Marcus Reamer
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marcusreamer.bsky.social
Marcus Reamer
@marcusreamer.bsky.social
Environmental communication scholar/practitioner. Currently studying environmental media and its role in right whale conservation at the University of Miami. Learn more: marcusreamer.com
March 18, 2026 at 9:32 PM
The most important thing you can do at this point is to learn more about Rice's whales, talk about them, and get involved with the great orgs I tagged above (and lots of others). Attention and awareness are key.

You can start with our research article here: bit.ly/RicesWhaleNews
Discovering the world’s most endangered great whale species did not advance an issue-attention cycle in news media: Implications for Rice’s whale conservation and management - Ambio
Issue-attention cycles (IACs) follow the predictable rise and fall of media and public attention to topics through five defined stages. Using content analysis and critical discourse analysis, we analy...
bit.ly
March 18, 2026 at 9:30 PM
In our research, we argued that actions related to oil and gas development in the Gulf are the most likely to bring Rice's whales into the news and public attention/discussion. That doesn't guarantee desired conservation outcomes because news moves on fast and the window of opportunity is limited.
March 18, 2026 at 9:26 PM
National orgs like @biologicaldiversity.org, @nrdc.org, and @defenders.org and local @healthygulf.bsky.social have been leaders in Rice's whale education, conservation, and management. But they need you to talk about Rice's whales as they try to navigate whatever it is the Committee decides.
March 18, 2026 at 9:22 PM
Scientists had enough evidence to recognize the Rice's whale as a new species of whale in 2021. That discovery failed to grab headlines, which means you and the people in your life probably have no idea these whales exist, let alone that this rare meeting is such a danger to them.
March 18, 2026 at 9:20 PM
The Trump admin is convening the Endangered Species Committee on March 31, likely to circumvent endangered species protections for Rice's whales to fast-track Gulf oil and gas development.

🔗 federalregister.gov/documents/2026/03/16/2026-05242/endangered-species-committee-meeting-announcement
Endangered Species Committee Meeting Announcement
The Endangered Species Committee will meet regarding an Endangered Species Act exemption for Gulf of America Oil and Gas Activities.
federalregister.gov
March 18, 2026 at 9:18 PM
I do agree on the importance of the place-based descriptor in normal times!

A current wrench in the gears is that the US can't even decide if that body of water is called the Gulf of Mexico or the Gulf of America. That alone is politicized/polarized & (for now) the whales would be no better off.
November 24, 2025 at 9:53 PM
Good thought!

We did see patriotic framing 🇺🇸🐋 in quotes by scientists and conservationists, mostly in earlier stories (2021/2022). Attention cycles rely on drama, so the framing wouldn't likely do much on that front. Definitely other reasons to explore it further, though.
November 24, 2025 at 1:42 PM