...We need to know what we have, spot the opportunities that match those assets, and respond where we can actually create value. And, of course, timing matters.

You can’t serve it raw.
You can’t serve it burnt.

You have to know when it’s ready. 😉

Sometimes I bake a pastry just to unwind. This time: blackberry pastry! 🥐

Ingredients? Ready.
Making? Done.
Baking? In progress.

Having full control over our assets means we don’t have to spin up the whole system for every single demand.

Maybe it’s time I stopped climbing to the summit from the bottom every time and tried doing it from the top for once.