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Zeta’s new AI agent Athena wants to be your campaign copilot. 🤖

Joanna Gerber, Associate Editor, AdExchanger, explains how voice prompts, predictive insights and unified workflows could make marketing platforms easier to use.

Same data, less friction.

#AdExchanger #AI #AdTech #MarTech
How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent | AdExchanger
Hotel chain Red Roof is using Zeta's new voice-activated AI agent to guide its campaign creation, deployment timing and audience development.
utm.guru
March 24, 2026 at 8:57 PM
dmarti.federate.social.ap.brid.gy
this is a toot about a blog post about a contributed article

(about something important—one of the best things you can do for privacy right now is make sure you're signed up for jury duty)

https://blog.zgp.org/good-morning-adexchanger/
Good morning, AdExchanger
blog.zgp.org
September 26, 2026 at 12:34 AM
checkmyads.org
"The goalposts move to wherever Google needs them to be."

Our COO, Arielle Garcia, chatted with Allison Schiff at AdExchanger about Google's recent decision to reverse its stance on device fingerprinting, an invasive form of digital ad tracking that monitors device characteristics.
January 16, 2025 at 9:23 PM
carissaveliz.bsky.social
A perfect illustration of the mechanism I explore in #Prophecy: surveillance at the service of #prediction. Papa John's is surveilling your grocery shopping to predict when you're low on food and more likely to order pizza...

www.adexchanger.com/tv/papa-john...
Papa Johns Can Predict When Your Fridge Is Empty | AdExchanger
Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries.
www.adexchanger.com
July 16, 2026 at 8:51 AM
jasonsanford.bsky.social
The enshitification of generative AI is well underway, with ChatGPT preparing to insert advertising into results.

How this will work looks like a perfect example of why Cory Doctorow came up with the term in the first place. 1/
www.adexchanger.com/daily-news-r...
ChatGPT Ads Coming Soon?; Advertisers Sweat TikTok’s New Era | AdExchanger
ChatGPT ads might already be here; TikTok’s new ownership deal has marketers spooked; and California unveils a new consumer protection act.
www.adexchanger.com
January 5, 2026 at 6:30 PM
allthenews808.bsky.social
Rakuten And Impact Forge A New Alliance That Resets The Affiliate Industry - adexchanger || #AffiliateMarketingNews #WorkFromHome News link Courtesy of AndyKirkham - FREE Training Finally! .. The Beginner-Friendly, 3-Step Blueprint Students Use to Generate as Much as $10,000+ Their Very First Month Making Money Online Working from Home!
Rakuten And Impact Forge A New Alliance That Resets The Affiliate Industry  adexchanger
dlvr.it
September 26, 2026 at 10:39 AM
allthenews808.bsky.social
Rakuten And Impact Forge A New Alliance That Resets The Affiliate Industry - adexchanger || #AffiliateMarketingNews #WorkFromHome News link Courtesy of AndyKirkham - FREE Training Finally! .. The Beginner-Friendly, 3-Step Blueprint Students Use to Generate as Much as $10,000+ Their Very First Month Making Money Online Working from Home!
Rakuten And Impact Forge A New Alliance That Resets The Affiliate Industry  adexchanger
dlvr.it
September 25, 2026 at 10:38 AM
vanessaotero.bsky.social
I wrote this piece in @adexchanger.com which published today.

It’s about the First Amendment rights of advertisers that are under attack.

Brands Have A Right To Control The Ad Placements Around Political Content | AdExchanger www.adexchanger.com/data-driven-...
Brands Have A Right To Control The Ad Placements Around Political Content | AdExchanger
Conservative lawmakers are attacking the First Amendment rights of private companies to choose what kinds of political content they support.
www.adexchanger.com
January 21, 2025 at 4:33 PM
edzitron.com
After fumbling the Macromedia acquisition, Bruce Chizen stepped aside suddenly in 2007, elevating former COO Shantanu Narayen to CEO. Narayen was tasked with turning Adobe, a company famous for its products, into a subscription-based growth-monster.
www.wheresyoured.at/hatersguide-adobe/
His eventual replacement in December 2007 would be Shantanu Narayen, an Adobe veteran who joined the company in 1998 as Senior Vice President of Worldwide Product Development, gradually climbing the corporate ladder until he was promoted to Chief Operating Officer in 2005. By this point, Adobe was effectively coasting on its Creative Suite, because the Macromedia acquisition was now seen as kind of a dud, in part thanks to Adobe’s creative way of running a company, per AdExchanger: After the Macromedia acquisition closed, Adobe wanted to build on Flash’s success in Japan, where it built a $1 billion market in Flash content for mobile by licensing Flash Lite to Japanese mobile carriers. Adobe wanted to do the same in the US and Europe but also to create a “Flash App Store,” where Adobe would share in the profits on selling supplemental Flash content. But there were two big problems with the execution. First, after the acquisition, Adobe had laid off all members of the original mobile business unit from Macromedia that had spearheaded Flash Lite’s success in Japan. Second, Adobe bet on dominant feature phones while ignoring the growing smartphone market. In the end, Macromedia cost Adobe both $3.4 billion and its reputation with the software industry: Flash was widely panned for its bloat, in terms of the computing power required to run it. As others held Adobe accountable for not maintaining the platform, it actually created some ill will in the technology space. By 2011, Adobe had laid off 750 employees, including the Flash-authoring team, and threw in the towel on developing Flash for mobile. Narayen was left with a company in disarray. While it was still profitable, its growth was based on an upgrade cycle that meant that annoying consumers would only pay Adobe once every few years, which wasn’t creating the kind of hockey-stick growth that Business Idiots crave. As the dust of the Flash debacle began to settle, Narayen began a radical shake-up of Adobe’s bu…
March 20, 2026 at 4:52 PM
hoonofthe.day
do Gas Station TV next www.adexchanger.com/commerce/she...
Shell Shutters Its Volta EV Charging And Media Division | AdExchanger
Volta Charging, an electric vehicle charging station manufacturer, was an early entrant to the “everything is an ad network” trend when it started building an adjacent advertising and data business ca...
www.adexchanger.com
August 13, 2025 at 5:05 PM
bethrimmels.bsky.social
It’s An Antitrust Double Feature: Google And Meta Are Both Battling Against Breakups | AdExchanger www.adexchanger.com/platforms/it...
Good. Monopolies & conglomerates crush competition and hurt competitors
It’s An Antitrust Double Feature: Google And Meta Are Both Battling Against Breakups | AdExchanger
Monday marked Day One of the the remedies phase of the Google search antitrust trial **and** the start of the second week of FTC v. Meta.
www.adexchanger.com
April 24, 2025 at 5:02 PM
whysharksmatter.bsky.social
Coverage of our Bluesky paper in a social media marketing newsletter

www.adexchanger.com/daily-news-r...
There Are No Sellers, Only Resellers; BlueSky’s Blue Ocean (For Marine Biologists) | AdExchanger
TTD turns its back on SSPs; scientists are finding a home on Bluesky; and a hacker used Anthropic's Claude to plan a cybercriminal operation.
www.adexchanger.com
September 7, 2025 at 5:28 PM
popwire.thecompound.tech
Business Insider Africa, Texas A&M Stories, AdExchanger, blog.google, and Fierce Pharma supplied no reporting on this advertisement. #zahrada7
Zahra Sima and Valen DA7 Appear in Advertisement Together
September 23, 2026 at 6:54 PM
kint.bsky.social
“See if there aren’t other channels and technologies that might be able to produce results as good or better than just putting all your budget into one or two platforms.” www.adexchanger.com/adexchanger-...
Frank Predictions For 2025 | AdExchanger
Tune into the first episode of 2025 with guest Andrew Frank, VP and distinguished analyst at research firm Gartner, and predictions galore.
www.adexchanger.com
January 8, 2025 at 1:28 PM
checkmyads.org
The reasoning? That PETs (Privacy-Enhancing Technologies) are enough to mitigate the risk to user privacy.

But, privacy isn't just about secure processing. It's about transparency and choice, and fingerprinting subverts both.

Read: www.adexchanger.com/privacy/are-...
Are PETs Enough To Mitigate The Privacy Risks Of Device Fingerprinting? | AdExchanger
Google says it plans to stop restricting fingerprinting because of the rise of connected TV and the rise of privacy-enhancing technologies.
www.adexchanger.com
January 16, 2025 at 9:24 PM
garjoh.bsky.social
🧵1/ Google’s Privacy Sandbox promises to replace third-party cookies with privacy-preserving tech. But does it preserve publisher revenue?
We partnered with @weareraptive to analyze 200M+ ad impressions across 5,000+ sites in the CMA-Google field experiment.
Here's what we found 👇
Privacy Sandbox: Roadworthy? by Kevvo Source: AdExchanger https://www.adexchanger.com/comic-strip/comic-roadworthy/
June 9, 2025 at 3:50 PM
danytraversy.bsky.social
Unsealed docs in a publisher lawsuit show #OpenAI and #Microsoft knew about AI's "doom loop" all along. A #Microsoft exec called it possibly "the largest theft of labor in human history." #MarketingSky #AI
www.adexchanger.com/marketers/mo...
Oh My God, He Admit It; Skins In The Game | AdExchanger
OpenAi and Microsoft have known about the “doom loop” of content scraping all along; “Fortnite” has become a brand marketer’s nightmare; and Forrester thinks streamers are going to shed their…
www.adexchanger.com
September 23, 2026 at 11:21 PM
dailycartoonist.bsky.social
Political cartooning thrives in turbulent times, shaping public discourse. With Trump’s presidency, could we be in a new Golden Age? D.D. Degg explores the past, present, and future of satire in politics.
www.dailycartoonist.com/index.php/20...
Let’s Get P’litical
AdExchanger “facilitates the exchange of ideas between all members of the ecosystem, including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts...
www.dailycartoonist.com
February 16, 2025 at 3:28 PM
stephengutowski.bsky.social
I'm not kidding. www.adexchanger.com/commerce/she...
Shell Shutters Its Volta EV Charging And Media Division | AdExchanger
Volta Charging, an electric vehicle charging station manufacturer, was an early entrant to the “everything is an ad network” trend when it started building an adjacent advertising and data business ca...
www.adexchanger.com
February 4, 2026 at 3:33 PM
adtechgod.com
In tomorrow’s edition of The Refresh newsletter, I dive into a bit of a rant sparked by Anthony Vargas’s recent article on AdExchanger.

Why do we, as an industry, constantly complain about transparency and standardization yet we drag our feet when real solutions are finally introduced?
January 30, 2025 at 5:18 AM
garjoh.bsky.social
Sincera Offers A Free API For Some Of Its Prized Metrics | AdExchanger www.adexchanger.com/online-adver...
Sincera Offers A Free API For Some Of Its Prized Metrics | AdExchanger
The Trade Desk released OpenSincera on Tuesday, a free API integration that posts ad impression data on publishers and tech vendors.
www.adexchanger.com
May 14, 2025 at 12:56 AM
adexchanger.com
Marketing measurement often fails because teams don’t communicate.

On this week’s AdExchanger Talks🎙️, behavioral economist Julian Runge explains why you need leadership buy-in — and a culture of experimentation — to make it work.

How does your team handle failure in measurement?
The Behavioral Economist’s POV On Marketing Measurement | AdExchanger
Here's one easy way to do better marketing measurement: Get an exec to endorse a culture of experimentation, says Northwestern's Julian Runge.
bit.ly
May 6, 2025 at 7:16 PM
thatshubham.com
Incredibly humbled to have been featured in Harvard's Nieman Journalism lab and Adexchanger this weekend. Do read.

www.adexchanger.com/daily-news-r...

www.niemanlab.org/reading/the-...
The JavaScript Overload; Whatever, AI Will Handle It | AdExchanger
Why do individual web pages now require as much memory to run as an entire operating system did 30 years ago? Ad tech, baby.
www.adexchanger.com
March 24, 2026 at 4:35 PM
neurasensory.bsky.social
Search Without Clicks: Rethinking Brand SEO In An AI-Fragmented Journey - AdExchanger

#ai
AdExchanger
news.google.com
October 8, 2025 at 4:55 AM
mikeoneillcloud.bsky.social
The surveilance economy not only denies online users' fundamental rights, but businesses which rely on online advertsing get ripped off

www.adexchanger.com/platforms/ad...
Adalytics: The Ad Industry’s Bot Problem Is Worse Than We Thought | AdExchanger
An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot detection.
www.adexchanger.com
March 31, 2025 at 12:49 PM