Join us at AWS re:Invent, on and off the show floor, to explore how we're helping companies provision, secure, connect, and run applications on AWS

AWS Marketplace has reduced the listing fee for professional services transactions. Combined with AI-assisted listing creation, conversational discovery through agent mode, branded Storefronts, and variable payment models, consulting partners now have the economics and the infrastructure to make AWS Marketplace a scalable growth channel. Learn how partners are investing in AWS Marketplace, and how to start building your presence today.

This blog post highlights how AWS partners are developing a diverse range of solutions for the new AWS European Sovereign Cloud, from data analytics and AI to security and DevOps tools, ensuring European organizations can innovate while maintaining strict data sovereignty within EU borders.

Join us at AWS re:Invent, on and off the show floor, to explore how we're helping companies provision, secure, connect, and run applications on AWS

DevRev built real-time AI guardrails into its enterprise agent system, powered by Amazon Nova 2 Lite through Amazon Bedrock. The guardrail layer evaluates every user input against default and custom policies in 247ms average latency without degrading the conversational experience. This post explores how DevRev delivers high support ticket automation and cost reduction while keeping content on-policy and safety controls firm.

We’re announcing new benefits for AWS Managed Services Provider (MSP) Partners in 2026 to help scale their AWS practices and deliver outcomes in AI, security, and modernization.

AWS Partners are leveraging Amazon Bedrock AgentCore to rapidly transform proof-of-concept AI innovations into production-ready enterprise solutions, delivering transformative value across industries from financial services to travel and banking. Early adopters like Caylent, Cisco, Genpact, PwC Australia, and Reply are achieving remarkable results—including faster response times, reduced developer cognitive load, and significant ROI—by utilizing AgentCore’s serverless runtime, memory management, and enterprise-grade security features.

Discover how Amplitude’s integration with Amazon Bedrock enables AI-powered product analytics to help organizations automatically detect user friction points, recommend solutions, and implement changes in real time. Learn how this AWS Partner solution transforms analytics from a reactive to proactive process, helping teams drive product growth through automated insights and experimentation. Amplitude has collaborated with AWS to introduce Amplitude AI Agents powered by Amazon Bedrock, transforming traditional product analytics into an automated, proactive process that helps organizations bridge the gap between detecting user behavior issues and taking action. The solution enables product teams to automatically identify friction points, optimize marketing campaigns in real time, and scale experimentation without increasing headcount, while freeing data teams to focus on strategic initiatives rather than routine analysis.

AWS Specialization badges now include categories, allowing Partners to better showcase their validated expertise and helping customers more easily identify Partners with specific capabilities that match their business needs.

Amazon Bedrock is now available for resale by AWS Channel Partners in the Solution Provider and Distribution programs, providing customers access to the fully managed generative AI service with foundation models from leading providers including AI21, Anthropic, Cohere, Meta, and OpenAI.

Learn how Moneythor’s solution on AWS lowers customer acquisition cost and increases customer engagement through personalization and gamification in financial services by leveraging Amazon EKS, Amazon RDS and Amazon Bedrock.

Unlock the secrets to boosting productivity, innovation, and employee engagement by making digital and AI upskilling your organization’s competitive advantage. Discover how leading companies like Terrascope and Kyndryl transformed their teams and business outcomes with AWS-powered learning programs—see the real impact inside.

Redgate Flyway Enterprise transforms AWS database operations by automating deployment pipelines for Amazon Aurora, Amazon RDS, and Amazon Redshift face. This state-based approach eliminates manual script creation, reduces deployment risk, and enables database changes to match application development velocity.

DeepBrain AI, in collaboration with AWS, introduces AI Detector, a pioneering solution that accurately identifies AI-generated content in real-time. Built on AWS services including Amazon EKS and Amazon Rekognition, AI Detector offers enterprise-grade accuracy, speed, and security compliance, empowering organizations to maintain digital trust.

Introducing AWS IAM temporary delegation, a new capability that enables ISV Accelerate Partners to streamline customer onboarding while maintaining security controls. Learn the benefits and how Partners are using this capability to transform their customer experience.

MoneySuperMarket found that searching for the right credit card is often overwhelming for customers. In partnership with Firemind and AWS, they built Money Concierge, an AI-powered assistant that provides personalized suggestions in natural language, in only 6 months. The solution has helped over 55,000 customers in their credit card journey achieving 93% positive feedback.

At the 2025 Amazon Nova Partner Demo Competition, AWS Partners showcased innovative solutions using Amazon Nova foundation models to address customer challenges across industries. The competition highlighted Partners’ focus on Healthcare & Life Sciences and Financial Services sectors, leveraging Nova’s advanced AI capabilities.

Legacy COBOL applications can be modernized and expanded with AI and ML using Amazon EKS. By containerizing COBOL applications and running them on EKS, organizations can preserve their existing critical systems logic while adding advanced cloud capabilities like flexibility, scalability, and efficiency—without starting from scratch.

Second Front’s Game Warden platform streamlines the deployment and management of mission-critical software in classified defense environments. Built on AWS and designed by former military cyber operators, the platform helps software vendors navigate complex security requirements while maintaining compliance across Department of Defense (DoD) and Intelligence Community (IC) classification levels.

The NIS2 Directive enhances EU cybersecurity across critical sectors. Learn how Netop provides an integrated solution, run on AWS, that helps customers align with NIS2 Directive goals. Discover how Netop helps address the challenges of NIS2, supporting cybersecurity resilience across critical sectors within the EU.

Discover how Bitrise leverages Amazon EC2 Mac instances to streamline and accelerate iOS build automation. This post explores how developers can run scalable, secure CI/CD pipelines in the cloud to reduce build times and improve delivery efficiency for mobile apps.

We’re announcing strategic updates to Channel Partner Programs and Managed Services Provider Program for 2026, featuring enhanced incentives, streamlined benefits, and new deal registration capabilities. These changes are designed to help Partners scale their AWS practices more efficiently while driving greater customer success in digital modernization and AI initiatives.

Discover how Blux, a B2B SaaS startup, successfully implemented their personalized product recommendation service using AWS EKS architecture. Follow their technical journey of building an AI-powered recommendation system that delivers 7x improvement in conversion rates with just 2-3 hours of implementation time.

“This is My Offer” marks another milestone year of innovation in 2025, featuring 24 new episodes showcasing diverse AWS Partner solutions across the globe. From new industry solutions in Travel and Hospitality to breakthrough Generative AI offerings, discover how AWS Partners are transforming businesses and driving customer success through innovative cloud solutions.

As AI workloads scale on AWS, the API layer becomes the primary security surface where every prompt, model response, and agent action flows through. AWS foundational controls and Wallarm runtime API security work together to deliver continuous discovery, behavioral threat detection, and output validation, helping organizations secure agentic systems without re-architecting their environments.