Intrepid Travel’s Not Hot List sets out to “spotlight lesser-known destinations and share the benefits of tourism,” says Hazel McGuire, GM for Intrepid UK & Ireland. “Our new off-the-beaten-track experiences include trekking in Pakistan’s Karakoram Mountains."

“What’s needed is a complete shift in mindset by the tourism industry – their relationship with local communities needs to change,” says Justin Francis, the founder of Responsible Travel.

“By educating, incentivising, and involving travellers, the industry can empower sustainable decisions and foster a greener future,” says co-founder and chief executive officer of Regenerative Travel, Amanda Ho.