The Pack Music Coop
@thepackmusic.bsky.social
A music co-op reshaping the industry for independent musicians. Fair, sustainable, and community-driven. Join the movement that's having its moment!
Spotify removed tens of millions of AI-generated tracks last year.
Those tracks were pulling from the same royalty pool as music made by actual humans. The Pack features human-created music. Full stop.
We're crowdfunding to launch.
#HumanMadeMusic #AIinMusic #FairPay #ThePackMusic #RealMusic
Those tracks were pulling from the same royalty pool as music made by actual humans. The Pack features human-created music. Full stop.
We're crowdfunding to launch.
#HumanMadeMusic #AIinMusic #FairPay #ThePackMusic #RealMusic
September 11, 2026 at 9:03 AM
Spotify removed tens of millions of AI-generated tracks last year.
Those tracks were pulling from the same royalty pool as music made by actual humans. The Pack features human-created music. Full stop.
We're crowdfunding to launch.
#HumanMadeMusic #AIinMusic #FairPay #ThePackMusic #RealMusic
Those tracks were pulling from the same royalty pool as music made by actual humans. The Pack features human-created music. Full stop.
We're crowdfunding to launch.
#HumanMadeMusic #AIinMusic #FairPay #ThePackMusic #RealMusic
Punk built its own venues. Hip-hop built its own labels. Grunge built its own scene.
Let's build our own streaming service. The rebel move is to show dafuq up. 🤘
🔗 packmusic.au/join-the-pack
#IndieMusic #MusicRevolution #ArtistOwned #ThePackMusic #PunkEthic
Let's build our own streaming service. The rebel move is to show dafuq up. 🤘
🔗 packmusic.au/join-the-pack
#IndieMusic #MusicRevolution #ArtistOwned #ThePackMusic #PunkEthic
September 4, 2026 at 9:01 AM
Punk built its own venues. Hip-hop built its own labels. Grunge built its own scene.
Let's build our own streaming service. The rebel move is to show dafuq up. 🤘
🔗 packmusic.au/join-the-pack
#IndieMusic #MusicRevolution #ArtistOwned #ThePackMusic #PunkEthic
Let's build our own streaming service. The rebel move is to show dafuq up. 🤘
🔗 packmusic.au/join-the-pack
#IndieMusic #MusicRevolution #ArtistOwned #ThePackMusic #PunkEthic
We've done the hard part… years of development, cooperative registration, the whole architecture.
Your membership, your music, and your voice telling people to get on board. That's the whole group project.
🔗 packmusic.au/join-the-pack
#MusicCommunity #ThePackMusic #BuyLocal #AussieArtists
Your membership, your music, and your voice telling people to get on board. That's the whole group project.
🔗 packmusic.au/join-the-pack
#MusicCommunity #ThePackMusic #BuyLocal #AussieArtists
September 4, 2026 at 9:01 AM
We've done the hard part… years of development, cooperative registration, the whole architecture.
Your membership, your music, and your voice telling people to get on board. That's the whole group project.
🔗 packmusic.au/join-the-pack
#MusicCommunity #ThePackMusic #BuyLocal #AussieArtists
Your membership, your music, and your voice telling people to get on board. That's the whole group project.
🔗 packmusic.au/join-the-pack
#MusicCommunity #ThePackMusic #BuyLocal #AussieArtists
Annual Spotify subs = $120. The good microphone = $200. Plugin subscriptions you forgot you were paying for =$??? (you know who you are…).
But co-owning a streaming platform that actually pays you? Waaaay too pricey… 😜
#IndependentArtist #Music #Crowdfunding #FairStreaming
But co-owning a streaming platform that actually pays you? Waaaay too pricey… 😜
#IndependentArtist #Music #Crowdfunding #FairStreaming
August 21, 2026 at 9:04 AM
Annual Spotify subs = $120. The good microphone = $200. Plugin subscriptions you forgot you were paying for =$??? (you know who you are…).
But co-owning a streaming platform that actually pays you? Waaaay too pricey… 😜
#IndependentArtist #Music #Crowdfunding #FairStreaming
But co-owning a streaming platform that actually pays you? Waaaay too pricey… 😜
#IndependentArtist #Music #Crowdfunding #FairStreaming
If you run a café, retail space, or venue that plays music, you can be part of The Pack.
Local music. Fair pay. Your customers discover something new, your business becomes a genuine supporter of Australian music culture.
#SmallBusiness #SupportLocalMusic #ThePackMusic #AustralianMusic
Local music. Fair pay. Your customers discover something new, your business becomes a genuine supporter of Australian music culture.
#SmallBusiness #SupportLocalMusic #ThePackMusic #AustralianMusic
August 7, 2026 at 9:01 AM
If you run a café, retail space, or venue that plays music, you can be part of The Pack.
Local music. Fair pay. Your customers discover something new, your business becomes a genuine supporter of Australian music culture.
#SmallBusiness #SupportLocalMusic #ThePackMusic #AustralianMusic
Local music. Fair pay. Your customers discover something new, your business becomes a genuine supporter of Australian music culture.
#SmallBusiness #SupportLocalMusic #ThePackMusic #AustralianMusic
They said… "Someone should really fix how streaming pays musicians."
Cool, so we did it. We just need the last bit of funding. Be that someone. Link in bio (and comments). 🎶 packmusic.au/join-the-pack
#AussieMusic #MusicIndustry #CrowdfundingCampaign #ThePackMusic #CooperativeEconomy
Cool, so we did it. We just need the last bit of funding. Be that someone. Link in bio (and comments). 🎶 packmusic.au/join-the-pack
#AussieMusic #MusicIndustry #CrowdfundingCampaign #ThePackMusic #CooperativeEconomy
August 6, 2026 at 9:01 AM
They said… "Someone should really fix how streaming pays musicians."
Cool, so we did it. We just need the last bit of funding. Be that someone. Link in bio (and comments). 🎶 packmusic.au/join-the-pack
#AussieMusic #MusicIndustry #CrowdfundingCampaign #ThePackMusic #CooperativeEconomy
Cool, so we did it. We just need the last bit of funding. Be that someone. Link in bio (and comments). 🎶 packmusic.au/join-the-pack
#AussieMusic #MusicIndustry #CrowdfundingCampaign #ThePackMusic #CooperativeEconomy
Spotify pays fractions of a cent per stream, prioritises major labels, and the CEO funds military drones. And yet musos defend them because they feel they have no choice.
You don't have to choose between reach and ethics.
#EthicalStreaming #ArtistOwned #ThePackMusic #IndieArtist
You don't have to choose between reach and ethics.
#EthicalStreaming #ArtistOwned #ThePackMusic #IndieArtist
July 31, 2026 at 9:01 AM
Spotify pays fractions of a cent per stream, prioritises major labels, and the CEO funds military drones. And yet musos defend them because they feel they have no choice.
You don't have to choose between reach and ethics.
#EthicalStreaming #ArtistOwned #ThePackMusic #IndieArtist
You don't have to choose between reach and ethics.
#EthicalStreaming #ArtistOwned #ThePackMusic #IndieArtist
A $250 contribution. Pack headphones. One year of free streaming. And the satisfaction of knowing you helped build Australia's first musician-owned platform. 🎧🐺 Emma Tomkinson, you absolute legend. Thank you. #JoinThePack #FairMusic
July 23, 2026 at 7:00 AM
A $250 contribution. Pack headphones. One year of free streaming. And the satisfaction of knowing you helped build Australia's first musician-owned platform. 🎧🐺 Emma Tomkinson, you absolute legend. Thank you. #JoinThePack #FairMusic
Gemma Bothe backed The Pack and we are so not over it. 🎶 Thank you for seeing what we're building and saying yes. That's everything. #JoinThePack #IndieMusic #Grateful
July 21, 2026 at 7:00 AM
Gemma Bothe backed The Pack and we are so not over it. 🎶 Thank you for seeing what we're building and saying yes. That's everything. #JoinThePack #IndieMusic #Grateful
Quiet contributions change the world. The super Sandra De Witt Martens backed The Pack, and we're so grateful. 🐺 Every dollar builds a fairer future for Australian musicians. Thank you, Sandra. #JoinThePack #FairMusicNow
July 19, 2026 at 6:00 AM
Quiet contributions change the world. The super Sandra De Witt Martens backed The Pack, and we're so grateful. 🐺 Every dollar builds a fairer future for Australian musicians. Thank you, Sandra. #JoinThePack #FairMusicNow
The Pack is a coop — and coops only work if people cooperate. There's no version where we build it and hope they come. We build it together, or it doesn't happen.
From one muso to another… join this one. It's ours.
#MusicianLife #CooperativeMusic #ThePackMusic #Crowdfunding #JoinThePack
From one muso to another… join this one. It's ours.
#MusicianLife #CooperativeMusic #ThePackMusic #Crowdfunding #JoinThePack
July 17, 2026 at 9:01 AM
The Pack is a coop — and coops only work if people cooperate. There's no version where we build it and hope they come. We build it together, or it doesn't happen.
From one muso to another… join this one. It's ours.
#MusicianLife #CooperativeMusic #ThePackMusic #Crowdfunding #JoinThePack
From one muso to another… join this one. It's ours.
#MusicianLife #CooperativeMusic #ThePackMusic #Crowdfunding #JoinThePack
$100 says: independent musicians deserve better. Mark and Andrew said it. We heard it. We're building it. 🎵 Thank you, Mark. #JoinThePack #MusicianOwned #AustralianMusic
July 17, 2026 at 6:00 AM
$100 says: independent musicians deserve better. Mark and Andrew said it. We heard it. We're building it. 🎵 Thank you, Mark. #JoinThePack #MusicianOwned #AustralianMusic
Gemma Pepper backed us. Grabbed a perk. Joined the movement. 🎶🧢 BOOM! That's how it's done. Thank you, Gemma! #JoinThePack #SupportLocal #FairStreaming
July 15, 2026 at 6:00 AM
Gemma Pepper backed us. Grabbed a perk. Joined the movement. 🎶🧢 BOOM! That's how it's done. Thank you, Gemma! #JoinThePack #SupportLocal #FairStreaming
Linda Metz contributed $100 to a future where artists get paid fairly. We think that's one of the best ways to spend $100 we've ever seen. 🎵🐺 Thank you, Linda. #JoinThePack #MusicRevolution
July 13, 2026 at 6:01 AM
Linda Metz contributed $100 to a future where artists get paid fairly. We think that's one of the best ways to spend $100 we've ever seen. 🎵🐺 Thank you, Linda. #JoinThePack #MusicRevolution
Ted M. Young: crowdfunding backer, fair music believer, genuinely excellent human. 🎧 Thank you for backing The Pack, Ted. See you on the platform. #JoinThePack #IndependentArtists
July 11, 2026 at 6:00 AM
Ted M. Young: crowdfunding backer, fair music believer, genuinely excellent human. 🎧 Thank you for backing The Pack, Ted. See you on the platform. #JoinThePack #IndependentArtists
You don't need a record deal to change the music industry. You just need to give a damn. 🎵
Become a Pack Ambassador and help us grow something that actually gives back.
🔗 packmusic.au/join-the-pack
#IndieMusic #MusicIndustry #SupportArtists #ThePackMusic #MusicianLife
Become a Pack Ambassador and help us grow something that actually gives back.
🔗 packmusic.au/join-the-pack
#IndieMusic #MusicIndustry #SupportArtists #ThePackMusic #MusicianLife
July 10, 2026 at 9:01 AM
You don't need a record deal to change the music industry. You just need to give a damn. 🎵
Become a Pack Ambassador and help us grow something that actually gives back.
🔗 packmusic.au/join-the-pack
#IndieMusic #MusicIndustry #SupportArtists #ThePackMusic #MusicianLife
Become a Pack Ambassador and help us grow something that actually gives back.
🔗 packmusic.au/join-the-pack
#IndieMusic #MusicIndustry #SupportArtists #ThePackMusic #MusicianLife
Claire Dodd contributed to The Pack not once, but twice. 💛🎶 That kind of commitment is what co-operatives are built on. Thank you, Claire. We mean it - from the bottom of our tuneful hearts. #JoinThePack #CommunityOwned
July 9, 2026 at 6:29 AM
Claire Dodd contributed to The Pack not once, but twice. 💛🎶 That kind of commitment is what co-operatives are built on. Thank you, Claire. We mean it - from the bottom of our tuneful hearts. #JoinThePack #CommunityOwned
Dion Johnson backed The Pack and came away with a perk. That's the co-op model in action: put something in, get something back. 🎵 Thank you, Dion! You're a legend! #JoinThePack #CoopEconomy #FairMusicNow
July 7, 2026 at 6:00 AM
Dion Johnson backed The Pack and came away with a perk. That's the co-op model in action: put something in, get something back. 🎵 Thank you, Dion! You're a legend! #JoinThePack #CoopEconomy #FairMusicNow
The marvellous Meri Fatin is going to be wearing Pack merch before the platform even launches. 👕🎶 That is the most beautiful thing. Thank you, Meri. #JoinThePack #WearTheMission
July 5, 2026 at 6:13 AM
The marvellous Meri Fatin is going to be wearing Pack merch before the platform even launches. 👕🎶 That is the most beautiful thing. Thank you, Meri. #JoinThePack #WearTheMission
Building something from scratch is a weird thing to do. It takes longer than you think, costs more than you planned, and requires a particular kind of stubbornness. It also requires people who show up. Like you. Thank you for being part of The Pack.
#ThePack #MusicianOwned #IndependentMusic
#ThePack #MusicianOwned #IndependentMusic
July 5, 2026 at 2:01 AM
Building something from scratch is a weird thing to do. It takes longer than you think, costs more than you planned, and requires a particular kind of stubbornness. It also requires people who show up. Like you. Thank you for being part of The Pack.
#ThePack #MusicianOwned #IndependentMusic
#ThePack #MusicianOwned #IndependentMusic
If you're a musician, this one's for you. 🎵
We're looking for artists who believe the music industry should work better — and want to help build the alternative.
#MusicianLife #IndieArtist #AussieMusic #ThePackMusic #AmbassadorProgram #SupportArtists
We're looking for artists who believe the music industry should work better — and want to help build the alternative.
#MusicianLife #IndieArtist #AussieMusic #ThePackMusic #AmbassadorProgram #SupportArtists
July 3, 2026 at 9:02 AM
If you're a musician, this one's for you. 🎵
We're looking for artists who believe the music industry should work better — and want to help build the alternative.
#MusicianLife #IndieArtist #AussieMusic #ThePackMusic #AmbassadorProgram #SupportArtists
We're looking for artists who believe the music industry should work better — and want to help build the alternative.
#MusicianLife #IndieArtist #AussieMusic #ThePackMusic #AmbassadorProgram #SupportArtists
January 2026. Jess Turner backed The Pack and we've been fuelled by her faith ever since. 🎵 Our supporters are everything. Thank you, Jess. #JoinThePack #EarlyAdopter #FairMusic
July 3, 2026 at 6:01 AM
January 2026. Jess Turner backed The Pack and we've been fuelled by her faith ever since. 🎵 Our supporters are everything. Thank you, Jess. #JoinThePack #EarlyAdopter #FairMusic
David Beahan joined The Pack community in January and grabbed 3 months of free streaming while he was at it. Legend. 🎶 Thank you, David. #JoinThePack #SupportLocalMusic
July 1, 2026 at 6:00 AM
David Beahan joined The Pack community in January and grabbed 3 months of free streaming while he was at it. Legend. 🎶 Thank you, David. #JoinThePack #SupportLocalMusic
Pete Cohen. Backing us with a belief that musicians deserve better. That's what The Pack is built on. 🐺🎵 Thank you, Pete. #JoinThePack #MusicianFirst
June 29, 2026 at 6:02 AM
Pete Cohen. Backing us with a belief that musicians deserve better. That's what The Pack is built on. 🐺🎵 Thank you, Pete. #JoinThePack #MusicianFirst
We made this to say thank you. Not in a corporate, end-of-email kind of way. In a genuinely-mean-it, couldn't-have-done-it-without-you kind of way. The Pack exists because you believed in something before it was finished. That's not small. That's everything.
#ThePack #MusicianOwned #CommunityFirst
#ThePack #MusicianOwned #CommunityFirst
June 28, 2026 at 2:26 AM
We made this to say thank you. Not in a corporate, end-of-email kind of way. In a genuinely-mean-it, couldn't-have-done-it-without-you kind of way. The Pack exists because you believed in something before it was finished. That's not small. That's everything.
#ThePack #MusicianOwned #CommunityFirst
#ThePack #MusicianOwned #CommunityFirst