Propensity modeling supports member value and non-dues revenue #asae16

How do you find the intersection between what members need and how you can best support them - data!! #propensitymodel #asae16

Many variables go into the funnel, but only a few are "predictive" #propensitymodel #ASAE16

ASHA used #propensitymodel to create behavioral segments #ASAE16

four drive model to change behavior - get members to "defend" -they defend what is theirs! #memberexperience #ASAE16

Drivers of the sharing economy - technology, economy, social #memberexperience #ASAE16