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msr-pr.bsky.social
MSR Communications
@msr-pr.bsky.social
We love #PR, #SocialMedia & anything related to #DigitalMarketing communications. Named 2015 Best Tech PR Firm in California & Top Places to Work in PR
A strong past few weeks of coverage for our clients! 👏

Excited to see Larridin, BlueRock and AVAC featured in @reuters.com , @fortune.com, @forbes.com, CFO Dive, Techstrong TV and the Almaden Times.

Congrats to our clients and the MSR team! 🎉

#EarnedMedia #ConsumerPR #TechPR
September 16, 2026 at 10:33 PM
AI is changing PR, but media relationships aren’t going anywhere.

@muckrack.com found media relations is gaining importance, even as AI leads future priorities.

Later this month, we’re taking that mindset offline at @sfgatedotcom.bsky.social's pop-up newsroom. Stay tuned for what we learn!
September 14, 2026 at 11:15 PM
Are we at risk of creating PR for algorithms instead of people?

A recent article argues optimizing PR for AI citations could become the new keyword stuffing.

GEO matters, but the fundamentals come first: create something worth discovering first and foremost.

Via: https://ow.ly/gQ3950ZKt86

#PR
Optimising PR for AI citation is the new keyword stuffing
ow.ly
September 11, 2026 at 10:30 PM
The same story can require more or less context depending on the reporter.

Good media relations means knowing what background they need and connecting complex expertise to the broader story their audience cares about.

Via PR Daily: ow.ly/Frec50ZKt3B

#PublicRelations #PR #TechPR
Breaking down complex topics for journalists - PR Daily
A media portal shows how making credible experts and clear information easy to find can help reporters get tough stories right. Social Security is a topic almost every working American has a stake in....
ow.ly
September 9, 2026 at 5:24 PM
Some people have a knack for finding the right story, the right reporter, and the right moment. Meriane is one of them. 👏
September 8, 2026 at 8:28 PM
Instagram is taking new steps to label profiles featuring AI-generated people.

The broader PR lesson? 👇

Audiences may have different comfort levels with AI, but few appreciate feeling misled. Transparency helps set expectations and protect trust.

🔗: ow.ly/GQsu50ZJ2rT

#SocialStrategy #PRFirm
Bringing More Transparency to AI-Generated Profiles on Instagram
We’re renaming the AI creator label to AI-generated profile to make it more clear to people when a profile features an AI-generated person rather than a human.
ow.ly
September 4, 2026 at 9:51 PM
If an executive uses AI to write an op-ed, is it still their thought leadership?

@prnewsonline.com explores the debate after Stanley Druckenmiller acknowledged using AI for his WSJ op-ed.

It’s a reminder that with a byline comes an expectation of authenticity, especially when AI is involved.
September 2, 2026 at 8:58 PM
Today’s go-to source for AI citations can quickly become tomorrow’s afterthought.

PR Daily reports Reddit citations by ChatGPT dropped 86%, a reminder that relying too heavily on one source can leave your GEO strategy vulnerable.

Build authority across channels.

🔗: ow.ly/xOhk50ZHN88

#GEO
Reddit's citation drop is a warning to diversify your GEO strategy - PR Daily
Five checks reveal whether your AI visibility depends too heavily on any single source.
ow.ly
September 1, 2026 at 5:24 PM
What turns an executive with expertise into a source journalists want to hear from?

Using Larridin CTO Ameya Kanitkar’s recent @reuters.com uters coverage as an example, our latest blog breaks down 4 steps for building executive thought leadership.

🔗 ow.ly/C5Ya50ZGL4i

#PRFirm #PublicRelations
August 28, 2026 at 9:52 PM
Anthropic’s move to watermark Claude-generated text raises a bigger question: what does this mean for authenticity online?

As AI content grows, genuine expertise, credible sources & recognizable perspectives will matter even more for maintaining audience trust.
August 26, 2026 at 5:15 PM
What does a strong PR strategy have to do with showing up in AI search? Actually, quite a lot.
LinkedIn’s latest guide to AI search offers some useful takeaways for brands thinking about AEO and GEO. 1/3🧵
August 24, 2026 at 10:03 PM
Some topics need more than a sound bite.

On the latest episode of Business Technology Perspectives, Larridin CEO Russ Fradin discusses AI spend, governance & visibility.

Worth a listen for those wondering how AI is actually being used in the workplace.

🔗: ow.ly/163u50ZA105

#TechPR #PR
Business Technology Perspectives | Podcast on RSS.com
ow.ly
August 21, 2026 at 10:24 PM
A tactic that works in consumer PR does not always translate directly to tech.

OpenAI’s recent creator trip is a reminder that campaigns need a clear fit between the brand, the audience & the broader context surrounding the product.

Borrow the ideas, adapt the strategy.
August 18, 2026 at 9:28 PM
As AI moves from experimentation to scale, cost is dominating the conversation.

Larridin CTO Ameya Kanitkar joins InformationWeek
w/ Booz Allen Hamilton CTO Bill Vass to discuss what tech leaders need to know.

🎧: ow.ly/FjEK50ZxP1E

#TechPR
InformationWeek Podcast: Two CTOs on managing rising AI costs
Bill Vass of Booz Allen Hamilton and Ameya Kanitkar of Larridin discuss how they are responding to escalating AI costs while keeping AI on track.
ow.ly
August 17, 2026 at 9:16 PM
Not all LLMs cite information the same way. @muckrack.com’s latest data shows why there’s no one-size-fits-all approach to AI visibility.

The takeaway? Start with the fundamentals: earned media, owned content, and a strong digital presence.

🔗: ow.ly/f9rL50ZxPpQ

#TechPR
Do you need different PR strategies for ChatGPT, Claude and Gemini? | Muck Rack
Each LLM system does not behave the same way. Here’s what communicators need to know about how ChatGPT, Claude and Gemini cite sources to help impact your generative engine optimization strategy.
ow.ly
August 14, 2026 at 9:58 PM
The economics of open-weight AI are creating new opportunities for U.S. model makers.

In @reuters.com, Larridin CTO Ameya Kanikar explains how cost, regulatory & geopolitical concerns around Chinese open-weight models could create an opening for U.S. alternatives.

🔗: ow.ly/EuzX50Zz7uP

#TechPR
NEWSLETTER: American AI model makers smell an opportunity
Cheaper, more customizable and able to generate code nearly as well as the best from Anthropic and OpenAI, open artificial intelligence models from China have taken Silicon Valley by storm this year. ...
ow.ly
August 12, 2026 at 11:54 PM
Would you reply to someone who doesn’t exist?

A @futurism.com story on fake AI “publicists” is a reminder that media relations still runs on trust.

Real relationships, relevant pitches, and understanding the journalists and PR people on the other side of the inbox matter.
August 10, 2026 at 11:07 PM
Is your enterprise AI usage as cost-efficient as it could be?

In @businessinsider.com, MSR client Larridin's CTO Ameya Kanitkar explains how to reduce AI spending: treat frontier models like expensive consultants. Use the top models for planning & cheaper ones for execution.
August 7, 2026 at 5:08 PM
AI-generated answers mention an average of just 7.5 brands per query, according to Agility PR.

The question is no longer only, “Are we ranking?” It’s becoming, “Would AI recommend us at all?”

🔗 Report: ow.ly/bF5C50ZuSBH

#PublicRelations #PRFirm #TechPR #AI #PRAgency
What the Data Tells Us About AI Visibility in 2026 - Agility PR Solutions
For our 2026 research report, Closing the AI Visibility Gap, Agility PR Solutions analyzed 24,480 prompt-and-answer pairs across ChatGPT, Perplexity, Gemini, and Claude, capturing 183,004 brand mentio...
ow.ly
August 6, 2026 at 12:35 AM
The first answer people see is often the one they trust.

When a Google AI Overview incorrectly reported that a business was closing, it became a reminder that protecting a brand's reputation extends beyond traditional search.

🔗: https://ow.ly/TIxU50ZuSa6

#PublicRelations #PR #AI #PRFirm
Bakery Owner Panicked After AI Overview Hung A Closing Sign
When someone Googled "Anna Mae's Bakery," an AI overview served up a summary mistakenly identifying that the business was officially closing on July 31.
ow.ly
August 3, 2026 at 2:20 PM
LinkedIn is adding an option to flag posts that “seem like AI slop.”

The takeaway: readers want content that feels genuine, specific & grounded in real expertise. For brands, the goal isn’t just to sound less like AI—it’s to share something worth reading.

ow.ly/cFg450ZuSxy

#PublicRelations
LinkedIn Added a New Way to Report AI Slop - CNET
The "Seems like AI slop" button will help LinkedIn train its AI-detection tools.
ow.ly
July 31, 2026 at 7:57 PM
The conversation around enterprise AI is evolving. In @fortune.com, Ameya Kanitkar, CTO of Larridin, shares why open-weight models are changing the cost equation.

Thanks to Nicholas Gordon for continuing to spotlight this important topic.

🔗: ow.ly/fnku50ZtAGt

#TechPR #PRFirm #Fortune #AI
China's Moonshot, Z.AI, and DeepSeek are challenging U.S. AI labs—and beating them on cost | Fortune
“The AI ecosystem in China is probably much better than people thought."
ow.ly
July 29, 2026 at 11:45 PM
What happens when #AI pricing moves to per-token billing? Client Larridin Co-founder & CTO Ameya Kanitkar shares original data on rising token spend and customer response in @theregister.com.

Great reporting by Thomas Claburn (@lot49.com)!

📌 ow.ly/FQl350ZmKJs

#TechPR #PublicRelations
AI is becoming a bargain hunter's market, with a few luxury models on top
Inference is become a commodity except for frontier models
ow.ly
July 27, 2026 at 10:14 PM
AI infrastructure is at an inflection point.

In @techstronggroup.bsky.social, Harold Byun, CEO of client BlueRock, explains why the next phase of AI competition will be defined by operating AI infrastructure efficiently, securely, and profitably at scale.

🔗: ow.ly/efgx50ZmKQv

#TechPR #AI #PR
AI Is Headed Toward an Infrastructure Reckoning
The winners will be the ones who can deliver trusted and economically sustainable infrastructure for the next generation of systems.
ow.ly
July 24, 2026 at 6:21 PM
How has PR changed over MSR’s 27 years?

In our latest blog, @marysrockman.bsky.social explores what still matters in an AI-driven communications landscape: credibility, discoverability, earned media, connected strategy, & substantive thought leadership.

🔗: ow.ly/iy6V50ZqYei

#PublicRelations
MSR Communications Turns 27: What Two More Years Have Taught Me About PR : MSR Communications
San Francisco Boutique Public Relations Agency
ow.ly
July 22, 2026 at 11:55 PM