The carrier unveiled the lie-flat "Aurora" suite for mainline 787s and certain 737 MAX 10s. vist.ly/5kb5d

The new Alaska Airlines 737 Max suite. Source: Alaska Airlines Alaska Airlines is overhauling the cabin across Alaska and Hawaiian Airlines to add hundreds of high-end seats and build a new airport lounge, banking on the willingness of customers to pay a premium for travel luxuries to grow profits into the next decade. The changes were announced ahead of Alaska's investor day in Seattle on Tuesday, when the carrier's executives will face questions about new offerings, how the airline will deal with this year's increase in jet fuel, and its ability to meet its target of $1 billion in additional revenue from the end of 2024 to the end of 2027.

The new Alaska Airlines 737 Max suite. Source: Alaska Airlines Alaska Airlines is overhauling the cabin across Alaska and Hawaiian Airlines to add hundreds of high-end seats and build a new airport lounge, banking on the willingness of customers to pay a premium for travel luxuries to grow profits into the next decade. The changes were announced ahead of Alaska's investor day in Seattle on Tuesday, when the carrier's executives will face questions about new offerings, how the airline will deal with this year's increase in jet fuel, and its ability to meet its target of $1 billion in additional revenue from the end of 2024 to the end of 2027.

The new Alaska Airlines 737 Max suite. Source: Alaska Airlines Alaska Airlines is overhauling the cabin across Alaska and Hawaiian Airlines to add hundreds of high-end seats and build a new airport lounge, banking on the willingness of customers to pay a premium for travel luxuries to grow profits into the next decade. The changes were announced ahead of Alaska's investor day in Seattle on Tuesday, when the carrier's executives will face questions about new offerings, how the airline will deal with this year's increase in jet fuel, and its ability to meet its target of $1 billion in additional revenue from the end of 2024 to the end of 2027.

The new Alaska Airlines 737 Max suite. Source: Alaska Airlines Alaska Airlines is overhauling the cabin across Alaska and Hawaiian Airlines to add hundreds of high-end seats and build a new airport lounge, banking on the willingness of customers to pay a premium for travel luxuries to grow profits into the next decade. The changes were announced ahead of Alaska's investor day in Seattle on Tuesday, when the carrier's executives will face questions about new offerings, how the airline will deal with this year's increase in jet fuel, and its ability to meet its target of $1 billion in additional revenue from the end of 2024 to the end of 2027.

The new Alaska Airlines 737 Max suite. Source: Alaska Airlines Alaska Airlines is overhauling the cabin across Alaska and Hawaiian Airlines to add hundreds of high-end seats and build a new airport lounge, banking on the willingness of customers to pay a premium for travel luxuries to grow profits into the next decade. The changes were announced ahead of Alaska's investor day in Seattle on Tuesday, when the carrier's executives will face questions about new offerings, how the airline will deal with this year's increase in jet fuel, and its ability to meet its target of $1 billion in additional revenue from the end of 2024 to the end of 2027.

The new Alaska Airlines 737 Max suite. Source: Alaska Airlines Alaska Airlines is overhauling the cabin across Alaska and Hawaiian Airlines to add hundreds of high-end seats and build a new airport lounge, banking on the willingness of customers to pay a premium for travel luxuries to grow profits into the next decade. The changes were announced ahead of Alaska's investor day in Seattle on Tuesday, when the carrier's executives will face questions about new offerings, how the airline will deal with this year's increase in jet fuel, and its ability to meet its target of $1 billion in additional revenue from the end of 2024 to the end of 2027.

The new Alaska Airlines 737 Max suite. Source: Alaska Airlines Alaska Airlines is overhauling the cabin across Alaska and Hawaiian Airlines to add hundreds of high-end seats and build a new airport lounge, banking on the willingness of customers to pay a premium for travel luxuries to grow profits into the next decade. The changes were announced ahead of Alaska's investor day in Seattle on Tuesday, when the carrier's executives will face questions about new offerings, how the airline will deal with this year's increase in jet fuel, and its ability to meet its target of $1 billion in additional revenue from the end of 2024 to the end of 2027.

The new Alaska Airlines 737 Max suite. Source: Alaska Airlines Alaska Airlines is overhauling the cabin across Alaska and Hawaiian Airlines to add hundreds of high-end seats and build a new airport lounge, banking on the willingness of customers to pay a premium for travel luxuries to grow profits into the next decade. The changes were announced ahead of Alaska's investor day in Seattle on Tuesday, when the carrier's executives will face questions about new offerings, how the airline will deal with this year's increase in jet fuel, and its ability to meet its target of $1 billion in additional revenue from the end of 2024 to the end of 2027.

The new Alaska Airlines 737 Max suite. Source: Alaska Airlines Alaska Airlines is overhauling the cabin across Alaska and Hawaiian Airlines to add hundreds of high-end seats and build a new airport lounge, banking on the willingness of customers to pay a premium for travel luxuries to grow profits into the next decade. The changes were announced ahead of Alaska's investor day in Seattle on Tuesday, when the carrier's executives will face questions about new offerings, how the airline will deal with this year's increase in jet fuel, and its ability to meet its target of $1 billion in additional revenue from the end of 2024 to the end of 2027.

The new Alaska Airlines 737 Max suite. Source: Alaska Airlines Alaska Airlines is overhauling the cabin across Alaska and Hawaiian Airlines to add hundreds of high-end seats and build a new airport lounge, banking on the willingness of customers to pay a premium for travel luxuries to grow profits into the next decade. The changes were announced ahead of Alaska's investor day in Seattle on Tuesday, when the carrier's executives will face questions about new offerings, how the airline will deal with this year's increase in jet fuel, and its ability to meet its target of $1 billion in additional revenue from the end of 2024 to the end of 2027.