Our wonderous planet has been very well recieved.
But this was a achieved through an audience-focussed design with a committed project team who constantly checked in with audiences to inform decision-making.
Stated from what audiences keen, and what they wanted.
#VRF2026
But this was a achieved through an audience-focussed design with a committed project team who constantly checked in with audiences to inform decision-making.
Stated from what audiences keen, and what they wanted.
#VRF2026
October 30, 2026 at 12:47 AM
Our wonderous planet has been very well recieved.
But this was a achieved through an audience-focussed design with a committed project team who constantly checked in with audiences to inform decision-making.
Stated from what audiences keen, and what they wanted.
#VRF2026
But this was a achieved through an audience-focussed design with a committed project team who constantly checked in with audiences to inform decision-making.
Stated from what audiences keen, and what they wanted.
#VRF2026
Impact Mapping at ACMI.
Shows that "changing minds" is a higher bar impact indicator, and harder to realise in an exhibition and to measure.
Next goal is an organisation-wide impact models.
And the age old question - how to measure long-term impacts beyond the visit.
#VRF2026
Shows that "changing minds" is a higher bar impact indicator, and harder to realise in an exhibition and to measure.
Next goal is an organisation-wide impact models.
And the age old question - how to measure long-term impacts beyond the visit.
#VRF2026
October 29, 2026 at 11:38 PM
Impact Mapping at ACMI.
Shows that "changing minds" is a higher bar impact indicator, and harder to realise in an exhibition and to measure.
Next goal is an organisation-wide impact models.
And the age old question - how to measure long-term impacts beyond the visit.
#VRF2026
Shows that "changing minds" is a higher bar impact indicator, and harder to realise in an exhibition and to measure.
Next goal is an organisation-wide impact models.
And the age old question - how to measure long-term impacts beyond the visit.
#VRF2026
Ethnography is the why.
In age of datafication we need ethnography more.
For #GLAM its more than just how many attend it's what are they getting.
(Or, as Michael Kimmelman said: "The question should not be how many people visit museums but how valuable are their visits.")
##VRF2026
In age of datafication we need ethnography more.
For #GLAM its more than just how many attend it's what are they getting.
(Or, as Michael Kimmelman said: "The question should not be how many people visit museums but how valuable are their visits.")
##VRF2026
October 29, 2026 at 3:00 AM
As travelling by car, most of the expenditure happens before they even get to the destination, then food + accommodation so not much room for other spend.
Very interesting observation.
#VRF2026
Very interesting observation.
#VRF2026
October 30, 2026 at 3:53 AM
As travelling by car, most of the expenditure happens before they even get to the destination, then food + accommodation so not much room for other spend.
Very interesting observation.
#VRF2026
Very interesting observation.
#VRF2026
How to keep the exhibition current and relevant for changing audiences and changing forms of interpretation and engagement?
A key question for future audience research.
#VRF2026
A key question for future audience research.
#VRF2026
October 30, 2026 at 1:14 AM
How to keep the exhibition current and relevant for changing audiences and changing forms of interpretation and engagement?
A key question for future audience research.
#VRF2026
A key question for future audience research.
#VRF2026
Measuring longitudinal impact is achievable
And plan for this at the beginning
Us the right methodology at the time, and be flexible
We're not just delivering research, we are ere building a research culture
"Audience-focussed is not audience-led" bring the team along on the journey
#VRF2026
And plan for this at the beginning
Us the right methodology at the time, and be flexible
We're not just delivering research, we are ere building a research culture
"Audience-focussed is not audience-led" bring the team along on the journey
#VRF2026
October 30, 2026 at 1:10 AM
Measuring longitudinal impact is achievable
And plan for this at the beginning
Us the right methodology at the time, and be flexible
We're not just delivering research, we are ere building a research culture
"Audience-focussed is not audience-led" bring the team along on the journey
#VRF2026
And plan for this at the beginning
Us the right methodology at the time, and be flexible
We're not just delivering research, we are ere building a research culture
"Audience-focussed is not audience-led" bring the team along on the journey
#VRF2026
Empathy mapping role describes the emotional impact on visitors.
MV design team worked with design students from monash university.
A cathartic process for the project team - connected exhibition team with real audiences.
How students felt before the exhibition visit and then after. 👇
#VRF2026
MV design team worked with design students from monash university.
A cathartic process for the project team - connected exhibition team with real audiences.
How students felt before the exhibition visit and then after. 👇
#VRF2026
October 30, 2026 at 1:04 AM
Empathy mapping role describes the emotional impact on visitors.
MV design team worked with design students from monash university.
A cathartic process for the project team - connected exhibition team with real audiences.
How students felt before the exhibition visit and then after. 👇
#VRF2026
MV design team worked with design students from monash university.
A cathartic process for the project team - connected exhibition team with real audiences.
How students felt before the exhibition visit and then after. 👇
#VRF2026
Solution was to create a series of immersive experiences that were based around hope and showing how systems are connected.
Responsive reseach design.
#VRF2026
Responsive reseach design.
#VRF2026
October 30, 2026 at 12:50 AM
Solution was to create a series of immersive experiences that were based around hope and showing how systems are connected.
Responsive reseach design.
#VRF2026
Responsive reseach design.
#VRF2026
Expectations vs Value
Anxiety is real, but the opportunity is to turn these into wonder (conversations, new experiences) that leads to (unexpected) learning.
Fascinating thatvetch fail.can lead to unexpected outcomes that are valuable ways of experiencing culture in delightful ways.
#VRF2026
Anxiety is real, but the opportunity is to turn these into wonder (conversations, new experiences) that leads to (unexpected) learning.
Fascinating thatvetch fail.can lead to unexpected outcomes that are valuable ways of experiencing culture in delightful ways.
#VRF2026
October 30, 2026 at 12:30 AM
Expectations vs Value
Anxiety is real, but the opportunity is to turn these into wonder (conversations, new experiences) that leads to (unexpected) learning.
Fascinating thatvetch fail.can lead to unexpected outcomes that are valuable ways of experiencing culture in delightful ways.
#VRF2026
Anxiety is real, but the opportunity is to turn these into wonder (conversations, new experiences) that leads to (unexpected) learning.
Fascinating thatvetch fail.can lead to unexpected outcomes that are valuable ways of experiencing culture in delightful ways.
#VRF2026
Digital as a cultural and shared experience and within different cultural contexts.
Digital structure is uneven in many countries.
Very important points here, think about developing economies, different digital experiences when "export" from Western culture.
Madura Pathirana
#VRF2026
Digital structure is uneven in many countries.
Very important points here, think about developing economies, different digital experiences when "export" from Western culture.
Madura Pathirana
#VRF2026
October 30, 2026 at 12:21 AM
Digital as a cultural and shared experience and within different cultural contexts.
Digital structure is uneven in many countries.
Very important points here, think about developing economies, different digital experiences when "export" from Western culture.
Madura Pathirana
#VRF2026
Digital structure is uneven in many countries.
Very important points here, think about developing economies, different digital experiences when "export" from Western culture.
Madura Pathirana
#VRF2026
Overall very positive response to smell in the exhibition.
A practical toolkite including research as to why scent impairment in exhibitions 👇
Smell Heritage – Sensory Mining - Odeuropa share.google/tk0aSL1a46Q0...
Smell is universal so is very inclusive.
Excellent presentation 👏
#VRF2026
A practical toolkite including research as to why scent impairment in exhibitions 👇
Smell Heritage – Sensory Mining - Odeuropa share.google/tk0aSL1a46Q0...
Smell is universal so is very inclusive.
Excellent presentation 👏
#VRF2026
October 30, 2026 at 12:07 AM
Overall very positive response to smell in the exhibition.
A practical toolkite including research as to why scent impairment in exhibitions 👇
Smell Heritage – Sensory Mining - Odeuropa share.google/tk0aSL1a46Q0...
Smell is universal so is very inclusive.
Excellent presentation 👏
#VRF2026
A practical toolkite including research as to why scent impairment in exhibitions 👇
Smell Heritage – Sensory Mining - Odeuropa share.google/tk0aSL1a46Q0...
Smell is universal so is very inclusive.
Excellent presentation 👏
#VRF2026
Design of the gallery can echo the smell.
Humans are very good at sensing smell - better than dogs and sharks! So don't need much smell in a gallery space.
Not a great idea to surprise people with smell in gallery, may think bad chemicals so honest, open visitor information critical.
#VRF2026
Humans are very good at sensing smell - better than dogs and sharks! So don't need much smell in a gallery space.
Not a great idea to surprise people with smell in gallery, may think bad chemicals so honest, open visitor information critical.
#VRF2026
October 30, 2026 at 12:03 AM
Design of the gallery can echo the smell.
Humans are very good at sensing smell - better than dogs and sharks! So don't need much smell in a gallery space.
Not a great idea to surprise people with smell in gallery, may think bad chemicals so honest, open visitor information critical.
#VRF2026
Humans are very good at sensing smell - better than dogs and sharks! So don't need much smell in a gallery space.
Not a great idea to surprise people with smell in gallery, may think bad chemicals so honest, open visitor information critical.
#VRF2026
Challenge in exhibition spaces is scale (large rooms, high ceilings)
Australia has over 900 species of eucalypt so was another challenge
Responses to smell are deeply personal and linked to memory so cant predict visitor's experiencing scents
#VRF2026
Australia has over 900 species of eucalypt so was another challenge
Responses to smell are deeply personal and linked to memory so cant predict visitor's experiencing scents
#VRF2026
October 29, 2026 at 11:54 PM
Challenge in exhibition spaces is scale (large rooms, high ceilings)
Australia has over 900 species of eucalypt so was another challenge
Responses to smell are deeply personal and linked to memory so cant predict visitor's experiencing scents
#VRF2026
Australia has over 900 species of eucalypt so was another challenge
Responses to smell are deeply personal and linked to memory so cant predict visitor's experiencing scents
#VRF2026
Nice way to show audiences in a graphical way.
And, a simple way to articulate visitor outcomes that can be complex.
Also loving the idea of 'rapid research' as remedial evaluation.
Indigo Holcombe-James
#VRF2026
And, a simple way to articulate visitor outcomes that can be complex.
Also loving the idea of 'rapid research' as remedial evaluation.
Indigo Holcombe-James
#VRF2026
October 29, 2026 at 11:32 PM
Nice way to show audiences in a graphical way.
And, a simple way to articulate visitor outcomes that can be complex.
Also loving the idea of 'rapid research' as remedial evaluation.
Indigo Holcombe-James
#VRF2026
And, a simple way to articulate visitor outcomes that can be complex.
Also loving the idea of 'rapid research' as remedial evaluation.
Indigo Holcombe-James
#VRF2026
ACMI's focus on impact - for visitors and for the organisation.
"Audiences are at the heart of our decision-making"
Don't position research as a critique of staff, but as a way to learn and improve.
Develop approach where insights are delivered at critical decision making phases.
#VRF2026
"Audiences are at the heart of our decision-making"
Don't position research as a critique of staff, but as a way to learn and improve.
Develop approach where insights are delivered at critical decision making phases.
#VRF2026
October 29, 2026 at 11:25 PM
ACMI's focus on impact - for visitors and for the organisation.
"Audiences are at the heart of our decision-making"
Don't position research as a critique of staff, but as a way to learn and improve.
Develop approach where insights are delivered at critical decision making phases.
#VRF2026
"Audiences are at the heart of our decision-making"
Don't position research as a critique of staff, but as a way to learn and improve.
Develop approach where insights are delivered at critical decision making phases.
#VRF2026
People coming to a safe place like the library to connect and get a sense of belonging.
SLV is the third busiest in the world!
Developed audience pathways to look at the wide range of motivations across the whole visit journey.
Jill Mitchell, SLV
#VRF2026
SLV is the third busiest in the world!
Developed audience pathways to look at the wide range of motivations across the whole visit journey.
Jill Mitchell, SLV
#VRF2026
October 29, 2026 at 11:14 PM
People coming to a safe place like the library to connect and get a sense of belonging.
SLV is the third busiest in the world!
Developed audience pathways to look at the wide range of motivations across the whole visit journey.
Jill Mitchell, SLV
#VRF2026
SLV is the third busiest in the world!
Developed audience pathways to look at the wide range of motivations across the whole visit journey.
Jill Mitchell, SLV
#VRF2026
How to get sustainable audience research happening.
It all comes down to what you need to know, then how to gather the data / tools to use.
Impact depends on how the organisation uses the data, not just collect it.
#VRF2026
It all comes down to what you need to know, then how to gather the data / tools to use.
Impact depends on how the organisation uses the data, not just collect it.
#VRF2026
October 29, 2026 at 3:23 AM
How to get sustainable audience research happening.
It all comes down to what you need to know, then how to gather the data / tools to use.
Impact depends on how the organisation uses the data, not just collect it.
#VRF2026
It all comes down to what you need to know, then how to gather the data / tools to use.
Impact depends on how the organisation uses the data, not just collect it.
#VRF2026
October 29, 2026 at 3:14 AM
October 29, 2026 at 2:53 AM
February 1, 2026 at 3:53 AM
＼ #VRF2026 出展中／
表紙・本文の用紙見本帳や文庫本文の文字・行間サイズ見本、1個から作れるアクリル印刷の見本にこの時期のぴったりなカップスリーブ印刷の見本も販売してます！ https://x.com/nekonoshippo/status/2017773359820640287
表紙・本文の用紙見本帳や文庫本文の文字・行間サイズ見本、1個から作れるアクリル印刷の見本にこの時期のぴったりなカップスリーブ印刷の見本も販売してます！ https://x.com/nekonoshippo/status/2017773359820640287
February 1, 2026 at 1:35 AM
＼ #VRF2026 出展中／
表紙・本文の用紙見本帳や文庫本文の文字・行間サイズ見本、1個から作れるアクリル印刷の見本にこの時期のぴったりなカップスリーブ印刷の見本も販売してます！ https://x.com/nekonoshippo/status/2017773359820640287
表紙・本文の用紙見本帳や文庫本文の文字・行間サイズ見本、1個から作れるアクリル印刷の見本にこの時期のぴったりなカップスリーブ印刷の見本も販売してます！ https://x.com/nekonoshippo/status/2017773359820640287
#VRF2026 開場しました〜🎉👏 👏 👏 👏 👏 👏 👏 👏 👏
西アトリウム出張編集部の近くでお待ちしてます！ https://x.com/akaboo_official/status/2017772752141484357
西アトリウム出張編集部の近くでお待ちしてます！ https://x.com/akaboo_official/status/2017772752141484357
February 1, 2026 at 1:35 AM
#VRF2026 開場しました〜🎉👏 👏 👏 👏 👏 👏 👏 👏 👏
西アトリウム出張編集部の近くでお待ちしてます！ https://x.com/akaboo_official/status/2017772752141484357
西アトリウム出張編集部の近くでお待ちしてます！ https://x.com/akaboo_official/status/2017772752141484357