.8% of citations. You can fix that.
September 23, 2026 at 8:27 AM
AI tools cite other websites when they describe your company. A study of 1,851 sources found brand-owned pages made up 2.8% of citations. You can fix that.
Reposted by Katarzyna
Hugo is one of the many supported static site generators of Spinal.
This article goes into how it works from the structure, build commands, plugin system, caching and security!
spinalcms.com/blog/how-hug...
This article goes into how it works from the structure, build commands, plugin system, caching and security!
spinalcms.com/blog/how-hug...
How Hugo Works
Hugo is a static site generator written in Go. This post walks through its build engine, from the CLI to the files written to disk.
spinalcms.com
September 25, 2026 at 3:54 PM
Hugo is one of the many supported static site generators of Spinal.
This article goes into how it works from the structure, build commands, plugin system, caching and security!
spinalcms.com/blog/how-hug...
This article goes into how it works from the structure, build commands, plugin system, caching and security!
spinalcms.com/blog/how-hug...
Hugo is one of the many supported static site generators of Spinal.
This article goes into how it works from the structure, build commands, plugin system, caching and security!
spinalcms.com/blog/how-hug...
This article goes into how it works from the structure, build commands, plugin system, caching and security!
spinalcms.com/blog/how-hug...
How Hugo Works
Hugo is a static site generator written in Go. This post walks through its build engine, from the CLI to the files written to disk.
spinalcms.com
September 25, 2026 at 3:54 PM
Hugo is one of the many supported static site generators of Spinal.
This article goes into how it works from the structure, build commands, plugin system, caching and security!
spinalcms.com/blog/how-hug...
This article goes into how it works from the structure, build commands, plugin system, caching and security!
spinalcms.com/blog/how-hug...
AI tools cite other websites when they describe your company. A study of 1,851 sources found brand-owned pages made up 2.8% of citations. You can fix that.
September 23, 2026 at 8:27 AM
AI tools cite other websites when they describe your company. A study of 1,851 sources found brand-owned pages made up 2.8% of citations. You can fix that.
A plugin for Jekyll to create .md files/pages for your content.
github.com/dblock/jekyl...
Article: code.dblock.org/2026/09/19/s...
github.com/dblock/jekyl...
Article: code.dblock.org/2026/09/19/s...
GitHub - dblock/jekyll-md: Jekyll plugin that converts each page's fully rendered HTML into a Markdown sibling, for AI agents and other machine readers.
Jekyll plugin that converts each page's fully rendered HTML into a Markdown sibling, for AI agents and other machine readers. - dblock/jekyll-md
github.com
September 21, 2026 at 10:31 AM
A plugin for Jekyll to create .md files/pages for your content.
github.com/dblock/jekyl...
Article: code.dblock.org/2026/09/19/s...
github.com/dblock/jekyl...
Article: code.dblock.org/2026/09/19/s...
How @astro.build works. Astro is a static site generator built on Vite.
This post walks through its build pipeline, from config to the files written to disk.
Check it out spinalcms.com/blog/how-ast...
This post walks through its build pipeline, from config to the files written to disk.
Check it out spinalcms.com/blog/how-ast...
September 18, 2026 at 11:04 AM
How @astro.build works. Astro is a static site generator built on Vite.
This post walks through its build pipeline, from config to the files written to disk.
Check it out spinalcms.com/blog/how-ast...
This post walks through its build pipeline, from config to the files written to disk.
Check it out spinalcms.com/blog/how-ast...
Do you have a LLM/AI bot helping you write documentation? Check its output against the AI Slop Checker: spinalcms.com/slop-checker/
Or use the available SKILL.md ✌️
Or use the available SKILL.md ✌️
September 17, 2026 at 3:12 PM
Do you have a LLM/AI bot helping you write documentation? Check its output against the AI Slop Checker: spinalcms.com/slop-checker/
Or use the available SKILL.md ✌️
Or use the available SKILL.md ✌️
Reposted by Katarzyna
Google Trends' Explore page now has category filters you can use with an empty search box.
1. Leave the search box empty
2. Pick one from “All categories”
3. Set region and range
4. See Top and Rising
Instead of testing ideas you already had, you start from demand.
spinalcms.com/blog/stop-ty...
1. Leave the search box empty
2. Pick one from “All categories”
3. Set region and range
4. See Top and Rising
Instead of testing ideas you already had, you start from demand.
spinalcms.com/blog/stop-ty...
Stop typing keywords into Google Trends
Spinal is a Git-based CMS for static site generators, so your whole team can publish content without code.
spinalcms.com
September 16, 2026 at 11:30 AM
Google Trends' Explore page now has category filters you can use with an empty search box.
1. Leave the search box empty
2. Pick one from “All categories”
3. Set region and range
4. See Top and Rising
Instead of testing ideas you already had, you start from demand.
spinalcms.com/blog/stop-ty...
1. Leave the search box empty
2. Pick one from “All categories”
3. Set region and range
4. See Top and Rising
Instead of testing ideas you already had, you start from demand.
spinalcms.com/blog/stop-ty...
Google Trends' Explore page now has category filters you can use with an empty search box.
1. Leave the search box empty
2. Pick one from “All categories”
3. Set region and range
4. See Top and Rising
Instead of testing ideas you already had, you start from demand.
spinalcms.com/blog/stop-ty...
1. Leave the search box empty
2. Pick one from “All categories”
3. Set region and range
4. See Top and Rising
Instead of testing ideas you already had, you start from demand.
spinalcms.com/blog/stop-ty...
Stop typing keywords into Google Trends
Spinal is a Git-based CMS for static site generators, so your whole team can publish content without code.
spinalcms.com
September 16, 2026 at 11:30 AM
Google Trends' Explore page now has category filters you can use with an empty search box.
1. Leave the search box empty
2. Pick one from “All categories”
3. Set region and range
4. See Top and Rising
Instead of testing ideas you already had, you start from demand.
spinalcms.com/blog/stop-ty...
1. Leave the search box empty
2. Pick one from “All categories”
3. Set region and range
4. See Top and Rising
Instead of testing ideas you already had, you start from demand.
spinalcms.com/blog/stop-ty...
Added Spinal to a product directory site. Result: 10 emails that pitch their product directory site.
Am I doing this marketing thing, right?
Am I doing this marketing thing, right?
September 16, 2026 at 7:47 AM
Added Spinal to a product directory site. Result: 10 emails that pitch their product directory site.
Am I doing this marketing thing, right?
Am I doing this marketing thing, right?
Reposted by Katarzyna
Today Spinal CMS introduces: Omni Assist! 🔍
It is a beacon (like tools like Crisp, Help Scout, Intercom offer) to add to your site, app or wherever it makes sense for your company. ✨
Read more spinalcms.com/blog/introdu...
It is a beacon (like tools like Crisp, Help Scout, Intercom offer) to add to your site, app or wherever it makes sense for your company. ✨
Read more spinalcms.com/blog/introdu...
September 14, 2026 at 8:05 PM
Today Spinal CMS introduces: Omni Assist! 🔍
It is a beacon (like tools like Crisp, Help Scout, Intercom offer) to add to your site, app or wherever it makes sense for your company. ✨
Read more spinalcms.com/blog/introdu...
It is a beacon (like tools like Crisp, Help Scout, Intercom offer) to add to your site, app or wherever it makes sense for your company. ✨
Read more spinalcms.com/blog/introdu...
Google launched a pay-per-value AI licensing pilot for publishers. When a publisher's content grounds a Gemini or AI Overviews answer, Google pays. Search Console shows a monthly figure, no formula. digiday.com/media/google...
Google rolls out pay-per-value AI licensing program to publishers
Google has been quietly scaling a pay-per-value AI licensing scheme for publishers. Though some critics are skeptical of its
digiday.com
September 15, 2026 at 9:24 AM
Google launched a pay-per-value AI licensing pilot for publishers. When a publisher's content grounds a Gemini or AI Overviews answer, Google pays. Search Console shows a monthly figure, no formula. digiday.com/media/google...
Today Spinal CMS introduces: Omni Assist! 🔍
It is a beacon (like tools like Crisp, Help Scout, Intercom offer) to add to your site, app or wherever it makes sense for your company. ✨
Read more spinalcms.com/blog/introdu...
It is a beacon (like tools like Crisp, Help Scout, Intercom offer) to add to your site, app or wherever it makes sense for your company. ✨
Read more spinalcms.com/blog/introdu...
September 14, 2026 at 8:05 PM
Today Spinal CMS introduces: Omni Assist! 🔍
It is a beacon (like tools like Crisp, Help Scout, Intercom offer) to add to your site, app or wherever it makes sense for your company. ✨
Read more spinalcms.com/blog/introdu...
It is a beacon (like tools like Crisp, Help Scout, Intercom offer) to add to your site, app or wherever it makes sense for your company. ✨
Read more spinalcms.com/blog/introdu...
Reposted by Katarzyna
A 1986 aircraft maintenance standard kills AI writing slop.
Stop telling Claude not to use em dashes. Stop banning the word “delve”. That is whack-a-mole and you lose. Give it a writing system.
George Orwell’s six rules for clear writing and ASD-STE100, Simplified Technical English.
Stop telling Claude not to use em dashes. Stop banning the word “delve”. That is whack-a-mole and you lose. Give it a writing system.
George Orwell’s six rules for clear writing and ASD-STE100, Simplified Technical English.
September 9, 2026 at 11:49 AM
A 1986 aircraft maintenance standard kills AI writing slop.
Stop telling Claude not to use em dashes. Stop banning the word “delve”. That is whack-a-mole and you lose. Give it a writing system.
George Orwell’s six rules for clear writing and ASD-STE100, Simplified Technical English.
Stop telling Claude not to use em dashes. Stop banning the word “delve”. That is whack-a-mole and you lose. Give it a writing system.
George Orwell’s six rules for clear writing and ASD-STE100, Simplified Technical English.
Reposted by Katarzyna
Did you or your LLM-agent (AI) write slop? Check it with the AI Slop Checker! 🤖🙅♀️
spinalcms.com/slop-checker/
spinalcms.com/slop-checker/
September 10, 2026 at 4:03 PM
Did you or your LLM-agent (AI) write slop? Check it with the AI Slop Checker! 🤖🙅♀️
spinalcms.com/slop-checker/
spinalcms.com/slop-checker/
Did you or your LLM-agent (AI) write slop? Check it with the AI Slop Checker! 🤖🙅♀️
spinalcms.com/slop-checker/
spinalcms.com/slop-checker/
September 10, 2026 at 4:03 PM
Did you or your LLM-agent (AI) write slop? Check it with the AI Slop Checker! 🤖🙅♀️
spinalcms.com/slop-checker/
spinalcms.com/slop-checker/
A 1986 aircraft maintenance standard kills AI writing slop.
Stop telling Claude not to use em dashes. Stop banning the word “delve”. That is whack-a-mole and you lose. Give it a writing system.
George Orwell’s six rules for clear writing and ASD-STE100, Simplified Technical English.
Stop telling Claude not to use em dashes. Stop banning the word “delve”. That is whack-a-mole and you lose. Give it a writing system.
George Orwell’s six rules for clear writing and ASD-STE100, Simplified Technical English.
September 9, 2026 at 11:49 AM
A 1986 aircraft maintenance standard kills AI writing slop.
Stop telling Claude not to use em dashes. Stop banning the word “delve”. That is whack-a-mole and you lose. Give it a writing system.
George Orwell’s six rules for clear writing and ASD-STE100, Simplified Technical English.
Stop telling Claude not to use em dashes. Stop banning the word “delve”. That is whack-a-mole and you lose. Give it a writing system.
George Orwell’s six rules for clear writing and ASD-STE100, Simplified Technical English.