How easy is it to go onto a generative AI tool, punch in a few lines, and have a video ready to download and upload to social media? Too easy, if you ask most people. In this episode, we discuss the A...

It begins with an Instagram reel: an influencer touting the most potent weight-loss peptides. Two taps, and the feed is flooded with peptide-fuelled weight-loss journeys. Then the descent into rabbit hole begins: YouTube explainers, AIsimplified scientific papers, Reddit thread obsessions, private chat groups. It ends with a shipment from China of powdered weight-loss medication, unapproved, still in trials.Hundreds across India rely on these imports, partly to beat the prices of doctor-prescribed medications like Mounjaro, which can cost Rs 16,000 for a month. Semaglutide (brand name Ozempic) has become cheaper, but even that is unlikely to dent the market for “Chinese peptides”.