Rose
@kuhlflowers.bsky.social
Reposted by Rose
8/ As the @nytimes.com reported, DraftKings uses machine learning and data scientists to entice losing customers with promos to keep them going — even if those are the customers at risk of becoming addicts. The company says it doesn’t unfairly target people.
How DraftKings Uses A.I. to Target the Gamblers Likeliest to Lose
Data science helps determine who receives betting incentives, but the company has resisted using similar technology to protect gamblers at risk of addiction.
www.nytimes.com
September 26, 2026 at 2:10 PM
8/ As the @nytimes.com reported, DraftKings uses machine learning and data scientists to entice losing customers with promos to keep them going — even if those are the customers at risk of becoming addicts. The company says it doesn’t unfairly target people.