Mat Gordon
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matgordon.com
Mat Gordon
@matgordon.com
Business is harder than it needs to be.

Usually because you're doing it the way you were told.

I call it the compliance tax.

Every week I write about where it shows up, what it costs, and what the other version looks like.

matgordon.com
The easy ones weren't easier because the founders were smarter.

They just went looking first.
August 31, 2026 at 8:55 AM
Nobody sends you the bill for doing it the way you were told. You just pay it — in money, in months, in energy.

I call it the compliance tax.
August 18, 2026 at 9:07 AM
Not the hard parts. The standard parts. The agency you hired because everyone hires one. The rebrand. The funnel. The person you brought on because that's what you do at that stage.
August 18, 2026 at 9:07 AM
#1
February 26, 2026 at 7:05 PM